World Fishing Network
World Fishing Network is a privately held, 24/7 cable and satellite television channel dedicated exclusively to fishing and outdoor lifestyle programming, reaching 105 million households across the US and Canada under Outdoor Sportsman Group ownership.
- Company typePrivate
- Founded2005
- HeadquartersCentennial, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What World Fishing Network does
World Fishing Network (WFN) is a privately held, dedicated 24/7 cable and satellite television network focused exclusively on fishing and outdoor lifestyle programming, founded in 2005 and headquartered in Centennial, Colorado. The network is owned by Outdoor Sportsman Group, a conglomerate that also operates Outdoor Channel and Sportsman Channel. WFN is the only 24-hour channel dedicated to fishing content, offering programming across freshwater, saltwater, fly fishing, ice fishing, and competitive bass tournament categories, organized into themed program blocks such as Freshwater Tuesdays, Bass Mondays, Saltwater Thursdays, Wednesday Legends, Canada Fishing Fridays, Saturday Night Bites, and World-Class Sundays.
WFN's distribution infrastructure is built on satellite broadcast via the Galaxy 17 satellite at 91° W, using Cisco PowerVu Plus DES encryption with DVB-S2 8PSK modulation at 3.880 GHz horizontal polarity, with specific PID mapping for MPEG4 video, AC3 Dolby Digital Audio, MPEG Audio, and SCTE-35 DPI triggers. The network reaches approximately 105 million households through carriage agreements with eight of the top 10 US TV service providers (including AT&T U-verse, Cablevision, Cox, and DISH) and major Canadian providers (Bell, Shaw, and Telus). Content is also delivered via the MyOutdoorTV subscription video-on-demand platform, which supports offline viewing through a "Take With Me" feature and offers a 7-day free trial.
The business model rests on three revenue streams: carriage fees paid by cable and satellite distributors, advertising revenue (including paid programming/infomercials and direct response ads during overnight and daytime slots), and MyOutdoorTV streaming subscription revenue. WFN serves fishing and outdoor enthusiasts through a horizontal segmentation approach covering freshwater anglers, saltwater anglers, fly fishermen, and tournament viewers, with key on-air personalities including Bill Dance, Al Lindner, Mark Zona, and Ott DeFoe, and content partnerships with Major League Fishing for tournament coverage.
World Fishing Network firmographics
Firmographics- Name
- World Fishing Network
- Legal name
- World Fishing Network
- Website
- https://worldfishingnetwork.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- World Fishing Network is a privately held, 24/7 cable and satellite television channel dedicated exclusively to fishing and outdoor lifestyle programming, reaching 105 million households across the US and Canada under Outdoor Sportsman Group ownership.
- Ownership category
- akta.pro rank
World Fishing Network industry classification
Industry- Product category
- Fishing Television Network
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
Keywords
Where World Fishing Network is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Markets served
World Fishing Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Cable/Satellite Subscription Fees: World Fishing Network generates revenue through carriage fees paid by cable and satellite TV service providers who distribute the channel to their subscribers. The network is included in basic or extended cable packages.
- Advertising Revenue: The network generates advertising revenue from paid programming and infomercials, which typically air during overnight hours when viewership is traditionally lower. Direct response ads (1-800) also appear throughout the day.
- MyOutdoorTV Streaming: Content is available through MyOutdoorTV subscription service, a video-on-demand platform that allows subscribers to watch shows offline with a 'Take With Me' feature. The service offers a 7-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MyOutdoorTV subscription with 7-day free trial |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
World Fishing Network product offering
Product offeringCore offering
World Fishing Network is a dedicated 24/7 cable and satellite television network broadcasting fishing and outdoor lifestyle programming across the United States and Canada. The network distributes content via major TV service providers (eight of the top 10 in the US) and through the MyOutdoorTV subscription video-on-demand streaming platform. Programming spans freshwater fishing, saltwater fishing, fly fishing, ice fishing, and competitive bass tournament coverage, organized around themed weekly program blocks.
Product overview
World Fishing Network (WFN) is a dedicated 24/7 television network offering fishing and outdoor lifestyle programming. The network distributes content through traditional cable and satellite distribution (available on major providers including AT&T U-verse, Cablevision, Cox, DISH, Bell, Shaw, and Telus), as well as the MyOutdoorTV subscription streaming platform. WFN's programming is organized around thematic program blocks: Freshwater Tuesdays, Bass Mondays, Saltwater Thursdays, Wednesday Legends, Canada Fishing Fridays, Saturday Night Bites, and World-Class Sundays. The network features programming across multiple fishing genres including freshwater fishing, saltwater fishing, fly fishing, and competitive bass tournament fishing.
Differentiator
Problem solved
Functional benefit
Brands
- MyOutdoorTV: Online video-on-demand subscription service where World Fishing Network shows are available for streaming
Products and services
- World Fishing Network (WFN) Television Channel A dedicated 24/7 television channel that broadcasts fishing and outdoor lifestyle programming, including freshwater, saltwater, fly fishing, and competitive bass fishing content. Available to viewers through cable and satellite TV subscriptions across the US and Canada.
- MyOutdoorTV Streaming Platform Online subscription video-on-demand streaming service offering full episodes of World Fishing Network shows for streaming on web and mobile devices, with offline viewing ('Take With Me') capability and a 7-day free trial.
Quantifiable outcome
- Available on eight of the top 10 US TV service providers
- +1 more outcomes
Companies that use World Fishing Network
Customer profileSegments4 records
Ideal customer profiles1 record
World Fishing Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
World Fishing Network partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- MyOutdoorTVcoreMyOutdoorTV is the exclusive streaming partner for World Fishing Network content. The platform allows subscribers to watch full episodes of WFN shows and download content for offline viewing with the 'Take With Me' feature. MyOutdoorTV offers a 7-day free trial for new subscribers.
- Outdoor Sportsman GroupcoreWorld Fishing Network is owned and operated by Outdoor Sportsman Group, which also owns Outdoor Channel, Sportsman Channel, and other outdoor media properties. ©2026 Outdoor Sportsman Group. All Rights Reserved.
- Major League FishingmajorMajor League Fishing content is featured on World Fishing Network, including MLF Bass Pro Tour coverage and tournament events. The network broadcasts competitive fishing events from Major League Fishing.
- AT&T U-versecoreAT&T U-verse is one of the major cable providers carrying World Fishing Network as part of its channel lineup.
- DISH NetworkcoreDISH Network is a major satellite provider carrying World Fishing Network as part of its channel lineup.
- BellcoreBell is a major Canadian telecommunications provider carrying World Fishing Network for its subscribers in Canada.
- ShawcoreShaw is a major Canadian cable provider carrying World Fishing Network for its subscribers in Canada.
- TeluscoreTelus is a major Canadian telecommunications provider carrying World Fishing Network for its subscribers in Canada.
- Outdoor ChannelminorSister network under Outdoor Sportsman Group. Listed as 'Our Networks' on the footer of World Fishing Network website.
- Sportsman ChannelminorSister network under Outdoor Sportsman Group. Listed as 'Our Networks' on the footer of World Fishing Network website.
- Dairy QueenminorDairy Queen is a participating sponsor of the WildFed show on World Fishing Network.
Scale indicators3 records
Recent moves1 record
Expansion highlights3 records
World Fishing Network competitors and assessment
Company assessmentBroad incumbents
- Magnolia Network: Lifestyle cable/streaming network under Warner Bros. Discovery with overlaps in lifestyle programming and audience; comparable as a specialty lifestyle distribution business operating with cable carriage and streaming.
- MotorTrend: Lifestyle cable network under the Discovery/Warner portfolio covering enthusiast hobbies; comparable as another specialty hobbyist cable network targeting passionate enthusiast audiences with similar distribution and revenue dynamics.
- CBS Sports Network: Broad-incumbent sports cable network that covers competitive fishing events including Major League Fishing; comparable as a distributed cable competitor that overlaps with WFN's tournament programming.
- Discovery Channel: Broad-incumbent cable network that frequently carries fishing and outdoor adventure programming (e.g., Shark Week, Deadliest Catch); comparable as a larger general-interest outdoor-and-nature cable competitor with broader audience and stronger ad pricing.
- National Geographic Wild: Specialty nature/wildlife cable network under National Geographic with significant fishing and marine-life content; comparable as a larger niche cable network with cable/satellite distribution and fishing-relevant programming.
Emerging players
- DAZN: Sports-focused streaming subscription service carrying combat, mainstream, and increasingly niche sports rights; comparable as an emerging direct-to-consumer sports-content platform competing for the same shift away from traditional pay-TV.
Direct peers
- Pursuit Channel: Independent specialty cable network covering hunting, fishing, and outdoor adventure; directly comparable niche-positioning, distribution model, and target audience of outdoor recreation enthusiasts.
- Outdoor Channel: Sister network under Outdoor Sportsman Group focused on outdoor lifestyle programming including hunting and fishing; directly comparable as a niche cable network with overlapping content, audiences, and distribution.
- CarbonTV: Streaming-first outdoor lifestyle network covering hunting, fishing, and adventure; comparable as a niche outdoor-content distribution business with overlapping audience and a similar mix of free and subscription viewing.
- Sportsman Channel: Sister network under Outdoor Sportsman Group specializing in hunting, shooting, and angling content; operates the same distribution model (cable/satellite carriage fees + advertising) with similar audience demographics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
World Fishing Network social profiles
Digital presenceWorld Fishing Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Fishing Network leadership team
Management profileNumber of profiles
World Fishing Network funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Fishing Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Fishing Network
What does World Fishing Network do?
World Fishing Network is a dedicated 24/7 cable and satellite television network broadcasting fishing and outdoor lifestyle programming across the United States and Canada. The network distributes content via major TV service providers (eight of the top 10 in the US) and through the MyOutdoorTV subscription video-on-demand streaming platform. Programming spans freshwater fishing, saltwater fishing, fly fishing, ice fishing, and competitive bass tournament coverage, organized around themed weekly program blocks.
Is World Fishing Network a public or private company?
World Fishing Network is a private company. It is classified as corporate owned and is currently operating.
When was World Fishing Network founded?
World Fishing Network was founded in 2005. It employs 101 to 250 people.
Where is World Fishing Network based?
World Fishing Network is headquartered in Centennial, United States, in the North America region.
How does World Fishing Network make money?
Three revenue lines are on record. Cable/Satellite Subscription Fees are the primary driver. The others are advertising Revenue and myOutdoorTV Streaming.
Who are World Fishing Network's main competitors?
Broad incumbents on record are Magnolia Network, MotorTrend, CBS Sports Network, Discovery Channel and National Geographic Wild. DAZN is listed as an emerging player. Direct peers are Pursuit Channel, Outdoor Channel, CarbonTV and Sportsman Channel.
Does World Fishing Network have an API?
No public API is recorded for World Fishing Network.
What industry is World Fishing Network in?
World Fishing Network's product category is Fishing Television Network. Its primary akta.pro industry code is MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby). Its NAICS code is 51612 and its SIC code is 4841.