Name

Loggro.com

Legal name

Loggro S.A.S

Website

https://loggro.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Itagüí

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software Licensing): Monthly or annual subscription fees for cloud-based software access. Tiered plans based on features, users, establishments, and document volumes. Flexible plans with ability to add licenses as business grows.
2. Electronic Document Packages: Additional document bundles (electronic invoices) purchased beyond plan limits. Bolsa de documentos electrónicos from $92,400 for 50 documents.
3. Hardware Sales: POS equipment (dataphones, cash drawers, tablets) sold to customers. Equipment starting from $290,000.
4. Professional Services: Implementation, training, and premium support services. Personalized implementation, video training sessions, and premium support plans.
5. Digital Certificate Services: Digital certificates for electronic document signing. Loggro certificate at $120,990/year or Bring Your Own Certificate at $271,990/year.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Loggro provides a 100% cloud-based suite of administrative, accounting, and business management software for Colombian small, medium, and large enterprises, delivered as a unified SaaS platform. The portfolio covers ERP (Pymes and Enterprise), point-of-sale systems (POS and Restobar), electronic invoicing with direct DIAN transmission, electronic payroll with PILA and DIAN integration, and hotel/accommodation property management. As an authorized DIAN technological provider, Loggro transmits electronic documents directly to the Colombian tax authority in real time without intermediaries.

Product overview

Loggro offers a comprehensive ecosystem of 100% cloud-based administrative and business management software for the Colombian market. The portfolio consists of six core product lines unified on a single platform: (1) Loggro Pymes - ERP and accounting software for small and medium businesses with POS, invoicing, inventory, and sales management; (2) Loggro POS - multi-industry point of sale system for retail verticals including supermarkets, pharmacies, and stores; (3) Loggro Restobar - specialized POS for restaurants and bars with digital menus and delivery integrations; (4) Loggro Alojamientos - accommodation management for hotels and vacation rentals with OTA channel sync; (5) Loggro Nómina - electronic payroll software with DIAN transmission and employee self-service; and (6) Loggro Enterprise - full-featured ERP for large enterprises. These products share a common architecture with cross-integration capabilities, unified reporting, and shared customer/accountant access. The ecosystem is complemented by add-on modules including digital menus, employee portals, educational resources (Universidad Loggro), payment processing, and developer API services. Loggro positions itself as a 100% Colombian company with over 30 years of experience serving more than 20,000 businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Loggro Pymes Cloud-based administrative and accounting ERP for Colombian small and medium businesses, covering sales, collections, inventory, multi-warehouse management, accounting, and DIAN-compliant electronic invoicing. Designed for SMBs replacing manual Excel-based processes with a unified platform.
• Loggro POS Cloud-based point-of-sale system for retail verticals including supermarkets, pharmacies, hardware stores, clothing stores, pet shops, and salons, with multi-establishment real-time support, electronic invoicing, customer management, and profitability reports.
• Loggro Restobar Specialized POS for restaurants, bars, and cafeterias with electronic invoicing, table orders, digital menus with QR ordering, kitchen operations, recipe-based inventory, and delivery platform integrations including Rappi.
• Loggro Alojamientos Property management software for hotels, hostels, glampings, apartments, and cabins with reservation handling, room and rate management, and automatic synchronization of availability and rates to Ayenda, Booking.com, and Airbnb.
• Loggro Nómina Cloud-based payroll software for businesses of all sizes with automatic payroll calculation, employee benefits and novedades management, vacation and prestaciones sociales handling, retención en la fuente, PILA submissions, DIAN electronic payroll transmission, bank payment file generation, and an employee self-service portal.
• Facturación Electrónica Standalone electronic invoicing service for businesses needing DIAN-compliant invoicing, including electronic invoices, debit/credit notes, purchase receipt processing, document support for non-obligated entities, and payroll support documents, delivered via Loggro's direct DIAN integration.
• Loggro Enterprise Parametrizable cloud ERP for medium and large Colombian enterprises covering finance and administration, manufacturing, inventory and logistics, supply chain management, sales, POS, and payroll, with personalized expert-led implementation.
• Loggro Contadores Accountant-focused program providing software access, tax calendar tools, and ally benefits for accounting professionals who manage and serve multiple Colombian SME clients remotely using the Loggro platform.
• API Loggro Developer API platform allowing third-party integrations and custom development against Loggro systems, with documentation hosted at developer.loggro.com and available as a paid add-on.

Quantifiable outcome

• Over 20,000 companies in Colombia use Loggro
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DIAN (Dirección de Impuestos y Aduanas Nacionales)coreTechnology or IntegrationLoggro is an authorized technological provider (Proveedor Tecnológico Autorizado) directly integrated with DIAN for electronic operations including electronic invoicing, electronic payroll, and document support transmission. This partnership enables direct, real-time document submission without intermediaries.
• CredibancocoreTechnology or IntegrationCertified partner and integration for Credibanco intelligent dataphone (Datáfonos Inteligentes) payment terminals. Allows businesses using Loggro to process card payments through Credibanco terminals integrated with the POS system.
• BoldcoreTechnology or IntegrationIntegration partnership with Bold payment solutions to enhance business sales capabilities. Loggro integrates with Bold payment technology for seamless payment processing.
• TekusminorStrategic or Co-development PartnerStrategic alliance to revolutionize the purchasing experience through self-service digital kiosks integrated with Loggro technology. Partnership focused on innovative retail solutions.
• RappicoreTechnology or IntegrationIntegration with Rappi delivery platform for restaurants using Loggro Restobar. Enables seamless order synchronization between restaurant POS and Rappi delivery service. Additional cost from $20,990/month.
• AyendacoreTechnology or IntegrationIntegration with Ayenda booking platform for hotels using Loggro Alojamientos. Automatic synchronization of availability and rates with Ayenda property management system.
• Booking.comcoreTechnology or IntegrationIntegration with Booking.com for hotels using Loggro Alojamientos. Automatic synchronization of room availability and rates with Booking.com platform.
• AirbnbcoreTechnology or IntegrationIntegration with Airbnb for accommodations using Loggro Alojamientos. Automatic synchronization of availability and rates with Airbnb platform.
• ShopifycoreTechnology or IntegrationE-commerce integration with Shopify for businesses using Loggro. Sales made through Shopify store synchronize automatically with Loggro including payment information.
• Colombian Banking SystemcoreTechnology or IntegrationIntegration with Colombian banks for automated payroll payments and bank file generation. Enables direct salary disbursement and payment reconciliation through banking platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Siigo: Colombian cloud accounting and ERP SaaS platform serving SMBs with electronic invoicing, payroll, and tax compliance — directly competing with Loggro Pymes and Loggro Nómina in the same Colombian market segment.
• Alegra: Cloud accounting and invoicing SaaS popular across Colombia and broader LatAm, targeting SMBs with electronic invoicing and tax-compliance workflows — a direct competitor to Loggro's Pymes and POS offerings.
• World Office: Colombian SMB accounting and business management software with electronic invoicing and payroll modules — competes head-to-head with Loggro in the Colombian Pyme and Nómina segments.
• Contabiliza: Colombian accounting and electronic invoicing platform for SMBs and accountants — overlapping target customer and DIAN-compliance value proposition with Loggro Pymes and Loggro Contadores.

Broad incumbents

• QuickBooks (Intuit): Global SMB accounting SaaS incumbent that has expanded into Colombia and other LatAm markets, offering invoicing and bookkeeping that overlaps with Loggro's Pymes functionality.
• SAP Business One: Established enterprise ERP with strong presence in mid-market Latin American companies, competing with Loggro Enterprise ERP for larger customers with integrated finance, inventory, and manufacturing modules.
• Oracle NetSuite: Global cloud ERP serving mid-market and enterprise companies with financials, inventory, and CRM — competes with Loggro Enterprise for larger Colombian and multinational accounts.
• Block (Square): Payments and POS ecosystem serving SMBs globally — overlaps with Loggro POS through integrated payment-processing and POS workflows.

Emerging players

• Toast: Restaurant-focused POS and management platform — directly comparable to Loggro Restobar's restaurant POS, kitchen, and digital-menu functionality, though focused on the US market.
• Lightspeed: Retail and hospitality POS SaaS with multi-store inventory and ecommerce integrations — comparable to Loggro POS and Loggro Alojamientos in functionality and SMB target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Loggro
• Xx.com/tuloggro
• Facebookfacebook.com/tuloggro
• LinkedInlinkedin.com/company/loggro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loggro.com