Sportske igre mladih

What Sportske igre mladih does

Sportske igre mladih (Youth Sports Games), legally registered as 'Udruga za sport, rekreaciju i edukaciju – Sportske igre mladih', is a Croatian non-profit sports association founded in Split in 1996. It operates the largest amateur multi-sport youth competition platform in Europe, organizing free-of-charge tournaments across 10+ disciplines — including futsal (Coca-Cola Cup), 3x3 basketball (Sprite Cup), volleyball, beach volleyball, handball, chess, table tennis, tennis, athletics, and dodgeball — for children aged roughly 5–18 regardless of club affiliation. The competition architecture is tiered from city-level qualifiers through regional and national finals to international finals, currently spanning five countries: Croatia (30th season in 2026), Bosnia and Herzegovina (16th), Serbia (13th), Slovenia (3rd), and North Macedonia (launched February 2026 under a licensing agreement).

The platform's technology backbone is a web-based online registration system (prijava.sportskeigremladih.com) deployed in 2020 alongside a broader digital transformation, complemented by country-specific websites and a 2026-launched television series, (Ne)uspjeh prvaka. There is no public API, SDK, or documented AI/ML capability; the technology layer is operational rather than productized. The operating geography now reaches 140+ Croatian cities and towns, with cumulative participation exceeding 3.44 million children across 30 years and 140,000+ participants registered in Croatia alone for the 2026 season.

Revenue is generated entirely through corporate sponsorships, with two flagship multi-year title partners — Plazma (Bambi) and Coca-Cola — alongside a powering sponsor in Gorenje and more than a dozen secondary partners across telecommunications (Telemach, m:tel), FMCG (Sprite, Kinder, Podravka), insurance (Wiener, Triglav, Dunav), energy (HEP), and media (Arena Sport, Sport Klub). Distribution runs through direct field operations into schools and municipal sports venues, while strategic alliances with UEFA Foundation for Children, Paris Saint-Germain, FC Bayern Munich, and the Croatian Ministry of Tourism and Sports provide institutional backing. Revenue is not publicly disclosed, there are no funding rounds or equity investors, and the organization operates without a parent entity.

Name

Sportske igre mladih

Legal name

Udruga za sport, rekreaciju i edukaciju – Sportske igre mladih

Website

https://sportskeigremladih.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportske igre mladih (Youth Sports Games) is a Croatian non-profit association that organizes free amateur multi-sport competitions for children aged 5–18 across five Balkan countries, funded by corporate sponsorships including Plazma and Coca-Cola.

Ownership category

akta.pro rank

Product category

Youth Amateur Sports Events

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Amateur youth sports
• Multi-sport tournaments
• School sports competitions
• Youth sports programs
• Community sports events

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Corporate Sponsorship: Major corporations sponsor specific tournaments and events (e.g., Coca-Cola Cup, Tommy tournament, GEN-I volleyball tournament, HEP handball tournament, Wiener insurance chess tournament). Sponsors receive naming rights, logo placement, and brand visibility across all event materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sportske igre mladih organizes free amateur multi-sport competitions for children and youth across 10+ disciplines including futsal (Coca-Cola Cup), 3x3 basketball, volleyball, handball, chess, table tennis, tennis, athletics, dodgeball, and beach volleyball. The platform operates a tiered competition structure progressing from city-level qualifiers through regional and national finals to international finals, with the Coca-Cola Cup recognized as the largest amateur mini-football tournament for youth in Europe. Participation is entirely free for all children across five operating countries.

Product overview

Plazma Youth Sports Games (Sportske igre mladih) operates as a multi-sport platform offering youth amateur sports competitions across 10+ disciplines. The core offering includes tournaments in football/futsal (Coca-Cola Cup, Tommy Tournament), basketball (3x3 Sprite Cup), handball (HEP Tournament), volleyball (GEN-I Tournament, Beach Volleyball), chess (Wiener Insurance Tournament), table tennis (Kinder Joy Tournament), tennis, athletics, and dodgeball ('Između dvije vatre'). The platform is structured as a multi-tier competition system progressing from city qualifiers through county/regional finals to national and international finals. Additional programs include the Telemach Sports Day (one-day multi-discipline events), the Zero Waste environmental education initiative, and the Her World Her Rules women's sports program. An online registration system enables participant enrollment. The organization operates across Croatia, Bosnia and Herzegovina, Serbia, Slovenia, and recently expanded to North Macedonia.

Differentiator

Problem solved

Functional benefit

Brands

• Coca-Cola Cup: The largest futsal/mini football tournament for youth in Europe, organized as part of the Youth Sports Games.
• Zero Waste
• Telemach Dan sporta
• 3x3 Sprite Cup
• GEN-I turnir u odbojci
• HEP turnir u rukometu
• Wiener osiguranje turnir u šahu
• Kinder Joy turnir u stolnom tenisu
• Tommy turnir u malom nogometu

Products and services

• Coca-Cola Cup (Futsal) The largest amateur mini-football (futsal) tournament in Europe, with qualification rounds for boys (categories 2008 and younger, 2011 and younger) and girls (2011 and younger) progressing to regional and national finals.
• 3x3 Sprite Cup (Basketball) Street basketball tournament in 3x3 format for youth, with city-level qualifiers progressing to regional and national finals across the region.
• Tommy Tournament in Mini Football Mini football tournament for children under 12 years old, providing competitive opportunities for the youngest age groups in Croatia.
• HEP Handball Tournament Handball competition organized under the Youth Sports Games framework for youth participants in Croatia.
• GEN-I Volleyball Tournament Volleyball tournament with competitions in male and female categories for participants born in 2011 and younger in Croatia.
• Wiener Insurance Chess Tournament Chess competition with qualification tournaments across counties leading to state-level finals in Croatia.
• Kinder Joy Table Tennis Tournament Table tennis tournament for youth participants as part of the comprehensive multi-sport program.
• Beach Volleyball Tournament Beach volleyball competition offered as part of the summer sports program for youth participants.
• Tennis Tournament Tennis competition included in the portfolio of sports disciplines for youth participants.
• Telemach Sports Day (Dan sporta) One-day sports-educational event featuring athletics (60m sprint) and dodgeball, touring cities across the region with flame-lighting ceremonies and inclusive mixed-gender team competitions.
• Zero Waste Program Environmental education program combining interactive sustainability education with sports competition, teaching children about recycling, waste management, and environmental protection through games.
• Her World Her Rules Women's sports initiative promoting female participation in sports and gender equality, organized in partnership with UEFA Foundation for Children.
• Bridge Program Sports program initiative within the Bosnia and Herzegovina regional operations.
• Online Registration System Web-based registration system (prijava.sportskeigremladih.com) allowing participants to sign up for competitions across all sports disciplines.

Quantifiable outcome

• 140,000+ participants annually in Croatia alone for 2026 season
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• North Macedonia (Licensed Expansion)coreStrategic or Co-development Partner · 27 February 2026New chapter began with licensing agreement signed in Skopje, North Macedonia on February 27, 2026. Zero Waste program also launched in North Macedonia.
• Coca-ColaflagshipGTM or Marketing PartnerTitle sponsor of Coca-Cola Cup, the largest youth futsal tournament in Europe. Coca-Cola also partners on Zero Waste environmental program. Partnership spans multiple years.
• UEFA Foundation for ChildrenflagshipStrategic or Co-development PartnerPartnership for women's football promotion and development. Aleksander Čeferin, UEFA President, serves as ambassador. Joint efforts to organize and promote girls' football tournaments.
• Telemach/TelekomsrbijacoreGTM or Marketing PartnerSponsor of Sports Day (Dan sporta) events across Croatia and Serbia. Partnership includes brand visibility at events.
• m:telcoreGTM or Marketing PartnerSponsor of Sports Day events in Bosnia and Herzegovina. Brand visibility at m:tel Sports Day.
• GEN-IcoreGTM or Marketing PartnerSponsor of volleyball tournaments (GEN-I turnir u odbojci) in Croatia.
• Wiener osiguranjecoreGTM or Marketing PartnerSponsor of chess tournaments (Wiener osiguranje turnir u šahu) in Croatia.
• HEP (Hrvatska elektroprivreda)coreGTM or Marketing PartnerSponsor of handball tournaments (HEP turnir u rukometu) in Croatia.
• TommycoreGTM or Marketing PartnerSponsor of youth football tournaments (Tommy turnir u malom nogometu) for children under 12 in Croatia.
• SpritecoreGTM or Marketing PartnerSponsor of 3x3 basketball cup (3x3 Sprite Cup) across the region.
• GorenjecoreGTM or Marketing PartnerPowering sponsor of Youth Sports Games with logo placement and event support.
• Kinder Joy of MovingcoreGTM or Marketing PartnerSponsor of table tennis tournaments (Kinder Joy turnir u stolnom tenisu).
• Plazma (Bambi)flagshipGTM or Marketing PartnerTitle sponsor of Plazma Youth Sports Games. Brand name integrated into official event name.
• PodravkacoreGTM or Marketing PartnerFood company sponsor across multiple countries in the region.
• Triglav InsuranceminorGTM or Marketing PartnerInsurance company sponsor with logo placement.
• Dunav InsurancecoreGTM or Marketing PartnerSponsor in Serbia and Bosnia and Herzegovina.
• Croatian Government/Ministry of Tourism and SportscoreOthersGovernment institutional support including Croatian Ministry of Tourism and Sports, various city governments.
• Arena SportminorChannel Partner/ Reseller/ DistributorMedia sponsor covering events across the region.
• Sport KlubminorChannel Partner/ Reseller/ DistributorSports media partner broadcasting coverage.
• ToppsminorGTM or Marketing PartnerTrading cards and collectibles sponsor.
• UEFAflagshipStrategic or Co-development PartnerAleksander Čeferin, UEFA President, is ambassador. Partnership through UEFA Foundation for Children.
• Paris Saint-Germain (PSG)flagshipStrategic or Co-development PartnerNasser Al-Khelaifi, PSG President, serves as ambassador supporting youth sports development.
• FC Bayern MunichflagshipStrategic or Co-development PartnerKarl Heinz-Rummenigge, Supervisory Board member, serves as ambassador.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• European Schools Sport Federation (ESSF): Federation coordinating European school sport competitions across multiple disciplines for children and youth, with national member organizations in each country. Closely comparable geographic scope (Europe-wide school-based amateur competition) and the cross-border finals structure that mirrors YSG's international finals.
• Amateur Athletic Union (AAU): U.S.-based nonprofit that organizes youth amateur sports events across multiple disciplines at local, regional and national levels. Most direct functional peer: multi-sport mass-participation amateur events for children and youth, free or low-cost entry, tiered competition structure, similar reliance on volunteers and corporate sponsorship.
• International Children's Games (ICG): Multi-sport international youth games founded in 1968 for children aged 12-15, hosted in rotating cities globally. Direct peer to YSG's international finals and 'largest amateur youth sports event in Europe' positioning, with similar age range, multi-sport offering and municipal cooperation model.
• Kinder+Sport (Ferrero): Ferrero Group's CSR program promoting youth physical activity across Europe through grassroots sports initiatives and partnerships. Directly comparable on the corporate-sponsored, free, multi-discipline youth sports model — Kinder Joy of Moving is also already a YSG sponsor partner, underscoring the overlap.

Emerging players

• Street Child World Cup: International charity using sport (notably football world cups) to advocate for children's rights, with operations in multiple countries. Aligned with YSG on social-inclusion mission, youth participation and international tournament structure, though much smaller scale and more advocacy-led.
• School Sport Australia: National body organizing school-aged multi-sport championships in Australia, with school-based feeder competitions and national finals. Comparable multi-discipline youth sport programming and tiered competition structure, though limited to a single country.

Broad incumbents

• Special Olympics: Global nonprofit running multi-sport training and competition for athletes with intellectual disabilities, with year-round event programming and major corporate sponsorship base (Coca-Cola, etc.). Comparable at scale and business model, with overlapping sponsor profiles, though focused on a specific population.
• UEFA Foundation for Children: UEFA's charitable arm delivering sport-for-development projects across Europe and beyond, with which YSG already has a flagship partnership. Relevant comparable as a pan-European sport-for-development organization with cross-discipline programming and corporate-backed funding model.

Others

• Laureus Sport for Good: Global sport-for-development foundation supporting community youth sport programs across more than 40 countries. Tangentially comparable as funder of grassroots youth sport — relevant for understanding adjacent sponsor ecosystems and partnership alternatives rather than direct competition.

Regional players

• ASO / Tour de France Kids: Amaury Sport Organisation runs mass-participation amateur youth events (e.g., La Petite Reine, kids tours) under a major European sports rights holder. Comparable on event-execution scale and European regional sponsorship network, though focused on cycling rather than multi-sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/igremladih_bih
• LinkedInlinkedin.com/company/youthsportsgames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sportske igre mladih