Rossignol

What Rossignol does

Rossignol Group is a privately-held French outdoor sports equipment manufacturer founded in 1907 and headquartered in Moirans, France. The company designs and produces alpine skis, cross-country skis, snowboards, ski boots, ski bindings (through its wholly-owned LOOK Bindings subsidiary), helmets, goggles, ski poles, and an expanding range of technical apparel, footwear, and mountain bikes. Its product line is anchored in proprietary and partner-integrated technologies, including POMOCA climbing-skin systems (EVER DRY 3.0 PFC-free treatment, SAFER SKIN LIGHT membrane), MIPS and BOA safety/fit systems in helmets, and Safety Grip pole straps. The portfolio spans core ski categories and a growing all-season outdoor assortment (trail running, hiking, biking, e-bikes), supported by capsule collaborations with designers and sports organizations such as the AC Milan capsule and JC de Castelbajac.

The business operates as a direct-to-consumer brand selling through 40+ country-specific e-commerce sites on rossignol.com, a network of company-operated and partner retail stores, and a dedicated outlet channel. It is supported by an integrated marketing stack that includes social media, an email newsletter with 15% first-order incentive, the On Piste mobile app for activity tracking, athlete sponsorships, and event marketing anchored to the Milano-Cortina 2026 Winter Olympics. Revenue is generated through one-time unit sales of physical goods at prices ranging from sub-$50 accessories to over $4,600 premium limited-edition mountain bikes, with payment options spanning major credit cards, Apple/Google Pay, PayPal, Klarna, and Affirm.

For the FY 2023/2024 financial year, CEO Vincent Wauters disclosed turnover of €372 million. Under his leadership since February 2021, the company has pursued a strategic shift from a ski-classic brand into an all-season mountain sports brand, with an explicit goal to grow clothing and footwear from over 25% of turnover to more than 50%, while pursuing sustainability commitments (30% CO2 reduction and 100,000 trees planted by 2030) under its Respect Program.

Name

Rossignol

Legal name

Rossignol Group

Website

https://rossignol.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rossignol Group is a privately-held French outdoor sports brand founded in 1907 that designs and manufactures alpine skis, snowboards, ski boots, bindings, helmets, apparel, footwear, and mountain bikes, selling direct-to-consumer across 40+ country e-commerce sites and global retail.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment and Outdoor Sporting Goods

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Alpine ski equipment
• Cross country skis
• Snowboards and bindings
• Ski apparel and footwear
• Outdoor sports gear

Headquarters

HQ city

Moirans

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Rossignol generates revenue through direct-to-consumer sales of ski equipment, snowboarding gear, outdoor apparel, footwear, and accessories via e-commerce and retail stores. The company is strategically expanding its clothing and footwear category from 25%+ toward a 50%+ target of turnover.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rossignol manufactures and sells alpine skis, cross country skis, snowboards, ski boots, LOOK ski bindings, ski helmets, goggles, ski poles, technical ski apparel, trail running and hiking footwear, mountain bikes and e-bikes, and accessories. It distributes this portfolio through its own multi-country e-commerce platform, branded retail stores and outlets, complemented by capsule collections, the Respect sustainability program, and the On Piste mobile app for activity tracking.

Product overview

Rossignol is a comprehensive outdoor sports brand offering equipment and clothing for alpine skiing, cross country skiing, snowboarding, mountain biking, trail running, and hiking across all seasons. The product portfolio centers on core ski equipment (alpine skis, cross country skis, snowboards, ski boots, LOOK bindings) complemented by expanding apparel categories (ski clothing, lifestyle clothing) and non-winter sports (trail running shoes, hiking footwear, mountain bikes). The company operates a unified brand architecture with specialized sub-brands including LOOK ski bindings and capsule collections like Rossignol x AC Milan. Apparel and footwear (already 25%+ of 372M EUR turnover in FY 2023/24) are strategic growth categories targeting 50%+ of total turnover. The company also offers services including ski rental and the On Piste mobile app for activity tracking.

Differentiator

Problem solved

Functional benefit

Brands

• LOOK Bindings: Ski bindings brand under Rossignol Group
• JCC (JC de Castelbajac)
• Savage
• On Piste

Products and services

• Alpine Skis Skis designed for alpine disciplines including On Piste, All Mountain, Freeride, Touring and Race, sold to alpine skiing consumers via rossignol.com and Rossignol retail stores.
• Cross Country Skis Nordic skis for cross country disciplines including Classic, Skin, Skating, Backcountry and Touring, sold to Nordic and backcountry skiers.
• Snowboards Snowboards for Freeride, Freestyle, All Mountain and Touring riding, priced from $179 to $751 and sold to individual snowboarders.
• Ski Boots Performance ski boots covering alpine, ski touring and cross country use cases, sold to skiers seeking fit-specific boot options.
• LOOK Ski Bindings Ski bindings manufactured by LOOK, a wholly-owned sister company within Rossignol Group, including signature and standard binding lines for alpine skiing consumers.
• Ski Helmets and Protections Safety helmets and protective equipment for skiing and snowboarding, including MIPS technology, BOA adjustment system and integrated visors, priced from $49.95 to $259.95 for helmets and from $164.95 for back protection vests.
• Goggles and Lenses Ski goggles and lens accessories for visibility and eye protection on the slopes, sold to alpine and snow sports consumers.
• Ski Clothing (Jackets and Pants) Ski-specific outerwear including softshell, parka, down and ski/snowboard jackets, plus ski pants designed for winter sports performance, sold to skiers and snowboarders.
• Vercors Trail Running Shoes Rossignol's first trail running shoe line, with the Vercors model designed for endurance trail running at $160, sold to outdoor runners via rossignol.com.
• Hiking Footwear Hiking shoes and boots including the Altiridge Mid R-Shell Dry line for outdoor hiking activities, priced from $180 and sold to outdoor hikers.
• Sneakers and Apres-Ski Footwear Casual lifestyle footwear including Heritage Retro Sneakers priced from $145 and apres-ski styles, sold to consumers for off-mountain everyday use.
• Mountain Bikes and E-Bikes Bicycles including e-bikes, all mountain bikes, enduro and downhill bikes, and junior bikes, with premium limited-edition models up to $4,620, sold to mountain biking consumers.
• Bags and Backpacks Travel bags, backpacks and ski equipment bags including the Escaper Unlimited line with dedicated tool storage and ski carrying systems, sold to mountain sports consumers.
• Outdoor Accessories Caps, headwear, gloves, socks and other outdoor accessories sold alongside equipment and apparel to mountain sports consumers.
• Ski Touring Equipment Touring-specific skis, bindings, boots, skins and poles designed for backcountry ski touring, sold to backcountry skiing consumers.
• Snowboard Boots and Bindings Snowboard-specific boots including the RS Hybrid and RS Primo lines priced $379.95-$429.95, plus snowboard bindings, sold to snowboard consumers.
• Cross Country Ski Boots Nordic ski boots including the XP 5 Boots, Nordic Touring Boots XC series and X-IUM World Cup level boots, sold to Nordic skiing consumers.
• Lifestyle Clothing Urban and lifestyle apparel including t-shirts, sweatshirts, knitwear, stretch anoraks and tech chino pants for everyday wear, sold to consumers as a non-technical complement to performance lines.
• Capsule Collections Limited edition capsule collections including Rossignol x AC Milan ski jackets, ski pants and gloves, Savage limited edition, The Super project and JC de Castelbajac designer collaborations, sold to consumers seeking collector-style apparel.
• Ski Rental Service Ski outfit rental service allowing consumers to rent Rossignol ski equipment designed for comfort, style and environmental responsibility.
• On Piste Mobile App Outdoor mobile application by Rossignol providing ski tracking, spring and summer outdoor challenges and activity monitoring features, available on iOS and Android via onpiste.com.

Quantifiable outcome

• SAFER SKIN LIGHT reduces skin pair weight by 60-75g while maintaining 100% waterproof protection
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and flagship.

• Share Winter FoundationminorGTM or Marketing PartnerPartnership focused on sharing winter sports access and community engagement, displayed as partner on Rossignol website footer with logo recognition
• POW (Protect Our Winters)minorGTM or Marketing PartnerEnvironmental advocacy partnership with Protect Our Winters organization, aligned with Rossignol sustainability Respect Program initiatives
• Ski UtahminorGTM or Marketing PartnerRegional ski industry partnership promoting Utah skiing destinations and Rossignol products in partnership with Ski Utah organization
• Ski VermontminorGTM or Marketing PartnerRegional ski industry partnership promoting Vermont skiing destinations and Rossignol products in partnership with Ski Vermont organization
• POMOCATechnology or IntegrationPOMOCA produces pre-cut climbing skins specifically adapted for Rossignol ESCAPER ski geometries. POMOCA provides EVER DRY 3.0 (PFC-Free treatment), GRIP technology, and SAFER SKIN LIGHT membrane technology for Rossignol ski touring products
• International Olympic Committee (IOC)flagshipStrategic or Co-development PartnerRossignol is a major ski equipment brand at Olympic Games, holding registered trademarks for logos displayed on athlete gear. Brand featured prominently at Milano-Cortina 2026 Games with competition skiing heritage positioning
• AC MilanminorStrategic or Co-development PartnerRossignol x AC Milan collaboration capsule collection featuring ski jackets, ski pants, and gloves with soccer club branding for lifestyle crossover appeal

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Völkl: German premium ski manufacturer (part of Marker Group) competing with Rossignol across alpine, touring, and all-mountain ski segments, with strong racing and freeride credentials.
• Nordica: Italian ski and boot manufacturer, Nordica directly competes with Rossignol in alpine skis, ski boots, and all-mountain categories with a strong racing heritage.
• Head: Head produces alpine skis, ski boots, bindings, and snowboards under the Head and Head/Tyrolia brands. Head is a direct competitor in Rossignol's core alpine and racing ski categories with comparable premium positioning.
• Salomon: Owned by Amer Sports, Salomon manufactures alpine skis, boots, bindings, trail running shoes, and hiking footwear - directly mirroring Rossignol's core ski equipment plus the trail running and outdoor footwear categories Rossignol is now expanding into.
• Atomic: Austrian ski manufacturer owned by Amer Sports, Atomic is one of Rossignol's principal direct competitors in alpine skis, bindings, helmets, and ski boots, with strong World Cup racing credentials.
• Fischer: Family-owned Austrian manufacturer of alpine and cross-country skis, boots, and bindings. Fischer competes head-on with Rossignol in Nordic and alpine categories and was named alongside Rossignol in the source data as a key eco-focused competitor.
• Burton: Burton is the global leader in snowboards, boots, and bindings. It is the most direct competitor to Rossignol's snowboard category and is sold through overlapping specialty retail channels.
• K2 Sports: Acquired by Rossignol in April 2017, K2 Sports remains a directly comparable ski, snowboard, and inline skate brand and a peer-level competitor in the broader market, now operating within the Rossignol Group portfolio.

Broad incumbents

• Amer Sports: Parent company of Salomon, Atomic, Arc'teryx, and Wilson. Amer Sports is the closest broad incumbent competitor, operating multiple premium winter/outdoor brands that directly overlap with Rossignol's alpine, touring, and apparel categories with significantly larger scale and marketing budget.
• Patagonia: Patagonia is a leading premium outdoor apparel and sports brand with deep sustainability credentials. As Rossignol expands its apparel/footwear share toward 50% of turnover, Patagonia represents the type of entrenched outdoor apparel incumbent it must displace in lifestyle, ski, and trail running categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rossignolchannel
• Facebookfacebook.com/Rossignol1907
• Instagraminstagram.com/rossignol
• Xx.com/Rossignol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossignol