We Insure Group

What We Insure Group does

We Insure Group, Inc. is a privately held independent insurance franchise company founded in 2009 and headquartered in Jacksonville, Florida. The company distributes personal and commercial insurance products — including homeowners, condo, renters, flood, pet, travel, auto, motorcycle, RV, boat, small business package, commercial property, general liability, commercial auto, inland marine, business interruption, commercial umbrella, workers' compensation, and life insurance — through a network of 150+ independently owned and operated franchise agencies spanning 21 or more US states. In October 2021, We Insure was acquired by Peak6 Insurtech, which now operates the company as a subsidiary under the strategic backing of an insurtech-focused investment firm.

The core operating model combines a data-driven insurance distribution platform with a people-led agency experience. Franchisees are recruited from captive agents seeking independence, real estate professionals, financial planners, and entrepreneurs, and are equipped with carrier appointments, marketing resources, training, and a centralized technology platform that supports quoting across multiple carriers. Revenue is generated primarily through commissions earned on policies sold by the agent network and shared between franchisees and the franchisor; pricing is quote-based and individualized per customer and risk profile. The company also pursues strategic referral channels with real estate, mortgage, and wealth-management partners, and has launched adjacent product extensions including a health insurance division and technology partnerships such as Fletch.

We Insure competes in the independent agency and insurance franchise segment against both direct-to-consumer insurtechs and traditional independent agency networks, differentiating through a combination of multi-carrier access, local agent presence, and franchise-scale brand and operational support. Headcount is reported in the 251–500 range, and the company has been recognized on multiple Inc., Gator 100, and Franchise Business Review lists for sustained growth.

Name

We Insure Group

Legal name

We Insure Group, Inc.

Website

https://weinsuregroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

We Insure Group is a privately held independent insurance franchise company, owned by Peak6 Insurtech since October 2021, that distributes personal and commercial insurance products through 150+ independently owned agency locations across the United States.

Ownership category

akta.pro rank

Product category

Insurance Distribution

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Independent insurance agency
• Insurance franchise network
• Multi-carrier insurance broker
• Property casualty insurance
• Commercial insurance coverage

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: We Insure generates revenue through commissions earned from insurance carriers when policies are sold through its network of independent franchise agencies. Agents sell various insurance products including property, vehicle, business, and life insurance, earning commissions that are shared with the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

We Insure Group operates a franchise-based independent insurance agency network that distributes personal, commercial, and life insurance products from multiple carriers through 150+ branded agency locations and an online quote channel. Its agents sell property coverage (homeowners, condo, renters, flood, pet, travel), vehicle coverage (auto, motorcycle, RV, boat), commercial coverage (small business package, commercial property, general liability, commercial auto, inland marine, business interruption, commercial umbrella, workers' compensation), life insurance, and supplemental health plans. Revenue is generated through commissions paid by carriers on policies placed through the franchise network, with agents supported by centralized marketing, technology, carrier relationships, and training.

Product overview

We Insure Group operates as an independent insurance franchise company offering a comprehensive portfolio of insurance products across multiple categories. The company provides Property Insurance (Homeowners, Condo, Renters, Flood, Pet, and Travel insurance), Vehicle Insurance (Auto, Motorcycle, RV, and Boat insurance), and Business Insurance (Small Business Package, Commercial Property, Commercial General Liability, Commercial Auto, Inland Marine, Business Interruption, Commercial Umbrella, and Workers' Compensation). The company also offers Life Insurance. The product portfolio is distributed through a franchise model with independent agency owners, and the company uses a data-driven approach combining technology with personalized agent service. Travel insurance is offered through an affiliate relationship with TME Travel Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Insurance coverage for homeowners protecting their residence against damage, loss, and liability, sold to consumers through We Insure's franchise agency network.
• Condo Insurance Insurance coverage designed for condominium owners to protect their unit and personal property, sold through We Insure agencies.
• Renters Insurance Insurance coverage for renters to protect personal belongings and personal liability, distributed through the franchise network.
• Flood Insurance Insurance coverage protecting against flood damage that is typically excluded from standard homeowners policies, delivered through the franchise network.
• Pet Insurance Insurance coverage for veterinary expenses and pet-related incidents, sold to consumers via We Insure agents.
• Travel Insurance Travel protection plans offered through the TME Travel Insurance partnership, including trip cancellation, medical evacuation, and baggage coverage for travelers referred by We Insure.
• Auto Insurance Insurance coverage for automobiles protecting against accidents, theft, and damage, distributed through the franchise network.
• Motorcycle Insurance Insurance coverage designed for motorcycle owners and riders, sold through the We Insure agency network.
• RV Insurance Insurance coverage for recreational vehicles including motorhomes and travel trailers, distributed through We Insure agencies.
• Boat Insurance Insurance coverage for boats and watercraft protecting against maritime risks, sold through We Insure franchise agencies.
• Small Business Package Insurance Comprehensive commercial insurance package tailored for small businesses combining multiple coverage types into a single policy arrangement.
• Commercial Property Insurance Insurance coverage for commercial buildings, equipment, and business assets, sold to small and mid-sized businesses through We Insure agents.
• Commercial General Liability Insurance Insurance coverage protecting businesses against third-party claims for bodily injury, property damage, and advertising injury, delivered through the franchise network.
• Commercial Auto Insurance Insurance coverage for business-owned vehicles and commercial driving risks, sold to business customers through We Insure agents.
• Inland Marine Insurance Insurance coverage for goods in transit, mobile equipment, and floating property, offered to commercial customers via We Insure agents.
• Business Interruption Insurance Insurance coverage compensating for lost income during business closures due to covered events, sold to businesses through We Insure agencies.
• Commercial Umbrella Insurance Additional liability coverage extending beyond standard policy limits for businesses, distributed via the franchise network.
• Workers' Compensation Insurance Insurance coverage for employee injuries and illnesses sustained in the course of employment, sold to commercial customers through We Insure agencies.
• Life Insurance Insurance coverage providing financial protection for beneficiaries upon the policyholder's death, sold to individuals and families through the franchise network.
• We Insure Agency Ownership (Franchise Program) Franchise opportunity for independent agents, former captive agents, real estate professionals, financial planners, and entrepreneurs to open and operate a We Insure branded insurance agency, including access to carrier relationships, technology, marketing support, and training.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• TME Travel InsuranceminorChannel Partner/ Reseller/ DistributorWe Insure offers travel insurance products through partnership with TME Travel Insurance, providing customers access to comprehensive trip protection, medical evacuation, and travel coverage options.
• ZogominorStrategic or Co-development PartnerWe Insure partnered with Zogo to educate millennials and Gen Z on insurance products through gamified financial wellness tools, expanding reach to younger demographics.
• RE/MAXmajorChannel Partner/ Reseller/ DistributorMultiple RE/MAX partnerships around Atlanta, Virginia, and South Florida offices enable real estate agents to refer clients for insurance services, creating integrated real estate and insurance offerings.
• Oldfather GroupminorChannel Partner/ Reseller/ DistributorPartnership with Oldfather Group brought We Insure insurance services to Delaware, expanding geographic footprint through local insurance partnerships.
• Fortress Family Office and McDirmit DavisminorStrategic or Co-development PartnerStrategic partnership opened a We Insure agency in Orlando through collaboration with Fortress Family Office and law firm McDirmit Davis, targeting high-net-worth clientele.
• Ohio Insurance AgentsminorChannel Partner/ Reseller/ DistributorPartnership with Ohio insurance agents to enhance expansion in Ohio market, leveraging local agent relationships.
• Insurance Carriers (Multiple)coreChannel Partner/ Reseller/ DistributorWe Insure works with multiple insurance carriers to provide competitive quotes across property, vehicle, business, and life insurance products through its independent agent network.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• State Farm: State Farm is the largest US personal lines carrier distributed through captive agents — competes for the same households We Insure targets, with massive brand and ad-spend advantages.
• Progressive: Progressive is a top-3 US auto insurer with aggressive direct-to-consumer acquisition — a structural direct competitor for We Insure's auto insurance placements.
• HUB International: HUB is a major global insurance brokerage with broad personal and commercial offerings distributed through agency offices — directly competitive in commercial lines where We Insure operates, though at significantly larger scale.
• Arthur J. Gallagher & Co. Gallagher is one of the largest US insurance brokerages with deep commercial line expertise and a scaled agency distribution footprint — a broad competitor in the same brokerage value chain as We Insure.
• Allstate: Allstate is a major US personal lines carrier with captive-agent distribution and growing direct capabilities — competes head-to-head across We Insure's P&C and auto products.

Emerging players

• EverQuote: EverQuote operates an online insurance marketplace connecting consumers to agents and carriers — overlaps with We Insure's digital lead generation and agent-matching motion.
• Lemonade: Lemonade is a fast-growing direct-to-consumer insurtech carrier bypassing traditional agents — emerging competitive pressure on We Insure's personal lines placement volumes, particularly with younger consumers.
• The Zebra: The Zebra is a digital insurance comparison marketplace that enables online auto/home quoting — competes for digital-first shoppers that We Insure's self-serve web channel targets.

Direct peers

• Goosehead Insurance: Goosehead is the largest US franchise insurance agency with a multi-carrier distribution model, similar franchisee recruitment approach, and broad personal/commercial product mix — directly comparable to We Insure's model.
• Brightway Insurance: Brightway is a Florida-headquartered insurance franchise agency with multi-carrier distribution across property, auto, and commercial lines — closely matching We Insure's franchise-based P&C model and geographic roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeInsureGroupInc
• LinkedInlinkedin.com/company/851230
• Instagraminstagram.com/weinsuregroup
• TikToktiktok.com/@weinsure
• Xx.com/WeInsureGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Insure Group