Allied Products

What Allied Products does

Allied Products Corp is a privately held wholesale distribution and light-manufacturing company founded in 1963 and headquartered at 1420 Kansas Avenue, Kansas City, MO. The company operates a B2B e-commerce platform at alliedproductscorp.com that requires account registration for wholesale pricing access, serving retailers, government agencies, and institutional buyers across the United States. Allied Products functions as a multi-brand distributor and manufacturer of patriotic and discretionary consumer products, organized around three owned brands — Springbok Puzzles (the oldest U.S.-made jigsaw puzzle brand), Allied Flag (100% American Made flags manufactured onsite), and Allied Frame (military display frames) — while also distributing Larsen Puzzles, Heidi Art Puzzle, Open Road Brands, and ORB.

The company's manufacturing operations are concentrated at its Kansas City facility, where flags are cut, sewn, and finished to meet government and military specifications. Production is ISO:9001 2015 compliant and Berry compliant for federal defense procurement, using commercial-grade 200 denier solar colorfast nylon and Swiss-made embroidery equipment for star fields. Proprietary elements include Never-Tangle Technology (sealed weather-proof ball bearings in spinning flag poles) and a manufacturing process claimed to extend flag life by 35%. Allied is the largest supplier of flags to the U.S. government, supplying federal and state agencies including military branches. The puzzle business supports 20-25 new image releases annually with precision-cut interlocking pieces and recycled chipboard packaging, reporting 85-100% retailer sell-through.

Revenue is generated through wholesale product sales on a unit-pricing, pay-as-you-go basis with no disclosed subscription or recurring revenue model. The product catalog spans U.S. flags in 15+ sizes from 2x3 ft to 30x60 ft ($29.50 to $493.20 per unit), state flags for all 50 states plus D.C., world flags, military and historic flags, flag poles and accessories ($1.52 to $179.80), jigsaw puzzles across piece counts from 36 to 2000 pieces ($16.95 to $19.95 typical), puzzle accessories ($4.99 to $21.95), military frames, and gift items. Two primary customer segments are served: U.S. Government Agencies (flag supply for government buildings and military installations) and wholesale Retailers distributing to end consumers, with the company operating exclusively in the U.S. market.

Name

Allied Products

Legal name

Allied Products Corp

Website

https://alliedproductscorp.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Allied Products Corp is a privately held Kansas City-based wholesale distributor and light manufacturer of patriotic consumer products, operating Springbok Puzzles, Allied Flag, and Allied Frame brands plus distributed puzzle brands through a B2B e-commerce platform serving U.S. retailers, government agencies, and institutional buyers.

Ownership category

akta.pro rank

Product category

Flag & Patriotic Product Manufacturing

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Papers & Allied Products (2600)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Military / Government Base Mass Merchandisers (Exchange Stores) (CRAGABAI)

Keywords

• Flag manufacturing
• Jigsaw puzzles
• Wholesale distribution
• Flag poles accessories
• Military frames

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of flags, puzzles, frames, and accessories through their e-commerce platform. Retailers and institutional buyers must register for account to access wholesale pricing. Products are sold as one-time purchases with various price points based on product type and size.
2. Flag and Pole Hardware Sales: Sale of flag poles, brackets, stands, ornaments, and related hardware accessories. Includes indoor and outdoor flag poles, wall brackets, and mounting hardware for flag display.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Allied Products Corp is a wholesale B2B manufacturer and distributor of American-made patriotic and discretionary products, principally U.S. and government-spec flags (cut, sewn, and finished onsite in Kansas City), Springbok jigsaw puzzles, flag poles/accessories, military frames, and gifts. It sells through its own login-gated wholesale e-commerce storefront to retailers, government agencies, and institutional buyers.

Product overview

Allied Products Corp is a wholesale e-commerce company offering a diversified portfolio of American-made products through three primary brands: Springbok Puzzles (premium jigsaw puzzles with ISO:9001 2015 compliance, made from recycled materials), Allied Flag (100% American Made flags manufactured in Kansas City, MO meeting government and military standards), and Allied Frame (handcrafted military frames and displays). The product lineup includes puzzles in various piece counts (36 to 2000 pieces) across numerous themed categories, U.S. flags in multiple sizes and materials, world flags, state flags, military flags, flag poles and accessories, frames, and gift items. The company operates as a wholesale-only platform.

Differentiator

Problem solved

Functional benefit

Brands

• Springbok: Jigsaw puzzles - described as the oldest and most respected brand name puzzle manufactured in the United States with precision-made interlocking pieces and vibrant lithography, ISO:9001 2015 compliant
• Allied Flag
• Allied Frame
• Larsen
• Heidi Art Puzzle
• Open Road Brands
• ORB

Products and services

• Springbok Puzzles Precision-made jigsaw puzzles manufactured to ISO:9001 2015 compliance with individual-shaped interlocking pieces and vibrant lithography, packaged in 100% recycled chipboard. Positioned as a collector's item with 20-25 new image releases annually and 85-100% retailer sell-through. Sold wholesale to retailers.
• Allied Flag 100% American Made U.S. flags cut, sewn, and finished onsite at the Kansas City, MO facility using commercial-grade 200 Denier solar colorfast nylon and industrial chain-stitch construction. Berry-compliant, government-spec flags for state, government, and military standards, available in sizes from 2'x3' to 30'x60'.
• Allied Frame Handcrafted military frames and displays made in the USA that honor service members, preserving flags and memorabilia. Sold wholesale.
• State Flags Flags for all 50 U.S. states plus the District of Columbia, sold wholesale to retailers and institutional buyers.
• World Flags International country flags from nations worldwide, sold wholesale.
• Military & Historic Flags Flags for U.S. military branches (Air Force, Army, Coast Guard, Marine Corps, Navy) plus historic flags and patriotic decorations.
• Flag Poles & Accessories Indoor and outdoor flag poles, stands, brackets, ornaments, hardware, and mounting accessories, including poles with Never-Tangle sealed weather-proof ball bearing technology.
• Gifts Gift items including apron sets, hero series magnets, ornaments, playing cards, puzzle accessories, and games, sold wholesale.
• Larsen Puzzles Puzzle brand distributed by Springbok/Allied Products through its wholesale platform.
• Heidi Art Puzzle Puzzle brand carried and distributed by Allied Products.

Quantifiable outcome

• 85-100% sell-through reported by retailers for Springbok puzzles
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Larsen PuzzlesminorChannel Partner/ Reseller/ DistributorAllied Products distributes Larsen Puzzles through their wholesale platform. Larsen puzzles are distributed by Springbok, indicating a distribution relationship where Allied Products/Springbok handles distribution of Larsen puzzle products in certain markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Annin Flagmakers: Founded in 1847, Annin is one of the largest U.S. flag manufacturers and a direct competitor to Allied Flag, including for government and military flag supply contracts.
• Ceaco: U.S. puzzle manufacturer and licensor offering premium and licensed-art jigsaw puzzles through wholesale channels, comparable to Springbok's wholesale distribution model.
• Buffalo Games: U.S. puzzle and game manufacturer selling through mass and specialty retail; directly comparable to Springbok across product mix, piece counts, and wholesale channel.
• MasterPieces Puzzle Company: Arizona-based puzzle and games company serving mass-market, specialty, and e-commerce retail — a direct competitor to Springbok in the wholesale puzzle category.
• Liberty Flag & Specialty: U.S. flag manufacturer, wholesaler, and retailer offering American flags, military flags, and patriotic accessories — directly comparable to Allied Flag across product line and B2B channel.
• Eurographics: Canadian puzzle publisher with broad art-puzzle catalog distributed through specialty retail — competes with Springbok for planogram space at independent and specialty puzzle stores.
• White Mountain Puzzles: U.S.-based jigsaw puzzle manufacturer producing themed and licensed-art puzzles for the wholesale and specialty retail channel, directly overlapping with Springbok's wholesale customers.

Emerging players

• Liberty Puzzles: U.S. maker of premium wooden jigsaw puzzles with a DTC-leaning model; an emerging player capturing the premium end of the puzzle market that Springbok also targets.

Broad incumbents

• Educa Borras: Spanish broad incumbent in puzzles and games with global wholesale distribution; competes with Springbok at mass and specialty retail with comparable piece-count and themed offerings.
• Ravensburger AG: Global broad incumbent in puzzles and games with mass-market retail distribution; competes head-to-head with Springbok for shelf space and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Products