Dunhill International List

What Dunhill International List does

Dunhill International List Co., Inc. is a third-generation, family-owned data compilation and direct marketing services firm founded in 1938 by Robert Dunhill and headquartered in Boca Raton, Florida. The company compiles and processes over 29 billion consumer records annually drawn from utility new connects, real estate data, voter registration lists, credit card transactions, and public records, maintaining coverage of 110 million US households, 16 million verified businesses, and 120 million consumer cell phone numbers. It also maintains a business database verified through 24 million annual outbound calls and proprietary ListMagic modeling technology developed in the 1970s for prospect selection and weighting.

The company's core product offering spans Consumer Lists, Business Lists (with 150+ exact job titles), Email Lists, Cell Phone and Landline Lists, Market Research Sample, and Specialty Lists (including ailment sufferers, professionals, voters, donors, and property owners). These data products are bundled with service modules including Data Hygiene (NCOA, DPV, DSF2 processing), Data Appending (email, phone, demographic, lifestyle), Customer Modeling, Email Broadcasting, Digital Marketing, Social Media Marketing, Creative Design, and Printing and Mail Solutions. Dunhill guarantees 92% postal deliverability and 80-85% email deliverability on its lists.

The business operates a sales-led, direct-to-customer model with no intermediaries or resellers, selling through a toll-free number, website quote requests, and email inquiries. Pricing is fully quote-based with no standard published rates, customized to each client's selection criteria, list size, and service complexity. Customer segments span Fortune 500 enterprises down to small businesses across marketing agencies, direct marketers, publishers, fundraising organizations, research firms, political campaigns, education, travel, financial services, advertising, and healthcare verticals. Revenue is generated through data list rental/sales, data management services (including representing data owners in the rental market), and full-service marketing execution.

Name

Dunhill International List

Legal name

Dunhill International List Co., Inc.

Website

https://dunhills.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Dunhill International List Co., Inc. is a third-generation, family-owned data compilation and direct marketing services firm that compiles over 29 billion consumer and business records annually, selling custom consumer, business, email, cell phone, and specialty lists alongside integrated direct mail, email, and digital marketing services to Fortune 500 and SMB clients across nine verticals.

Ownership category

akta.pro rank

Product category

Direct Marketing Data Services

NAICS

Directory and Mailing List Publishers (513140), Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Direct marketing data
• Consumer mailing lists
• Business contact lists
• Data hygiene services
• Marketing list compilation

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Data List Sales/Rental: Dunhill provides custom compiled consumer lists, business lists, email lists, and specialty lists for direct marketing campaigns. Lists are available for rental on a one-time use basis or for ongoing campaigns.
2. Data Management Services: Services include data hygiene, NCOA processing, data appending (email, phone, demographic, lifestyle), merge/purge, and database management. Data owners can also receive income from renting their data files.
3. Marketing Services: Full spectrum marketing services including printing and mail solutions, email broadcasting, creative design, digital marketing, and social media marketing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dunhill International List Co. is a family-owned data compilation and direct marketing services company that compiles, rents, and sells custom consumer and business mailing/email/phone lists across more than 30,000 list categories. The company also provides integrated marketing execution services including data hygiene, data appending, customer modeling, email broadcasting, digital and social media marketing, creative design, and print-and-mail fulfillment for direct marketing campaigns.

Product overview

Dunhill International List Co. is a data and marketing services provider offering a comprehensive suite of data products and marketing services. The core portfolio consists of Consumer Lists, Business Lists, Email Lists, Cell Phone and Landline Lists, Market Research Sample, and Specialty Lists (including medical professionals, voters, executives, donors, property owners, and other niche segments). These data products are complemented by service modules including Data Hygiene Services (NCOA, DPV, DSF2), Data Appending (email, phone, demographic, lifestyle), Customer Modeling, Data Management, Email Broadcasting, Digital Marketing, Social Media Marketing, Creative Design, and Printing and Mail Solutions. The company provides both compiled lists (from secondary sources) and response lists (from direct marketing responders), with all offerings backed by custom compilation capabilities and a 92% postal deliverability guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Lists Custom consumer mailing, email, and telemarketing lists targeting individual consumers by demographics, lifestyle, and other characteristics for direct marketing campaigns. Backed by a consumer database of 110 million households compiled from utility connections, real estate data, voter registration, credit card transactions, and public records, with 29+ billion records processed annually.
• Business Lists Business executive and company mailing lists providing over 150 exact job titles with data covering 16 million+ verified businesses, targeting professionals and decision-makers (22 million business executives). Used by B2B marketers, advertisers, and sales organizations for targeted outreach.
• Email Lists Email address lists for electronic marketing campaigns with permission-based addresses and deliverability guarantees (80-85% email deliverability).
• Cell Phone and Landline Lists Telephone contact lists including access to 120 million consumer cell phone numbers in the United States with 30-day file refresh and average match rates of 15-30% against customer files. Used for telemarketing and SMS outreach.
• Market Research Sample Specialized data files for market research sampling with expertise to ensure accurate consumer and business data, used by research firms that need hard-to-find survey respondents and sample data.
• Specialty Lists Niche targeting lists including ailment sufferers, medical professionals, business executives, voters, donors, property owners, millionaires, lawyers, political contributors, and 500+ ailment/prescription drug categories. Used by vertical marketers needing hard-to-find audiences.
• Data Hygiene Services Comprehensive data cleaning services including NCOA (National Change of Address) processing, address coding, Delivery Point Validation (DPV), DSF2 processing, LACS conversion, duplicate removal, and change-of-address updates to ensure postal deliverability.
• Data Appending Services Enhancement of customer databases through email appending (up to 40% match ratio on postal databases), landline/cell phone appending, demographic appending, and lifestyle appending to enrich existing records.
• Customer Modeling Analysis service that profiles existing customers to identify optimal prospect characteristics using ListMagic modeling, providing summary or full reports with demographic and geographic insights for targeted marketing.
• Data Management Data rental income management and sales/marketing campaign orchestration for data owners, with Dunhill serving as exclusive representatives in the data renting arena.
• Email Broadcasting Email deployment service for sending marketing communications to rented or owned email lists with scheduling recommendations and CAN-SPAM compliance.
• Digital Marketing Digital advertising services including display ads and retargeting campaigns across popular websites.
• Social Media Marketing

Quantifiable outcome

• 92% postal deliverability guarantee on mailing lists
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Data Axle (formerly InfoUSA): One of the largest compiled business and consumer database providers in the U.S., offering similar list compilation, data appending, and direct marketing services to the same Fortune 500, agency, and SMB customer base as Dunhill.
• AccuData Integrated Marketing: Compiled consumer and business data provider offering list brokerage, data hygiene, and appending services — a closely comparable mid-market competitor to Dunhill's data products.
• U.S. Data Corporation: Provider of business and consumer mailing lists, email lists, and telemarketing data with similar niche segmentation capabilities and direct marketing customer base as Dunhill.
• Melissa Data: Direct competitor in data quality, address verification, NCOA processing, DPV, and data appending services — overlapping closely with Dunhill's data hygiene and verification offerings for direct mail and email marketers.
• Exact Data: Mid-sized compiled consumer and business mailing list provider with similar specialty file offerings, direct response lists, and targeted data products for direct marketers and agencies.
• List Giant: Direct mail and email list provider offering compiled consumer and business data, specialty lists, and data hygiene services for direct marketers, agencies, and fundraising organizations.

Emerging players

• LeadsPlease: Smaller-scale compiled mailing list broker offering consumer and business lists with online self-service quoting — comparable offerings but typically focused on SMB customers with a more modern, lighter-weight delivery model.

Broad incumbents

• Acxiom / LiveRamp: Global data infrastructure and identity resolution provider serving enterprise marketers with audience targeting, data onboarding, and connectivity to digital ad platforms — broader capability set than Dunhill but serving overlapping direct marketing customers.
• Merkle (dentsu): Customer data platform and B2C/B2B marketing services provider within dentsu, with strong database and direct marketing capabilities that overlap with Dunhill's list compilation, data hygiene, and customer modeling services.
• Epsilon Data Management (Publicis): Large-scale consumer data, targeting, and analytics provider within the Publicis group, offering compiled lists, demographic data, and multichannel campaign execution to the same enterprise and agency customers as Dunhill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DunhillListCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunhill International List