Outdoor Channel

What Outdoor Channel does

Outdoor Channel is a U.S. cable television network and digital media company dedicated to outdoor lifestyle programming, including hunting, fishing, shooting, and adventure entertainment content. Founded in 1993 and headquartered in Denver, Colorado, the network operates as a division of Outdoor Sportsman Group, which is owned by KSE (a privately held media investment entity). The channel reaches approximately 40 million U.S. households through multiple system operators, satellite providers, and telecommunications carriers, with additional international distribution to over 50 countries via exclusive partnerships with Chello Zone (Europe) and Multi Channels Asia (Asia). In July 2010, the network became the first in the outdoor genre to deliver a dedicated, 100% native HD broadcast, reaching over 14.95 million HD subscribers.

The network's product portfolio spans the core Outdoor Channel Television Network, the OutdoorChannel.com website (over one million unique monthly visitors), MyOutdoorTV (a subscription video-on-demand service with a seven-day free trial), and the Outdoor Channel Podcast Network (six niche podcasts). Programming is anchored by flagship shows including MeatEater (Steven Rinella), Michael Waddell's Bone Collector, Jim Shockey's Hunting Adventures, and Crush with Lee & Tiffany, and organized into themed blocks such as "Taste of the Wild Mondays" (culinary), "Mossy Oak Moments Tuesday Nights" (hunting), and "Sunday Night Hunts." Recent 2025-2026 launches span coastal fishing, wild-game cooking competitions, Texas BBQ, and global fly-fishing, indicating active content diversification.

Outdoor Channel generates revenue from three primary streams: advertising (endemic and non-endemic brands targeting the men 25-54 demographic with above-average median income), affiliate/subscription fees paid by cable, satellite, and telco carriers, and international subscription revenue through its distribution partnerships. The network maintains conservation partnerships with the National Wild Turkey Federation and Ducks Unlimited, integrates with sister networks Sportsman Channel and World Fishing Network under Outdoor Sportsman Group, and operates without public ticker or independent equity listing. Pricing is not publicly disclosed, and the company does not publish revenue figures.

Name

Outdoor Channel

Legal name

Outdoor Channel

Website

https://outdoorchannel.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Outdoor Channel operates a U.S. cable television network and digital media platform delivering hunting, fishing, shooting, and adventure programming to nearly 40 million U.S. households and viewers in 50+ countries, as a division of Outdoor Sportsman Group.

Ownership category

akta.pro rank

Product category

Cable Television Network

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industries

International/Multilingual Cable Networks (MPABAFAL), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG)

Keywords

• Cable television network
• Outdoor lifestyle programming
• Hunting entertainment content
• Fishing television shows
• Sportsman media channel

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: Outdoor Channel attracts endemic and non-endemic advertisers targeting the coveted men 25-54 demographic with above-average median income. Offers creative 360 solutions including sponsorships, product placements, stunts and events.
2. Affiliate/Subscription Fees: Revenue from cable, satellite, and telecommunications providers for carriage of the channel. Reaches nearly 40 million U.S. households through multiple system operators, satellite providers and telco carriers.
3. International Distribution: International subscribers generate revenue through partnerships with Chello Zone (Europe) and Multi Channels Asia (Asia). Reaches nearly 10 million full-time international subscribers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Outdoor Channel is a cable television network that produces and broadcasts outdoor lifestyle programming—including hunting, fishing, shooting sports, and adventure entertainment—distributed via cable, satellite, and telco carriers to nearly 40 million U.S. households and to over 50 countries internationally through partnerships with Chello Zone and Multi Channels Asia. Complementary offerings include the MyOutdoorTV subscription streaming service, the OutdoorChannel.com content website, the Outdoor Channel Podcast Network, Game & Fish TV free video-on-demand, and live wildlife camera streams. Revenue is generated primarily through affiliate carriage fees, advertising sales, and subscription income.

Product overview

Outdoor Channel is a television network and digital media company offering outdoor lifestyle content across multiple platforms. The core product is the Outdoor Channel Television Network reaching nearly 40 million U.S. households with hunting, fishing, shooting, and adventure programming. The product portfolio includes the OutdoorChannel.com website and MyOutdoorTV streaming service for on-demand viewing. Featured shows include flagship programs like MeatEater, Michael Waddell's Bone Collector, Jim Shockey's Hunting Adventures, and Crush with Lee & Tiffany. The network organizes themed programming blocks including Taste of the Wild Mondays (culinary content), Mossy Oak Moments Tuesday Nights (hunting content), and Sunday Night Hunts. Additionally, the Outdoor Channel Podcast Network distributes multiple podcasts including The Michael Waddell Podcast, G&A Buzz Podcast, In-Fisherman Storyline, Loop to Loop, Florida Sportsman Action Spotter Podcast, and The Bowhunter Podcast. The network also offers Game & Fish TV as a free VOD platform and provides interactive content like EagleCam live streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Channel Television Network Cable television network dedicated to outdoor lifestyle programming including hunting, fishing, shooting, and adventure entertainment. Distributed via cable, satellite, and telco providers to nearly 40 million U.S. households and to more than 50 countries internationally.
• Outdoor Channel HD High definition broadcast feed of the Outdoor Channel network featuring 100% native HD content, exceeding 14.95 million HD subscribers.
• MyOutdoorTV Subscription video-on-demand service powered by Outdoor Sportsman Group Networks allowing viewers to watch Outdoor Channel, Sportsman Channel, and World Fishing Network shows on web and mobile devices, with a 7-day free trial.
• OutdoorChannel.com Leading website in the outdoor entertainment category with over one million unique visitors per month, offering an extensive video library, in-depth show synopses, and talent profiles.
• Game & Fish TV Free video-on-demand platform featuring the best anglers, hunters, adventurers, and game chefs, available on OutdoorChannel.com and GameAndFishMag.com with additional access via MyOutdoorTV.
• Outdoor Channel Podcast Network Network of podcasts including The Michael Waddell Podcast, G&A Buzz Podcast, In-Fisherman Storyline, Loop to Loop, Florida Sportsman Action Spotter Podcast, and The Bowhunter Podcast, distributed on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart Radio.
• EagleCam Live streaming camera featuring eagle nesting activity, part of the Live Cams section offering real-time wildlife viewing.
• Outdoor Channel Newsletter Email newsletter subscription service providing updates on programming, contests, and network promotions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Multi Channels AsiacoreChannel Partner/ Reseller/ Distributor · 1 August 2010Singapore-based Multi Channels Asia partnership enabled Outdoor Channel's global expansion in August 2010, providing exclusive HD distribution in Asia and reaching additional subscribers worldwide.
• Chello ZonecoreChannel Partner/ Reseller/ Distributor · 1 August 2010London-based Chello Zone partnership provides international HD distribution across Europe and other regions, expanding Outdoor Channel's reach to nearly 10 million full-time international subscribers in over 50 countries.
• National Wild Turkey FederationcoreStrategic or Co-development PartnerConservation partnership with the National Wild Turkey Federation supporting wild turkey research and conservation efforts, aligning with the network's commitment to preservation of outdoor heritage.
• Ducks UnlimitedcoreStrategic or Co-development PartnerPartnership with Ducks Unlimited for waterfowl conservation initiatives, promoting the spirit of conservation across all platforms and content.
• MyOutdoorTVcoreChannel Partner/ Reseller/ DistributorMyOutdoorTV is a subscription video-on-demand service powered by Outdoor Sportsman Group Networks, allowing consumers to watch Outdoor Channel and other network content on-the-go with a 7-day free trial.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Great American Country: Lifestyle-oriented cable network under GAC Media that historically covered country living and outdoor lifestyle. Comparable as a specialty cable network with adjacent lifestyle programming, though with broader remit than outdoor content specifically.
• INSP: Independence-aligned cable network offering wholesome lifestyle and outdoor-adjacent programming. Comparable as a values-based specialty cable channel with overlapping advertiser demographics.
• Discovery Channel: Part of Warner Bros. Discovery's portfolio, covering nature, adventure, and survival programming. A broad incumbent that competes for advertising in overlapping audience segments and has dramatically deeper content investment.

Direct peers

• Pursuit Channel: Independent outdoor lifestyle cable network offering hunting, fishing, and adventure programming. Closest direct competitor in the same specialty cable niche, though smaller in scale than Outdoor Channel.
• Sportsman Channel: Sister network under Outdoor Sportsman Group, also focused on outdoor lifestyle television (hunting, fishing, shooting). Directly comparable in business model, distribution, and operating structure as a co-owned niche cable channel.
• MotorTrend (formerly Velocity): Specialty cable network focused on automotive/hobby content, distributed via cable and streaming as MotorTrend+. Directly comparable as another niche enthusiast hobby channel with similar ad-sales and affiliate-fee economics.
• World Fishing Network: Also part of Outdoor Sportsman Group and bundled with MyOutdoorTV. Specializes in fishing content — directly comparable in that it shares distribution, parent, and streaming platform with Outdoor Channel.

Emerging players

• Pluto TV: Free ad-supported streaming TV (FAST) service carrying general entertainment and lifestyle channels. Relevant as a structural distribution alternative and competitor for ad budgets, though not a direct competitor in the outdoor niche.
• Bassmaster (B.A.S.S.): Professional fishing tour and media brand producing bass fishing TV programming and streaming content. Comparable as a vertical fishing-content competitor with growing digital video presence that targets Outdoor Channel's angling audience.
• CarbonTV: Free ad-supported streaming service dedicated to outdoor lifestyle content. Represents the digital-native competitive threat — delivering similar hunting, fishing and adventure programming without traditional cable distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outdchannel
• YouTubeyoutube.com/user/outdoorchannel
• Facebookfacebook.com/outdoorchannel
• Instagraminstagram.com/outdoorchanneltv
• Pinterestpinterest.com/outdoorchannel
• LinkedInlinkedin.com/company/outdoor-channel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Channel