Ski Utah
Ski Utah is a private Salt Lake City-based destination marketing organization founded in 1975 that represents Utah's 15 ski and snowboard resorts through skiutah.com, a snow-report mobile app, three proprietary multi-resort passes, and sponsorship-funded marketing targeting domestic and international ski travelers.
- Company typePrivate
- Founded1975
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ski Utah does
Ski Utah is a private, for-profit destination marketing organization founded in 1975 and headquartered in Salt Lake City, Utah. It functions as the official trade and marketing body for Utah's 15 ski and snowboard resorts — including Alta, Beaver Mountain, Brian Head, Brighton, Cherry Peak, Deer Valley, Eagle Point, Nordic Valley, Park City Mountain, Powder Mountain, Snowbasin, Snowbird, Solitude, Sundance, and Woodward Park City — collectively promoting the destination under the registered service mark "The Greatest Snow on Earth®."
The organization operates a digital tourism platform anchored by skiutah.com and the Ski Utah Snow Report mobile app (iOS and Android), which aggregates snow reports, trail maps, webcams, lodging, transportation, ski school, events, and resort comparison tools across all 15 member resorts. Its proprietary technology includes the Interconnect Adventure Tour (a guided tour enabling advanced skiers to access up to six resorts in a single day), a Resort Comparison Tool with dynamic demand-based lift ticket pricing, and an OpenSnow-powered daily snow forecast. Distribution is direct-to-consumer via web, mobile app, email (powder alerts, weekly newsletter), and social channels (YouTube, Facebook, Instagram, Twitter/X, TikTok), supplemented by international content in English, Spanish, French, German, and Portuguese and the Last Chair Podcast hosted by Tom Kelly.
Ski Utah generates revenue through four streams: resort membership programs, sponsorship and advertising with brand partners (Coca-Cola, Delta, Monster Energy, Smith Optics, Stio, Sun & Ski Sports, Leitner Poma, Doppelmayr, Rossignol, Hertz, and others), direct sale of three proprietary multi-resort passes (Ski Utah Passport for 4th–6th graders at $45, Yeti Pass at $899 for one day at each of 15 resorts, and Gold Pass at $12,500 for unlimited transferable access including summer), and branded merchandise via the Ski Utah Store. The organization also benefits from passive distribution through partner multi-resort passes including Epic Pass (Park City Mountain) and Ikon Pass (six member resorts), and operates a member directory connecting visitors with lodging, transportation, ski school, gear retail, dining, and activity providers across the state.
Ski Utah firmographics
Firmographics- Name
- Ski Utah
- Legal name
- Ski Utah
- Website
- https://skiutah.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ski Utah is a private Salt Lake City-based destination marketing organization founded in 1975 that represents Utah's 15 ski and snowboard resorts through skiutah.com, a snow-report mobile app, three proprietary multi-resort passes, and sponsorship-funded marketing targeting domestic and international ski travelers.
- Ownership category
- akta.pro rank
Ski Utah industry classification
Industry- Product category
- Ski Destination Marketing & Multi-Resort Pass Sales
- NAICS
- Skiing Facilities (71392)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industry
- Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
Keywords
Where Ski Utah is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ski Utah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Season Pass Sales: Ski Utah generates revenue through the sale of its proprietary multi-resort season passes — the Ski Utah Passport (for 4th–6th graders), Yeti Pass (one day at each of 15 resorts), and Gold Pass (unlimited transferable season pass for all 15 resorts). Passes are sold directly via skiutah.com.
- Membership & Advertising: Ski Utah generates revenue through resort membership programs, sponsorship arrangements with brand partners (Coca-Cola, Delta, Monster, Smith Optics, Stio, Sun & Ski Sports, and others), and advertising on skiutah.com.
- Retail Merchandise: The Ski Utah Store sells branded merchandise including hoodies, hats, and T-shirts through skiutah.com/store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ski Utah Passport for 4th, 5th and 6th grade students — 3 days at each of 15 Utah resorts |
| Subscription | Annual | Yeti Pass — 1 day at each of Utah's 15 resorts |
| Subscription | Annual | Gold Pass — Unlimited transferable season pass, all 15 Utah resorts, no blackout dates, includes summer access |
| Unit Pricing | Pay-as-you-go | Lift Ticket Window Pricing — dynamic demand-based pricing tiers across 15 Utah resorts |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Ski Utah product offering
Product offeringCore offering
Ski Utah is the official private tourism marketing organization for Utah's 15 ski and snowboard resorts. It markets the 'Greatest Snow on Earth®' destination brand, sells three proprietary multi-resort passes (Ski Utah Passport for 4th–6th graders, Yeti Pass, and Gold Pass), aggregates snow reports, trail maps, webcams, lodging, and event information across all member resorts, operates the Ski Utah Snow Report mobile app, and runs the Interconnect Adventure Tour — a guided backcountry tour enabling advanced skiers to visit up to 6 Utah resorts in a single day.
Differentiator
Problem solved
Functional benefit
Brands
- The Greatest Snow On Earth: Official trademarked slogan for Utah's ski resorts emphasizing superior snow quality
- Ski Utah Passport
- Yeti Pass
- Gold Pass
- Interconnect Adventure Tour
- Last Chair Podcast
Products and services
- Ski Utah Passport Multi-resort youth pass providing 3 days of skiing or riding at each of Utah's 15 ski resorts; available to any 4th, 5th, or 6th grade student at $45 (price increases to $99 at midnight on December 1, 2026).
- Yeti Pass Multi-resort pass offering 1 day of skiing at each of Utah's 15 resorts for $899 (less than $60 per day); designed for parents with students using the Ski Utah Passport; available for the 2026–27 season.
- Gold Pass Unlimited, fully transferable season pass valid at all 15 Utah ski resorts with no blackout dates and includes summer access; $12,500 for new pass holders; waitlist for 2026–27.
- Interconnect Adventure Tour Guided backcountry tour for advanced-to-expert skiers experiencing up to 6 Utah ski resorts in a single day through the Wasatch Mountain Range backcountry; departs daily from Deer Valley (6-resort tour) or Snowbird (4-resort tour, skiers only).
- Ski Utah Snow Report App Free official mobile app for iOS and Android providing daily snow totals, weather data, powder alerts, ski day counters, ski bus schedules, parking details, webcams, and trail maps for all 15 Utah ski resorts.
- Ski Utah Store (Branded Merchandise) Ski Utah's branded merchandise storefront selling hoodies, hats, T-shirts, and other apparel bearing the Ski Utah and 'Greatest Snow on Earth®' trademarks via skiutah.com/store.
Quantifiable outcome
- 500+ inches of annual snowfall at Utah's ski resorts, marketed as 'The Greatest Snow on Earth'
- +3 more outcomes
Companies that use Ski Utah
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Ski Utah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ski Utah partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Coca-ColaminorCoca-Cola is listed as a sponsor/partner on skiutah.com. Coca-Cola branding appears as a partner supporting Utah's ski tourism promotion.
- Young ChevroletminorYoung Chevrolet is listed as a sponsor/partner on skiutah.com, supporting Utah ski tourism promotion.
- StiominorStio, an outdoor apparel brand, is listed as a partner sponsor on skiutah.com.
- Squatters (Beers)minorSquatters Beers is listed as a partner on skiutah.com. Squatters operates brewpub locations in Salt Lake City and Park City.
- Utah HealthCareminorUtah HealthCare is listed as a partner sponsor on skiutah.com.
- Visit UtahcoreVisit Utah is the official state tourism organization and a key strategic partner for Ski Utah in promoting Utah as a year-round travel destination. Visit Utah co-markets ski and winter tourism alongside Ski Utah's resort-focused efforts.
- Gregory PacksminorGregory Packs is listed as a partner sponsor on skiutah.com.
- Delta Air LinescoreDelta Air Lines is a key partner for Ski Utah given that convenient air access to Salt Lake City International Airport is a core part of Utah's ski value proposition. Delta flights bring ski travelers directly to Utah's ski country.
- Monster EnergyminorMonster Energy is listed as a sponsor/partner on skiutah.com, supporting Utah ski tourism promotion.
- High West DistilleryminorHigh West Distillery is listed as a partner on skiutah.com. High West operates a distillery and saloon in Park City and is featured in ski tourism content as a local spirit and dining experience.
- Hestra GlovesminorHestra Gloves is listed as a partner sponsor on skiutah.com, supporting Utah ski tourism promotion.
- Smith OpticsminorSmith Optics is listed as a partner sponsor on skiutah.com, supporting Utah ski tourism promotion through equipment and gear brand visibility.
- Sun & Ski SportsminorSun & Ski Sports is listed as a partner on skiutah.com. The retailer is featured as a gear and equipment resource for Utah skiers and snowboarders.
- Leitner PomaminorLeitner Poma, a ski lift and ropeway transportation company, is listed as a partner on skiutah.com.
- RossignolminorRossignol, a ski equipment manufacturer, is listed as a partner sponsor on skiutah.com.
- DoppelmayrminorDoppelmayr, a ski lift manufacturer, is listed as a partner on skiutah.com alongside Leitner Poma.
- Hertz (Car Rental Discount)minorSki Utah offers a 10% partner discount with Hertz for car rentals, helping ski travelers access Utah's resorts from Salt Lake City International Airport. The discount is promoted through Ski Utah's international visitor pages.
- OpenSnowcoreOpenSnow provides the weather and snow forecast data that powers Ski Utah's daily Utah snow forecast on skiutah.com, integrated via API to deliver localized weather and precipitation forecasts for Utah's ski regions.
- Vail Resorts (Epic Pass)corePark City Mountain, the largest ski resort in the United States, is part of Vail Resorts' Epic Pass program, which provides unlimited access to Park City Mountain along with 90+ resorts worldwide. This partnership significantly extends Ski Utah's global reach through Vail's distribution network.
- Alterra Mountain Company (Ikon Pass)coreMultiple Ski Utah member resorts (Alta, Brighton, Deer Valley, Snowbasin, Snowbird, Solitude) are part of the Ikon Pass network operated by Alterra Mountain Company, extending Ski Utah's pass distribution to a global audience of Ikon Pass holders.
- Powderbird GuidesminorPowderbird Guides operates daily helicopter and cat skiing excursions from Canyons and Snowbird Resorts, featured as a backcountry skiing partner on Ski Utah's Interconnect Tour and backcountry skiing pages.
- Diamond Peaks Heli Ski AdventuresminorDiamond Peaks Heli Ski Adventures offers helicopter skiing trips from the Ogden area, featured as a backcountry skiing partner on skiutah.com.
- Park City Powder Cats and Heli SkiminorPark City Powder Cats and Heli Ski, located 20 minutes east of Park City, is featured as a cat and helicopter skiing partner on skiutah.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ski Utah competitors and assessment
Company assessmentDirect peers
- Colorado Ski Country USA: State-level ski destination marketing organization representing 21+ Colorado ski areas. Most directly comparable to Ski Utah in structure, mission (collective marketing, snow reports, multi-resort pass promotion), and content platform, just anchored on Colorado instead of Utah.
- Ski Vermont: Nonprofit industry association marketing Vermont's alpine and Nordic ski areas. Mirrors Ski Utah's role as a collective marketing voice for in-state resorts, with comparable content, pass, and snow-report programs scaled to a smaller but iconic ski region.
- Ski New England: Regional ski marketing organization promoting New England ski areas (Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island). Closely comparable in mission — multi-resort promotion, pass programs, snow reporting — though with weaker snowfall differentiation versus Ski Utah.
- California Ski Industry Association (Ski California): Trade group representing California's alpine resorts, providing collective marketing, advocacy, and ski safety programs. Structurally analogous to Ski Utah as a state-level ski DMO, competing for the same Western U.S. drive-market skier.
- Idaho Ski Areas Association: State-level association promoting Idaho ski resorts and the broader mountain tourism economy. Similar DMO-style mission to Ski Utah, with smaller scale but overlapping audience in Western U.S. destination skiers.
Regional players
- Travel Oregon: Oregon's statewide tourism organization, marketing Mt. Hood, Mt. Bachelor and other Oregon ski destinations alongside broader travel content. Comparable to Ski Utah in marketing destination travel, but with a broader (non-ski-first) mandate.
- Wyoming Office of Tourism: State tourism DMO promoting Wyoming travel including Jackson Hole Mountain Resort and other Wyoming ski areas. Competes with Ski Utah for destination ski traveler mind-share in the Mountain West, but with a broader tourism remit.
- Montana Office of Tourism and Business Development: State tourism organization marketing Montana including Big Sky Resort and Whitefish Mountain. Directly comparable as a competing destination DMO targeting fly-in ski travelers, especially through Yellowstone-region content.
Broad incumbents
- National Ski Areas Association (NSAA): U.S. national trade association representing over 300 ski areas across the country. A broader incumbent analogous to Ski Utah's industry-association role, but operating at national scope with advocacy, safety, and industry data rather than destination marketing.
Others
- Visit Utah: Official state tourism office for Utah, partnering with Ski Utah on year-round Utah travel marketing. Complementary rather than competitive — Visit Utah covers broader Utah tourism while Ski Utah owns the ski-specific funnel — making it an ecosystem partner more than a peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ski Utah social profiles
Digital presenceSki Utah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Utah leadership team
Management profileNumber of profiles
Profiles1 record
Ski Utah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Utah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Utah
What does Ski Utah do?
Ski Utah is the official private tourism marketing organization for Utah's 15 ski and snowboard resorts. It markets the 'Greatest Snow on Earth®' destination brand, sells three proprietary multi-resort passes (Ski Utah Passport for 4th–6th graders, Yeti Pass, and Gold Pass), aggregates snow reports, trail maps, webcams, lodging, and event information across all member resorts, operates the Ski Utah Snow Report mobile app, and runs the Interconnect Adventure Tour — a guided backcountry tour enabling advanced skiers to visit up to 6 Utah resorts in a single day.
Is Ski Utah a public or private company?
Ski Utah is a private company. It is classified as unknown and is currently operating.
When was Ski Utah founded?
Ski Utah was founded in 1975. It employs 11 to 50 people.
Where is Ski Utah based?
Ski Utah is headquartered in Salt Lake City, United States, in the North America region.
How does Ski Utah make money?
Three revenue lines are on record. Season Pass Sales are the primary driver. The others are membership & Advertising and retail Merchandise.
Who are Ski Utah's main competitors?
Direct peers on record are Colorado Ski Country USA, Ski Vermont, Ski New England, California Ski Industry Association (Ski California) and Idaho Ski Areas Association. Regional players are Travel Oregon, Wyoming Office of Tourism and Montana Office of Tourism and Business Development. National Ski Areas Association (NSAA) is listed as a broad incumbent. Visit Utah is listed as an others.
Does Ski Utah have an API?
No public API is recorded for Ski Utah.
What industry is Ski Utah in?
Ski Utah's product category is Ski Destination Marketing & Multi-Resort Pass Sales. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAJAD, Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing). Its NAICS code is 71392 and its SIC code is 7900.