What Velasea does

Velasea is a privately held US OEM system builder and value-added distributor specializing in custom-built hardware for physical security, edge computing, artificial intelligence, digital signage, and industrial automation. The company designs and integrates rugged embedded systems, industrial PCs, panel PCs, NVRs, servers, storage, and networking equipment, combining Intel CPUs with Hailo NPUs for edge AI inference and certifying platforms with ISVs such as Milestone, Quantum, SORBA.ai, and CVEDIA. Velasea operates through two business units: an OEM program that builds branded and non-branded turnkey appliances for software vendors and ISVs, and a channel business that distributes infrastructure products to security integrators and industrial customers globally.

Velasea sells primarily through direct enterprise sales and a channel network anchored by the PSA Security consortium, with additional self-serve tools including an NVR quote tool, RAID calculator, and try-and-buy program. Pricing is quote-based and custom, with current quote validity compressed to approximately 14 days from a historical 90-day window due to component market volatility. The company has invested more than $30M in inventory and operates a 50,000-square-foot configuration facility alongside stocking depots spanning North America, Latin America, the Middle East, Africa, and Europe.

The customer base spans security integrators, ISVs, and industrial operators across manufacturing, energy, utilities, transportation, and government end markets. Velasea's house brand, Iron Link, covers product configurations ranging from ultra-compact digital signage media players to hyper-converged surveillance appliances, including the recently launched P-Series. Professional services (design, deployment, warranty, RMA, ITAD, configuration) and a Canopy-powered remote device management offering round out the monetization stack beyond pure hardware resale.

Name

Velasea

Legal name

Velasea, LLC

Website

https://velasea.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Velasea is a privately held US OEM system builder and value-added distributor that designs and integrates custom rugged servers, NVRs, edge compute, and industrial PCs for security integrators, ISVs, and industrial operators across security, manufacturing, energy, and digital signage markets globally.

Ownership category

akta.pro rank

Product category

Custom OEM Hardware Systems

NAICS

Computer Systems Design and Related Services (54151), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Hardware (5072), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Backup Appliances & Integrated Systems (HDABAEAE)

akta.pro secondary industries

AI Accelerators (GPUs/TPUs/NPUs/ASICs) (HDAAAAAA), Network Architecture & Design Services (BPAEAEAA)

Keywords

• OEM system builder
• Edge computing hardware
• Video surveillance appliances
• Industrial panel PCs
• Network video recorders

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of custom-built rugged servers, NVRs, edge compute devices, industrial PCs, storage, and networking equipment. Products are sold directly to enterprises and through channel partners/integrators.
2. OEM Appliance Program: Builds custom turnkey appliances for software vendors and ISVs, producing branded and non-branded solutions across various industries.
3. Professional Services: Services include design, deployment, support, warranties, pre- and post-sale support, return merchandise authorization, ITAD, and configuration services.
4. Channel Business: Sells infrastructure products including networking equipment, servers, storage solutions, UPS systems, and cellular systems to security integrators for security projects.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Velasea is a custom OEM system builder and value-added distributor that designs, manufactures, and distributes purpose-built hardware solutions—including NVRs, servers, storage, networking, edge compute platforms, industrial PCs, and media players—for the physical security, edge AI, industrial automation, digital signage, and high-performance computing markets. The company operates through two complementary business units: an OEM program that builds turnkey appliances for software vendors and ISVs, and a Channel Business that sells infrastructure products to security integrators through the PSA Security Network and direct enterprise sales.

Product overview

Velasea is an OEM system builder providing custom technology solutions for video surveillance, edge computing, artificial intelligence, and digital signage. The product portfolio includes core product categories (NVRs, Servers, Storage, Networking, Workstations, Edge Compute, Screening, Media Players, Video Wall Controllers) plus the Iron Link sub-brand of purpose-built systems. Edge Compute products encompass industrial PCs (Cincoze DA-1200, DX-1200, DI-1200, DS-1400, DS-1401, DS-1402), Panel PCs (P1000 and P2000 Series), Monitor Modules (M1101), and rugged media players (Iron Link N150). The Platform-Certified Systems provide pre-validated combinations of Velasea hardware with partner software including SORBA.ai for industrial AI applications. AI capabilities are delivered through Hailo-8 AI accelerators (Hailo-8 Century up to 208 TOPS, Hailo-8L up to 13 TOPS) integrated as co-processors with Intel CPUs. Services include OEM custom build, Professional Services, Canopy remote management, and rental programs. The Professional Series (P-Series) represents a new product line for optimized surveillance workloads.

Differentiator

Problem solved

Functional benefit

Brands

• Iron Link: Velasea's house brand of purpose-built systems designed to meet demands of the security, industrial edge, digital signage, AI, and high performance computing industries. Configurations range from ultra-compact devices to hyper-converged infrastructure.
• Iron Link Professional Series (P-Series)

Products and services

• NVRs (Network Video Recorders) Network Video Recorders for IP video surveillance systems, available in AI-enabled configurations with Hailo-8 AI accelerator support for video analytics at the edge.
• Servers Enterprise-grade server systems including GPU-accelerated servers for AI workloads, hyper-converged infrastructure, and purpose-built appliances for security and surveillance applications.
• Storage Storage solutions for video surveillance and enterprise data storage requirements.
• Networking Networking equipment and infrastructure products for security and enterprise deployments.
• Workstations Workstation systems for security integrators and enterprise deployments.
• Edge Compute Edge computing platforms including industrial PCs, rugged PCs, panel PCs, and media players designed for deployment at the network edge in harsh environments.
• Screening Security screening solutions and systems.
• Media Players Digital signage media players including Iron Link branded media players for 24/7 commercial environments.
• Video Wall Controllers Video wall controller systems for large-scale display deployments.
• Professional Series (P-Series) Professional-grade infrastructure appliances designed for surveillance and security workloads with optimized, performance-balanced configurations aligned with real-world deployment needs.
• Platform-Certified Systems Pre-validated hardware and software combinations certified to run specific vendor platforms including SORBA.ai and other partner solutions.
• Iron Link N150 Media Player Purpose-built ultra-compact PC with Intel N150 processor and Intel UHD Graphics for reliable 24/7 digital signage performance with flawless 4K playback, ChromeOS Flex certified, fanless design with flexible mounting options.
• Cincoze DS-1402 Industrial PC High-performance expandable rugged embedded computer with 12/13th Gen Intel Core processors, dual PCI/PCIe expansion slots, wide operating temperature range (-40-70C), designed for manufacturing and railway applications.
• Cincoze DS-1401 Industrial PC High-performance rugged embedded computer with PCI/PCIe expansion capability, MIL-STD-810G military standard and EN50155 certifications, for manufacturing and railway applications.
• Cincoze DS-1400 Industrial PC High-performance rugged embedded computer with rich industrial I/O interfaces, flexible expansion through CMI/CFM/MEC modules, multiple international certifications for harsh environments.
• Cincoze P2000 Series Panel PC Modular industrial panel PC platform with Intel 6th Gen Core U-series processors, fanless operation, wide temperature tolerance (-25C to 70C), display modules from 12.1 to 24 inches with capacitive/resistive touch options including sunlight-readable versions.
• Cincoze P1000 Series Panel PC Entry-level modular industrial panel PC platform with Intel Alder Lake-N processors, fanless operation, wide temperature tolerance (-40C to 70C), IP65-rated front panel, display options from 8.4 to 24 inches.
• Cincoze M1101 Monitor Module Robust monitor module with HDMI, DP, and VGA video input support, up to Full HD 1920x1080 resolution, CDS modular design for flexible integration, optional touchscreen, wide operating temperature (-20C to 70C).
• Hailo-8 AI Accelerators Edge AI accelerator chips including Hailo-8 Century PCIe cards (52-208 TOPS) and Hailo-8L (up to 13 TOPS) for high-performance AI processing in edge devices, with industrial temperature range support and passive cooling.
• OEM Program Custom hardware design and build services for software vendors and system integrators, producing turnkey appliances and hyper-converged systems.
• Professional Services Technical consulting, system design, deployment, support, warranties, pre- and post-sale support, return merchandise authorization, ITAD, and configuration services.
• Canopy RMM (Remote Monitoring and Management) Remote device management and monitoring service enabling centralized visibility into device health, real-time status, and automation for fleet management of deployed hardware.
• Rental Program Equipment rental services for short-term deployments and projects.

Quantifiable outcome

• Up to 70% reduction in hardware costs by eliminating need for dedicated GPU servers through Hailo-8 AI accelerator combining VMS and AI on same NVR
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• SORBA.aicoreTechnology or Integration · 2 January 2026Strategic hardware partnership combining Velasea's ruggedized industrial computing platforms with SORBA.ai's no-code industrial AI software. Enables manufacturers, energy companies, utilities, and industrial operators to deploy predictive maintenance, anomaly detection, process optimization, digital twins, and vision-based quality applications without requiring data science teams. Combined turnkey solution available immediately for industrial and enterprise customers globally.
• CincozecoreTechnology or Integration · 25 June 2024Strategic partnership to deliver cutting-edge industrial PCs for advanced automation and computer vision applications. Cincoze designs, manufactures, and markets highly engineered products for demanding industrial applications. Partnership serves sectors including manufacturing, railway, in-vehicle, warehouse & logistics, energy, and security & surveillance.
• HailocoreTechnology or Integration · 3 August 2023Expanded AI portfolio with Hailo-8 Century and Hailo-8L AI accelerators offering up to 208 TOPS. Partnership enables high performance AI in edge devices ranging from entry level to high-capacity deployments, with up to 70% reduction in edge AI deployment costs.
• CanopycoreTechnology or Integration · 4 May 2023Partnership to provide remote device management (RMM) for physical security operators. Canopy's RMM platform helps manage large deployments of unattended equipment such as servers, cameras, or access control systems, providing real-time visibility into device health and customizable remote actions and automation.
• PSA Security NetworkcoreChannel Partner/ Reseller/ Distributor · 15 September 2022Velasea joined PSA's line card of technology partners. PSA is the world's largest consortium of professional systems integrators with over 500 branch locations, 13,500+ industry professionals, and $4.5B+ annual installations. Partnership provides Velasea access to world-class integrator partners.
• IntelcoreTechnology or IntegrationCollaboration with Intel to build ecosystem enabling VMS vendors to integrate AI into edge solutions. Intel CPUs work as host systems alongside Hailo NPUs for highly efficient AI compute at fraction of cost of discrete GPUs.
• CVEDIAstrategicTechnology or IntegrationAI software partner that provides video analytics including object detection and segmentation. Software integrates with Hailo and Intel hardware using OpenVINO toolkit optimization.
• QuantumstrategicTechnology or IntegrationPartnership to bring Quantum Unified Surveillance Platform (USP) to market, consolidating compute, storage, and networking into single virtualized solution capable of hosting video management and other security applications.
• MilestonestrategicTechnology or IntegrationOne of only a handful of OEMs certified as a system builder by Milestone, enabling standardized integration with Milestone's video management software.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BCDVideo: BCDVideo is a direct peer that designs and manufactures custom-purpose video surveillance servers, storage, and integrated appliances for security integrators and end users. Like Velasea, BCDVideo combines OEM system building with channel distribution into the physical security ecosystem.
• OnLogic: OnLogic manufactures rugged industrial PCs, edge computing hardware, and panel PCs for harsh-environment industrial and IoT deployments. It competes directly with Velasea's edge compute / industrial PC lines (including Cincoze DS/P-series) across manufacturing, automation, and surveillance verticals.
• Pivot3: Pivot3 provides hyperconverged infrastructure (HCI) optimized for video surveillance and IoT workloads, directly competing with Velasea's hyperconverged appliance offerings. Both target security integrators seeking consolidated compute, storage, and networking for large-scale surveillance deployments.
• Seneca: Seneca designs and manufactures custom data center, surveillance, and edge computing hardware for integrators and OEMs. It mirrors Velasea's OEM system builder business with branded and white-label appliances, rugged industrial PCs, and channel-focused distribution.
• AAEON: AAEON manufactures industrial motherboards, embedded systems, panel PCs, and edge AI platforms for industrial automation, AI, and surveillance applications. It is a comparable industrial/edge OEM peer to Velasea's rugged edge compute portfolio.
• AOPEN: AOPEN is an OEM/ODM manufacturer of digital signage media players, panel PCs, and small-form-factor edge compute devices. It is comparable to Velasea's Iron Link N150 media player and signage product lines, particularly through channel sales.
• Scale Computing: Scale Computing delivers hyperconverged edge computing infrastructure with integrated virtualization, storage, and backup aimed at retail, manufacturing, and surveillance use cases. It overlaps with Velasea's hyperconverged appliance and edge AI value proposition.
• Nfina Technologies: Nfina designs hyperconverged infrastructure, servers, storage, and backup appliances sold through channel partners and integrators. It competes with Velasea's OEM appliance and channel distribution business across security, surveillance, and edge workloads.

Emerging players

• Stratus Technologies: Stratus Technologies delivers fault-tolerant edge computing platforms for industrial, medical, and security use cases where downtime is unacceptable. It overlaps with Velasea's rugged industrial PC and edge compute value proposition for mission-critical environments.

Broad incumbents

• Hewlett Packard Enterprise (HPE): HPE is a broad incumbent enterprise infrastructure OEM offering servers, storage, networking, and edge solutions. Velasea explicitly resells HPE Systems as a tier-1 platform, but HPE competes with Velasea at the higher end of the market with deeper R&D and direct enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_velasea
• YouTubeyoutube.com/@velasea
• Facebookfacebook.com/VelaseaLLC
• LinkedInlinkedin.com/company/velasea
• Instagraminstagram.com/velaseasystems

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velasea