Wiener Städtische osiguranje

What Wiener Städtische osiguranje does

Wiener Städtische osiguranje a.d.o. Beograd is a Serbian composite insurer and wholly-owned subsidiary of Vienna Insurance Group (VIG), Austria's leading insurance conglomerate. Founded in 2003 and headquartered at VIG Plaza in Novi Beograd, the company operates one of the broadest insurance portfolios in the Serbian market, spanning life insurance (Classic mixed life, Moja sinergija, Moj aktivni kapital, children's and senior products), voluntary and travel health insurance, motor (casco, autoodgovornost, roadside assistance, Toyota partnership), property and household, agricultural, commercial (property, liability, construction, cargo, receivables), and group health/accident programs for employees. The company is described as one of the leading Serbian insurers by total portfolio and premium volume in both life and non-life segments, ranking among the top players in the country.

The company distributes through a hybrid multi-channel model: 41 physical branch offices across 36 Serbian cities, a strategic bancassurance partnership with Erste Bank, and a growing set of self-service digital channels (webshop.wiener.co.rs, the Moj Wiener customer portal, and the Wiener Zdravlje mobile application). Its technology stack is primarily commercial web and mobile tooling supplemented by third-party analytics (Google Analytics, Hotjar, DoubleClick); no proprietary core technology platform is disclosed. The revenue model is fundamentally subscription/recurring: annual insurance premiums across life, health, property, motor, and accident lines, with pricing conducted on a quote-based basis (no public pricing). Beyond core underwriting, the company participates in a vertically integrated VIG ecosystem in Serbia that includes the Global Assistance d.o.o. joint venture (roadside, home, and medical assistance), Wiener Re Beograd (reinsurance), and VIG Real Estate d.o.o. (owner of the VIG Plaza HQ).

The company serves both retail individuals and corporate clients, with named specialty segments including agriculture, youth/children, and senior citizens. It holds a comprehensive ISO certification stack (9001, 27001, 22301, 14001, 45001, 10002) and has been recognized for ESG leadership through the VIG Günter Geyer Award (2024) and consecutive Dobročinitelj awards (2021-2023). Customer concentration risk centers on the Erste Bank bancassurance channel partnership rather than any single end-customer; no revenue, AUM, or premium volume figures are publicly disclosed.

Name

Wiener Städtische osiguranje

Legal name

Wiener Stadtische Osiguranje Akcionarsko Društvo za osiguranje Beograd

Website

https://wiener.co.rs

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wiener Städtische osiguranje is a Serbian composite insurer and wholly-owned VIG subsidiary offering life, health, motor, property, and commercial insurance through 41 branches, an Erste Bank bancassurance partnership, and digital self-service channels, serving both retail and corporate customers across Serbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices42 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Premium Revenue: Collects recurring insurance premiums across life, health, property, motor, and accident insurance product lines. Premiums are recurring as policies renew annually.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wiener Städtische osiguranje is a multi-line insurance company that underwrites and distributes life, voluntary health, travel health, accident, property, motor, agricultural, liability, construction, cargo, receivables, and corporate group health insurance policies in Serbia. The company sells these policies directly through its own branch network, online through the Moj Wiener portal, webshop, and Wiener Zdravlje mobile app, and indirectly through a bancassurance partnership with Erste Bank and the Global Assistance roadside/home assistance joint venture.

Product overview

Wiener Städtische osiguranje operates as a comprehensive insurance company offering a broad portfolio of life and non-life insurance products through multiple distribution channels. The company's product portfolio consists of: Life insurance products including Classic mixed life insurance, Moja sinergija, Moj aktivni kapital, and one-time investment options, complemented by children's insurance and senior insurance. Health insurance offerings include voluntary health insurance, travel health insurance, and sports insurance, with supplementary products like Wiener Doctors Plus. Property insurance covers homes, apartments, holiday homes, and agricultural holdings with specialized crop insurance. Vehicle insurance includes casco insurance, roadside assistance (with expanded coverage), Toyota-specific insurance, and cyclist liability. Business insurance encompasses property insurance, liability coverage, construction insurance, and cargo transport insurance. Employee benefits include collective health insurance programs (Wiener Premium Care, Vizim program) and accident insurance. The company also provides receivables insurance. Distribution occurs through 41 branches across Serbia, strategic partnership with Erste Bank (bancassurance), digital channels including the Moj Wiener customer portal (web and mobile app), and webshop for direct online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Wiener ART: Corporate collection of contemporary Serbian art comprising over 600 works that supports artistic creation and promotes local artists
• Wiener Klub
• Krug zdravlja
• Moj Wiener portal
• Wiener zdravlje

Quantifiable outcome

• Over 1,000 healthcare institutions in network for voluntary health insurance clients, enabling fast scheduling and no waiting lists.
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Vojvođanski teniseski savez (Vojvodina Tennis Association)minorGTM or Marketing Partner · 1 January 2023Wiener talenti 2024 project: Wiener Städtische osiguranje partnered with the Vojvodina Tennis Association to award and support ten of the most successful young tennis players aged 10-18. The company provided prize money, tournament equipment, and financial support for training, competitions, and travel.
• Ambasada Francuske u Srbiji (French Embassy in Serbia) — Ekoopština InitiativeminorStrategic or Co-development Partner · 1 January 2020Wiener Städtische osiguranje is a partner in the 'Ekoopština' (Eco-Municipality) initiative launched by the French Embassy in Serbia. The project promotes sustainable urban mobility solutions, with the company awarding innovative municipal projects and donating bicycle service stations to winning cities (Pirot, Niš, Kruševac, and Bajina Bašta). The initiative is part of the broader 'Green Agenda for Serbia'.
• Sportske igre mladih (Sports Games of Youth)coreGTM or Marketing Partner · 1 January 2011Wiener Städtische osiguranje, together with parent company Vienna Insurance Group, continues its partnership with Sports Games of Youth in 2026 — the largest amateur sports event for children and youth in Europe. The company sponsors youth handball competitions, including the Wiener Städtische CUP national final.
• Udruženje Dostignuća mladih u Srbiji (Junior Achievement Serbia)minorGTM or Marketing Partner · 1 January 2011Wiener Städtische osiguranje participates in the national 'Finansijska pismenost' (Financial Literacy) program organized by Junior Achievement Serbia, educating high school students about budgeting, responsible money management, and the importance of insurance.
• Vienna Insurance Group (VIG)coreStrategic or Co-development Partner · 1 January 2008Wiener Städtische osiguranje is a wholly owned subsidiary of Vienna Insurance Group (VIG), the leading insurance group in Austria and Central and Eastern Europe. VIG comprises over 50 insurance companies and pension funds in 30 countries with approximately 30,000 employees serving about 32 million customers. The company operates under VIG's multi-brand local strategy, benefiting from nearly 200 years of insurance tradition, financial strength, and shared expertise.
• VIG RE (Wiener Re Beograd)coreStrategic or Co-development Partner · 1 January 2008Wiener Re Beograd is a reinsurance company founded in 2008 as part of Vienna Insurance Group, operating under VIG RE Prague — the leading reinsurer in Central and Eastern Europe. It provides reinsurance services at regional and international level, contributing to the stability and development of VIG's business in the European market. The company aims for a gross premium target of 100 million euros.
• VIG Real Estate d.o.o.minorStrategic or Co-development Partner · 1 January 2007VIG Real Estate d.o.o., founded in 2007, is part of Vienna Insurance Group. Its main activity is managing and renting commercial real estate, with its key project being the VIG Plaza building in New Belgrade. VIG Plaza features a contemporary design, triple-glazed facade, geothermal heating and cooling systems, and intelligent technological systems, with approximately 13,477.70 m² of net floor space.
• Erste Bank SerbiaflagshipChannel Partner/ Reseller/ Distributor · 1 January 2003Strategic bancassurance partnership between Wiener Städtische osiguranje and Erste Bank in Serbia. The partnership combines the strengths of both companies to offer customers new opportunities to optimally use all banking services and insurance products. The collaboration includes expanded sales points, favorable product packages, and faster processing of requests.
• Wiener Städtische Versicherungsverein (WST-Verein)coreStrategic or Co-development Partner · 1 January 2003Wiener Städtische Versicherungsverein (WST-Verein) based in Vienna is the main shareholder of Vienna Insurance Group. The company logo is displayed alongside Erste Bank as a strategic partner on wiener.co.rs.
• Global Assistance d.o.o.coreStrategic or Co-development Partner · 1 January 2003Global Assistance d.o.o. is a joint venture between Vienna Insurance Group (VIG) and Wiener Städtische osiguranje. It provides roadside assistance, travel assistance, 'Majstor u kući' (home emergency) assistance, and medical assistance services for policyholders. Advantages include fast and timely assistance, quality medical services, operators speaking policyholders' native language, and access to the VIG group assistance network for international territorial coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Generali Osiguranje Srbija: A leading multi-line insurer in Serbia, part of the Generali Group, offering life, health, motor, property, and accident insurance to retail and corporate customers — a direct head-to-head competitor with the same product breadth and international group backing.
• UNIQA Osiguranje: Austrian-owned multi-line insurer operating in Serbia with a comparable portfolio across life, health, motor, and property insurance; serves the same retail and corporate segments and competes directly for the same bancassurance and broker channels.
• DDOR Novi Sad: Long-established Serbian insurance company offering motor, property, liability, and life insurance with a strong domestic brand; directly comparable in product scope and customer base to Wiener Städtische's non-life and life lines.
• Dunav Osiguranje: The largest domestic Serbian insurer, offering a full suite of life and non-life products across retail and corporate; competes with Wiener Städtische on virtually every product line and channel, particularly through extensive branch coverage.
• Grawe Osiguranje: Austrian-owned multi-line insurer in Serbia offering life, health, property, and motor insurance with a similar Central European ownership profile; competes directly in both retail life and non-life segments.
• Allianz Srbija: Serbian subsidiary of the global Allianz Group offering comprehensive life, health, and P&C insurance to retail and corporate customers; comparable product mix and similar international group-backed distribution model.

Regional players

• Triglav Osiguranje: Slovenian-owned multi-line insurer with operations across the Western Balkans, including Serbia; offers comparable life and non-life products with a regional rather than purely domestic footprint, competing for similar cross-border corporate clients.
• Sava Osiguranje: Slovenian-headquartered multi-line insurer operating in the Western Balkans; provides life and non-life insurance with a regional distribution footprint, comparable in product breadth to Wiener Städtische but focused on Slovenian and neighboring markets.

Broad incumbents

• Vienna Insurance Group (VIG): The Austrian parent of Wiener Städtische osiguranje and the leading insurance group in CEE; relevant as a broad incumbent that sets the strategic, capital, and product template for the Serbian entity and competes via sister subsidiaries across the region.

Others

• Erste Group: A leading CEE banking group and Wiener's flagship bancassurance distribution partner in Serbia; while not a direct insurance peer, the Erste–Wiener bancassurance arrangement is central to both companies' customer strategies and benchmark for similar cross-sell partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wienerstadtischeosiguranje1221
• Facebookfacebook.com/WienerStadtischeOsiguranjeSrbija
• LinkedInlinkedin.com/company/wienerstadtische
• Instagraminstagram.com/wienerstadtische

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Städtische osiguranje