GlobeIn
GlobeIn is a San Francisco-based direct-to-consumer subscription and online marketplace connecting 11,400+ artisans across 50+ countries with U.S. consumers via curated monthly boxes, a customizable Box Builder, and a fair-trade Artisan Shop marketplace.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What GlobeIn does
GlobeIn (legal entity GlobeIn World, Inc.) is a San Francisco-based direct-to-consumer subscription and online marketplace that connects artisans in 50+ countries with global consumers, primarily in the United States. Founded in 2013 by Vladimir Ermakov, the company operates a curated monthly subscription box service alongside a multi-category Artisan Shop marketplace covering decor, kitchen and dining, jewelry, fashion, and gifts. GlobeIn maintains paid country managers in Kyrgyzstan, Mexico, Moldova, Russia, and Uzbekistan who support fulfillment and artisan relations, and reports cumulative impact figures of $3.5 million invested into artisan communities, 11,400 artisans supported, and 770,649 products sold over the trailing three years.
The platform is built on a standard e-commerce storefront (shop.globein.com) with subscription management, member-only pricing, and the Box Builder customization feature that allows subscribers to select items across categories. The technology stack includes Facebook Connect and Google OAuth for identity, PayPal for artisan payouts, and a Maven Rewards loyalty program (Maven Points, 100 points = $1). The company has invested in brand-building through features in Forbes and Business Insider, an active blog, and a Maven community Facebook group, and maintains 118k+ email subscribers and 124K Facebook followers.
GlobeIn's revenue model combines recurring subscription revenue (three tiers at $35-$40 per month), one-time marketplace sales with a 20% member discount, and marketplace commissions (25% listing premium for Supported Artisans in the five country-manager geographies, 5% for Unsupported Artisans). Distribution channels include the owned e-commerce storefront, the subscription box program, an affiliate program, and the country manager fulfillment network. Standard shipping is $4.95 with free shipping over $75 within the Contiguous U.S. The company is privately held and appears founder-owned with no disclosed institutional investor activity since 2014.
GlobeIn firmographics
Firmographics- Name
- GlobeIn
- Legal name
- GlobeIn World, Inc.
- Website
- https://globein.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GlobeIn is a San Francisco-based direct-to-consumer subscription and online marketplace connecting 11,400+ artisans across 50+ countries with U.S. consumers via curated monthly boxes, a customizable Box Builder, and a fair-trade Artisan Shop marketplace.
- Ownership category
- akta.pro rank
GlobeIn industry classification
Industry- Product category
- Artisan Subscription Boxes and Online Marketplace
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where GlobeIn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GlobeIn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Premium Subscription Boxes: Monthly subscription boxes featuring 3-5 handmade artisan items worth $70-$150. Three tiers: Three Months ($40/mo), Six Months ($37/mo), Annual ($35/mo). First month shipping is free.
- Artisan Shop Sales: Direct product sales through marketplace with member and guest pricing. Members receive 20% off retail with access to exclusive products.
- Marketplace Commission: Platform takes 25% listing premium for Supported Artisans in Kyrgyzstan, Mexico, Moldova, Russia, and Uzbekistan. 5% listing premium for Unsupported Artisans.
- Maven Rewards Program: Points-based loyalty system where members earn points for purchases and can redeem for discounts on future orders. 100 Maven Points equals $1.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three Months Premium - $40/mo |
| Subscription | Monthly | Six Months Premium - $37/mo (Most Popular) |
| Subscription | Annual | Annual Premium - $35/mo |
| Subscription | Monthly | Box Builder - Members Only Feature |
| Subscription | Monthly | Maven Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GlobeIn product offering
Product offeringCore offering
GlobeIn operates a direct-to-consumer online marketplace and monthly subscription box service that connects artisans from more than 50 developing countries with consumers. Subscribers receive 3-5 handmade items per month worth $70-$150, with three subscription tiers ($35-$40 per month), a members-only Box Builder customization tool, and access to an Artisan Shop for individual product purchases at member-discounted pricing.
Product overview
GlobeIn is a subscription commerce platform and online marketplace connecting consumers with remote artisans from developing countries. The core offering combines a Premium Subscription service (delivering monthly curated boxes of handmade artisan products) with the Artisan Shop marketplace (for individual product purchases). Key features include Box Builder (members-only custom curation tool), Maven Rewards loyalty program, and themed subscription boxes. The platform operates on a fair trade model, working with artisans in over 50 countries and investing in artisan communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Subscription Monthly subscription delivering curated boxes of 3-5 full-size handmade artisan products worth $70-$150 each month. Three plan tiers available: Three Months ($40/mo), Six Months ($37/mo), and Annual ($35/mo). Includes members-only pricing with 20% off retail, access to Box Builder, and members-only sales.
- Box Builder Standalone customization product exclusive to members allowing subscribers to select 3 artisan crafted items from 3 different categories to build a custom box. For Premium Members it equals the cost of membership; for Maven Members it equals $50. Items have retail value of $70-$100.
- Artisan Shop Online marketplace for individual artisan products featuring handcrafted goods from over 50 countries including decor, kitchen and dining, jewelry, fashion, and gifts. Members receive 20% off retail with access to exclusive products.
- Gift Cards Digital gift cards available for purchase, allowing recipients to choose their own artisan products from the marketplace.
Quantifiable outcome
- 3-5 handmade items worth $70-$150 delivered monthly for subscription cost
- +3 more outcomes
Companies that use GlobeIn
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
GlobeIn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
GlobeIn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MASHA FoundationminorGlobeIn partnered with MASHA Foundation, a non-governmental organization founded by Maria Efrosinina (UN Honorary Ambassador to Ukraine), to support humanitarian efforts in Ukraine. Seven GlobeIn team members live in Ukraine. The foundation originally focused on supporting women affected by domestic violence but shifted to humanitarian aid during the war.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GlobeIn competitors and assessment
Company assessmentDirect peers
- The Citizenry: The Citizenry is a DTC home goods brand sourcing handcrafted products directly from artisan communities across the globe, with a similar direct-from-artisan ethical sourcing model and curated marketplace storefront. Highly comparable to GlobeIn's artisan shop marketplace for decor and home goods.
- GOODEE: GOODEE is a curated online marketplace for ethically-made home goods from independent makers and artisan brands globally, with a similar DTC artisan marketplace model and emphasis on fair-trade and sustainability. Closely comparable to GlobeIn's curated home goods assortment.
- Ten Thousand Villages: Ten Thousand Villages is a fair-trade retailer of handcrafted goods sourced from artisan communities in developing countries, with a comparable mission, product mix (home decor, jewelry, accessories), and ethical sourcing model. Directly comparable to GlobeIn's artisan marketplace and impact narrative.
- Soko: Soko is a DTC jewelry brand that produces artisan-made accessories sourced from Kenyan artisans, with a comparable impact-driven supply chain and ethical production narrative. Overlaps with GlobeIn's jewelry category and artisan-from-developing-country positioning.
- Novica: Novica is an online marketplace for handcrafted artisan goods from around the world, with a near-identical value proposition of connecting global artisans to US consumers. Now part of Etsy, Novica is one of the closest direct competitors to GlobeIn's artisan marketplace and impact-driven model.
- Birchbox: Birchbox pioneered the subscription box model with monthly curated boxes of beauty and lifestyle samples. Comparable to GlobeIn on subscription commerce mechanics, member tiers, and Box Builder-style customization, though serving a different product category.
- FabFitFun: FabFitFun is a leading subscription box service delivering curated seasonal boxes of lifestyle products. Comparable to GlobeIn in subscription box mechanics (tiered plans, member pricing, customization), though GlobeIn's artisan/handmade angle is more niche than FabFitFun's broader lifestyle positioning.
Broad incumbents
- Uncommon Goods: Uncommon Goods is an online retailer of unique, handcrafted, and design-forward gifts and home goods sourced from independent makers. Comparable assortment and gifting focus to GlobeIn's Artisan Shop, though Uncommon Goods operates at larger scale and is broader in product mix.
- Etsy: Etsy is the dominant global marketplace for handmade and vintage goods, and now owns Novica. While much broader and larger than GlobeIn, Etsy represents both the most significant competitive threat and a strategic acquirer with overlapping artisan marketplace dynamics.
Emerging players
- MADE Trade: MADE Trade is an online retailer specializing in ethically-sourced, fair-trade fashion, accessories, and home goods. Comparable to GlobeIn in mission and product mix (jewelry, fashion, home) though with a stronger emphasis on fashion than subscription commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GlobeIn social profiles
Digital presenceGlobeIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlobeIn leadership team
Management profileNumber of profiles
Profiles2 records
GlobeIn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlobeIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlobeIn
What does GlobeIn do?
GlobeIn operates a direct-to-consumer online marketplace and monthly subscription box service that connects artisans from more than 50 developing countries with consumers. Subscribers receive 3-5 handmade items per month worth $70-$150, with three subscription tiers ($35-$40 per month), a members-only Box Builder customization tool, and access to an Artisan Shop for individual product purchases at member-discounted pricing.
Is GlobeIn a public or private company?
GlobeIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GlobeIn founded?
GlobeIn was founded in 2014. It employs 1 to 10 people.
Where is GlobeIn based?
GlobeIn is headquartered in San Francisco, United States, in the North America region.
How does GlobeIn make money?
Four revenue lines are on record. Premium Subscription Boxes are the primary driver. The others are artisan Shop Sales, marketplace Commission and maven Rewards Program.
Who are GlobeIn's main competitors?
Direct peers on record are The Citizenry, GOODEE, Ten Thousand Villages, Soko, Novica, Birchbox and FabFitFun. Broad incumbents are Uncommon Goods and Etsy. MADE Trade is listed as an emerging player.
Does GlobeIn have an API?
No public API is recorded for GlobeIn.
What industry is GlobeIn in?
GlobeIn's product category is Artisan Subscription Boxes and Online Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of CRAFAIAF, Subscription Boxes & Curated Product Subscriptions.