Service Seeking
- Company typePrivate
- Founded2007
- HeadquartersPotts Point, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Service Seeking firmographics
Firmographics- Name
- Service Seeking
- Legal name
- Service Seeking Pty Ltd
- Website
- https://serviceseeking.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Service Seeking industry classification
Industry- Product category
- Online Services Marketplace
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361), Services-Personal Services (7200)
- akta.pro primary industry
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
- akta.pro secondary industries
- Retail & Consumer Services Direct Hire (BPACAFAM), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Service Seeking is headquartered
LocationHeadquarters
- HQ city
- Potts Point
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Service Seeking business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Membership Subscriptions: Service providers pay for membership to access leads, contact customers, and use quoting/messaging facilities on the platform. Membership fees are non-refundable upon payment.
- Lead Generation Fees: Businesses gain access to job leads posted by customers. Platform sends local businesses job leads worth estimated dollar values. Revenue derived from volume of leads delivered to paying business members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for customers |
| Subscription | Monthly | Paid business membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Service Seeking product offering
Product offeringCore offering
Service Seeking operates a two-sided Australian online marketplace where consumers post jobs for free and receive competing quotes from local tradies and service providers across more than 100 categories. Service provider businesses pay for membership to access leads, submit quotes, and message customers through the website and dedicated mobile apps. The platform delivered 267,220 job leads worth an estimated $34 million to local businesses in the most recent 12 months.
Product overview
Service Seeking is an Australian online marketplace that connects consumers with local service professionals. The platform operates through a consumer-facing website and mobile apps (iOS and Android) where users can post jobs and receive competitive quotes, and a business-facing platform with dedicated mobile apps where tradies and service providers manage leads and communicate with customers. The service covers approximately 100+ service categories across trades (builders, electricians, plumbers, painters, plasterers, tilers, removalists), household services (cleaners, gardeners, handymen), and business/professional services (accountants, bookkeepers, graphic designers, web developers, photographers, videographers). The company operates across all major Australian cities including Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Darwin, and Canberra. The core value proposition is enabling consumers to compare multiple quotes from verified local businesses, while providing businesses with a lead generation channel to acquire new customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 267,220 job leads worth $34 Million delivered to businesses in last 12 months
- +2 more outcomes
Companies that use Service Seeking
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Service Seeking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Service Seeking partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Service Seeking competitors and assessment
Company assessmentDirect peers
- Airtasker: ASX-listed Australian marketplace connecting consumers with local taskers across trades, household, and creative services. Operates an almost identical two-sided model in the same geography, making it the closest direct competitor to Service Seeking.
- Bark.com: Global services marketplace (UK-founded) operating in Australia, where customers request quotes from professionals across 1,000+ categories. Closely mirrors Service Seeking's multi-category quote-comparison model.
- Hipages Group: ASX-listed Australian tradie marketplace that connects homeowners with verified tradies (plumbers, electricians, builders). Directly overlaps with Service Seeking's trades verticals in the same Australian market.
- Oneflare: Australian online marketplace where customers post jobs and receive quotes from local businesses across trades, cleaning, removals, and professional services. Directly competes in the same geography and category mix as Service Seeking.
Broad incumbents
- HomeAdvisor: US home-services marketplace matching homeowners with prescreened local pros for home improvement, maintenance, and renovation. Overlaps with Service Seeking's core tradie/home-owner segments at much larger scale.
- Angi (Angie's List): US publicly-listed home services marketplace (formerly Angie's List) connecting homeowners with pre-screened local service professionals. Comparable in lead-generation model and home-services focus, though much larger and US-centric.
- TaskRabbit: US-based (IKEA-owned) marketplace for hourly local task and handyman services. Adjacent in the local-services marketplace category but more focused on task/handyman verticals than the broader trades coverage of Service Seeking.
- Yelp: US-based local business directory and review platform with a 'Request a Quote' feature for service categories. Competes indirectly for local-services discovery and lead generation, though its primary value is reviews and discovery rather than quote comparison.
- Thumbtack: Large US-based services marketplace connecting consumers with local professionals across 1,000+ categories. Operates the same quote-based two-sided model as Service Seeking but at significantly greater scale and with deeper capital.
Others
- Houzz: Home renovation and design platform with a 'Find Professionals' directory connecting homeowners with architects, builders, and designers. Adjacent ecosystem participant in home-services lead generation, particularly in the renovation vertical where Service Seeking operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Service Seeking social profiles
Digital presenceService Seeking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Seeking leadership team
Management profileNumber of profiles
Profiles5 records
Service Seeking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Seeking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Seeking
What does Service Seeking do?
Service Seeking operates a two-sided Australian online marketplace where consumers post jobs for free and receive competing quotes from local tradies and service providers across more than 100 categories. Service provider businesses pay for membership to access leads, submit quotes, and message customers through the website and dedicated mobile apps. The platform delivered 267,220 job leads worth an estimated $34 million to local businesses in the most recent 12 months.
Is Service Seeking a public or private company?
Service Seeking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Service Seeking founded?
Service Seeking was founded in 2007. It employs 11 to 50 people.
Where is Service Seeking based?
Service Seeking is headquartered in Potts Point, Australia, in the Oceania region.
How does Service Seeking make money?
Two revenue lines are on record. Business Membership Subscriptions are the primary driver. The others are lead Generation Fees.
Who are Service Seeking's main competitors?
Direct peers on record are Airtasker, Bark.com, Hipages Group and Oneflare. Broad incumbents are HomeAdvisor, Angi (Angie's List), TaskRabbit, Yelp and Thumbtack. Houzz is listed as an others.
Does Service Seeking have an API?
No public API is recorded for Service Seeking.
What industry is Service Seeking in?
Service Seeking's product category is Online Services Marketplace. Its primary akta.pro industry code is BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs), with a secondary code of BPACAFAM, Retail & Consumer Services Direct Hire. Its NAICS code is 56131 and its SIC code is 7361.