YPlan
YPlan was a London-based mobile event-discovery app founded in 2012 that curated daily listings of bars, restaurants, and live events; it raised approximately $37.7M in venture funding before being absorbed into Time Out.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What YPlan does
YPlan is a London-headquartered consumer technology company founded in 2012 that built a mobile-first event discovery application designed to surface daily curated listings of bars, restaurants, music, theatre, and live events in a user's city. The product's functional purpose was to compress the locally available events inventory into a small, daily-selected set of recommendations, lowering the friction of deciding "what to do tonight." From a platform architecture standpoint, YPlan was an app-driven experience (mobile-native, with a companion website at yplanapp.com), and its differentiation rested on curated selection rather than raw inventory breadth, with venue and event operators forming the supply side of the marketplace.
On the business model side, YPlan raised approximately $37.7 million across three venture rounds between 2012 and 2014 from investors including General Catalyst, Wellington Partners, Octopus Ventures, BaltCap, Qualcomm Ventures, NGP Capital, Amex Ventures, A-Grade Investments, ACF Investors, and Slow Ventures. Pricing is not disclosed in the available sources. The company scaled to 51-100 employees and was positioned for multi-city consumer expansion at the time of its last funding round in late 2014.
The yplanapp.com domain currently redirects to checkout.timeout.com, indicating that YPlan was either acquired by, integrated into, or otherwise wound down in favor of Time Out's broader local media and events platform. As a result, YPlan's event-discovery IP and audience appear to have been absorbed into a larger incumbent media brand, and the company no longer operates an independent consumer-facing product.
YPlan firmographics
Firmographics- Name
- YPlan
- Website
- https://yplanapp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Unknown
- Headcount range
- 51–100 employees
- Short description
- YPlan was a London-based mobile event-discovery app founded in 2012 that curated daily listings of bars, restaurants, and live events; it raised approximately $37.7M in venture funding before being absorbed into Time Out.
- Ownership category
- akta.pro rank
YPlan industry classification
Industry- Product category
- Event Discovery and Ticketing
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where YPlan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
YPlan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
YPlan product offering
Product offeringCore offering
YPlan was a mobile-first event discovery and ticketing platform that curated the best daily events in a user's city. The app allowed consumers to browse, discover, and purchase tickets to local events such as concerts, nightlife, and entertainment activities. The service focused on same-day and short-lead-time event bookings to drive spontaneous urban engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- YPlan Mobile App
Companies that use YPlan
Customer profileIdeal customer profiles1 record
YPlan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YPlan partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
YPlan competitors and assessment
Company assessmentDirect peers
- Fever: Fever operates a mobile-first events and experiences discovery and ticketing platform, directly overlapping with YPlan's same-day city event curation and ticket purchasing model. Both target urban consumers looking for things to do locally and monetize via ticket sales and supply-side fees.
- Meetup: Meetup is a community-driven events discovery platform where users find and join local groups and events. Its mobile app-based local event discovery model and consumer audience overlap with YPlan's same-day events discovery use case.
- Bandsintown: Bandsintown is a live music and concert discovery app that recommends nearby shows based on user preferences and provides ticket purchasing links. It directly parallels YPlan's mobile-first, location-based event discovery and ticketing approach.
- Resident Advisor: Resident Advisor is a leading electronic music events discovery and ticketing platform with strong London and European coverage. Its focus on curating nightlife events for an urban audience aligns closely with YPlan's curated city-events proposition.
- Dice: Dice is a mobile-first ticketing and events discovery app focused on live music and cultural events, particularly strong in London and other major UK/European cities. It competes directly with YPlan for the same urban, mobile-first, last-minute ticket buyer.
- Funzing: Funzing is a London-based experiences marketplace offering curated local activities, tours, and events. Its consumer-facing experiences aggregation and ticket booking model overlap directly with YPlan's same-day London events discovery and ticketing.
- DoStuff Media: DoStuff Media is a network of city-specific event discovery sites and apps that curate local events for urban audiences. Its model of curated local event content combined with ticketing partners is structurally similar to YPlan's editorially-driven events discovery approach.
Broad incumbents
- Eventbrite: Eventbrite is a global self-service events marketplace where organizers create, promote, and ticket events, overlapping with YPlan's events ticketing and discovery value proposition. It is a broader incumbent serving event organizers of all sizes, whereas YPlan focused on curated consumer-facing discovery.
- Time Out Group: Time Out is a global city-guide media brand that operates Time Out Market venues and a ticketing checkout platform. Its editorial coverage of local events and integrated checkout flow (referenced in YPlan's data record) makes it both a content peer and the apparent acquirer/integrator of YPlan.
Emerging players
- Posh (posh.vip): Posh is a mobile nightlife and bottle service booking app that originated in the New York market and expanded to other major cities. Its focus on premium same-night reservation and ticketing for exclusive events shares YPlan's same-day, urban-events mobile-first proposition.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key highlights5 records
Customer concentration
YPlan social profiles
Digital presenceYPlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
YPlan leadership team
Management profileNumber of profiles
Profiles1 record
YPlan funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YPlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YPlan
What does YPlan do?
YPlan was a mobile-first event discovery and ticketing platform that curated the best daily events in a user's city. The app allowed consumers to browse, discover, and purchase tickets to local events such as concerts, nightlife, and entertainment activities. The service focused on same-day and short-lead-time event bookings to drive spontaneous urban engagement.
Is YPlan a public or private company?
YPlan is a private company. It is classified as corporate owned and is currently unknown.
When was YPlan founded?
YPlan was founded in 2012. It employs 51 to 100 people.
Where is YPlan based?
YPlan is headquartered in London, United Kingdom, in the Europe region.
Who are YPlan's main competitors?
Direct peers on record are Fever, Meetup, Bandsintown, Resident Advisor, Dice, Funzing and DoStuff Media. Broad incumbents are Eventbrite and Time Out Group. Posh (posh.vip) is listed as an emerging player.
Does YPlan have an API?
No public API is recorded for YPlan.
What industry is YPlan in?
YPlan's product category is Event Discovery and Ticketing. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THAKAAAN, Review-Led Travel Discovery & Booking Platforms. Its NAICS code is 71399 and its SIC code is 7900.