Fabick CAT

What Fabick CAT does

Fabick Cat is a privately held, multi-generational family-owned authorized Caterpillar dealer headquartered in Fenton, Missouri, operating 37 physical locations across Missouri, Illinois, the entire state of Wisconsin, and Michigan's Upper Peninsula with approximately 1,200-1,300 employees. The company sells and supports more than 300 new Caterpillar machine models (excavators, dozers, articulated trucks, compact track loaders, telehandlers, wheel loaders, motor graders, paving equipment, hydraulic mining shovels, and more), Cat Certified Used equipment, and over 1.4 million genuine Cat parts available through parts.cat.com and the Cat Central app. Its core business model spans equipment sales, parts distribution, field and shop service (including 24/7 emergency support, hydraulic hose repair, undercarriage service, and Cat Certified Rebuild programs), equipment rentals through Fabick Rents (JFTCO, Inc.) and the Cat Rental Store network, and Cat Power Systems covering electric power generation, marine power, industrial engines, and power rentals. Customer demand is diversified across construction, mining, agriculture, government and municipality, forestry, paving, quarry and aggregates, oil and gas, landscaping, waste, demolition and scrap recycling, electric power generation, and marine end markets, served via direct enterprise field sales supported by factory-trained technicians and financing through Cat Financial.

The company's underlying technology stack is principally Caterpillar-provided rather than proprietary, including VisionLink 3.0 telematics for fleet and equipment monitoring, Cat Inspect for mobile inspections, Cat Central for parts ordering, and Cat Productivity technology (Grade with 2D, Grade Assist, Payload) bundled on equipment. Fabick Cat layers its own service-and-support differentiation on top of these OEM tools through Customer Value Agreements (CVAs), Cat Certified Rebuild programs (CMR, CPR, hydraulic and component rebuilds), Cat Reman components, and rapid-response commitments such as next-day parts delivery, two-day repair, and 30-minute custom hydraulic hose builds during store hours. Pricing is quote-based and not publicly disclosed, with promotional financing structures (including 0% for 6, 24, or 36 months via Cat Commercial Account) used to drive parts, service, and rebuild attach rates.

Fabick Cat operates a diversified revenue mix across one-time equipment and parts sales, recurring service and maintenance contracts (CVAs), subscription/recurring rental income through Fabick Rents and power systems rentals, and Cat Financial financing-linked margin. Marketing and distribution rely on a blend of 37-branch physical presence, regional events and open houses, a content blog ('Tracks to Tractors'), community involvement and charity programs, an online parts storefront, and dedicated emergency service lines for each region. The company also runs structured technician workforce development through the FABTECH Education Center at Fox Valley Technical College and the ThinkBIG program at State Technical College of Missouri, plus veteran recruiting via Hiring Our Heroes, addressing the heavy-equipment technician labor shortage as a strategic moat. Recent capital actions include the April 2025 grand opening of a 100,000-square-foot Green Bay, Wisconsin facility on 23 acres, underscoring continued investment in Wisconsin as the newer growth territory within the broader four-state footprint.

Name

Fabick CAT

Legal name

Fabick Cat

Website

https://fabickcat.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fabick Cat is a private, multi-generational family-owned authorized Caterpillar dealer serving Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula through 37 locations and 1,200+ employees, selling new and used Cat equipment, parts, service, rentals, and power systems to construction, mining, agriculture, government, and industrial customers.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

Keywords

• Caterpillar equipment dealer
• Heavy equipment sales
• Construction equipment parts
• Equipment rental services
• Power generation systems

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used Caterpillar equipment including excavators, dozers, articulated trucks, compact track loaders, telehandlers, wheel loaders, motor graders, and specialized equipment. Also includes Cat Certified Used equipment program.
2. Parts Sales: Sale of genuine Cat parts including new, used, remanufactured, Cat Classic Parts, and Nexus Parts. Over 1.4 million Cat parts available through parts.cat.com and local locations.
3. Equipment Service & Repair: Field service, shop service, emergency service, hydraulic system repair, undercarriage service, machine rebuilds, and SOS fluid analysis.
4. Equipment Rentals: Equipment rental through Fabick Rents and the Cat Rental Store, offering construction equipment, power systems, aerial lifts, compressors, attachments, and lights.
5. Power Systems: Electric power generation, marine power systems, industrial engine power, power systems rentals including electric power rental, temperature control rental, and air compressor rental.
6. Financing Services: Cat Financial financing options, Cat Commercial Account, Extended Service Coverage, and warranty options.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Fabick CAT sells, rents, services, and supports the full line of Caterpillar heavy equipment (over 300 machine models including excavators, dozers, wheel loaders, articulated trucks, motor graders, and compact track loaders), genuine Cat parts (1.4M+ SKUs), and Cat Power Systems (generators, switchgear, marine/industrial engines). The company also delivers field, shop, and 24/7 emergency equipment service, equipment rentals through The Cat Rental Store, Cat Certified Rebuild programs, and Cat Financial financing options to construction, mining, agriculture, government, and industrial customers across Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula.

Product overview

Fabick CAT is an authorized Caterpillar dealer serving Missouri, Illinois, Wisconsin, and Michigan's Upper Peninsula. The company operates as a unified platform-plus-services model offering over 300 new Cat machines alongside a comprehensive suite of support services. The core product portfolio spans new and certified pre-owned equipment sales, genuine Cat parts (over 1.4 million available), full-service maintenance and repair (emergency 24/7, field service, shop service), equipment rental through The Cat Rental Store, and Cat Power Systems for electric power generation. Technology solutions including VisionLink telematics, Cat Central App, Cat Inspect App, and Customer Value Agreements enhance the core equipment and service offerings by providing condition monitoring, equipment management, and flexible maintenance plans. The Cat Certified Rebuild Program offers cost-effective alternatives to new equipment purchases through comprehensive rebuild options for machines, powertrains, and hydraulic systems.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cat Equipment Full line of over 300 new Caterpillar machines including articulated trucks, asphalt pavers, backhoe loaders, cold planers, compactors, dozers, excavators, forest machines, motor graders, skid steer loaders, telehandlers, track loaders, wheel loaders, hydraulic mining shovels, off-highway trucks, pipelayers, road reclaimers, and wheel tractor-scrapers sold to construction, mining, forestry, agriculture, paving, and industrial customers.
• Cat Certified Used Equipment Pre-owned Caterpillar equipment that meets Caterpillar quality standards, inspected with care, eligible for flexible financing, and backed by a Caterpillar warranty through the Cat Certified Used Program.
• Genuine Cat Parts Over 1.4 million genuine Cat parts available online and through branch locations, including new parts, used parts, remanufactured Cat Reman parts, Cat Classic Parts, and Nexus Parts for Cat and non-Cat equipment.
• Equipment Service and Repair Comprehensive service offering including 24/7 emergency service, field service dispatched to customer jobsites, shop service at all branches, hydraulic hose repair, hydraulic system repair, undercarriage service, preventative maintenance, and SOS fluid analysis for Cat and allied equipment.
• The Cat Rental Store (Fabick Rents) Equipment rental services through Fabick Rents offering Cat skid steer loaders, excavators, dozers, compactors, wheel loaders, telehandlers, work tools, plus allied brands for aerial lifts, compressors, attachments, lights, and power systems on short-term rental.
• Cat Power Systems Electric power generation solutions including new and used generators, switchgear, marine power systems, industrial engine power, and power systems rentals (electric power, temperature control, air compressor) with engineering assistance for healthcare, data center, construction, property management, marine, and industrial customers.
• Cat Certified Rebuild Program Comprehensive rebuild programs including Certified Machine Rebuild (CMR), Certified Powertrain Rebuild (CPR), Certified Hydraulic Rebuild, and Certified Machine Component Rebuilds that restore equipment to like-new condition at a fraction of new equipment cost.
• Cat Reman Components Remanufactured Cat parts and components including transmissions, torque converters, engines, and other major components delivering like-new performance at lower cost, backed by Caterpillar warranty coverage.

Quantifiable outcome

• Next-day parts delivery and two-day repair commitment
• +3 more outcomes

Named customers6 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Caterpillar Inc.flagshipChannel Partner/ Reseller/ DistributorFabick Cat is the authorized Caterpillar dealer for major portions of Missouri, Illinois, the entire state of Wisconsin, and the Upper Peninsula of Michigan. This exclusive dealership relationship allows Fabick Cat to sell, service, and support the full line of Cat equipment, engines, and power systems.
• Fox Valley Technical College (FVTC)coreStrategic or Co-development PartnerPartnership to operate the FABTECH education center at FVTC's Spanbauer campus in Oshkosh, WI. This 12,800-square-foot facility provides technical training for entry-level technicians in construction equipment, engine, and electric power-generation fields. Students can earn credits toward an Associate of Applied Science degree.
• State Technical College of MissouricoreStrategic or Co-development PartnerPartnership to operate the ThinkBIG 2-year program at Linn State Technical College. This program teaches students how to service Cat equipment using cutting-edge diagnostic and maintenance systems. Graduates receive an Associate Degree in Applied Science.
• Hiring Our Heroes (HOH)minorStrategic or Co-development PartnerPartnership for actively recruiting service members, military spouses, and veterans for technician positions and potential leadership roles in Service Management, Parts Management, or Sales & Rental Management.
• Allied Products & PartnersminorChannel Partner/ Reseller/ DistributorFabick Cat offers Allied Products and Partners including non-Cat equipment, attachments, work tools, and complementary products to serve broader customer needs. Available products vary by region (MO/IL vs WI/MI customers).
• JFTCO, Inc. (Fabick Rents)coreChannel Partner/ Reseller/ DistributorJFTCO, Inc. operates as Fabick Rents, the equipment rental division of Fabick Cat. This entity handles all rental agreements and equipment rental operations through the Cat Rental Store network.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ziegler Cat: Ziegler Cat is another large multi-state authorized Caterpillar dealer with overlapping Midwest territory (Minnesota, Iowa, Wisconsin, Missouri), offering the same equipment, parts, service, and rental model. Closest comparable on geography and business mix.
• Altorfer Inc. Altorfer is an authorized Caterpillar dealer serving Illinois, Iowa, Missouri, and surrounding states with the same equipment, parts, service, and power systems offering. Directly comparable in business model and customer base.
• Empire Southwest: Empire is a major Caterpillar dealer serving Arizona, New Mexico, and parts of Texas with equipment sales, parts, service, and rentals. Closely comparable full-line Cat dealer model.
• RDO Equipment Co. RDO is the largest John Deere construction equipment dealer network in North America, with a similar full-line dealer model (new/used equipment, parts, service, technology solutions). Comparable business model with a competing OEM brand.
• Foley Incorporated: Foley Cat is a long-standing Caterpillar dealer serving the Northeast U.S. (New Jersey, New York, Pennsylvania, Delaware) with the same equipment, parts, service, and power systems offering.
• Whayne Supply / Walker Cat: Whayne Cat is an authorized Caterpillar dealer serving Kentucky and surrounding states, offering the full Cat equipment, parts, service, and rental lineup. Same business model as Fabick in a different region.

Broad incumbents

• Holt Cat: Holt Cat is one of the largest Caterpillar dealers in the U.S., serving Texas with the same full-line Cat equipment, parts, service, and rental model. Comparable business model at meaningfully larger scale.
• United Rentals: United Rentals is the largest equipment rental company in the world, operating a national fleet of construction and industrial equipment including aerial lifts, earthmoving, and power systems. Overlaps with Fabick Rents but at a national scale and pure-rental model.
• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America, offering a broad fleet that competes with Fabick's Cat Rental Store and Fabick Rents. Public company providing a financial benchmark for the rental segment.

Others

• Caterpillar Inc. Caterpillar is Fabick's exclusive OEM partner and the underlying franchise owner. Caterpillar's strategic decisions on direct sales, dealer economics, digital channels, and territorial assignments materially shape Fabick's economics — effectively the company's most consequential counterparty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fabick-caterpillar
• Xx.com/FabickCat
• Facebookfacebook.com/FabickCat

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabick CAT