Pixonic
Pixonic is a Cyprus-based game studio and MY.GAMES subsidiary developing the War Robots franchise — a free-to-play mech combat shooter distributed across mobile, PC, PlayStation, and Xbox to a global base of 325 million registered players, with cumulative gross revenue exceeding $1 billion since 2014.
- Company typePrivate
- Founded2009
- HeadquartersLimassol, Cyprus
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Pixonic does
Pixonic is a Cyprus-based mobile and cross-platform game development studio founded in 2009 and operating as a subsidiary of European publisher MY.GAMES HOLDINGS LTD (Amsterdam). The studio's entire commercial identity is anchored on the War Robots franchise, a free-to-play real-time 6v6 mech combat shooter originally launched as Walking War Robots on iOS in April 2014 and rebranded to War Robots in August 2016. The mobile title is built on the Unity engine and is distributed across iOS App Store, Google Play, and direct APK channels, while War Robots: Frontiers — a separate PC and console product built on Unreal Engine 5 with full crossplay — officially launched on March 4, 2025 after entering Early Access in November 2022. The franchise extends further into sub-brands including Little Big Robots and War Robots VR: The Skirmish on Steam, plus console availability on PlayStation 4/5 (March 2026) and Xbox Series X|S / Xbox One.
The studio monetizes exclusively through free-to-play in-app purchases of virtual goods (robots, weapons, upgrades, cosmetics) rather than subscriptions or premium pricing. Go-to-market is product-led: Pixonic relies on consistent content updates, quality-of-life improvements, cross-platform progression (already used ~90,000 times between mobile and PC), and annual community events such as War Robots Live Show to drive acquisition and retention rather than paid acquisition at scale. The War Robots user base has grown to 325 million registered players worldwide including China, with 20 million added over the past year alone. The franchise crossed $1 billion in cumulative gross revenue in 2025, joining the mobile Billion Dollar Club after passing $500 million by March 2021.
Pixonic is led by CEO Philipp Gladkov, COO Igor Klyukin, and CMO Artem Petukhov, with Vladimir Krasilnikov serving as Chief Product Officer and Alexey Sherbakov as Head of Business Development. The studio employs 101–250 staff per current firmographics, having grown threefold during early Walking War Robots development to ~90–100 professionals on the flagship project by mid-2016. Headquartered in Limassol, Cyprus, the company has historically operated without venture capital dependency — early funding came from AddVenture ($1M in 2010) and a $5M round in 2011 from Kite Ventures, TA Associates, TA Ventures, and Ventech — and is now fully integrated into the MY.GAMES corporate family for distribution, publishing, and operational scale.
Pixonic firmographics
Firmographics- Name
- Pixonic
- Legal name
- MY.GAMES HOLDINGS LTD
- Website
- https://pixonic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pixonic is a Cyprus-based game studio and MY.GAMES subsidiary developing the War Robots franchise — a free-to-play mech combat shooter distributed across mobile, PC, PlayStation, and Xbox to a global base of 325 million registered players, with cumulative gross revenue exceeding $1 billion since 2014.
- Ownership category
- akta.pro rank
Pixonic industry classification
Industry- Product category
- Mobile Gaming
- akta.pro primary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
Keywords
Where Pixonic is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Pixonic business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free-to-Play with In-App Purchases: War Robots operates as a free-to-play mobile game generating revenue through in-app purchases for robots, weapons, and other virtual goods. The game crossed $1 billion in lifetime revenue in 2025, achieving membership in the Billion Dollar Club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Pixonic product offering
Product offeringCore offering
Pixonic is a game development studio that creates and operates multiplayer action games centered on the War Robots universe, including War Robots (a mobile third-person mech shooter) and War Robots: Frontiers (a PC and console shooter powered by Unreal Engine 5). The studio distributes its games across mobile app stores, Steam, the MY.GAMES Launcher, PlayStation, and Xbox, and monetizes through free-to-play mechanics with in-app purchases.
Product overview
Pixonic is a game development studio that creates and operates a portfolio of action games centered around the War Robots universe. The core offering consists of War Robots (mobile tactical shooter with giant robots) and War Robots: Frontiers (Unreal Engine 5-powered PC/console version with crossplay). The company previously operated under the name Walking War Robots before rebranding in 2016. Additional products in the universe include Little Big Robots and War Robots VR: The Skirmish. The studio is part of the MY.GAMES family and has achieved over 325 million registered users worldwide with War Robots, including membership in the Billion Dollar Club ($1 billion+ in revenue).
Differentiator
Problem solved
Functional benefit
Brands
- War Robots: The company's flagship mobile tactical shooter game featuring giant combat robots in PvP battles.
- War Robots: Frontiers
Products and services
- War Robots Action-packed third-person online shooter where players pilot giant robots from over 50 options, equip advanced weapons, and battle solo or in clans across mobile, PC, and console platforms.
- War Robots: Frontiers PC and console shooter powered by Unreal Engine 5 featuring tactical mech warfare in the War Robots universe with game modes including Team Deathmatch, Last Robot Standing, and Warp Rush; supports full crossplay across PC and consoles.
Quantifiable outcome
- 325 million registered users worldwide including China
- +2 more outcomes
Companies that use Pixonic
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Pixonic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pixonic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MY.GAMEScoreMY.GAMES is a leading European publisher and developer headquartered in Amsterdam. Pixonic is a part of the MY.GAMES family, which has more than one billion registered users worldwide. MY.GAMES acquired and manages Pixonic as one of its prominent studios under its wing.
- SabatonminorWar Robots x Sabaton collaboration featuring special in-game content as part of cross-promotional brand partnership.
- Epic Collaboration With Kunio OkawaraminorSpecial epic collaboration with renowned mecha designer Kunio Okawara for War Robots universe content.
- Serious Sam 4minorWar Robots and Serious Sam 4 crossover event featuring special in-game collaborations.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Pixonic competitors and assessment
Company assessmentEmerging players
- HoYoverse (miHoYo): Developer of Genshin Impact and other cross-platform live-service games. Comparable as a developer successfully extending a flagship game from mobile to PC and console with full crossplay.
Others
- MY.GAMES: Parent company and publisher of Pixonic, headquartered in Amsterdam. Listed as a peer because it provides publishing infrastructure, distribution, and operational scale directly relevant to Pixonic's business model.
Broad incumbents
- King (Activision Blizzard): Mobile game publisher behind Candy Crush with over $1B+ lifetime franchises. Comparable as a mobile-first free-to-play publisher that has scaled multi-platform franchises into the Billion Dollar Club tier.
- Riot Games: Multi-game publisher with titles spanning mobile (Wild Rift) and PC/console. Comparable as a publisher with a strong free-to-play live-service portfolio and multi-platform distribution.
- EA Mobile: Mobile games division of Electronic Arts with titles like Apex Legends Mobile. Comparable as a broad incumbent publisher with extensive live-ops infrastructure and multi-platform shooter experience.
Direct peers
- Zynga: Mobile game publisher with hits like CSR Racing and Words With Friends. Comparable as a free-to-play mobile game publisher operating live-service titles with similar monetization mechanics.
- Scopely: Mobile game publisher and developer with multiple live-service hits including Monopoly GO and Marvel Strike Force. Comparable as a free-to-play mobile studio with cross-platform ambition and IP-driven franchises.
- Niantic: Mobile game developer behind Pokémon GO and Ingress. Comparable as a real-time multiplayer mobile game developer focused on persistent live-service experiences and community-driven engagement.
- Supercell: Mobile game developer and publisher known for Clash of Clans and Brawl Stars. Directly comparable as a successful mobile-first free-to-play game studio with a focused franchise portfolio and similar GTM motion.
Regional players
- Garena (Sea Limited): Publisher and developer of Free Fire, a popular mobile shooter in Southeast Asia. Comparable as a mobile shooter-focused publisher with strong Asia market presence and free-to-play monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pixonic social profiles
Digital presencePixonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixonic leadership team
Management profileNumber of profiles
Profiles5 records
Pixonic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixonic
What does Pixonic do?
Pixonic is a game development studio that creates and operates multiplayer action games centered on the War Robots universe, including War Robots (a mobile third-person mech shooter) and War Robots: Frontiers (a PC and console shooter powered by Unreal Engine 5). The studio distributes its games across mobile app stores, Steam, the MY.GAMES Launcher, PlayStation, and Xbox, and monetizes through free-to-play mechanics with in-app purchases.
Is Pixonic a public or private company?
Pixonic is a private company. It is classified as corporate owned and is currently operating.
When was Pixonic founded?
Pixonic was founded in 2009. It employs 101 to 250 people.
Where is Pixonic based?
Pixonic is headquartered in Limassol, Cyprus, in the Europe region.
How does Pixonic make money?
One revenue line is on record: free-to-Play with In-App Purchases.
Who are Pixonic's main competitors?
HoYoverse (miHoYo) is listed as an emerging player. MY.GAMES is listed as an others. Broad incumbents are King (Activision Blizzard), Riot Games and EA Mobile. Direct peers are Zynga, Scopely, Niantic and Supercell. Garena (Sea Limited) is listed as a regional player.
Does Pixonic have an API?
No public API is recorded for Pixonic.
What industry is Pixonic in?
Pixonic's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core).