What 1blu AG does

1blu GmbH (formerly 1blu AG) is a German web hosting provider founded in November 2005 and headquartered in Berlin. The company operates a consolidated 1blu Group that manages approximately 300,000 customer contracts across multiple brands (1blu, Evanzo, Greatnet, Pro.vider, NetService24) and the dedicated subsidiary 1blu business GmbH, which serves resellers, domain dealers, and enterprise customers with white-label domain services and tailored hosting solutions. 1blu self-describes as one of the top three web hosting companies in Germany by customer count.

The product portfolio spans the full web presence stack: shared web hosting packages (1blu-Homepage from 3.99 EUR/month, 1blu-Performance with NVMe-SSD, ManagedHosting), virtual and physical servers (vServer/VPS, RootServer on KVM, StorageServer, DedicatedServer), an AI-assisted website builder (1blu-Webbaukasten), online storage (1blu-Drive), domain registration across multiple TLDs, SSL certificates (free via Let's Encrypt plus premium tiers), e-commerce solutions (1blu-eShops with integrated ERP), and add-on services such as 1-Klick-Installationen (100+ one-click apps), the 1blu-SEO-Master tool, and Admin/Webdesign professional services. All servers are operated from 1blu's own data center in Frankfurt am Main with direct DE-CIX connectivity, 24x7 on-site staff, and full DSGVO/GDPR-compliant German data residency.

The business model is subscription-based, with monthly and multi-month contracts (12-month minimum for dedicated servers), one-month cancellation notice, low setup fees, and revenue streams augmented by domain, storage, SSL, and professional services. Go-to-market is primarily self-serve product-led growth via www.1blu.de, supplemented by an affiliate partner program through Belboon and AWIN with commissions of 2-90 EUR, a podcast and SEO-led content marketing, and direct enterprise sales through 1blu business GmbH. The customer base is segmented across private users, SMBs, professional web developers and agencies, and resellers/domain dealers (horizontal segmentation). Customer concentration is structurally low given ~300k distributed accounts and a long-tail pricing model starting at 1.90 EUR/month.

Name

1blu AG

Legal name

1blu GmbH

Website

https://1blu.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

1blu GmbH (formerly 1blu AG) is a German web hosting provider operating its own Frankfurt am Main data center near DE-CIX and managing approximately 300,000 customer contracts with shared hosting, VPS, servers, domains, online storage, and an AI-assisted website builder.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Hosting Subscriptions: Monthly/annual subscription fees for shared web hosting packages (Homepage, Performance), virtual servers (VPS, RootServer), and dedicated servers. Pricing starts from 3.99 EUR/month for entry-level hosting.
2. Domain Registration Services: Domain registration and management services for various TLDs (.de, .com, .net, .eu, .berlin, .online). Domains sold individually and as bundles with hosting packages.
3. Website Builder Subscriptions: Subscription fees for website builder (Webbaukasten) with tiers from 4.99 EUR/month for Start to higher tiers with advanced features including e-commerce functionality.
4. Online Storage (1blu-Drive): Cloud storage subscriptions for file backup and sharing, with options from 1.90 EUR/month for Home tier.
5. SSL Certificates: Free Let's Encrypt SSL certificates included with hosting; premium SSL certificate services available.
6. Professional Services: Admin-Service for specialized server/web consulting and Webdesign-Service for custom website template creation (29 EUR one-time).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

1blu sells German-hosted web hosting packages (homepage, NVMe-SSD performance, managed), virtual and dedicated servers (VPS, root, storage, dedicated), domain registration across many TLDs, an AI-assisted website builder (Webbaukasten), online cloud storage (1blu-Drive), SSL certificates, one-click application installs, and e-commerce shop solutions. Products are offered on monthly and annual subscriptions with self-service ordering via www.1blu.de and enterprise sales through the 1blu business GmbH subsidiary.

Product overview

1blu AG is a German web hosting company offering a comprehensive portfolio of hosting products and services. The product portfolio includes Webhosting packages (Homepage Pakete, PerformancePakete with NVMe-SSD technology, ManagedHosting), Website Builder (Webbaukasten with AI-powered creation), Online Storage (1blu-Drive), and Server solutions (vServer/VPS, StorageServer, RootServer, DedicatedServer). Additional services include SSL certificates, domain registration, eCommerce shops (1blu-eShops), one-click applications (1blu-easyApps with 100+ apps), SEO tools (SEO-Master), and professional services (Admin-Service, Webdesign-Service). The company operates its own data center in Frankfurt/Main with direct DE-CIX connectivity. 1blu AG is part of the 1blu Group which includes brands Evanzo, Greatnet.de, Pro.vider.de, and NetService24, serving approximately 300,000 customer contracts.

Differentiator

Problem solved

Functional benefit

Brands

• 1blu business GmbH: Professional domain services and tailored hosting and housing solutions for resellers, domain dealers and businesses with individual needs
• 1blu Partnerprogramm
• Evanzo
• Greatnet.de
• Pro.vider.de
• NetService24

Products and services

• 1blu-Homepage Pakete

Quantifiable outcome

• 99% server availability guaranteed
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Belboon (adbutler GmbH)coreChannel Partner/ Reseller/ DistributorAffiliate marketing network used for the 1blu partner program. Provides tracking technology and commission payment services for affiliates promoting 1blu products.
• AWIN AGcoreChannel Partner/ Reseller/ DistributorAffiliate marketing network partner for the 1blu partner program. Enables affiliates to earn commissions by promoting 1blu hosting products.
• Let's EncryptcoreTechnology or IntegrationFree SSL certificate authority providing automated SSL/TLS certificates for all 1blu hosting domains. Integrated via one-click activation in customer portal.
• Key-Systems GmbHcoreTechnology or IntegrationDomain registrar services for international domain registrations. Data transmitted to registries for domain registration and management.
• Partnergate GmbHcoreTechnology or IntegrationDomain registration partner for registrar services. Handles domain registrations and Whois data management.
• HEXONET GmbHcoreTechnology or IntegrationDomain registrar services for international domain registrations including new TLDs.
• DENIC eGcoreTechnology or IntegrationRegistry operator for .de domains. Handles all .de domain registrations and administrative data.
• GS Software (GS Shopbuilder)coreTechnology or IntegrationE-commerce solution provider. 1blu-eShops include GS ShopBuilder and GS Business Manager Warenwirtschaftssystem as integrated components.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IONOS (1&1 IONOS): IONOS (formerly 1&1 Internet) is one of the largest web hosting and cloud providers in Europe, offering shared hosting, VPS, dedicated servers, domains, and website builders to SMBs and consumers across multiple countries. It is named directly as a 1blu competitor and serves an overlapping SMB segment at much greater scale.
• OVHcloud: OVHcloud is a major European cloud and hosting provider offering shared hosting, VPS, dedicated servers, and public cloud services across multiple European countries. It is an EU-based alternative for customers prioritizing data residency and competes with 1blu on server products and privacy-conscious SMBs.
• GoDaddy: GoDaddy is the world's largest domain registrar and a global SMB hosting provider offering shared hosting, VPS, website builders, and domains. It overlaps with 1blu's domain registration and SMB hosting products at much larger global scale.

Direct peers

• STRATO AG: STRATO is a major German web hosting provider offering shared hosting, servers, domains, and website builders targeted at SMBs and private users. It is named as a direct 1blu competitor and is also relevant through 1blu's CEO Johann Dasch's prior tenure as Vorstand Sales and Marketing at Strato Medien AG, indicating deep product and customer overlap.
• Host Europe GmbH: Host Europe is a UK/German-rooted hosting provider offering shared hosting, VPS, dedicated servers, and managed hosting to SMBs and resellers. It is named as a direct 1blu competitor in the German SMB hosting market with overlapping product portfolios.
• domainFACTORY: domainFACTORY is a German hosting provider focused on shared hosting, servers, and domains for SMBs and professional developers. It is named explicitly as a 1blu competitor in the same German SMB hosting category.
• Hetzner Online GmbH: Hetzner is a German hosting and dedicated server / cloud provider offering VPS, dedicated servers, and managed hosting at competitive pricing. It competes with 1blu on the server and SMB hosting segments with strong price-performance positioning and EU-based data centers.
• Alfahosting GmbH: Alfahosting is a German hosting provider offering shared hosting, VPS, dedicated servers, domains, and website builders for SMBs and developers. It targets the same German-speaking SMB segment with comparable pricing and product breadth.
• ALL-INKL.COM: ALL-INKL is a German web hosting provider offering shared hosting, servers, domains, and SSL to private users and SMBs at competitive pricing. It competes directly with 1blu's entry and mid-tier hosting products in the German market.

Emerging players

• Cloudflare: Cloudflare provides edge compute, CDN, security, and increasingly hosting-adjacent services (Cloudflare Pages, Workers, R2) that could substitute parts of 1blu's hosting and online storage stack. While not a traditional shared host, its developer-focused ecosystem represents an emerging alternative for 1blu's professional SMB and developer customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1blu_ag
• LinkedInlinkedin.com/company/1blu-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1blu AG