Blike
Blike is a UK e-bike subscription service offering premium e-bikes from Brompton, Cowboy, Tenways, Estarli, and Volt on monthly subscriptions, with insurance, GPS theft recovery, and maintenance bundled in, serving urban commuters, families, and corporate fleet customers.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blike does
Blike is a UK-based e-bike subscription company operating under FCA-authorised Green Switch Limited, founded in 2020 and headquartered in Hackney, London. The company offers monthly subscriptions on premium e-bikes from brands including Brompton, Cowboy, Tenways, Estarli, and Volt, with new and refurbished ("ReCycles") options available at £82-£133 per month. Every bike is fitted with a GPS tracker and bundled with insurance (via Bikmo), BikeRegister police-approved registration, Sold Secure Gold-rated Abus locks, and a nationwide service network operated through Fettle and partner bike shops, providing 24/7 theft recovery and replacement coverage. Subscribers commit to a 3-month minimum, after which they can swap models, return the bike, or buy it outright.
The business operates a hybrid go-to-market model: a self-serve direct-to-consumer subscription flow on blike.com with approval in under two minutes, supplemented by a dedicated Blike Business segment targeting corporate fleet and employee benefits buyers. Customer segments span urban commuters seeking an alternative to public transport and rental schemes, families needing cargo or adapted bikes, and businesses running employee cycle schemes. Trustpilot reviews and named-customer testimonials indicate strong satisfaction among long-tail individual subscribers.
The company's primary revenue stream is recurring monthly subscription fees, with optional bike purchase at the end of the term creating a secondary revenue lever. There is no public funding disclosed, headcount remains in the 1-10 range, and operations are confined to the UK. Operational differentiation rests on the bundled insurance/maintenance/GPS service stack and the multi-brand aggregator model rather than proprietary technology.
Blike firmographics
Firmographics- Name
- Blike
- Legal name
- Green Switch Limited
- Website
- https://blike.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blike is a UK e-bike subscription service offering premium e-bikes from Brompton, Cowboy, Tenways, Estarli, and Volt on monthly subscriptions, with insurance, GPS theft recovery, and maintenance bundled in, serving urban commuters, families, and corporate fleet customers.
- Ownership category
- akta.pro rank
Blike industry classification
Industry- Product category
- E-bike subscription / micromobility rental
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Passenger Car Rental (532111)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- E-Bike Retail (CRAMAHAE)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Blike is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Blike business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-bike Subscription: Monthly subscription fees for premium e-bikes including insurance, maintenance, and theft coverage. Customers can subscribe to own, with options to swap, return, or purchase after 3-month minimum commitment. Both new and refurbished (ReCycles) options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium e-bike subscription from £82/month |
| Subscription | Monthly | New bike options ranging £110-£133/month |
| Subscription | Monthly | Refurbished bike options (ReCycles) ranging £85-£93/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Blike product offering
Product offeringCore offering
Blike provides a monthly subscription service for premium e-bikes (Brompton, Cowboy, Tenways, Estarli, Volt) starting at £82/month, with insurance, maintenance, GPS tracking, 24/7 stolen bike recovery, and locks included. After a 3-month minimum commitment, subscribers can swap models, return the bike, or buy it outright. A separate Blike Business sub-brand serves corporate fleet and employee benefit deployments, and a refurbished ReCycles tier offers up to 40% savings.
Product overview
Blike operates a single unified subscription product — a flexible e-bike subscription service — built around a core offering of monthly e-bike rentals with inclusive insurance, maintenance, and theft recovery. The portfolio comprises three main product modules: the core subscription plan (with Subscribe to Own flexibility after 3 months), the GPS & Insurance add-on (powered by Bikmo and BikeRegister), and the Nationwide Service Network (via Fettle and partner bike shops). A refurbished tier branded as Shop ReCycles offers discounted access to expertly refurbished bikes. A separate Business sub-brand targets fleet/corporate customers. The available bike models span three named e-bike products — Brompton Electric C Line 4-speed, Cowboy Cruiser, and Volt Pulse — sourced from established cycling brands including Brompton, Cowboy, Tenways, Estarli, and Volt.
Differentiator
Problem solved
Functional benefit
Products and services
- Blike E-Bike Subscription (Consumer) Monthly subscription to a premium e-bike (Brompton, Cowboy, Tenways, Estarli, or Volt) starting at £82/month with insurance, maintenance, GPS tracking, 24/7 stolen bike recovery, and Abus locks included. After a 3-month minimum term, subscribers can swap models, return the bike, or buy it outright.
- Blike Business
- Shop ReCycles (Refurbished E-Bike Subscription)
- Brompton Electric C Line 4-speed
- Cowboy Cruiser
- Volt Pulse
Quantifiable outcome
- Save over £1,500 per year compared to Zone 1-3 London Travelcard
- +2 more outcomes
Companies that use Blike
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Blike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Blike partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BikmocoreTech-savvy cycle insurance specialists providing the insurance included with every Blike subscription plan. Bikmo is a digital-first insurance provider specialising in cycle coverage.
- BikeRegistercoreThe UK's national, police-approved marking and registration scheme. All Blike bikes are registered with BikeRegister free of charge, providing additional theft deterrent and recovery support.
- FettlecoreNationwide service network partner. Blike partners with Fettle and local bike shops from Aberdeen to Plymouth for regular services and emergency repairs, ensuring customers are never far from a Blike-approved mechanic.
- IhelpurideminorCycling skills and safety training provider helping customers enjoy cycling confidently and safely using technique and experience coaching.
- CowboycorePremium e-bike brand partner. Blike offers Cowboy Cruiser models starting at £126/month (new) or £93/month (refurbished ReCycles).
- BromptoncorePremium folding e-bike brand partner. Blike offers Brompton Electric C Line 4-speed models starting at £133/month (new) or £88/month (refurbished ReCycles).
- TenwayscoreE-bike brand partner. Listed as one of the premium brands available through Blike's subscription service alongside Cowboy, Brompton, Estarli, and Volt.
- EstarlicoreFolding e-bike brand partner. Blike has provided bikes to customers with specific needs, such as adapted crank shorteners for disabled customers.
- VoltcoreE-bike brand partner. Blike offers Volt Pulse models starting at £110/month (new) or £85/month (refurbished ReCycles), with up to 96km range.
- AbuscoreGerman locksmiths supplying world-renowned bike locks with every Blike subscription. All Abus locks supplied meet Sold Secure Gold rating minimum, with Diamond upgrade available.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blike competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Blike social profiles
Digital presenceBlike compliance and trust
Trust signalCompliance3 records
Blike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blike leadership team
Management profileNumber of profiles
Profiles2 records
Blike subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blike
What does Blike do?
Blike provides a monthly subscription service for premium e-bikes (Brompton, Cowboy, Tenways, Estarli, Volt) starting at £82/month, with insurance, maintenance, GPS tracking, 24/7 stolen bike recovery, and locks included. After a 3-month minimum commitment, subscribers can swap models, return the bike, or buy it outright. A separate Blike Business sub-brand serves corporate fleet and employee benefit deployments, and a refurbished ReCycles tier offers up to 40% savings.
Is Blike a public or private company?
Blike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blike founded?
Blike was founded in 2020. It employs 11 to 50 people.
Where is Blike based?
Blike is headquartered in London, United Kingdom, in the Europe region.
How does Blike make money?
One revenue line is on record: E-bike Subscription.
Does Blike have an API?
No public API is recorded for Blike.
What industry is Blike in?
Blike's product category is E-bike subscription / micromobility rental. Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 441227 and its SIC code is 3751.