What Armslist.com does

Armslist.com, operating as Armslist, LLC and founded in 2007, is a privately held online classifieds marketplace that connects private firearm buyers and sellers with a nationwide network of Federal Firearms Licensee (FFL) dealers in the United States. The platform is positioned as "America's firearms marketplace" and explicitly excludes U.S. territories. Browsing is free; however, users must upgrade to a Premium Personal subscription ($6.99/month, auto-billed) to create listings, send messages, access Power Search, set search alerts, or qualify for giveaways. The core product is the listings marketplace itself, supplemented by a Premium Vendor tier ($30/month or $300/year) that lets FFL dealers maintain storefronts with up to 1,500 listings, skip-reCAPTCHA, view counters, and direct developer access. Supporting features include a We Buy Any Gun tool that routes private sellers to nearby Premium Vendors, an Armslist Points loyalty system, monthly firearms and gear giveaways, an in-house e-commerce store for accessories and merchandise, and a Legal Defense Fund supporting Second Amendment litigation. Operations are run by a small team (11–50 employees per firmographic data; the company self-describes as "a small group of men and women") headquartered at 616 Magee Avenue, Jeannette, Pennsylvania, with corporate filings under Pennsylvania law.

Revenue is generated from three primary streams: recurring Premium Personal subscriptions, recurring Premium Vendor subscriptions, and direct e-commerce merchandise sales. Secondary revenue and brand-supporting activities include a Gold-level corporate partnership with the Second Amendment Foundation (renewed December 2025) and technology integrations with GunTab (escrow and checkout) and GovX (military identity verification for the Heroes Program discount). The go-to-market model is product-led and community-led: growth is driven by free browsing with a freemium conversion gate, plus heavy community engagement via monthly contests, social media presence on X, Gab, Rumble, Telegram, and Truth Social, an Armslist blog, and email newsletters. The customer base is split between individual firearm enthusiasts aged 21+ who transact locally through FFL transfers and FFL dealers who use the platform to extend their geographic reach and drive foot traffic to brick-and-mortar stores. No external funding rounds, acquisitions, or institutional investors are disclosed; Armslist appears to be founder-controlled (Jonathan Gibbon is identified as founder) with no parent company or subsidiaries.

Name

Armslist.com

Legal name

Armslist, LLC

Website

https://armslist.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Armslist.com is a privately held U.S. online classifieds marketplace, founded in 2007, that connects individual firearm buyers and sellers through a nationwide network of FFL dealers via freemium subscriptions and direct e-commerce sales.

Ownership category

akta.pro rank

Product category

Online Firearms Marketplace

NAICS

Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Firearms marketplace
• Online classifieds
• FFL dealer network
• Firearms accessories retail
• Premium subscriptions

Headquarters

HQ city

Waupun

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Others, Operations

Revenue model

1. Premium Personal Subscriptions: Monthly subscription at $6.99 providing ability to create listings, send messages, access power search, search alerts, and member-only deals. The subscription is recurring and auto-billed until cancelled.
2. Premium Vendor Subscriptions: Monthly subscription at $30 or annual at $300 for FFL dealers. Includes unlimited listings, enhanced storefront, up to 1500 listings, skip reCAPTCHA, pre-filled email, and direct developer access.
3. E-commerce Store Sales: Direct sales of firearms accessories, apparel, and merchandise through the Armslist Shop. Products include optics, magazines, tactical gear, and branded merchandise. Some items available for Armslist Points redemption.
4. Corporate Partnerships: Gold-level corporate partnership with the Second Amendment Foundation, supporting legal advocacy and Second Amendment rights protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Armslist.com operates America's largest private firearms marketplace, a free-to-browse online classifieds platform that connects individual buyers and sellers and a nationwide network of verified FFL dealers for compliant firearm transfers. The core offering is supported by tiered premium subscriptions and an integrated e-commerce store for accessories, optics, and branded merchandise.

Product overview

Armslist is America's firearms marketplace founded in 2007, operating as a free-to-browse classifieds platform that connects buyers with sellers through a network of verified FFL dealers and private parties. The core platform is supported by tiered subscription offerings: Premium Personal accounts ($6.99/month) for individual buyers/sellers, and Premium Vendor accounts ($30/month or $300/year) for FFL dealers offering unlimited listings and enhanced storefront features. Additional services include the E-Comm Store for merchandise, the Points Program for user rewards, monthly Contests with firearm prizes, the We Buy Any Gun tool for selling to FFL dealers, Power Search for advanced filtering, the Heroes Program for military discounts via GovX verification, and the Legal Defense Fund supporting Second Amendment advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Armslist Marketplace Free-to-browse online classifieds platform connecting firearm buyers with private sellers and verified FFL dealers across the United States for compliant local transactions.
• Premium Personal Account Monthly subscription at $6.99 enabling individual users to create listings, send messages, access power search, search alerts, exclusive deals, view counters, and automatic entry to giveaways.
• Premium Vendor Account Business subscription at $30/month or $300/year for FFL dealers and commercial sellers, providing unlimited active listings (up to 1500), enhanced storefront with contact info, listing history, page view counters, and developer support.
• Armslist E-Comm Store

Quantifiable outcome

• Access to 95,000+ active listings
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Second Amendment Foundation (SAF)coreStrategic or Co-development Partner · 1 December 2025Armslist renewed its Gold-level corporate partnership with SAF for another year. SAF is a legal advocacy organization dedicated to protecting Second Amendment rights. Armslist has been a supporter of SAF's legal advocacy and public outreach efforts. The partnership demonstrates Armslist's commitment to defending the right to keep and bear arms.
• GovXsupportingTechnology or IntegrationPartnership with GovX to provide military verification for the Heroes Program, allowing current and former military members to receive discounts on premium subscriptions. GovX instantly verifies military status without requiring document uploads.
• GunTabsupportingTechnology or IntegrationRecommended escrow partner for secure transactions, particularly for out-of-area transfers. GunTab provides payment processing and creates invoices for firearm listings on the platform, helping users avoid scams.
• Torquelist Vehicle TraderminorGTM or Marketing PartnerPartner site listed on Armslist, suggesting cross-promotion or shared ownership within the classifieds space.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GunBroker.com: GunBroker.com is the largest online auction-style firearms marketplace in the US, connecting buyers and sellers through FFL transfers. It directly competes with Armslist for both private sellers and FFL dealers, and operates on a similar classifieds/auction model with tiered seller fees rather than subscriptions.
• Midway USA: Midway USA is a major online retailer of firearms, reloading supplies, ammunition, and shooting accessories, serving hobbyist shooters and hunters. It competes for the same end-customer wallet and overlaps with Armslist's e-commerce merchandising category.
• GunAuction.com: GunAuction.com is an online auction marketplace specifically for firearms, connecting buyers with sellers via FFL transfers. It is a direct substitute for Armslist's classifieds format and targets the same private-party and dealer seller base.
• Guns.com: Guns.com operates an online firearms marketplace combining listings from dealers and private parties with editorial content and a buy/sell concierge service. It targets the same buyer and seller segments as Armslist and represents the closest hybrid content-plus-marketplace peer.
• Brownells: Brownells is a leading online retailer of firearms parts, accessories, ammunition, and gunsmithing supplies with a strong enthusiast-community orientation. While more inventory-led than Armslist, it shares the firearms-community customer base and accessories-merchandising model.
• Cheaper Than Dirt: Cheaper Than Dirt is a long-running online retailer of firearms, ammunition, and accessories with both inventory-led sales and dealer marketplace listings. It overlaps with Armslist's vendor-facing and e-commerce use cases in the firearms and accessories category.
• Bud's Gun Shop: Bud's Gun Shop is a large online firearms and accessories retailer with an extensive FFL dealer network for transfers. It competes with Armslist for the same online gun buyer and competes with Armslist's Premium Vendor tier for dealer-supplied listings.

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's together form the largest US specialty retailer of hunting, fishing, and shooting products, with extensive e-commerce. They overlap with Armslist on the firearms and accessories buyer but are a much broader outdoor retailer rather than a dedicated marketplace.
• Sportsman's Warehouse: Sportsman's Warehouse is a publicly traded specialty retailer of firearms, hunting, and outdoor equipment with both brick-and-mortar stores and a growing online presence. It is a broader incumbent that overlaps with Armslist on hunting and shooting-sports retail but operates at significantly larger scale across more categories.

Others

• GunTab: GunTab is a payment/escrow service purpose-built for firearms transactions and is Armslist's recommended checkout partner. It is an ecosystem enabler rather than a competitor, but its trajectory directly affects transaction UX on the Armslist platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/armslist
• YouTuberumble.com/c/ArmslistMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armslist.com