Dept

What Dept does

DEPT (legal entity: DEPT Agency B.V.) is a global digital agency network headquartered in Amsterdam, Netherlands, formed in 2016 through the merger of TamTam with other international digital agencies. Its predecessor entity traces to 1996. The firm has grown primarily through acquisition — completing 30 acquisitions since 2015 — and operates with a 4,000+ person workforce across 37 offices on 5 continents, with no single-market dominance. Since January 2020 it has been backed by The Carlyle Group. Operations are organized around five solution lines: AI Transformation, Brand & Media, Commerce, Customer Experience, and Tech & Data.

DEPT's core technology stack combines proprietary platforms with deep platform-partner integrations. The flagship proprietary platform is Deptify, an AI orchestration layer for the agentic era featuring a persistent AI assistant called "D" and a four-box framework that maps tasks along axes of thinking type and information nature to determine where AI should automate, augment, or defer to human judgment. Other proprietary or co-developed assets include ADA/DEPT (a martech platform blending data, ML, and AI) and DEPT Studios, an AI-enabled content operating system co-developed with Adobe using GenStudio for Enterprise, Workfront, Frame.io, and Firefly AI tools. DEPT maintains elite partner tiers across the dominant martech and commerce stacks: Adobe Platinum Solution Partner (18+ years), Salesforce Summit Partner and first Full Stack Commerce Partner, Google Premier Partner, Shopify Premier Partner, and Optimizely Platinum Partner.

The business model is professional services sold via direct enterprise field sales through 200+ equity-holding partners, augmented by event-driven GTM (Cannes Lions, DEPT Festival, Future Club). Pricing is quote-based and not publicly disclosed. Revenue is reported at approximately $1B in 2023 with industry sources projecting $1.5B for 2024, alongside $4B under media management. Customer concentrations span Banking & Financial Services, Consumer Packaged Goods, Health & Life Sciences, Retail & Commerce, and Tech/Media/Telecom, with anchor enterprise logos including eBay (17-year relationship), Google, Meta, Nike, Under Armour, Netflix, Helzberg Diamonds, IDFC FIRST Bank, Moody's, HSBC, Coca-Cola, Jägermeister, KFC, Just Eat, and Inter Milan. The firm self-reports 50% of revenue as AI-enabled.

Name

Dept

Legal name

DEPT Agency B.V.

Website

https://deptagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DEPT is a global digital agency network of 4,000+ specialists across 37 offices that delivers AI transformation, brand and media, commerce, customer experience, and tech and data services to enterprise brands worldwide, leveraging proprietary platforms including the Deptify AI orchestration layer.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital agency providing marketing and technology services including AI transformation, brand & media, commerce, customer experience, and tech & data solutions. Revenue generated through professional services engagements with global enterprise brands.
2. AI-Powered Solutions: AI transformation consultancy and delivery services including agentic engineering, future of work redesign, and customer journey optimization. 50% of revenue is AI-enabled.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dept is a global digital agency that delivers end-to-end marketing and technology services to enterprise brands. Its offering spans five solution areas — AI Transformation, Brand & Media, Commerce, Customer Experience, and Tech & Data — augmented by proprietary platforms such as the Deptify AI orchestration layer, DEPT Studios content operating system, and ADA/DEPT martech platform. Services are delivered by 4,000+ specialists across 37 offices on 5 continents and include consultancy plus execution, with deep platform partnerships across Adobe, Salesforce, Shopify, Google, and Optimizely.

Product overview

DEPT is a global digital agency operating as a full-service platform-plus-services model. The core offering centers on AI transformation and digital marketing services across five solution areas: AI Transformation (including Deptify AI orchestration platform and Growth Invention Flywheel), Brand & Media, Commerce, Customer Experience, and Tech & Data. Deptify is the flagship AI product—an agentic orchestration layer that connects tools, data, and workflows from briefing to strategy, content, media, measurement, and learning. DEPT Studios is an AI-enabled content operating system built on Adobe technology. The company also offers proprietary martech platform ADA/DEPT and operates Future Club as a private executive community. Services are delivered by 4,000+ specialists across 30+ offices globally, with deep partnerships across Adobe, Salesforce, Shopify, Google, and Optimizely ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Deptify: AI orchestration layer for the agentic era that connects tools, data, and workflows from briefing to strategy, content, media, measurement, and learning
• DEPT Studios
• Future Club
• DEPT/Apparel
• DEPT/AI
• DEPT/Cares
• DEPT/PRIDE
• DEPT/Mosaic
• DEPT/Women

Products and services

• AI Transformation Services Consultancy and delivery services that help enterprises adopt AI, including Growth Invention strategy, Future of Work redesign, Future of the Customer Journey systems, and Agentic Engineering. Aimed at enterprise brands seeking to operationalize AI across marketing and technology functions.
• Brand & Media Services End-to-end brand building and full-funnel media services covering identity, creative campaigns, personalized content at scale, social/influencer, and AI-powered media buying and optimization. Built for global enterprise brands wanting integrated brand and performance marketing.
• Commerce Services Omnichannel commerce strategy, performance optimization, loyalty and lifecycle marketing, and scalable e-commerce tech-stack builds using Shopify, Salesforce Commerce Cloud, Adobe Commerce, Optimizely and composable platforms. Targeted at retail, fashion, and consumer brands scaling direct-to-consumer commerce.
• Customer Experience Services Customer journey mapping, personalization at scale, tech-stack integration, and AI-driven customer insights to turn fragmented journeys into seamless experiences. Aimed at enterprise brands seeking to improve retention, engagement, and lifetime value.
• Tech & Data Services Enterprise architecture, data and AI governance, analytics and BI, experience and product engineering, and cloud infrastructure services. Targeted at enterprises modernizing platforms and unlocking value from data and AI.
• Deptify Proprietary AI orchestration platform that connects tools, data, and workflows from briefing to strategy, content, media, measurement, and learning. Features a persistent AI assistant called D and a four-box framework for deciding where AI should automate, augment, or defer to human judgment. Built for enterprise clients adopting AI across marketing and technology operations.
• DEPT Studios AI-enabled content operating system built in partnership with Adobe using GenStudio for Enterprise, Workfront, Frame.io, and Firefly AI tools to automate content production, review, and localization at scale. Powers the company's 500-person global content studio and serves enterprise content demands.
• ADA/DEPT Proprietary martech platform used to automate work and connect a brand's entire customer journey, blending data, machine learning, and AI under a strategic framework. Supports client customer experience and engagement programs.
• Growth Invention Flywheel Growth engagement methodology that combines marketing and technology experience with AI and data-driven insights to identify untapped growth opportunities, invent solutions, and implement them at scale. Used with enterprise clients as a structured growth program.
• Future Club Invitation-only private community for senior marketing and technology leaders, co-founded with The Marketing Society. Provides closed-door discussions, curated dinners, breakfast salons, and exclusive access to DEPT offices in New York, London, Berlin, and Amsterdam.

Quantifiable outcome

• 256% increase in reach and 254% increase in engagements for eBay social content
• +5 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability14 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor, flagship and core.

• InfermedicaminorStrategic or Co-development Partner · 23 June 2026Health AI company collaborating with DEPT on Healthdirect Australia's ChatGPT health assistant integration project.
• Skin AnalyticsminorStrategic or Co-development Partner · 23 June 2026Healthcare AI company collaborating with DEPT on Healthdirect Australia's ChatGPT health assistant integration project.
• The Marketing SocietyflagshipStrategic or Co-development Partner · 2 February 2026Founding partner for Future Club, DEPT's invitation-only private community for senior marketing and technology leaders. Jointly curates content and experiences.
• AdobecoreTechnology or IntegrationPlatinum Solution Partner with 18+ years of partnership. 500+ global Adobe experts, 6x Partner of the Year, 70+ Go Lives on Adobe DXP. Deep expertise across Adobe Commerce, Experience Manager, Journey Optimizer, Workfront, and Firefly AI tools.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with 20+ years experience. Managing campaigns across 20+ markets for top-tier brands. Expertise in Google Marketing Platform, Google Cloud Platform, and data analytics.
• SalesforcecoreTechnology or IntegrationSalesforce Summit Partner with 400+ global Salesforce experts, 1st Salesforce Full Stack Commerce Partner, 200+ certifications. Expertise across Commerce Cloud, Marketing Cloud, Sales & Service Cloud, Agentforce, and MuleSoft.
• ShopifycoreTechnology or IntegrationShopify Premier Partner with 8+ years experience, 150+ Shopify developers, 300+ live Shopify sites. AI-powered commerce innovation and global scale with local relevance.
• OptimizelyflagshipTechnology or IntegrationOptimizely Platinum Solution Partner since 2022. Expertise in content, commerce, and optimization solutions. Building flexible headless architectures and experimentation culture.
• NVIDIAflagshipTechnology or IntegrationNVIDIA partner agency with 15+ years of AI experience. Collaborated on AI-powered sign language education (Signs) and AI portrait technology projects.
• AmazoncoreTechnology or IntegrationAWS & Marketing Cloud Partner. Expertise in cloud infrastructure, machine learning, and retail media solutions.
• MetacoreTechnology or IntegrationMeta Business Partner with creative and technology solutions expertise.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner with expertise across Azure, AI, and enterprise solutions.
• TikTokcoreGTM or Marketing PartnerTikTok Creative Partner for short-form video content and creator collaborations.
• AWScoreTechnology or IntegrationAmazon Web Services partner for cloud infrastructure, data analytics, and machine learning implementations.

Scale indicators17 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Omnicom Group: Global advertising holding company housing TBWA, DDB, BBDO, and digital-focused networks. Indirect peer through its portfolio of agency brands; useful benchmark for overall industry scale and enterprise client overlap.
• Globant: Publicly-traded digital transformation and technology services firm with growing marketing technology capabilities. Comparable to DEPT's Tech & Data practice and AI engineering services, though Globant is broader in scope and more software-engineering weighted.
• Thoughtworks: Global technology consultancy with strong digital product engineering, data, and AI capabilities. Comparable to DEPT's technology services practice though more engineering-focused with less creative/media scope; useful benchmark for tech-led agency adjacents.
• WPP: World's largest advertising holding company with VMLY&R, Ogilvy, GroupM, and other networks. Indirect competitor through its agency networks rather than a single specialized entity; provides scale comparison for the broader agency services category.

Direct peers

• Publicis Sapient: Publicis Groupe's digital transformation arm combining strategy, consulting, technology, and marketing services. Closest comparable to DEPT in terms of integrated tech-marketing service model serving Fortune 500 clients across commerce, data, and customer experience.
• Deloitte Digital: Digital agency arm of Deloitte that competes directly for enterprise digital transformation, martech implementation (Salesforce, Adobe), and customer experience engagements. Similar model of combining consulting rigor with creative and technology delivery.
• Accenture Song: Accenture's creative, design, and marketing technology arm that directly competes with DEPT in digital transformation engagements for global CMOs. Both offer integrated tech-and-creative delivery at enterprise scale, though Accenture Song sits within a broader consulting platform.
• Huge: Independent digital agency (now part of Interpublic Group) specializing in customer experience, digital product, and brand design. Comparable to DEPT in mid-to-large enterprise digital transformation engagements with an integrated design-tech model.
• R/GA: IPG-owned digital agency with strong technology, design, and brand capabilities. Direct peer in serving global enterprise brands with integrated digital products, brand experiences, and marketing transformation programs.
• MediaMonks: S4 Capital's digital-first production and content powerhouse. Directly competes in content production, creative campaigns, and digital media services for enterprise brands; comparable in tech-enabled service delivery and global scaling ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deptagency
• Instagraminstagram.com/deptagency/?hl=en
• TikToktiktok.com/@deptagency
• Xx.com/deptagency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A20 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dept