t2ó
t2ó is a privately-held, Madrid-headquartered digital marketing and marketing-technology agency serving enterprise and mid-market brands across Spain, Mexico, Italy, and the US with integrated paid media, SEO, analytics, and AI-driven audience activation via its proprietary customIQ platform.
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What t2ó does
t2ó is a privately-held digital marketing and marketing-technology agency headquartered in Madrid, Spain, operating additional offices in Mexico City, Milan, and the United States under the legal entity T2Ó ADMEDIA SERVICES, S.L. (with T2O ITALIA SRL covering Italy). Founded in January 2004 as T2O media and rebranded to t2ó around 2021, the firm sells integrated digital marketing services — paid media, organic search, programmatic, social media, analytics, and creative — to enterprise and mid-market clients across luxury, hospitality, financial services, tourism, energy, and consumer sectors. Named customers include LOEWE, TOUS, UNHCR/ACNUR, Only YOU Hotels, AEGON, Palladium Hotel Group, Barceló Hotels & Resorts, American Express, Repsol, and the Fideicomiso de Turismo de Los Cabos.
At the core of its offering is customIQ, an in-house AI platform that uses a proprietary pixel to collect first-party navigation data, processes it through ETL pipelines on Google Cloud Vertex AI, and applies machine-learning algorithms to deliver four products: Purchase Prediction, Budget Allocator, Value Based Bidding, and Attribution Models (marketed as ClaudIA in Italy). Verticalized products extend the platform: VIMANA (predictive demand analysis for travel) and PiCommerce (online purchase-intent analytics launched in Mexico in 2025). The agency holds Google Partner Premier status (top 3% globally, four consecutive years through 2025), is an official TikTok Marketing Partner (since September 2025) and a Meta partner with platinum solution badges, and maintains ISO/IEC 27001 information-security certification across Spain and Italy.
The business operates a sales-led GTM with bespoke, multi-year agency engagements and no public pricing. Revenue is generated through professional service fees, retainer-based media management, and campaign-performance fees. Distribution is via direct enterprise sales supported by strategic platform partnerships and a content marketing engine (t2ópen blog, Digital Talks podcast, vertical industry reports, annual New Ways of Marketing conference in Madrid). Two wholly-owned subsidiaries — FiT (adtech and data consultancy acquired in 2022) and t2ó ONE (the marketing services group) — formalize specialized service lines. Public funding is limited to a €970,000 CDTI/FEDER grant for the customIQ R&D project; the company is otherwise bootstrapped with no disclosed venture or private-equity backing.
t2ó firmographics
Firmographics- Name
- t2ó
- Legal name
- T2Ó ADMEDIA SERVICES, S.L.
- Website
- https://t2o.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- t2ó is a privately-held, Madrid-headquartered digital marketing and marketing-technology agency serving enterprise and mid-market brands across Spain, Mexico, Italy, and the US with integrated paid media, SEO, analytics, and AI-driven audience activation via its proprietary customIQ platform.
- Ownership category
- akta.pro rank
Where t2ó is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
t2ó business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing integrated solutions across paid media, organic search, social media, programmatic, analytics, and creative. Revenue generated through professional service fees, media management retainer fees, and campaign performance fees across enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke agency services — no standardized public pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
t2ó product offering
Product offeringCore offering
t2ó is a full-service digital marketing agency delivering integrated paid media, organic search, social media, programmatic advertising, marketing automation, creative, and analytics services to enterprise and mid-market clients. The agency combines proprietary AI technology (customIQ/ClaudIA, VIMANA, PiCommerce) with deep platform partnerships across Google, Meta, TikTok, and programmatic channels to drive measurable campaign performance. Services are scoped as bespoke managed engagements sold directly through an enterprise sales motion.
Product overview
t2ó is a full digital solutions agency with offices in Spain, Mexico, United States, and Italy offering integrated digital marketing services. The core technology portfolio centers on customIQ/ClaudIA — an AI-powered audience optimization platform that uses proprietary pixel tracking, ETL data processing, and machine learning to create predictive audiences for advertising campaigns. This platform offers four products: Purchase Prediction, Budget Allocator, Value Based Bidding, and Attribution Models. Supporting technology products include VIMANA (travel-industry vertical solution for demand prediction), Pi Commerce (Mexico-focused purchase intention analysis), and the Digital Talks podcast series. The agency operates as t2ó ONE for marketing services, holds Google Partner Premier status, and serves clients across hospitality, tourism, finance, retail, and consumer sectors.
Differentiator
Problem solved
Functional benefit
Brands
- customIQ: AI-powered audience optimization platform that uses proprietary pixel to collect user navigation data for creating optimized audiences for digital marketing campaigns
- Vimana
- t2ó ONE
- FiT
Products and services
- customIQ AI-powered marketing technology platform that collects user navigation data via a proprietary pixel, processes it through ETL pipelines and machine learning algorithms, and creates optimized audiences for digital advertising campaigns across Google, Meta, and TikTok. Includes four products: Purchase Prediction, Budget Allocator, Value Based Bidding, and Attribution Models. Built in-house by t2ó's development team between September 2018 and August 2020 with EUR 970,000 funding from CDTI and FEDER.
- ClaudIA Italian-market variant of customIQ; AI platform that creates optimized audiences from user navigation data using proprietary pixel technology, machine learning, and ETL processes to improve advertising campaign performance for clients served by T2O ITALIA SRL. Includes purchase prediction, user clustering, recommendation engine, and attribution models.
- VIMANA Travel-industry vertical AI solution for predictive demand and transaction analysis; uses predictive models to help hotels, airlines, tour operators, and agencies optimize digital marketing strategies. Connects direct channel data from Google Analytics and Salesforce to link demand behavior with reservations and auto-activates campaigns via Value Rules in Google Ads and Meta. Built on Google Cloud Vertex AI.
- PiCommerce Mexico-focused market intelligence tool that detects, analyzes, and forecasts online purchase intention; provides predictive models and actionable data aligned with real consumer behavior for e-commerce strategy optimization across marketplaces and brands.
- Integrated Digital Marketing Services Full-service digital marketing agency offering covering paid media (Google, Meta, TikTok), programmatic, organic search and SEO, social media management, marketing automation, creative, and analytics, delivered as bespoke managed engagements for enterprise and mid-market clients across hospitality, luxury, tourism, finance, insurance, and retail.
Quantifiable outcome
- Palladium Hotel Group achieved +68% revenue increase in non-refundable rates and +18% ADR improvement through AI-driven digital transformation
- +5 more outcomes
Companies that use t2ó
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
t2ó technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature4 records
t2ó partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TikTokcoret2ó ONE became official TikTok Marketing Partner in September 2025. The partnership enables access to exclusive tools, advanced insights, and priority support for maximizing campaign performance on TikTok. The platform has 23+ million users in Spain and 1 billion+ globally. Alliance targets performance campaigns, remarketing, creator content strategies, and trend-driven brand campaigns.
- Googlecoret2ó Mexico has held Google Partner Premier status for 4 consecutive years (2022–2025), placing it in the top 3% of companies globally for managed paid campaign performance. The partnership provides access to Google Ads, DV360, YouTube, Vertex AI, and advanced Google Cloud solutions used in client campaigns.
- Meta (Facebook/Instagram)coreMeta is a strategic technology and integration partner. t2ó implements Meta's full funnel approach covering Reach/Awareness through to Advantage Shopping Campaigns, leveraging Meta's Advantage solutions, Advanced Matching, CAPI, BLS, and CLS for campaign optimization and measurement.
- Google CloudcoreGoogle Cloud platform (Vertex AI) used as the foundation for customIQ's machine learning models and VIMANA's predictive analytics. Used for algorithm training, MMM modelling, and AI-based campaign activation.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
t2ó competitors and assessment
Company assessmentDirect peers
- Making Science: Spain-founded digital marketing and adtech group with comparable offering across paid media, SEO, analytics and proprietary data/AI tooling, also operating across Spain and LATAM — directly competes with t2ó for the same enterprise and mid-market clients.
- Elogia: Iberian digital marketing agency offering paid media, SEO, analytics and e-commerce marketing with similar Spain/LATAM enterprise client base; comparable size and digital-first service mix to t2ó.
- Good Rebels: Madrid-based digital marketing and transformation consultancy with a data + technology focus, serving enterprise clients across Spain and LATAM — directly overlaps t2ó's connect-convert-grow proposition.
- Dept Agency: Mid-sized global digital agency combining creative, technology and data services; comparable scale and integrated end-to-end offering to t2ó and competes for European enterprise mandates.
- ICrossing: Global digital marketing agency focused on data-driven media, SEO and analytics — comparable integrated services and enterprise client profile, with significantly larger geographic reach than t2ó.
Broad incumbents
- Jellyfish (part of Brandtech Group): Global digital marketing and media agency operating inside the Brandtech Group; competing mid-market/enterprise digital services with strong paid-media, analytics and creative capabilities — broader incumbent with overlapping service lines.
- Havas Media: Global media arm of Havas offering paid media, programmatic, analytics and creative across major ad platforms — directly competes for the same enterprise clients as t2ó but at vastly greater scale and geographic reach.
- Dentsu: Global advertising and media services holding company with deep programmatic, paid media and data capabilities; competes with t2ó for the largest multinational advertisers through its international network.
- Publicis Sapient: Global digital transformation arm of Publicis combining technology, data and marketing services — comparable connect-convert-grow value proposition, but with substantially more scale and global enterprise reach than t2ó.
- WPP / GroupM: World's largest media investment group operating across Google, Meta and TikTok platforms with proprietary data and AI tooling; competes head-to-head for the same enterprise marketing budgets that drive t2ó's revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
t2ó social profiles
Digital presencet2ó compliance and trust
Trust signalCompliance3 records
t2ó financial estimates
Financial estimateRevenue estimate
Valuation estimate
t2ó leadership team
Management profileNumber of profiles
Profiles3 records
t2ó subsidiaries and ownership
Company hierarchySubsidiaries2 records
t2ó funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
t2ó M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about t2ó
What does t2ó do?
t2ó is a full-service digital marketing agency delivering integrated paid media, organic search, social media, programmatic advertising, marketing automation, creative, and analytics services to enterprise and mid-market clients. The agency combines proprietary AI technology (customIQ/ClaudIA, VIMANA, PiCommerce) with deep platform partnerships across Google, Meta, TikTok, and programmatic channels to drive measurable campaign performance. Services are scoped as bespoke managed engagements sold directly through an enterprise sales motion.
Is t2ó a public or private company?
t2ó is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was t2ó founded?
t2ó was founded in 2004. It employs 101 to 250 people.
Where is t2ó based?
t2ó is headquartered in Madrid, Spain, in the Europe region.
How does t2ó make money?
One revenue line is on record: digital Marketing Services.
Who are t2ó's main competitors?
Direct peers on record are Making Science, Elogia, Good Rebels, Dept Agency and ICrossing. Broad incumbents are Jellyfish (part of Brandtech Group), Havas Media, Dentsu, Publicis Sapient and WPP / GroupM.
Does t2ó have an API?
No public API is recorded for t2ó.