Biovita

What Biovita does

Biovita S.R.L. is an Italian dietary supplement company founded in 1999 and headquartered in Schio (Vicenza province), Italy. The company researches, formulates, and distributes food supplements and health products through a B2B wholesale model, serving over 2,500 retail points of sale across Italy across sports retailers, pharmacies, and health food stores. The business combines distribution of established international brands (Powerbar, Jamieson) with a proprietary brand portfolio covering sports nutrition (WHY Sport), natural wellness (WHY Nature), and functional beverages (Degusta), totaling 563 product references.

Underlying capabilities are anchored in an in-house scientific team of biologists, biotechnologists, and researchers handling formulation, and in a 4,500 square-meter logistics facility in Schio that supports national warehousing and distribution. A field sales agent network provides retailer training, technical consulting, and in-store marketing materials, which functions as the company's primary commercialization layer rather than a digital/ecommerce channel. Biovita also maintains a historic partnership with the Federazione Pugilistica Italiana (FPI), under which the federation recommends Biovita products to Italian boxing athletes — providing sport-specific endorsement and category authority.

Commercially, Biovita operates as a closely-held Italian S.R.L. (società a responsabilità limitata) founded and led by CEO Stefano, generating revenue through wholesale product sales to a long tail of SMB retailers with no disclosed anchor accounts. An Export Manager (Margherita) has been added to the team, signaling initial intent to expand beyond the Italy-only footprint, though no target geographies or financial details of this initiative have been disclosed.

Name

Biovita

Legal name

BIOVITA S.R.L.

Website

https://biovita.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Biovita S.R.L. is an Italian dietary supplement distributor founded in 1999 in Schio, operating a B2B wholesale network reaching 2,500+ retail points across Italian sports retailers, pharmacies, and health food stores across its WHY and international brand portfolio.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Dietary supplements
• Sports nutrition
• Food supplements
• Nutraceutical distribution
• Wellness products

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dietary Supplement Distribution: Biovita generates revenue through the distribution of multiple brands of dietary supplements and health products to retail points of sale across Italy. The company distributes its own proprietary brands (WHY Sport, WHY Nature) as well as international brands (Powerbar, Jamieson) through a nationwide B2B distribution network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biovita researches, selects, and distributes food supplements through a capillary Italian retail network of 2,500+ points of sale. The company owns and markets three proprietary sub-brands — WHY Sport (sports nutrition), WHY Nature (natural wellness), and Degusta (beverages and coffee pods) — and holds exclusive distribution rights for international brands Powerbar (sports nutrition) and Jamieson (natural health products). Across these owned and distributed lines, the company maintains a catalogue of approximately 563 product references sourced via in-house R&D staffed by biologists, biotechnologists, and researchers, sold and shipped to specialty retailers through a direct sales team and a 4,500 sqm logistics facility in Schio.

Product overview

Biovita is a dietary supplements company founded in 1999 that researches, selects, and distributes food supplements for psychophysical wellness, sports, and personal health prevention. The company operates as a distributor and brand developer with a portfolio of owned sub-brands (WHY Sport, WHY Nature, Degusta) and distributed international brands (Powerbar, Jamieson). WHY Sport provides sports nutrition and athletic support, WHY Nature offers natural supplements for healthy lifestyle, Degusta covers coffee and beverage capsules, while Powerbar serves the performance and endurance segment, and Jamieson provides pharmaceutical-grade nutraceuticals. The company also offers complementary services including research and development, training, consulting, logistics, and in-store marketing support.

Differentiator

Problem solved

Functional benefit

Brands

• WHY Sport: Sport & Nutrition brand providing support for sporting activities, daily energy, and achieving fitness goals.
• WHY Nature
• Powerbar
• Jamieson
• Degusta

Products and services

• WHY Sport Proprietary Biovita sub-brand offering sports-nutrition food supplements formulated by the in-house R&D team, sold through Italian specialty retailers serving athletes and active consumers.
• WHY Nature Proprietary Biovita sub-brand offering natural-wellness food supplements developed through the company's biologist- and biotechnologist-led formulation process for health-conscious consumers.
• Degusta Proprietary Biovita sub-brand offering beverages and coffee pods formulated for carefully selected blends and aromas, providing quality and taste positioning within the company's wellness catalogue.
• Powerbar Internationally recognized sports-nutrition brand distributed in Italy by Biovita, providing retailers with a global benchmark line of energy and performance nutrition products.
• Jamieson Canadian natural-health-products brand (the largest manufacturer of advanced natural health products in Canada) distributed in Italy by Biovita, bringing international credibility to the wellness category assortment.
• B2B distribution and retailer services Distribution, training, in-store marketing materials, and field-sales support services provided by Biovita to its 2,500+ Italian retail partners across the owned and distributed brand portfolio.

Quantifiable outcome

• 23+ years of experience in dietary supplement research, selection, and distribution
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Federazione Pugilistica Italiana (Italian Boxing Federation)coreStrategic or Co-development PartnerHistoric partnership between Biovita and FPI. The Italian Boxing Federation recommends Biovita products to all athletes of the Italy Boxing Team for their physical success and wellbeing. FPI is proud of this partnership and considers Biovita products essential for the success and physical wellness of Italian boxing athletes.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Named S.p.A. Italian sports nutrition company with both proprietary branded products and B2B distribution across sports retailers and pharmacies. Closely mirrors Biovita's combination of own-brand product development (Named Sport) and channel distribution in Italy.
• Ethica SpA: Italian nutraceuticals and dietary supplements distributor selling to pharmacies and parapharmacies nationwide. Directly comparable as a B2B supplement distributor with multi-brand portfolio serving the Italian health retail channel.
• MG.K Vis: Italian company active in dietary supplement production and distribution with a multi-brand portfolio sold through Italian pharmacies and health stores. Comparable as a domestic Italian supplements distributor with similar channel mix.
• PromoPharma: Italian distributor of dietary supplements and medical devices through pharmacies and parapharmacies. Directly comparable B2B Italian supplement distributor operating in overlapping customer segments.
• Effea: Italian dietary supplement company distributing own-brand nutritional and sports supplements through pharmacies and sports retailers. Comparable mid-sized Italian supplements distributor with a similar channel approach.
• Natural Point: Italian distributor of dietary and sports nutrition supplements through pharmacy and retail channels. Comparable mid-sized Italian B2B distributor with overlapping product categories and customer base.

Broad incumbents

• Enervit S.p.A. Listed Italian sports nutrition and supplements company with proprietary brands, broader retail and international footprint. Comparable as a sports nutrition incumbent in Italy but larger and more brand-led than Biovita's distributor model.
• Aboca: Italian natural health company producing and distributing botanical supplements and medical devices through pharmacies across Europe. Broadly comparable as a larger Italian natural supplements player serving overlapping pharmacy/health-store channels.

Regional players

• Nutravita: UK-based dietary supplement brand and distributor with own-brand product portfolio. Comparable as a supplement brand/distributor model but operating primarily in the UK rather than Italy.

Others

• Powerbar: Global sports nutrition brand whose products Biovita distributes in Italy under license. Connected as a supplier/principal relationship and partially overlapping end-consumer segment in sports nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biovitasrl
• LinkedInlinkedin.com/company/biovita-group
• Xx.com/biovitasrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biovita