Belboon
Belboon is a Berlin-based affiliate marketing network connecting approximately 1,800 advertisers with 80,000 publishers across around 50 countries, specializing in DACH-region performance marketing via hybrid tracking and multi-touch attribution.
- Company typePrivate
- Founded2002
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Belboon firmographics
Firmographics- Name
- Belboon
- Legal name
- belboon GmbH
- Website
- https://belboon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belboon is a Berlin-based affiliate marketing network connecting approximately 1,800 advertisers with 80,000 publishers across around 50 countries, specializing in DACH-region performance marketing via hybrid tracking and multi-touch attribution.
- Ownership category
- akta.pro rank
Belboon industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Belboon is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Belboon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Network Commission: Commission-based revenue from connecting advertisers with publishers in performance marketing programs. belboon generates revenue by facilitating affiliate partnerships and taking a commission on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Commission-based affiliate network model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Belboon product offering
Product offeringCore offering
Belboon operates a performance marketing affiliate network that connects approximately 1,800 advertiser programs with 80,000 publishers across roughly 50 countries. The platform provides hybrid tracking infrastructure (first-party cookie, parameter-based, and server-to-server), multi-touch attribution, and agency white-label services, generating over 2.5 million transactions annually through commission-based partnerships.
Product overview
Belboon is a performance marketing network that operates as a unified platform combining an affiliate network, tracking infrastructure, and attribution technology. The core offering includes the belboon Tracking Platform with hybrid tracking capabilities (first-party cookies, parameter-based, and server-to-server tracking), supplemented by Multi-Touch Attribution for fair commission allocation and First-Party Data Strategy for post-cookie marketing. Additional modules include the Partner API for programmatic access, Product Data Feed for dynamic product syndication, Voucher Management, and White Label Solutions for agencies. The platform connects approximately 1,800 advertisers with 80,000 publishers across 50 countries, generating over 2.5 million transactions annually.
Differentiator
Problem solved
Functional benefit
Products and services
- belboon Tracking Platform Hybrid tracking infrastructure combining first-party cookie tracking, parameter-based (SEO-friendly) tracking, and server-to-server tracking to enable accurate conversion measurement across browsers and devices while bypassing ad blockers. Built for advertisers and publishers participating in the belboon affiliate network.
- Multi-Touch Attribution Attribution solution that analyzes customer touchpoints across the full funnel and enables fair, causal compensation for publishers based on their contribution to conversions. Targets advertisers seeking to move beyond last-click attribution.
- First-Party Data Strategy Data strategy framework that helps advertisers leverage their own first-party customer data with user consent for targeted marketing while preparing for the post-cookie era. Designed for e-commerce advertisers and brands.
- Partner API API interface that enables partners (publishers, agencies, advertisers) to programmatically manage their advertising platforms, retrieve tracking data, and integrate with external systems for automation.
- White Label Solutions Custom-branded performance marketing solutions that agencies offer to their clients under their own brand identity. Targets digital marketing agencies.
- Product Data Feed Product data feed system that allows advertisers to share product information (name, price, description, images, URLs) directly with publishers for dynamic content integration.
- Voucher Management Voucher creation and management system within the belboon platform that allows advertisers to create promotional codes for publishers to promote. Targets advertisers and publishers in coupon/deals segments.
Quantifiable outcome
- Up to 15% more tracking events captured through flexible 3rd-party domain technology
- +2 more outcomes
Companies that use Belboon
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Belboon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Belboon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LinehubcoreBelboon and Daisycon joined forces under the Linehub marketing collective umbrella in June 2025. This partnership creates a larger international network and extended marketing offering. Linehub serves as the parent organization.
- Ingenious TechnologiescoreTechnology partnership for tracking and attribution infrastructure. Ingenious provides cloud-based Partner Marketing Platform enabling aggregation, structuring, and analysis of marketing data with real-time processing. Migration completed August 2020 covering 1,800+ advertisers and 80,000 publishers.
- detailMcoreBelboon is part of detailM group since 2018. detailM combines belboon with seo2b GmbH and netgrade GmbH as independent agency group with over 150 employees covering Performance-Marketing, Content-Marketing, SEO and SEA, Branding, Tracking, and Conversion-Optimization.
- DaisyconcoreDirect partnership with Daisycon as part of the Linehub marketing collective. Belboon benefits from Daisycon's international network and extended marketing capabilities.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Belboon competitors and assessment
Company assessmentDirect peers
- Impact: Global partnership and affiliate marketing platform serving advertisers and publishers with advanced attribution and partnership automation. A comparable (and more technologically advanced) competitor targeting enterprise advertisers.
- Webgains: European affiliate marketing network with strong UK and DACH coverage, operating an advertiser/publisher marketplace similar to Belboon. Direct competitor for mid-market and enterprise advertiser programs.
- Daisycon: Dutch affiliate marketing network now part of the Linehub marketing collective alongside Belboon. Directly comparable affiliate marketplace model and now a sister company in the same parent group.
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks, offering a two-sided advertiser/publisher marketplace with comparable tracking, attribution, and commission-based revenue model. Direct competitor for enterprise advertisers evaluating affiliate partners.
- TradeDoubler: European-headquartered affiliate and performance marketing network with strong DACH and Nordic presence. Operates a directly comparable advertiser-publisher marketplace with similar commission-based economics.
- Rakuten Advertising: Global affiliate network owned by Rakuten, serving advertisers and publishers with performance marketing and attribution tools. Directly comparable business model and target customer segments as Belboon.
- Partnerize: Affiliate and partner marketing platform offering SaaS-style affiliate program management with comparable tracking and attribution capabilities to Belboon's platform offering.
- Awin: Berlin-based global affiliate marketing network, also founded in the DACH region, with a comparable advertiser/publisher marketplace model. Awin is the most direct competitor to Belboon in Germany and operates a larger international footprint.
Broad incumbents
- Amazon Associates: Amazon's first-party affiliate program, the largest single walled-garden affiliate program. Represents structural competitive pressure on independent affiliate networks like Belboon as advertisers and publishers weigh network vs. marketplace economics.
Emerging players
- Afilnet: European marketing and communication services provider with affiliate-adjacent offerings. Less directly comparable but competes in the broader performance marketing services market where Belboon operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Belboon social profiles
Digital presenceBelboon compliance and trust
Trust signalCompliance1 record
Belboon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belboon leadership team
Management profileNumber of profiles
Profiles7 records
Belboon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belboon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belboon
What does Belboon do?
Belboon operates a performance marketing affiliate network that connects approximately 1,800 advertiser programs with 80,000 publishers across roughly 50 countries. The platform provides hybrid tracking infrastructure (first-party cookie, parameter-based, and server-to-server), multi-touch attribution, and agency white-label services, generating over 2.5 million transactions annually through commission-based partnerships.
Is Belboon a public or private company?
Belboon is a private company. It is classified as corporate owned and is currently operating.
When was Belboon founded?
Belboon was founded in 2002. It employs 11 to 50 people.
Where is Belboon based?
Belboon is headquartered in Berlin, Germany, in the Europe region.
How does Belboon make money?
One revenue line is on record: affiliate Network Commission.
Who are Belboon's main competitors?
Direct peers on record are Impact, Webgains, Daisycon, CJ Affiliate (Commission Junction), TradeDoubler, Rakuten Advertising, Partnerize and Awin. Amazon Associates is listed as a broad incumbent. Afilnet is listed as an emerging player.
Does Belboon have an API?
No public API is recorded for Belboon.
What industry is Belboon in?
Belboon's product category is Affiliate Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 541810 and its SIC code is 7311.