What 1MD Nutrition does

1MD Nutrition, a trade name of Digital Med LLC, is a direct-to-consumer e-commerce brand that sells physician-formulated dietary supplements to health-conscious U.S. and international consumers through its owned website (1md.org). The company markets a portfolio of roughly thirty branded SKUs — including LiverMD, VisionMD, OsteoMD, MoveMD, BiomeMD, Complete Probiotics Platinum, CardioFitMD, CholestMD, GlucoseMD, and MindMD — organized into 12+ health suites covering digestive, heart, bone, joint, women's, men's, eye, immune, brain, metabolic, healthy aging, and multivitamin use cases. Formulations are differentiated by trademarked clinically-studied ingredients (MenaQ7, Calzbone, USPlus, Bergavit, Longvida, Zanthin, EVTene, CinSulin, Gut Gard, AprèsFlex, PreforPro, COGNIGRAPE, Bacognize, and others) and by the involvement of seven named board-certified physicians across cardiology, gastroenterology, urology, allergy/immunology, neurology, rheumatology, and ophthalmology.

The business runs on conventional DTC infrastructure: a Shopify storefront, Recharge for subscription billing, Klaviyo for email, and Google Analytics for measurement, with no proprietary technology platform, public API, or AI/ML capabilities disclosed. A comprehensive health-guides content library (Digestive, Heart, Bone, Joint, Men's, Eye, Immune, Brain guides) functions as the primary top-of-funnel acquisition channel and is supported by earned media in NBC, Fox, ABC, Good Housekeeping, People, Men's Health, and Vogue. The company states a customer community of over 1 million and operates the LoyaltyMD rewards program plus a multi-SKU Subscription Box.

Revenue is generated through one-time purchases ($18–$65 per SKU) and tiered subscriptions (14% monthly, 23% quarterly, 32% bi-annual discounts) with a 90-day money-back guarantee and free shipping for subscribers. Distribution is single-website direct-to-consumer, with a core partnership with The Arthritis Foundation and a charity partnership with Vitamin Angels. The company is privately held, appears bootstrapped with no disclosed venture or growth equity funding, employs 51–100 people, and is headquartered in Irvine, California.

Name

1MD Nutrition

Legal name

Digital Med LLC

Website

https://1md.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

1MD Nutrition is a direct-to-consumer e-commerce brand selling physician-formulated dietary supplements across 12+ health suites, serving a stated community of over 1 million U.S. and international consumers through subscription and one-time purchases via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Health supplements
• Doctor formulated
• Nutritional products
• Wellness supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of physician-formulated health supplements through owned e-commerce platform. Subscription model offers 14-32% savings with automatic delivery, priority shipment, and free wellness coaching sessions. Free shipping for subscribers.
2. Subscription Box Program: Recurring monthly/quarterly/biannual subscription box delivering multiple health supplements (joint, heart, immunity, digestive) with locked-in pricing, out-of-stock protection, and easy cancellation through customer portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

1MD Nutrition (operated by Digital Med LLC) sells physician-formulated dietary supplements directly to consumers through its own Shopify-based e-commerce store at 1md.org. The catalog spans digestive, heart, bone, joint, women's, men's, eye, immune, brain, metabolic, healthy aging, and multivitamin health categories, with products built around clinically-studied trademarked ingredients and formulated by board-certified specialists. The business is anchored on a recurring subscription model (monthly, quarterly, bi-annual) with one-time purchases also available.

Product overview

1MD Nutrition® is a direct-to-consumer physician-formulated supplement brand offering a comprehensive portfolio of health-category-specific products. The portfolio includes Digestive Health products (LiverMD®, Complete Probiotics Platinum®, BiomeMD®, BiomeMD® for Women, GutMD®, EnzymeMD®, PrebioMD®, BalanceMD®, FiberFitMD), Heart Health products (CardioFitMD®, CholestMD®, GlucoseMD®, MagMD® Plus, Vegan B12 Dropper, KrillMD™, CoQ10), Bone Health products (OsteoMD®, D3, Bone Support Bundle), Joint Health products (MoveMD®, CurcuminMD® Plus, Collagen Peptides), Women's Health (BiomeMD® for Women), Men's Health (ProstateMD®), Eye Health (VisionMD®), Immune Health (BreatheMD™, ImmunityMD®), Brain Health (MindMD®, N-Acetyl Cysteine), Healthy Aging, Metabolic Health (Metabolic Support Bundle), and Multivitamins (MultiVitMD). Products are sold individually or as bundles, with subscription options through the LoyaltyMD™ program. All formulations emphasize clinically-studied and trademarked ingredients, developed in collaboration with board-certified medical doctors across various specialties.

Differentiator

Problem solved

Functional benefit

Brands

• LiverMD®: Physician-formulated liver support protocol
• VisionMD®
• OsteoMD®
• Complete Probiotics Platinum®
• MoveMD®
• CurcuminMD® Plus
• CardioFitMD®
• CholestMD®
• BiomeMD®
• BiomeMD® for Women
• ProstateMD®
• GlucoseMD®
• MindMD®
• ImmunityMD®
• BreatheMD™
• GutMD®
• EnzymeMD®
• BalanceMD®
• PrebioMD®
• FiberFitMD
• MagMD® Plus
• KrillMD™
• CoQ10
• D3
• N-Acetyl Cysteine (NAC)
• Vegan B12 Dropper
• MultiVitMD
• Collagen Peptides
• LoyaltyMD™
• Subscription Box

Products and services

• LiverMD Liver Support Protocol Physician-formulated liver-support supplement designed to address root drivers of common liver stress from diet, oxidative stress, and environmental toxins, powered by trademarked clinically-studied ingredients. Targeted at health-conscious consumers seeking liver and detoxification support.
• Complete Probiotics Platinum Microbiota Restoration Protocol Physician-recommended 51 billion CFU blend of 11 diverse probiotic strains combined with NutraFlora prebiotic fiber, designed to rebalance and rejuvenate the gut microbiome. For adults seeking digestive comfort, reduced bloating, and microbiome restoration.
• BiomeMD Gastroenterologist-formulated advanced digestive-support probiotic delivering 62 billion CFUs from 15 diverse strains including Bifidobacterium lactis UABla-12 and Lactobacillus acidophilus DDS-1. For adults seeking digestive regularity and microbiome balance.
• BiomeMD for Women Breakthrough digestive-care probiotic specifically designed for feminine health with UREX containing clinically-studied strains Lactobacillus rhamnosus GR-1 and Lactobacillus reuteri RC-14 to support vaginal and urinary health in addition to digestive wellness.
• GutMD Gut-integrity formula combining L-glutamine with patented Gut Gard to promote proper intestinal bacteria balance, immune-system health, and relief from occasional bloating and indigestion.
• EnzymeMD Broad-spectrum digestive-support formula with 18 plant-based digestive enzymes and S. boulardii probiotic to reduce discomfort from occasional indigestion, gas, and bloating.
• PrebioMD Advanced prebiotic formula doctor-formulated to rebalance the digestive microbiome with patented PreforPre prebiotic ingredient.
• BalanceMD Comprehensive support for healthy intestinal flora combining probiotics, plant-based digestive enzymes, and botanicals including oregano extract and caprylic acid with 7 billion CFUs of Lactobacillus acidophilus.
• FiberFitMD Comprehensive digestive and cardiovascular fiber support combining Inavea organic prebiotic acacia with psyllium seed husk for broad-spectrum soluble and insoluble fiber to support bowel motility and healthy blood glucose levels.
• CardioFitMD Doctor-formulated cardiovascular and whole-body-health drink featuring beetroot powder, broad-spectrum fiber and prebiotics blend, Bacillus coagulans probiotic, and 19 key vitamins and minerals in Berry Açaí flavor.
• CholestMD Broad-spectrum formula with trademarked Bergavit, niacin, olive leaf extract, and garlic bulb designed to maintain healthy cholesterol levels within normal range.
• GlucoseMD Targeted blood-glucose-support supplement with 500 mg berberine and patented CinSulin cassia cinnamon extract, gymnema, and chromium for metabolic and cardiovascular health.
• MagMD Plus Cardiovascular support combining magnesium with zinc and vitamin D3 to support bone mineralization, cellular function, and nervous-system health.
• Vegan B12 Dropper Vegan bioidentical vitamin B12 with Methylcobalamin coenzyme to promote heart health, cognitive function, energy production, and immune health.
• KrillMD Potent omega-3 formula with pure sustainable Antarctic krill oil delivering EPA and DHA plus astaxanthin antioxidant and krill phospholipids for joint, heart, and brain health.
• CoQ10 Healthy-aging and cellular-energy supplement promoting energy production, antioxidant activity, blood flow, and skin health as natural CoQ10 declines with age.
• OsteoMD Complete Bone Support Protocol Rheumatologist-formulated bone-health protocol engineered to support natural bone mineralization with clinically studied doses of trademarked vitamin K2 as MenaQ7 and Calzbone (shown in studies to increase bone density 17% after 6 months).
• D3 Bone-and-muscle-support supplement delivering 5,000 IU of bioavailable vitamin D3 clinically studied to keep bones strong while promoting respiratory and immune health.
• Bone Support Bundle Rheumatologist-designed bundle combining OsteoMD and Collagen Peptides for comprehensive bone and joint health support, selected by board-certified rheumatologist Dr. Adam Kreitenberg.
• MoveMD Clinically-backed joint-support supplement with AprèsFlex Boswellia serrata extract, Zanthin natural astaxanthin, Type X/I/V/II collagens, and hyaluronic acid for connective-tissue strength and joint lubrication. Approved by the Arthritis Foundation.
• CurcuminMD Plus Joint-health supplement combining Longvida optimized curcumin (absorbed up to 285x more efficiently than standard turmeric) with Boswellia serrata for relief from occasional sore stiff joints and support for heart and cognitive health.
• Collagen Peptides Rheumatologist-recommended grass-fed pasture-raised bovine collagen providing 10 grams and 19 naturally occurring amino acids for joint function, healthy joints, and whole-body health. Approved by the Arthritis Foundation.
• ProstateMD Comprehensive prostate-support supplement with patented USPlus saw palmetto extract containing up to 3x beta-carotene, 10x lutein, and 30x zeaxanthin of typical extracts, plus bioavailable phytosterols and antioxidants for prostate, bladder, and urinary-tract health.
• VisionMD Macular Health Protocol Ophthalmologist-recommended eye-health protocol developed with insights from the AREDS2 study, powered by three clinically-studied trademarked carotenoids (XanMax, Zanthin, EVTene) to support macular-pigment density and long-term ocular function.
• BreatheMD Immune, lung, and respiratory-support supplement combining African geranium with eight additional botanicals, vitamins, minerals, and amino acids for antioxidant activity and respiratory-system performance. (Formerly marketed as ImmunityMD Plus.)
• ImmunityMD Comprehensive immune-support supplement pairing two doctor-selected probiotic strains (L. acidophilus and L. rhamnosus) with L-lysine and zinc for immune response, lip, skin, and oral health support.
• MindMD Broad-spectrum cognitive-support supplement endorsed by neurologist Dr. Alexander Zubkov, combining Bacognize Bacopa monnieri extract for focus and learning, COGNIGRAPE red grape juice extract for memory, phosphatidylserine, and B vitamins.
• N-Acetyl Cysteine (NAC) Potent antioxidant and detoxification-support supplement promoting natural glutathione balance in healthy adults for immune, respiratory, liver, and kidney health.
• Metabolic Support Bundle Cardiologist-designed bundle combining GlucoseMD and CardioFitMD for comprehensive metabolic-health support targeting interconnected systems influencing healthy glucose function and cardiovascular health.
• MultiVitMD Foundational micronutrient-support multivitamin with 19 essential vitamins and minerals designed for absorption to fill nutritional gaps and support brain, heart, bone, immune, and whole-body health.
• Subscription Box Program Recurring monthly, quarterly, or bi-annual subscription service delivering a curated bundle of health supplements (joint, heart, immunity, digestive) with locked-in pricing, priority shipment, out-of-stock protection, free shipping, free wellness coaching with a registered dietitian, and easy online cancellation through the customer portal.

Quantifiable outcome

• Over 80% of LiverMD users report improved liver enzymes after 3 months
• +6 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Arthritis FoundationcoreStrategic or Co-development Partner1MD Nutrition is a proud partner of The Arthritis Foundation. Products MoveMD and Collagen Peptides are approved/endorsed by the Arthritis Foundation. The Bone Support Bundle combines OsteoMD and Collagen Peptides for comprehensive bone and joint health support, with Dr. Adam Kreitenberg (rheumatologist) as product formulator.
• Vitamin AngelsminorStrategic or Co-development Partner1MD Nutrition partners with Vitamin Angels as a charity initiative, supporting their mission to provide vitamins to mothers and children in need.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the 1md.org online store. Handles payment processing, order management, and customer data for product sales.
• RechargecoreTechnology or IntegrationSubscription management platform powering the recurring billing and subscription box delivery program.
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorPartner With Us program enables affiliates to promote 1MD Nutrition products and earn commissions on referred sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thorne: Thorne is a DTC and practitioner-channel supplement brand built on clinically-studied, NSF-certified ingredients and physician-formulated positioning. It is the closest direct competitor to 1MD Nutrition given overlapping condition-specific SKUs and a practitioner credibility narrative.
• Ritual: Ritual is a venture-backed DTC subscription supplement brand (multivitamin-led, expanding into condition SKUs) selling clinically-studied ingredients direct to consumer. Highly comparable business model, premium positioning, and Shopify storefront overlap with 1MD.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand offering condition-specific, hypoallergenic formulations emphasizing purity and clinical evidence. Comparable formulation philosophy, ingredient rigor, and practitioner credibility narrative to 1MD.
• AG1 (Athletic Greens): AG1 is a daily-foundational supplement subscription brand with a similar physician-endorsed, content-marketing-driven GTM. Comparable scale ambition, packaging, and direct-to-consumer positioning targeting health-optimization consumers.
• Care/of: Care/of is a personalized DTC supplement subscription brand (acquired by Bayer) competing for the same health-conscious consumer with condition-targeted packs. Comparable GTM (DTC subscription, content-first marketing) and customer base.
• Seed (Daily): Seed is a DTC synbiotic/probiotic subscription brand built on clinically-studied, trademarked strains (similar ingredient model to 1MD's Complete Probiotics Platinum and BiomeMD). Strong overlap in microbiome customer base and subscription mechanic.
• Designs for Health: Designs for Health is a practitioner-channel supplement company whose physician/researcher-led formulation approach and condition-specific protocols closely mirror 1MD Nutrition's doctor-formulator model and DTC extension strategy.
• HUM Nutrition: HUM Nutrition is a DTC, dermatologist- and RD-backed supplement brand selling condition-specific beauty-from-within SKUs via subscription; overlaps strongly with 1MD's condition-vertical, subscription, and beauty/longevity orientation.
• Persona Supplements: Persona is a personalized DTC supplement brand offering condition-targeted packs based on a health assessment. Directly comparable subscription model, supplement-packs approach, and DTC consumer base to 1MD's Subscription Box program.

Broad incumbents

• Life Extension: Life Extension is a long-established, broad-line supplement retailer (larger incumbent) selling clinically-supported, condition-targeted vitamins and nutraceuticals direct to consumer. Comparable category focus and DTC orientation, but wider portfolio and longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1MDHealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1MD Nutrition