Kijiji
- Company typePrivate
- Founded2005
- HeadquartersMilan, Italy
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Kijiji firmographics
Firmographics- Name
- Kijiji
- Legal name
- Marktplaats B.V.
- Website
- https://kijiji.it
- Company type
- Private
- Founded year
- 2005
- Operating status
- Closed
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Kijiji is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Markets served
Kijiji business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Kijiji product offering
Product offeringCore offering
Kijiji operated an online classifieds marketplace where users could post and browse free listings for goods and services across multiple categories, including vehicles, real estate, jobs, and general merchandise. The platform was available as a website and mobile application, enabling peer-to-peer local buying and selling between individual users in Italy. Operations in Italy ceased on May 31, 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Kijiji An online classifieds marketplace that allowed users to post and browse free listings for goods, vehicles, real estate, jobs, and services across multiple categories, available as a website and mobile application in Italy.
Companies that use Kijiji
Customer profileIdeal customer profiles1 record
Kijiji technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kijiji partnerships and signals
Strategic signalScale indicators1 record
Kijiji competitors and assessment
Company assessmentDirect peers
- Subito: Italy's leading general online classifieds platform, directly comparable to Kijiji.it in product (free/local classifieds), customer base (Italian consumers and SMBs), and category coverage. Notably, Subito is owned by the same parent (Marktplaats B.V./eBay) and is the explicit replacement destination for former Kijiji.it users, making it the most direct functional substitute.
- OLX: Global online classifieds network operating in dozens of markets with a free-listing, multi-category model very similar to Kijiji's. Comparable in product surface (goods, vehicles, real estate, jobs), category breadth, and monetization approach.
- Bakeca: Long-standing Italian online classifieds marketplace covering jobs, real estate, vehicles, and general merchandise. Operates in the same geographic market and serves a comparable user base of buyers, sellers, and job-seekers using a free ad-based listing model.
- Craigslist: The original free online classifieds platform that established the product category in which Kijiji competed. Provides free local listings across goods, jobs, housing, and services — closely matching Kijiji's product surface and target users globally.
Emerging players
- OfferUp: Mobile-first local marketplace for buying and selling used goods in North America. Closely comparable to Kijiji's general-merchandise listings category and target users, but optimized for mobile and primarily North American.
- AutoScout24: Leading European vertical classifieds platform dedicated to new and used vehicles. Directly comparable to the vehicles category of Kijiji and was the implicit replacement for automotive listings (alongside automobile.it, the explicit redirect destination) after Kijiji.it's closure.
- Immobiliare.it: Italy's leading real estate classifieds portal for sale and rental listings. Comparable to the real estate vertical of Kijiji.it, serving the same Italian property-seeker audience with a category-focused depth that Kijiji only matched at a lighter level.
Broad incumbents
- Facebook Marketplace: Meta's embedded social-classifieds product enabling local peer-to-peer listings for goods, vehicles, and housing. Comparable to Kijiji's model of free local C2C transactions, but reaches users through an existing social network rather than a standalone destination site.
- Marktplaats: The Netherlands' dominant online classifieds platform and the direct parent entity of the Kijiji brand (Marktplaats B.V.). Operates the same free-listing classifieds model across categories such as vehicles, real estate, and general goods, making it both the corporate parent and a functional analog of what Kijiji.it attempted to be in Italy.
- eBay Classifieds Group: The former corporate umbrella under which Kijiji operated as part of eBay's global classifieds portfolio. Comparable as the broader corporate parent platform with shared brand, technology, and operational infrastructure backing regional classifieds sites like Kijiji.
Market position
Customer concentration
Kijiji social profiles
Digital presenceKijiji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kijiji leadership team
Management profileNumber of profiles
Kijiji funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kijiji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kijiji
What does Kijiji do?
Kijiji operated an online classifieds marketplace where users could post and browse free listings for goods and services across multiple categories, including vehicles, real estate, jobs, and general merchandise. The platform was available as a website and mobile application, enabling peer-to-peer local buying and selling between individual users in Italy. Operations in Italy ceased on May 31, 2022.
Is Kijiji a public or private company?
Kijiji is a private company. It is classified as corporate owned and is currently closed.
When was Kijiji founded?
Kijiji was founded in 2005. It employs 5,001 to 10,000 people.
Where is Kijiji based?
Kijiji is headquartered in Milan, Italy, in the Europe region.
Who are Kijiji's main competitors?
Direct peers on record are Subito, OLX, Bakeca and Craigslist. Emerging players are OfferUp, AutoScout24 and Immobiliare.it. Broad incumbents are Facebook Marketplace, Marktplaats and eBay Classifieds Group.
Does Kijiji have an API?
No public API is recorded for Kijiji.