Tenways
- Company typePrivate
- Founded2021
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Tenways firmographics
Firmographics- Name
- Tenways
- Legal name
- TENWAYS Technovation Europe B.V.
- Website
- https://tenways.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Ipo
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tenways industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Cargo & Utility Bike Retail (CRAMAHAF), Bicycle Retail (New Bikes) (CRAMAHAA), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Tenways is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Tenways business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- E-bike Hardware Sales: Primary revenue stream from direct-to-consumer sales of electric bicycles across multiple product lines including City, Cruiser, Hybrid, Compact, and Cargo e-bikes. Products sold at price points ranging from €1,099 to €4,999 with gross margins above 30%.
- Accessories and Spare Parts: Sales of accessories including pannier bags, helmets, locks, batteries, carriers, and spare parts supplied beyond warranty period. Accessories priced from €15 to €480.
- Smart Connect Subscription: TENWAYS Smart Connect Subscription service at €29 (reduced from €59) providing ongoing connectivity and smart features.
- Leasing Partner Revenue: Revenue generated through employer-sponsored bike leasing partnerships with JobRad, BusinessBike, Fietslease Holland, New Mobility Lease, and Vapaus, where employees lease e-bikes through monthly payments with tax benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CGO600 Pro - Lightweight Commuter E-bike at $1,599 |
| One time/ perpetual license | Pay-as-you-go | CGO800S - Comfort City E-bike at $1,799 |
| One time/ perpetual license | Pay-as-you-go | Wayfarer Cruiser E-bike at $1,599-$1,899 |
| One time/ perpetual license | Pay-as-you-go | AGO X Hybrid E-bike at $2,499 (US) / €1,799-1,999 (EU) |
| One time/ perpetual license | Pay-as-you-go | AGO T Premium Hybrid at €2,699 |
| One time/ perpetual license | Pay-as-you-go | AGO Performance at €3,299 |
| One time/ perpetual license | Pay-as-you-go | Cargo ONE at €4,999 |
| One time/ perpetual license | Pay-as-you-go | Longtail Duo at €3,499 |
| Subscription | Monthly | Employer Leasing Programs |
| Subscription | Annual | Smart Connect Subscription at €29 |
| One time/ perpetual license | Pay-as-you-go | Student Discount Program - $150 off |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Tenways product offering
Product offeringCore offering
Tenways designs, manufactures, and sells a broad portfolio of electric bicycles (e-bikes) for urban commuting, leisure riding, and family/cargo transportation. Its lineup spans lightweight commuter models (CGO600/CGO600 Pro/CGO800S), cruiser (Wayfarer), hybrid trekking (AGO X/AGO T/AGO Air/AGO Performance), smart city (CGO009), compact (CGO COMPACT), and cargo models (Longtail Duo, Cargo One). Sales are made direct-to-consumer via owned e-commerce storefronts, through a European dealer network of 1,200+ shops, on Amazon, and via employer-sponsored leasing partnerships.
Product overview
Tenways is a European-focused e-bike manufacturer offering a diverse portfolio of electric bicycles across multiple segments. The product lineup includes lightweight commuter bikes (CGO600, CGO600 Pro, CGO800S | Plus), all-road cruisers (Wayfarer), versatile hybrid trekking bikes (AGO X, AGO T, AGO Air, AGO Performance), smart city bikes (CGO009), compact portable bikes (CGO COMPACT), and cargo e-bikes for families (Longtail Duo, Cargo One). The portfolio ranges from entry-level featherweight commuters at around €1,099 to premium mid-drive models exceeding €3,299. Tenways also offers connected services via Smart Connect subscription, smart accessories like the EH20 helmet, and operates a leasing program through European partners including JobRad, BusinessBike, and Fietslease Holland. The company has recently partnered with Bosch to integrate their motor systems on upcoming models.
Differentiator
Problem solved
Functional benefit
Products and services
- CGO600 Pro Lightweight commuter e-bike weighing 37 lbs with torque sensors, 53-mile max range, and available in belt or chain drive options. Targeted at urban commuters seeking an easy-to-ride daily electric bicycle.
- CGO800S / CGO800 Plus Comfort-focused city e-bike with step-through frame, suspension front fork, and rear hub motor. Available in belt drive (CGO800S) or chain drive (CGO800 Plus) versions. Targeted at commuters prioritizing ride comfort.
- Wayfarer All-road cruiser e-bike with 750W rear hub motor, 48V 720Wh battery, adjustable stem, suspension seatpost, front suspension fork, and Apple Find My support. Up to 85-mile claimed range. Targeted at leisure and long-distance riders.
- AGO X Versatile hybrid trekking e-bike for urban commuting and off-road use. Features an 80 Nm Bafang M410 mid-drive motor, up to 100 km range, Shimano 10-speed drivetrain, hydraulic front fork, and hydraulic disc brakes. Available in Classic and Special editions.
- AGO T Premium hybrid e-bike with 80 Nm mid-drive motor and Enviolo stepless shifting hub for seamless gear transitions. Features MIK HD rear carrier compatibility. Targeted at long-distance commuters and tourers.
Quantifiable outcome
- 53-85 miles range on single charge depending on model
- +3 more outcomes
Companies that use Tenways
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tenways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Tenways partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BoschcoreStrategic partnership to integrate Bosch motorization systems (including Performance Line motors) on upcoming TENWAYS e-bike models. The AGO Performance model features the Bosch Smart System with 75 Nm torque motor, Gates CDX carbon belt drive, and Enviolo CVT hub. Bosch selectively chooses technology partners, lending credibility to TENWAYS.
- Just One TreeminorEnvironmental partnership where TENWAYS plants trees for each e-bike purchase, having planted over 20,000 trees together. Supports TENWAYS' sustainability messaging and corporate social responsibility.
- BVB (Borussia Dortmund)minorTENWAYS x BVB sponsorship partnership (Ride together for another successful year), a football club marketing partnership for brand visibility in European markets.
- Pamela ReifminorFitness influencer partnership featuring Pamela Reif as a TENWAYS ambassador with tagline 'My way to go!' for brand marketing.
- Paris InternationaleminorArt collaboration with Paris Internationale for brand visibility and cultural engagement.
- JobRadcoreLeading employer bike leasing partner operating in Germany and Austria. Employers provide staff with TENWAYS e-bikes through favorable leasing terms. This is a major channel for B2B sales.
- BusinessBikecoreCompany bike leasing partner making TENWAYS e-bike leasing simple for employers across supported regions.
- Fietslease HollandcoreNetherlands-based leasing partner offering TENWAYS e-bikes from €89.95/month with full service package for Dutch employees.
- New Mobility LeaseminorMobility leasing partner for TENWAYS e-bike leasing programs.
- VapausminorFinland-based employer bike leasing partner offering TENWAYS e-bikes with low monthly payments, full insurance, and flexible terms for Finnish employees.
- LAKA InsuranceminorLAKA provides 90 days of free insurance with TENWAYS e-bike purchases for customers in Germany, France, Netherlands, and Belgium.
- KlarnaminorPayment partner offering buy now, pay later options including pay in 30 days (interest-free) and monthly financing for TENWAYS e-bike purchases.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Tenways competitors and assessment
Company assessmentBroad incumbents
- Specialized: Global premium bicycle and e-bike brand with extensive European presence through dealer network. Overlaps with Tenways in hybrid and commuter e-bike categories at comparable premium price points.
- Trek: Major global bicycle manufacturer with electric bike lineup (Domane+, Allant+, Rail+) sold through extensive European dealer network. Competes with Tenways across hybrid and city e-bike segments.
- Decathlon (B'Twin/Triban): Global sporting goods retailer with own-brand electric bikes (B'Twin, Riverside) at value price points. Competes with Tenways' entry-level models (CGO600 at €1,099) and offers alternative distribution scale.
- Giant: World's largest bicycle manufacturer with extensive e-bike lineup sold through global dealer network. Overlaps with Tenways in city, hybrid, and trekking e-bike segments across European markets.
- Gazelle: Royal Dutch Gazelle is a 130+ year-old Dutch bicycle manufacturer with extensive European dealer network. Competes with Tenways across city, hybrid, and e-bike segments through traditional bike shop distribution.
Direct peers
- Rad Power Bikes: US-based direct-to-consumer e-bike brand offering affordable electric bikes across commuter, cargo, and fat-tire categories. Comparable go-to-market approach and price positioning to Tenways, especially for US market expansion.
- VanMoof: Dutch direct-to-consumer e-bike brand selling premium commuter e-bikes across Europe. Both target urban commuters seeking stylish, connected electric bicycles and compete in similar price segments (€1,500-€3,500).
- Cowboy: Belgian DTC e-bike brand focused on connected urban commuter bikes with integrated app features. Directly competes with Tenways' CGO series in the Benelux and European commuter segment with comparable price points.
- Riese & Müller: German premium e-bike manufacturer known for high-end city, cargo, and trekking e-bikes using Bosch motors. Directly comparable to Tenways' premium AGO and Cargo lines at similar price points.
Emerging players
- Aventon: US DTC e-bike brand growing in European markets with affordable commuter and cruiser e-bikes. Comparable price points and direct-to-consumer approach to Tenways' Wayfarer and CGO series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenways social profiles
Digital presenceTenways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenways leadership team
Management profileNumber of profiles
Tenways funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenways
What does Tenways do?
Tenways designs, manufactures, and sells a broad portfolio of electric bicycles (e-bikes) for urban commuting, leisure riding, and family/cargo transportation. Its lineup spans lightweight commuter models (CGO600/CGO600 Pro/CGO800S), cruiser (Wayfarer), hybrid trekking (AGO X/AGO T/AGO Air/AGO Performance), smart city (CGO009), compact (CGO COMPACT), and cargo models (Longtail Duo, Cargo One). Sales are made direct-to-consumer via owned e-commerce storefronts, through a European dealer network of 1,200+ shops, on Amazon, and via employer-sponsored leasing partnerships.
Is Tenways a public or private company?
Tenways is a private company. It is classified as venture growth investor backed and is currently ipo.
When was Tenways founded?
Tenways was founded in 2021. It employs 11 to 50 people.
Where is Tenways based?
Tenways is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Tenways make money?
Four revenue lines are on record. E-bike Hardware Sales are the primary driver. The others are accessories and Spare Parts, smart Connect Subscription and leasing Partner Revenue.
Who are Tenways's main competitors?
Broad incumbents on record are Specialized, Trek, Decathlon (B'Twin/Triban), Giant and Gazelle. Direct peers are Rad Power Bikes, VanMoof, Cowboy and Riese & Müller. Aventon is listed as an emerging player.
Does Tenways have an API?
No public API is recorded for Tenways.
What industry is Tenways in?
Tenways's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.