White Light Digital Marketing

What White Light Digital Marketing does

White Light Digital Marketing (WLDM) is a privately held, bootstrapped data science firm operating as an enterprise SEO and AI citation engineering agency, with a registered US office at 30 N Gould St, Sheridan, Wyoming and operational leadership based in Australia. The company was founded by CEO Brie Moreau, who has 18 years of SEO and data science experience, and operates with a remote team of 1-10 employees supplemented by a distributed execution team. WLDM positions itself against traditional DR-based link-building agencies by engineering "3D vector authority" through harmonic centrality mapping, cosine similarity scoring using all-MiniLM-L6-v2 (384-dimensional) sentence embeddings via ONNX Runtime, and five independent ML backlink classifiers at claimed 99%+ accuracy across an 18,000-domain training set.

The product portfolio consists of three professional service lines — Backlinks (ML-driven link authority engineering), Citation Engineering (AI citation probability optimization for ChatGPT and Gemini), and GEO (Generative Engine Optimization) — supported by nine proprietary tools and three free browser-based entry points: the AI Citations Audit, the Backlink Relevance Cosine Scorer, and a combined Free Website Audit delivered within 72 hours. The underlying research asset is the company's claimed "world's largest AI citation study," analyzing 11M+ citations across ChatGPT and Gemini in partnership with DataForSEO.

WLDM sells to enterprise brands through a direct enterprise field sales motion that begins with a free 30-minute strategy session mapping authority gaps, followed by a defined 3-month outcome-based project (rather than a retainer). Distribution is driven by global conference speaking (30+ events since 2016), PLG through free tools, and proprietary research publication. Named enterprise clients include Stake.com (a documented 10-month engagement that moved the "Online Casino" keyword from below rank 30 to #1), NordVPN, and Common Crawl; corporate training logos include Accor, Pepsi, ABC, Audi, BMW, and Coca-Cola. Pricing is not publicly disclosed; compensation to link builders is $50-$200 USD per delivered link.

Name

White Light Digital Marketing

Legal name

White Light Digital Marketing

Website

https://wldm.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

White Light Digital Marketing is a bootstrapped data science firm that engineers backlink authority and AI citation probability for enterprise brands using proprietary ML classifiers, harmonic centrality mapping, and cosine similarity scoring across nine internal tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO and AI Citation Engineering Services: Enterprise professional services delivering backlink authority engineering and AI citation probability optimization. Engagement model starts with a defined 3-month project with clear outcomes, not traditional retainers. Services include ML quality classification, cosine similarity analysis, harmonic centrality mapping, and citation cluster engineering.
2. Strategy Consulting: Initial strategy sessions and consulting engagements focused on authority gap analysis and competitive landscape mapping. The company starts engagements with a strategy session that maps authority gaps using client data.
3. Link Building Execution: Per-link compensation structure for link builders, indicating performance-based link acquisition pricing at $50-$200 USD per link delivered.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

White Light Digital Marketing provides enterprise-focused SEO and generative-search visibility services. Its engagements center on machine-learning-driven backlink authority engineering, AI citation engineering, and Generative Engine Optimization, with data-led strategy consulting and defined project delivery. It also provides standalone audit and backlink-relevance tools for self-service use.

Product overview

White Light Digital Marketing (WLDM) is a data science company — not a traditional agency — offering three core service areas (ML Backlink Authority Engineering, AI Citation Engineering, and Generative Engine Optimization/GEO) supported by nine proprietary tools in the WLDM SEO + AI citation toolkit. The product portfolio consists of the core services (Backlinks, AI Citation Engineering, GEO) and three free, browser-based tools: the AI Citations Audit (reveals where a brand stands in AI's recommendation graph), the Backlink Relevance Cosine Scorer (scores semantic alignment between any two URLs using 3-signal cosine similarity with all-MiniLM-L6-v2 embeddings via ONNX Runtime), and the Free Website Audit (bundles both backlink and AI citation audits into a single 72-hour deliverable). All proprietary tools use machine learning classifiers at 99%+ accuracy and a cosine-similarity-based scoring methodology validated against Google's 2024 API leak signals.

Differentiator

Problem solved

Functional benefit

Products and services

• ML Backlink Authority Engineering An enterprise SEO service that builds semantically relevant backlinks and authority graphs using machine-learning quality classification, cosine similarity scoring, and harmonic centrality mapping to improve rankings for competitive keywords.
• AI Citation Engineering An enterprise service that designs citation systems for generative search, improving AI citation probability, identifying citation-cluster gaps, and correcting brand misrepresentations in AI outputs.
• Generative Engine Optimization (GEO) A generative-search optimization service for improving enterprise brand visibility in AI recommendation and generative-search systems.
• Strategy Consulting A consulting engagement that maps authority gaps from client data and develops a strategy for the client's competitive landscape before project delivery.
• Free Website Audit A free audit delivered within 72 hours that combines backlink quality and authority analysis with AI citation probability scoring, competitor citation-cluster gap analysis, and AI brand-perception analysis.
• AI Citations Audit A free tool that reveals where a brand stands in AI recommendation graphs, identifies citation clusters occupied by competitors but not the brand, and scores the brand's AI citation probability across target queries.
• Backlink Relevance Cosine Scorer A free browser-based tool that scores semantic alignment between two URLs using paragraph context, referring-page topicality, and an anchor modifier, powered by all-MiniLM-L6-v2 embeddings through ONNX Runtime.

Quantifiable outcome

• Stake.com achieved #1 ranking for 'Online Casino' (85,000 monthly searches, $549,000/month traffic value) in 10 months from below rank 30
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature12 records

Partnerships

One partnership is on record.

• DataForSEOcoreStrategic or Co-development PartnerPartnership for conducting the world's largest AI citation study. DataForSEO provided data infrastructure for analyzing 11M+ citations across ChatGPT and Gemini. This partnership enabled WLDM's proprietary research into AI citation mechanics and formed the foundation of their AI citation engineering service methodology.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iPullRank: Technical SEO and content marketing agency that similarly emphasizes data science, machine learning, and proprietary methodology over traditional DR-based link building. Targets enterprise clients with bespoke engagements, comparable in positioning to WLDM's premium technical SEO stance.
• Profound: AI visibility and answer engine optimization platform focused on helping brands appear in ChatGPT, Perplexity, and other LLM responses. Most direct competitor in the AI citation engineering category WLDM pioneered, with overlapping enterprise customer base and similar PLG-style audit entry points.
• Page One Power: Enterprise link building and SEO agency serving Fortune 500 and large e-commerce brands, with a similarly bespoke, outcomes-based engagement model. Competes head-to-head with WLDM for enterprise link acquisition budgets, particularly in highly competitive verticals.
• Siege Media: Content-driven SEO agency that combines content production with link acquisition at enterprise scale. Comparable in serving premium enterprise clients and emphasizing measurable ranking outcomes, though more content-centric versus WLDM's data-science-centric approach.
• Fractl: Digital marketing and SEO agency known for data-driven link earning campaigns and large-scale content promotion. Comparable in methodology-driven positioning, enterprise client orientation, and bespoke project-based engagement structure.

Emerging players

• Otterly.ai: AI search visibility monitoring platform that tracks brand presence in ChatGPT, Perplexity, and Google AI Overviews. Overlaps with WLDM's AI Citations Audit functionality and competes for the same "AI visibility" budget category at the tooling layer.

Broad incumbents

• BrightEdge: Enterprise SEO platform offering rank tracking, content optimization, and increasingly AI search visibility features. Competes at the platform level rather than agency level, but increasingly encroaches on the same enterprise SEO budget that funds WLDM engagements.
• Conductor: Enterprise SEO and content marketing platform serving large brands with technical SEO, content intelligence, and now AI search capabilities. A broader incumbent that has begun moving into the GEO/AEO category where WLDM specializes.
• Ahrefs: Leading SEO toolset (rank tracking, backlink analysis, content research) widely used by agencies and in-house teams. While primarily a tooling company, its brand authority in backlink analysis and growing AI features make it a structural competitor for the same marketing budgets.
• Semrush: Largest end-to-end digital marketing platform covering SEO, content, PPC, and increasingly AI search optimization. Provides enterprise-grade SEO infrastructure and tool suites that compete for the same strategic visibility budgets WLDM targets, though at platform rather than bespoke-agency level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/white-light-digital-marketing
• Xx.com/wldm012
• Facebookfacebook.com/whitelightdigitalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Light Digital Marketing