Hughes Agency

Name

Hughes Agency

Legal name

Hughes Agency

Website

https://hughes-agency.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Media relations
• Event management
• Strategic communications
• Brand development

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Revenue: Revenue generated from providing comprehensive public relations, marketing, event management, and strategic communications services to enterprise clients across diverse industries including healthcare, higher education, sports, real estate, and non-profits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hughes Agency is a full-service public relations, marketing, advertising, and event management firm that helps brands and organizations increase awareness, build reputation, and engage stakeholders. The agency delivers six integrated service modules—public relations, media relations, strategic planning, event management, advertising, and branding—on a customized, quote-based engagement model for enterprise and institutional clients in healthcare, higher education, sports, real estate, non-profit, and government sectors.

Product overview

Hughes Agency is a service-based public relations and marketing agency that operates as a single unified offering rather than a software platform. The agency provides six core service modules: public relations, media relations, strategic planning, event management, advertising, and branding. These services are delivered as an integrated portfolio to help clients with consistent and powerfully effective marketing. The agency works with diverse clients across industries including higher education, healthcare, sports, non-profit, real estate, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Strategic communications services that increase awareness and engagement in ways that either grow or protect a client's business. Targeted at organizations seeking to strengthen reputation, visibility, and stakeholder engagement across verticals such as healthcare, higher education, sports, real estate, non-profit, and municipal government.
• Media Relations Services Media relations services that leverage strong relationships across all media outlets and sophisticated targeting tools to determine the best outlets to communicate client messages. Targeted at organizations seeking earned media coverage, including placements in local, regional, and national outlets.
• Strategic Planning Collaborative consulting that establishes a clear direction for a client's business so that all communications build and reinforce that direction. Targeted at organizations seeking to align marketing, PR, and event efforts with a unified strategic narrative.
• Event Management Production of events of all sizes and complexities, with attention to every detail from planning through execution. Targeted at corporate, non-profit, sports, and government clients needing fundraising events, annual meetings, conferences, and community programs.
• Advertising Creation of compelling, motivating, and award-winning advertising that delivers brand messages in ways that drive sales. Targeted at organizations seeking paid advertising campaigns across channels to support brand and direct-response objectives.
• Branding Services Brand definition and development services that establish meaningful differentiation and proprietary positioning to grow client businesses. Targeted at organizations seeking brand strategy, identity development, and positioning work.

Quantifiable outcome

• $18 million raised for Unity Park
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TD SYNNEXcoreStrategic or Co-development Partner · 4 April 2026Hughes Agency serves as the strategic communications partner for TD SYNNEX, leading fundraising and logistics for the $32 million Share the Magic initiative that supports families and children in need across North America.
• Blue Ridge Electric CooperativecoreStrategic or Co-development Partner · 1 January 2021Partnered with Blue Ridge Electric Cooperative to launch Upcountry Fiber, a $150 million broadband initiative bringing high-speed internet to rural communities across five Upstate counties.
• WCFIBERcoreStrategic or Co-development Partner · 1 January 2021Joined forces with WCFIBER through Blue Ridge Electric Cooperative to create Upcountry Fiber partnership for rural broadband deployment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chernoff Newman: Columbia, SC-based integrated marketing, PR, and advertising agency with a similar full-service model and comparable mid-market enterprise client mix. Closest geographic and size peer in the Carolinas.
• Jackson Spalding: Atlanta-based integrated marketing, PR, and digital agency serving enterprise clients across the Southeast. Highly comparable in service mix (PR, branding, digital, content) and regional enterprise target market.
• Theory House: Charlotte, NC-based brand strategy and marketing agency serving consumer, retail, and lifestyle clients. Comparable in regional Southeast positioning and integrated service model spanning branding through media.
• Luquire George Andrews: Charlotte, NC-based integrated marketing and PR firm with strong Carolinas/Southeast enterprise presence. Comparable in service mix and mid-market enterprise client base, including healthcare, real estate, and consumer brands.
• French/West/Vaughan: Raleigh, NC-headquartered full-service marketing and PR agency with national reach. Comparable in offering portfolio (PR, advertising, branding, social) and mid-market enterprise focus in the Southeast.
• The Hodges Partnership: Richmond, VA-based public relations and marketing firm focused on regional and mid-market enterprise clients. Directly comparable in firm size, PR-first orientation, and Southeast U.S. enterprise target.
• The Brandon Agency: Myrtle Beach, SC-based integrated marketing and advertising agency serving mid-market and enterprise clients. Direct South Carolina competitor with similar full-service capabilities and event-driven work.

Broad incumbents

• Edelman: Global public relations and communications firm. A much larger incumbent that competes for national and multinational PR accounts that Hughes may be asked to support or that clients may gravitate toward for scale needs.
• M Booth: Large, U.S.-based PR and communications agency with consumer, health, and corporate practices. Larger incumbent that often competes for the same healthcare, sports, and consumer brand RFPs Hughes Agency pursues.

Emerging players

• Merritt Group: Mid-sized PR and marketing agency with B2B technology, healthcare, and professional services focus. Comparable in firm size and integrated service delivery, with stronger B2B tech positioning as a partial overlap to Hughes' TD SYNNEX work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HughesAgencySC
• LinkedInlinkedin.com/company/hughes-agency
• Instagraminstagram.com/hughes_agency
• Xx.com/hughes_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hughes Agency