What Decision Tech does

Decision Tech (legal entity: Decision Technologies Limited) is the dedicated B2B arm of MONY Group (MoneySuperMarket Group), providing white-label price comparison technology, price comparison APIs, and affiliate programmes to UK enterprise and mid-market brands. Founded in 2016 and headquartered at 1 Dean Street, London, the company enables partners to deliver branded comparison experiences across approximately 10 verticals — car insurance, home insurance, travel insurance, pet insurance, broadband, mobile, energy, and money products — without building the underlying comparison technology, provider integrations, or commercial relationships in-house.

The company's technology stack is built on MoneySuperMarket's comparison engines, which aggregate daily-updated pricing and offers from hundreds of providers and serve them through white-label front-ends, API endpoints, and affiliate channels. Supporting modules include a CRM Suite with renewal and basket-recovery workflows, an Analytics and Reporting Suite offering real-time customer-level tracking and MI reporting that can pipe into partner analytics consoles, and a mobile-first UX layer optimised for conversion. Decision Tech offers partners the option to incorporate MoneySuperMarket branding into customer journeys to reinforce trust.

Commercially, Decision Tech generates revenue through four streams: white-label licensing (bespoke branded comparison builds), API access fees (subscription/recurring revenue for Home Services product integrations), affiliate programmes (referral-based commissions), and transaction-based fees on completed customer actions. Pricing is bespoke and quote-based rather than publicly listed. Go-to-market is enterprise field sales with dedicated account management and B2B partner support, supplemented by LinkedIn presence, industry events, and content marketing. As a wholly-owned subsidiary of MONY Group, Decision Tech consolidates into a publicly-listed parent rather than reporting standalone financials.

Name

Decision Tech

Legal name

Decision Technologies Limited

Website

https://decision.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Decision Tech is the B2B arm of MONY Group, providing white-label price comparison technology, APIs, and affiliate programmes to UK enterprise and mid-market brands across insurance, broadband, mobile, energy, and money verticals.

Ownership category

akta.pro rank

Product category

Price Comparison Software

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Price comparison software
• White label solutions
• Comparison API integrations
• Affiliate programmes
• B2B comparison technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. White-label licensing: Decision Tech builds and provides bespoke white-label price comparison solutions to B2B partners, who rebrand and deploy these solutions under their own brand. Partners pay for access to the platform, technology, and MoneySuperMarket's provider relationships and exclusive deals.
2. API access fees: Price comparison API integrations for Home Services products, giving partners flexibility to create their own customer journeys. Revenue generated through API usage and access fees.
3. Affiliate programmes: MoneySuperMarket affiliate programmes offering a faster route to market for partners. Partners earn commissions through referral traffic and conversions on price comparison journeys.
4. Transaction-based commissions: Solutions geared towards conversions helping customers find best deals while partners earn revenue through sales commissions and transaction fees on completed customer actions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Decision Tech builds bespoke white-label price comparison software, API integrations, and affiliate programmes for B2B partners, powered by MoneySuperMarket's comparison engines. The platform enables brands to offer comparison experiences across car insurance, home insurance, travel insurance, broadband, mobile, energy, and money verticals under their own brand, with built-in CRM, analytics, and provider relationships.

Product overview

Decision Tech offers a portfolio of B2B price comparison solutions as the dedicated B2B arm of MONY Group. The core product is their White Label Price Comparison Software, which includes customizable branded white-label solutions, API integrations for Home Services products, and MoneySuperMarket affiliate programmes. Supporting modules include the Analytics and Reporting Suite for real-time customer-level tracking and MI reporting, and a CRM Suite for reducing customer leakage and managing renewal journeys. The platform powers comparison experiences across 10 markets: car insurance, home insurance, travel insurance, pet insurance, broadband, mobile, energy, and money products. All solutions are built on MoneySuperMarket's comparison engines and leverage the MONY Group's provider relationships and exclusive deals.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label Price Comparison Software Customizable white-label price comparison solutions that allow B2B partners to offer branded comparison experiences across car insurance, home insurance, travel insurance, pet insurance, broadband, mobile, energy, and money verticals. Built on MoneySuperMarket's market-leading comparison engines with daily-updated pricing and offers from hundreds of providers.
• Price Comparison API API integrations for Home Services products (broadband, mobile, energy) that enable partners to create custom comparison journeys built on the same platform as Decision Tech's white-label solutions.
• MoneySuperMarket Affiliate Programmes Affiliate programmes via MoneySuperMarket providing a faster route to market for B2B partners who want to offer price comparison services, including home communications commercial offerings.

Quantifiable outcome

• Two-thirds of car insurance customers shop around, representing a £12bn+ annual switching market
• +2 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MONY GroupcoreStrategic or Co-development PartnerDecision Tech is the dedicated B2B specialist arm of MONY Group (parent company). As part of the group, Decision Tech leverages the power of MoneySuperMarket's comparison platform, exclusive deals, provider relationships, and brand trust. MONY Group contains some of the UK's most recognised consumer brands including MoneySuperMarket.
• MoneySuperMarketcoreStrategic or Co-development PartnerDecision Tech brings MoneySuperMarket's comparison platform to B2B partners. The partnership provides access to MoneySuperMarket's market-leading offers, exclusive deals, pricing, and trusted household brand. Partners can optionally use MoneySuperMarket branding to reinforce trust in customer journeys.
• Hundreds of insurance and utility providerscoreOthersDecision Tech maintains relationships with all major insurers and dozens of secondary insurance brands, plus providers across broadband, mobile, energy and finance verticals. This gives partners access to market-leading deals, many exclusive to Decision Tech/MONY Group.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Defaqto: UK financial product data and ratings provider used by advisers and intermediaries. Comparable as an enabling data and comparison infrastructure player in the same financial services ecosystem where Decision Tech operates.
• Tripadvisor: Global travel comparison and reviews platform with metasearch and price comparison elements. Comparable as a scaled comparison/marketplace model that uses aggregated supplier data to drive consumer decisions, conceptually similar to Decision Tech's panel-of-providers model.

Direct peers

• Uswitch: UK comparison platform covering broadband, energy, mobile and insurance, owned by RVU. Comparable as a direct competitor across the same non-life verticals Decision Tech services, particularly on broadband and energy switching.
• GoCompare: UK price comparison site owned by Future PLC, covering insurance, energy, broadband and money. Directly comparable product offering and target verticals overlap with Decision Tech's coverage.
• Confused.com: UK price comparison platform focused on insurance, with broader money verticals. Directly comparable as a competitor in the same panel of insurers and verticals Decision Tech white-labels to B2B partners.
• Compare the Market: One of the UK's leading price comparison platforms covering insurance, energy and broadband. Directly comparable to Decision Tech's verticals and a competitor in the comparison ecosystem that Decision Tech's B2B partners may also evaluate.
• MoneySuperMarket: MoneySuperMarket is Decision Tech's parent B2C brand and operates the same comparison engine across insurance, broadband, energy and money. It is directly comparable as the consumer-facing counterpart that Decision Tech white-labels to B2B partners.
• Moneyfacts: UK financial product comparison and data provider covering savings, mortgages, loans, credit cards and insurance. Comparable to Decision Tech's 'money' vertical and similar data-driven comparison proposition for B2B distribution partners.

Broad incumbents

• Kayak: Global metasearch and price comparison platform in travel, owned by Booking Holdings. Comparable as a comparison/metasearch business model that Decision Tech mirrors, though operating in travel rather than insurance/utilities.

Emerging players

• ActiveQuote: UK life and health insurance comparison and advisory platform. Comparable as a niche comparison specialist in the insurance space with a B2B-leaning distribution model that overlaps with Decision Tech's intermediary role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decision-technologies-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decision Tech