Kulfi Collective

What Kulfi Collective does

Kulfi Collective is a Mumbai-headquartered, privately held modern media network operating as a collective of three wholly-owned content studios: Supari Studios (branded content for Gen Y and Gen Z South Asians), Post Office Studios (immersive and tech-enabled content including 2D/3D animation, AR, MR, and virtual production), and Keeda Media (original IP and culture-shaping content around gender, identity, music, gaming, and creator culture). The company was formed in 2021 by unifying studios founded between 2012 and 2017, and is led by co-founders Advait Gupt (CEO) and Akshat Gupt (CCO). It operates with a shared pool of 300+ creators and 101-250 employees and has produced 30,000+ minutes of content generating 3B+ cumulative views across work for 150+ brands including Netflix India, Disney+ Hotstar, Spotify, Red Bull, Asian Paints, Crocs, Nike, Google, Flipkart, and CRED.

Name

Kulfi Collective

Legal name

Kulfi Collective

Website

https://kulficollective.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Kulfi Collective is a Mumbai-based modern media network comprising three studios (Supari Studios, Post Office Studios, Keeda Media) that produce branded, immersive, and original content for South Asian Gen Y and Gen Z audiences on behalf of 150+ enterprise brands.

Ownership category

akta.pro rank

Product category

Content Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG)

Keywords

• Branded content production
• Immersive media production
• Original content IP development
• Digital video content studio
• Creator network content services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branded Content Production: Kulfi Collective creates branded content for brands and platforms, including video campaigns, digital content, and social media assets. This appears to be their primary revenue stream, working with major brands on campaign conceptualization and production.
2. Original Content/IP Licensing: Keeda Media develops original intellectual property including shows and documentary series that can be licensed or partnered with platforms (e.g., Red Bull partnerships for shows like Gully Life, Doppelgangers, The Mind Behind).
3. Immersive Experience Production: Post Office Studios produces immersive experiences for brands including AR, mixed reality, and virtual production projects, often combined with branded content engagements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kulfi Collective is a modern media network that partners with brands and platforms to produce culturally resonant content for millennial and Gen-Z audiences. The collective operates three studios — Supari Studios for branded content, Post Office Studios for immersive and animation content, and Keeda Media for original culture-shaping IP — delivering video campaigns, AR/VR/virtual production experiences, and digital-first series. Services span concept development, production, and distribution across digital, social, and streaming channels, drawing on a shared talent, technology, and production infrastructure.

Product overview

Kulfi Collective is a unified media network platform composed of three distinct content verticals operating in complementary segments of the content creation market. The platform consists of Supari Studios (award-winning branded content studio for digital video), Post Office Studios (immersive content studio specializing in 2D/3D animation and AR/MR experiences), and Keeda Media (original content studio focused on culture-shaping IPs). Together, these verticals enable Kulfi to offer end-to-end content services from branded entertainment to original programming, united by a shared pool of talent, technology, and production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Supari Studios - Branded Content Branded content studio that helps brands and platforms create relatable, scalable online video content for millennial and Gen-Z South Asians, blending strategy, innovative storytelling, and technology to convert audiences into engaged communities of loyal fans.
• Post Office Studios - Immersive Content Immersive content studio that produces design-driven, tech-enabled virtual experiences for brands and platforms, specializing in motion design (2D and 3D), Cel animation, augmented reality, mixed reality, and virtual production.
• Keeda Media - Original Content Original content studio that empowers a new generation of creators to develop original IPs that shape culture and ignite social discourse among young people, focusing on hyper-relevant, purpose-driven, digital-first stories around gender, identity, music, gaming, crypto, and creator culture.

Quantifiable outcome

• 3B+ views generated across all content
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Calk & CheesecoreStrategic or Co-development Partner · 18 June 2026Calk & Cheese is the production partner for campaigns conceptualized by Kulfi Collective, such as the Crocs India 'Wonderfully Unordinary' monsoon campaign. Kulfi provides concept and creative direction while Calk & Cheese handles production.
• CrocscoreStrategic or Co-development PartnerKulfi Collective conceptualized Crocs India's 'Wonderfully Unordinary' monsoon campaign featuring Rashmika Mandanna. Crocs is a key brand client for Kulfi's branded content services.
• Red BullcoreStrategic or Co-development PartnerRed Bull is a major partner for original content including 'Gully Life - The Story of DIVINE' documentary, 'Doppelgangers' series, 'This is my hood' series, and 'The Mind Behind' series. Multiple branded IP partnerships across Keeda Media.
• TindercoreStrategic or Co-development PartnerTinder partnered with Keeda Media for 'Stree Swipes' series exploring Gen Z and millennial women's experiences with digital dating.
• Asian PaintscoreStrategic or Co-development PartnerAsian Paints collaborates with Kulfi on Asian Paints ColourNext annual color and decor trend event and other campaigns. Work spans Supari Studios and Post Office Studios.
• Netflix IndiacoreStrategic or Co-development PartnerNetflix India South partnered with Supari Studios for 'Namma Netflix' content celebrating South Indian culture and languages. Ongoing relationship for branded content.
• Disney+ HotstarcoreStrategic or Co-development PartnerDisney+ Hotstar engaged Supari Studios for IPL 2021 anthem campaign 'India ki Vibe Alag hai'. Major campaign showcasing India's cultural diversity.
• GillettecoreStrategic or Co-development PartnerGillette partnered with Post Office Studios for '#GetYourGameFaceOn' campaign with PubG India return, combining live action with 2D and Cel animation.
• CREDcoreStrategic or Co-development PartnerCRED engaged Supari Studios for app launch campaign and ongoing content series including 'My Two Cents' and 'On the Money'.
• SpotifycoreStrategic or Co-development PartnerSpotify partnered with Supari Studios for 'Disco Star' campaign and creator collaborations. Also has openings for Associate Social Media at Supari Studios X Spotify.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Only Much Louder (OML): Indian entertainment and content company spanning live events, artist management, and branded digital content (particularly comedy and music IP). Competes with Kulfi for branded content mandates tied to youth culture and platform partnerships.
• WATConsult: Indian digital and social media agency producing branded campaigns and original content for tier-1 brands across categories. Direct competitor for brand-content mandates with a comparable digital-first proposition.
• Schbang: Mumbai-headquartered creative and technology solutions company delivering branded content, digital experiences, and integrated campaigns for Indian and global brands. Closely comparable GTM motion (B2B, direct outreach to brands and platforms) and headcount scale.
• Pocket Aces (TVF): India's largest digital content studio and operator of The Viral Fever, producing branded, original and social video for Gen Z audiences with similar branded-IP and platform-distribution deals (Dice Media, Gobble, FilterCopy). Direct competitor for the same brand budgets and streaming-platform partnerships Kulfi pursues.
• Grapes Worldwide: Indian independent creative and digital agency producing branded video, campaigns, and integrated experiences. Competes for the same B2B content budgets and shares Kulfi's project-based agency model.
• Foxglove Digital (formerly SkyDreams): India-focused influencer and branded content agency working across social video, creator partnerships and platform-led campaigns. Closely comparable in addressing Gen Z and millennial audiences for Indian brands with creator-led production.

Broad incumbents

• Mirum India: WPP-owned digital agency in India offering branded content, social, and immersive experience services. Larger broader-incumbent peer that overlaps with Kulfi's branded content and immersive verticals but as part of a wider portfolio of agency services.
• Ogilvy India: Large global network's India creative and content arm, running branded campaigns, social, and increasingly production/IP work. Broader incumbent that overlaps with Kulfi on branded and platform-driven content but at materially larger scale.
• Dentsu Creative India: Dentsu's creative and content arm in India, offering integrated brand campaigns and content production. A larger global-network peer competing for the same enterprise brand-content RFPs as Kulfi.
• Vice Media: Global youth-culture media company producing editorial, branded, and immersive content for Gen Z and millennial audiences. Comparative analogue for Kulfi's Keeda Media original-IP ambitions and Gen Z cultural positioning, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHQ5aWZol6EwlwDMprW4bkw
• LinkedInlinkedin.com/company/kulfi-collective
• Instagraminstagram.com/kulfi.collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kulfi Collective