Aly’s Puppy Boot Camp

What Aly’s Puppy Boot Camp does

Aly's Puppy Boot Camp, Inc. (APBC) is a privately held, founder-led dog training and pet products company headquartered at 776 Calle Bendita, Arroyo Grande, California. The company is incorporated and operating under the leadership of founder and CEO Alyson Rodges, who built the brand around her 'Doodle Whisperer' persona and a proprietary methodology that includes the SNAP Test for reading dog behavior and the PERFECTMATCH process for matching trained dogs with families.

The business operates across four interconnected revenue streams: (1) in-person 2-week boot camp training at the Arroyo Grande facility using e-collar and behavioral methods; (2) online training delivered via Aly's Academy on the Kajabi platform, including structured courses such as Pawsitive Start Puppy School and Essential Dog Training Courses; (3) direct-to-consumer e-commerce through a Shopify storefront selling the four-variant Good Walker signature leash line and curated pet supplies (beds, grooming tools, toys, nutrition, carriers); and (4) sale of pre-trained dogs (Goldendoodles and Labradoodles) through the trademarked Doodle Ambassador and Great Dog programs, supported by white-glove doorstep delivery. A three-tier subscription community ($15.99-$29.99/month) and a wholesale leash channel add recurring and B2B revenue.

Customers are predominantly SMB/individual dog owners in the US and Canada, with an additional wholesale segment comprising pet retailers and breeders. The company has secured multiple trademarks (Good Walker, Doodle Ambassador, PERFECTMATCH, APBC) and industry awards (IBPSA Best Small Pet Facility, Google Reviews Trainer of the Year, Best of 2026), and maintains affiliate, breeder-sourcing, and charitable partnerships—including the Aly's Angels program with Living Water International. There is no evidence of external funding, institutional investors, mergers, acquisitions, or a parent company.

Name

Aly’s Puppy Boot Camp

Legal name

Aly's Puppy Boot Camp, Inc.

Website

https://alyspuppybootcamp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Aly's Puppy Boot Camp is a privately held dog training company offering in-person boot camps, online courses, pre-trained Doodle dogs, and signature Good Walker leashes to US and Canadian pet owners through Shopify, Kajabi, and a single Arroyo Grande, California facility.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog training services
• Puppy obedience training
• Trained dog sales
• Pet supplies retail
• Online dog training courses

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Online Training Courses: Subscription-based membership tiers for online dog training content through Kajabi platform including video challenges and VIP access.
2. Product Sales - Good Walker Leashes: Direct e-commerce sales of signature leashes (Good Walker, Hands-Free, Long Line, Beach/Lake variants) in multiple colors.
3. Product Sales - Pet Supplies: Curated pet products including beds, blankets, toys, grooming tools, collars, nutrition and treats sold through Shopify storefront.
4. Trained Dogs for Sale: Sale of temperament-tested, trained dogs (primarily Goldendoodles and Labradoodles) through Doodle Ambassador Program and Great Dog collection.
5. Wholesale - Good Walker Leashes: Wholesale distribution of Good Walker leash brand to retailers and pet businesses with bulk pricing.
6. In-Person Boot Camp Training: 2-week boot camp training programs with e-collar training and personalized pet training services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Aly's Puppy Boot Camp provides in-person dog obedience and behavior training services at its Arroyo Grande, California facility, complemented by online training courses delivered via Kajabi. The business also sells trained Goldendoodle and Bernedoodle puppies, branded Good Walker leashes, and a range of pet supplies including beds, feeders, carriers, grooming tools, toys, and nutrition products.

Product overview

Aly's Puppy Boot Camp operates as a comprehensive pet training and retail business with a multi-product portfolio. The core offerings include in-person boot camp training services and online training through Aly's Academy (delivered via Kajabi platform), complemented by the proprietary Good Walker leash brand (available in standard, hands-free, long-line, and beach/lake variants). The company also sells pre-trained dogs through its Doodle Ambassador and Great Dog programs. Additional revenue streams include Aly's Insider Community (a tiered membership program), pet supplies (beds, grooming tools, toys, nutrition products), wholesale leash distribution, and charitable initiatives through Aly's Angels. The business combines direct service delivery (training) with e-commerce retail (Shopify) and digital education (Kajabi) to serve dog owners seeking professional training and quality pet products.

Differentiator

Problem solved

Functional benefit

Brands

• Good Walker Leash: Signature leash product line including Good Walker Leash, Good Walker Hands-Free Leash, Good Walker Long Line Leash, and Good Walker Beach/Lake Leash
• Aly's Academy
• Aly's Insider Community
• Pawsitive Start Puppy School
• Doodle Ambassador Program
• Aly's Angels
• PERFECTMATCH

Products and services

• In-Person Puppy Boot Camp Training Multi-week intensive in-person dog training program where puppies are boarded and trained at the company's facility, with owners receiving handover sessions and follow-up support. Designed for dog owners seeking professional, hands-on obedience and behavior results.
• Online Dog Training Courses (Aly's Academy) Self-paced online dog training courses and digital curriculum hosted on Kajabi, covering obedience, leash manners, and puppy foundations for dog owners who cannot attend in-person training.
• Trained Doodle Puppies (Doodle Ambassadors) Pre-trained Goldendoodle and Bernedoodle puppies raised and obedience-trained by the company before being placed with vetted families, combining dog sales with the company's signature training program.
• Good Walker Leash (Standard) Branded standard-length dog leash designed by the company for everyday walking and loose-leash training, sold to dog owners through the online pet supplies store.
• Good Walker Hands-Free Leash Branded hands-free, waist-clip dog leash designed for running, hiking, and hands-free training, sold to dog owners through the online pet supplies store.
• Good Walker Long Line Leash
• Good Walker Beach/Lake Leash Branded extra-long beach and lake leash designed for water outings and open-space walking, sold to dog owners through the online pet supplies store.
• Round Pet Bed Round pet bed sold through the company's online pet supplies store for small to medium dogs.
• Dog Bed Standard rectangular dog bed sold through the company's online pet supplies store for crate or household use.
• Pet Blanket Pet blanket sold through the company's online pet supplies store for crate, furniture, or travel use.
• GiGwi Dog Chew Toy GiGwi-brand durable dog chew toy sold through the company's online pet supplies store for enrichment and play.
• Professional Grooming Scissors Professional-grade grooming scissors sold through the company's online pet supplies store for at-home dog coat trimming.

Quantifiable outcome

• Dogs achieve reliable recall and place commands after training programs
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Living Water InternationalcoreStrategic or Co-development PartnerAly's Angels give-back program partners with Living Water International, donating a percentage of income annually. The company matches customer donations dollar-for-dollar up to $500 and donates trained dogs to those in special need.
• Laura Kamark (laurakamark.com)minorGTM or Marketing PartnerListed as APBC affiliate partner in California privacy disclosure, providing marketing services.
• Lacey Akins Marketing & Design (laceyakins.com)minorGTM or Marketing PartnerListed as APBC affiliate partner in California privacy disclosure, providing marketing and design services.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront for product sales, trained dogs, and course access.
• KajabicoreTechnology or IntegrationPlatform for online courses, memberships, and client portal services.
• Gail's DoodlesminorStrategic or Co-development PartnerBreeding program partner providing Goldendoodles for Doodle Ambassador program. Founder's first clients when starting APBC.
• Loveable LabradoodlesminorStrategic or Co-development PartnerBreeding program partner providing Labradoodles including parent dogs Bubbles and Klem for Ambassador program.
• Goldendoodle Magic LinesminorStrategic or Co-development PartnerBreeding lines providing genetics for exceptional Goldendoodle temperament and traits in Ambassador dogs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zak George's Dog Training rEvolution: Founder-driven online dog training brand combining books, video courses, and YouTube content with training services. Closely comparable to Aly's Puppy Boot Camp in business model: personality-led brand, digital-first education, and supplementary product sales.
• Sit Means Sit Dog Training: Franchised dog training brand offering in-person group and private lessons plus board-and-train programs. Comparable professional training services targeting similar pet-owner outcomes through in-person delivery.
• Off Leash K9: Multi-location dog training franchise specializing in obedience and e-collar-based programs. Directly comparable in core service offering (board-and-train and e-collar training) and target customer (owners seeking structured dog behavior change).
• Baxter & Bella: Online puppy and dog training membership with self-paced video curriculum and downloadable resources. Closely aligns with Aly's Academy digital subscription offering and the recurring-revenue training-content business model.
• Brain Training for Dogs: Direct-to-consumer online dog training program sold through self-serve digital courses. Comparable as a pure-play digital dog training product with similar GTM (content marketing funnel into paid course).
• The Puppy Academy: Professional puppy training program offering board-and-train and group classes. Direct competitor in the puppy-focused, intensive-training service category that overlaps with Aly's Pawsitive Start Puppy School and 2-week boot camps.

Broad incumbents

• BarkBox: Subscription-based DTC pet products brand at significantly larger scale. Comparable in the pet-product DTC and subscription-economics dimension, even though it does not offer training services.
• Chewy: Largest online pet supplies retailer in the US selling food, beds, toys, leashes, and training gear. Comparable for the curated-pet-supplies retail category where Aly's Puppy Boot Camp competes on Shopify.
• Petco: National pet retailer operating in-store training classes and pet supplies. Comparable as a broad incumbent combining pet retail with professional training services, though at much larger scale than Aly's single-location facility.

Emerging players

• Rover: Online marketplace for pet sitting, dog walking, and boarding services. Adjacent pet-care services platform that overlaps with parts of Aly's customer base (pet owners seeking structured dog care) but does not focus on training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AlysonRodges
• YouTubeyoutube.com/channel/UCMegZvuzHVC60HzgtEnGzrw
• Facebookfacebook.com/alyspuppybootcamp
• Instagraminstagram.com/alyspuppybootcamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aly’s Puppy Boot Camp