What Hex Digital does

Hex Digital Ltd is a London-based experience design agency founded in 2008, operating as a privately held private limited company in England and Wales with an 11-50 employee team. The firm designs brands, marketing websites, and digital products (web apps and mobile apps) for organisations it describes as being 'on a mission' — a portfolio dominated by nonprofits, NGOs, conservation organisations, and impact-driven enterprises (e.g., WWF, Conservation International, BirdLife International, IUCN, Wellcome Trust, CEPI, NHS, Nordoff & Robbins, Protas), with selective commercial clients (Too Good To Go, Trustpilot, Whirli, Borough Market, Pembroke).

The agency's technical platform centres on Sanity as a preferred headless CMS, supported by Vue.js, React, WordPress, and Webflow, with Hex holding Sanity Certified Partner and Preferred Partner status and a Sanity MVP on its engineering team. Notable proprietary components include Modular Content (an in-house page builder with inner/outer block composition), a visual editing integration leveraging stega encoding and click-to-edit functionality, and a comprehensive SEO and redirect management layer with regex support. Delivery is supported by dedicated Research and Strategy practices spanning user research, product strategy, and go-to-market positioning.

Commercially, Hex Digital operates a professional services model with project-based, quote-driven engagements sold via a sales-led direct motion through its website (HubSpot meeting scheduler) and online or in-person meetings at its central London office (Ludgate House, Fleet Street). Revenue is not publicly disclosed, there are no institutional funding rounds, and ownership is retained by the founding team. Growth has been driven by marquee client wins (notably WWF Panda.org 2.0 in April 2026 and Conservation International flagship in October 2025), long-tenured relationships with conservation and healthcare charities, and selective entry into commercial enterprise and startup engagements.

Name

Hex Digital

Legal name

Hex Digital Limited

Website

https://hexdigital.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hex Digital is a London-based experience design agency, founded in 2008, that designs brands, marketing websites, and digital products primarily for nonprofits, NGOs, and mission-driven organisations, leveraging Sanity CMS as its preferred headless platform.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Digital experience design
• Website design services
• Brand identity design
• Web application development
• Digital agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from branding, website design/development, and web app development. Project-based engagements with custom scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hex Digital is a London-based experience design agency that designs brands, marketing websites, and digital products for mission-driven organisations. They deliver end-to-end services spanning branding strategy and visual identity, UX/UI design, website design and development (powered by Sanity CMS as their preferred headless platform), and web application development. Their work primarily supports nonprofits, NGOs, and impact-driven companies in communicating missions and driving measurable outcomes such as donations, conversions, and user engagement.

Product overview

Hex Digital is an experience design agency that operates as a single integrated service offering rather than a modular product platform. The agency's core services span three interconnected practice areas: Branding (strategy, visual and verbal identity), Websites (design and development powered by Sanity CMS as the preferred headless content management system), and Web Apps (high-performing software development). These services are supported by dedicated capabilities in Research (user research, testing, market research), Strategy (product, commercial, and go-to-market), and Design (UX, UI, design systems). The agency primarily serves mission-driven organisations in the conservation, non-profit, and impact sectors, with a portfolio that includes clients such as WWF, Conservation International, BirdLife International, CEPI, Too Good To Go, Trustpilot, and Whirli. The agency utilises Sanity CMS, Vue.js, React, WordPress, and Webflow as technology platforms for client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Website Design & Development Services
• Web App Development Services
• Research Services
• Strategy Services
• Design Services

Quantifiable outcome

• 30% increase in conversions for Too Good To Go
• +7 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SanitycoreTechnology or IntegrationHex Digital is a Sanity Certified Partner and Sanity Preferred Partner. Their Head of Engineering is one of the few Sanity nominated MVPs. They specialize in Sanity CMS implementations and have developed an in-house page builder called Modular Content. They use Sanity as their preferred headless CMS solution for client projects.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue State: Global digital agency purpose-built for nonprofits, advocacy, and political/social impact work delivering brand, content, and platforms; comparable mission-driven positioning with bigger footprint.
• Cyber-Duck: UK digital agency delivering brand strategy, UX design, and web/app development across enterprise clients; closely comparable service model and London/UK operational profile.
• Clearleft: Brighton, UK-based UX design and strategy agency offering research, design systems, and digital experience work for product teams and nonprofits; closely comparable in size, specialty, and client mix to Hex Digital.
• Reason Digital: Manchester, UK digital agency focused on nonprofits, charities, and purpose-driven organizations providing branding, websites, and digital campaigns — directly comparable vertical specialization and service offering to Hex.
• Forum One: US-based digital agency specializing in mission-driven organizations including nonprofits, foundations, and associations; directly comparable in vertical focus, branding, and digital experience work for impact clients.
• Made by Many: UK/Europe digital product agency building web and app experiences for mission-driven and enterprise clients; comparable in offering (research, strategy, design, build) and target markets to Hex Digital.
• Nomensa: Bristol/UK accessibility-led UX, design, and web development agency serving enterprise and public sector; comparable scale and service mix (UX, UI, web build) for organizations with mission-driven needs.
• Ustwo: London-based digital product studio delivering brand, web, and product design across enterprise and impact-driven clients; comparable boutique-studio positioning and full-service digital experience delivery.

Others

• Sanity: Headless CMS platform and Hex's core technology partner; included as an ecosystem/strategic-adjacent player whose commercial and product trajectory directly affects Hex's preferred partner differentiation and delivery economics.

Broad incumbents

• Deloitte Digital: Global consultancy's creative and digital experience arm offering branding, web/app, and large-scale platform builds for enterprise and large nonprofits; comparable services but vastly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hex-digital-ltd
• Instagraminstagram.com/hexdigital/?hl=en-gb
• Xx.com/hexdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hex Digital