Novelpay
Novelpay is a Warsaw-based FinTech software house and exclusive distributor of PAX Technology payment terminals in Poland and across Europe, developing custom Android payment applications that serve the five largest European payment processors and millions of daily users across retail, HoReCa, airlines, and self-service verticals.
- Company typePrivate
- Founded-
- HeadquartersWarszawa, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Novelpay does
Novelpay is a Poland-based FinTech software house and the exclusive distributor of PAX Technology payment terminals in Poland and across multiple European countries. Operating from its headquarters and R&D center in Warsaw (al. Ujazdowskie 6A) with a secondary office in France, the company employs 101-250 staff and combines two functions: hardware distribution of PAX's full terminal portfolio spanning 35+ models (mobile SmartPOS, PINpads, self-service terminals, smart kiosks, PayPhones, integrated cash registers, and industrial PDAs), and custom Android payment application development for these devices.
The company's technical differentiation rests on three pillars: its exclusive PAX Technology distribution relationship (PAX is the world's fastest-growing terminal manufacturer with 45M+ terminals deployed across 120+ countries), the largest R&D team within PAX's European distribution network, and its unique nexo standards certification covering both attended and unattended terminals via nexo-IS and nexo-tms protocols. Novelpay's software serves millions of daily users across Europe, powering payment applications for the five largest payment processors in Europe and a 16-country self-service deployment with Fiserv-Selecta. All distributed hardware meets PCI PTS security standards and supports multi-acquirer routing through nexo compliance, with vertical-specific deployments across retail, HoReCa, airlines, vending/self-service, and payment processors.
Novelpay's revenue model blends hardware distribution margins with software development services on a B2B enterprise basis, using quote-based pricing and direct sales relationships rather than transactional or self-service channels. The company is privately held as NOVELPAY P.S.A. (a Polish joint-stock company) with no disclosed external funding rounds, private equity investment, or parent company relationships, and its marketing relies primarily on its corporate website, LinkedIn, Facebook, and career-focused content.
Novelpay firmographics
Firmographics- Name
- Novelpay
- Legal name
- NOVELPAY P.S.A.
- Website
- https://novelpay.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Novelpay is a Warsaw-based FinTech software house and exclusive distributor of PAX Technology payment terminals in Poland and across Europe, developing custom Android payment applications that serve the five largest European payment processors and millions of daily users across retail, HoReCa, airlines, and self-service verticals.
- Ownership category
- akta.pro rank
Novelpay industry classification
Industry- Product category
- Payment Solutions
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Peripheral Equipment, Nec (3577), Services-Prepackaged Software (7372), Computer Terminals (3575)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Novelpay is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Novelpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Distribution: Sales and distribution of PAX Technology payment terminals including SmartPOS, PINpads, mobile terminals, and self-service devices across Poland and Europe.
- Software Development Services: Development of innovative payment applications for Android-based terminals, serving international clients with millions of daily users.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Novelpay product offering
Product offeringCore offering
Novelpay is a Polish FinTech software house that serves as the exclusive distributor of PAX Technology payment terminals in Poland and other European countries, distributing 35+ terminal models including SmartPOS, PINPads, self-service kiosks, integrated cash registers, Android PayPhones, and industrial PDAs. The company also develops proprietary Android-based payment applications and operates the largest R&D team within the PAX European distribution network. It holds nexo standards certification for both attended and unattended payment terminals, supporting payment processors, retailers, HoReCa operators, airlines, and vending companies.
Product overview
Novelpay is an exclusive distributor of PAX Technology payment terminals in Poland and across Europe, functioning as a FinTech software house specializing in payment software development. The product portfolio spans over 35 different PAX terminal models organized into categories: mobile SmartPOS terminals (A960, A920MAX, A910s), Android PDA terminals (A6650), self-service/unattended terminals (IM10, IM20, IM30, IM15), Android SmartPOS stationary terminals (A80, A800), pinpads (A30, A35, SP20V4), classic mobile terminals (A50, A77, A920, A920Pro, A930, Q92), classic stationary terminals (Q25, Q30, Q80), integrated cash register terminals (E600Mini, E700, E800), smart tablets (AR8), innovative PayPhone devices (M30, M50 - first PayPhones worldwide), PayTABLET (M8 - first PayTABLET worldwide), smart kiosks (SK700, SK800), modular self-service kits (IM300/500/700), and industrial PDAs (X3s, X5). Novelpay also develops custom payment applications for these terminals, with the largest R&D center in Warsaw within PAX's European distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- PAX A960 SmartPOS terminal
Quantifiable outcome
- Serving millions of daily users across Europe
- +1 more outcomes
Companies that use Novelpay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Novelpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Novelpay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- PAX TechnologycoreNovelpay is the exclusive distributor of PAX Technology payment terminals in Poland and for customers in many European countries. PAX Technology is the world's fastest-growing payment terminal manufacturer with over 45 million terminals delivered to more than 120 countries. Novelpay's R&D team in Warsaw is the largest in PAX's European distribution network.
- nexo StandardscoreNovelpay is a member of nexo standards organization and achieved nexo certification for both attended and unattended terminal solutions. Implements nexo-IS and nexo-tms protocols allowing multi-acquirer support and reduced integration costs.
- Fiserv-SelectamajorCase study deployment of PAX IM30 self-service terminals across 16 European countries. Novelpay developed the payment application compliant with nexo standards for this major deployment.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Novelpay competitors and assessment
Company assessmentBroad incumbents
- Verifone: Major global payment terminal manufacturer with strong European footprint. Overlaps with Novelpay across most product categories (countertop, mobile, self-service) but at much greater scale and broader portfolio depth including acquirer services.
- Clover (Fiserv): US-originated Android SmartPOS platform owned by Fiserv. Highly comparable to Novelpay's Android payment applications stack and relevant given Novelpay's existing relationship with Fiserv-Selecta; broader incumbent offering with deeper merchant services.
- Ingenico (Worldline Terminals): One of the world's largest payment terminal manufacturers and software providers (now part of Worldline). Competes with Novelpay/PAX at the terminal-vendor tier and offers comparable Android-based payment software stacks across Europe, but as part of a much broader payments portfolio.
Emerging players
- Square (Block): Software-first payment platform offering its own Android POS hardware (Square Terminal, Register). Represents the software-led entrant model that competes for the same European SMB payment acceptance wallet share that Novelpay's HoReCa and retail customers value.
- Stripe Terminal: Software-led POS terminal program from Stripe. Increasingly relevant in Europe as it partners with acquirers and processors who are also Novelpay customers, creating both partnership opportunities and channel conflict at the application layer.
- Phos Services: UK-based payment software company that white-labels hardware from multiple vendors (including Ingenico and Castles) into a unified SDK offering. Overlaps with Novelpay's software-house role and competes for ISV/PSP wallet share across European acquirers.
Direct peers
- Castles Technology: Taiwan-headquartered Android payment terminal maker. Competes head-to-head with PAX in the SmartPOS tier and is distributed through similar European Value-Added Reseller channels, putting it in direct competition with Novelpay for both hardware supply and software services.
- CCV (CCV Holland): European payment terminal distributor and payment software provider headquartered in the Netherlands. Directly comparable to Novelpay's model of distributing third-party POS hardware (e.g., Castles, Verifone) combined with proprietary payment software and acquirer integrations across European markets.
- Sunmi: Android-based SmartPOS and commercial device manufacturer expanding in Europe through a VAR/distributor model similar to Novelpay's. Direct overlap in product categories (smart terminals, self-service kiosks) and the same shift toward Android-based payment software.
- NEXGO Global: Shenzhen-based Android smart POS terminal manufacturer competing directly with PAX. Comparable to Novelpay at the hardware layer and increasingly expanding its own software and European distribution channels, mirroring Novelpay's territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Novelpay social profiles
Digital presenceNovelpay compliance and trust
Trust signalCompliance11 records
Novelpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novelpay leadership team
Management profileNumber of profiles
Profiles2 records
Novelpay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novelpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novelpay
What does Novelpay do?
Novelpay is a Polish FinTech software house that serves as the exclusive distributor of PAX Technology payment terminals in Poland and other European countries, distributing 35+ terminal models including SmartPOS, PINPads, self-service kiosks, integrated cash registers, Android PayPhones, and industrial PDAs. The company also develops proprietary Android-based payment applications and operates the largest R&D team within the PAX European distribution network. It holds nexo standards certification for both attended and unattended payment terminals, supporting payment processors, retailers, HoReCa operators, airlines, and vending companies.
Is Novelpay a public or private company?
Novelpay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novelpay founded?
Novelpay was founded in -1. It employs 101 to 250 people.
Where is Novelpay based?
Novelpay is headquartered in Warszawa, Poland, in the Europe region.
How does Novelpay make money?
Two revenue lines are on record. Hardware Distribution is the primary driver. The others are software Development Services.
Who are Novelpay's main competitors?
Broad incumbents on record are Verifone, Clover (Fiserv) and Ingenico (Worldline Terminals). Emerging players are Square (Block), Stripe Terminal and Phos Services. Direct peers are Castles Technology, CCV (CCV Holland), Sunmi and NEXGO Global.
Does Novelpay have an API?
No public API is recorded for Novelpay.
What industry is Novelpay in?
Novelpay's product category is Payment Solutions. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 423430 and its SIC code is 5045.