Rose Acre Farms

What Rose Acre Farms does

Rose Acre Farms is a privately held, family-owned egg producer founded in the 1930s in rural Indiana and now operating as the second-largest egg producer in the United States. The company runs 17 facilities across seven states (Indiana, Illinois, Missouri, North Carolina, Georgia, Iowa, and Arizona), including 16 layer farms, three breaker plants, and a dedicated drying facility that has processed dried whole and yolk eggs since 1994. Its product portfolio spans commodity shell eggs (white and brown, cage-free and conventional), specialty eggs (cage-free, Omega 3, vegetarian, nutritionally enhanced), pasteurized liquid eggs, dried eggs, and the Sport Protein brand of egg white protein powder; by-products such as hen manure compost and inedible eggs for pet food are also recovered. The company's underlying technology centers on the country's first inline egg processing operation, developed in the 1960s, which reduces cost and improves food safety, augmented by UEP-certified animal welfare practices, SQF certification, FDA compliance, and a dedicated Biosecurity Committee addressing HPAI risk.

The business operates on a B2B enterprise sales model, selling directly to major retail chains, food service operators, and industrial food manufacturers through dedicated account relationships rather than digital marketing or consumer channels. Distribution is handled via company-owned refrigerated trucking with delivery within 48 hours of processing, leveraging geographic diversification to guarantee shipments in any quantity. Revenue mechanics are not publicly disclosed; pricing flows from commodity and specialty egg markets with variability driven by HPAI outbreaks, grain input costs, and cage-free conversion demand. In 2024-2025 the company added a new CEO (Tony Wesner) and entered Arizona via a facility purchase, while concurrently absorbing material HPAI losses across two Indiana sites and facing a class action price-fixing lawsuit.

Name

Rose Acre Farms

Legal name

Rose Acre Farms, Inc.

Website

https://goodegg.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rose Acre Farms is a family-owned egg producer and the second-largest in the United States, operating 17 facilities across 7 states. It supplies shell eggs, specialty eggs, liquid and dried egg products, and protein powder to retail, food service, and industrial customers.

Ownership category

akta.pro rank

Product category

Egg Production and Processing

NAICS

Chicken Egg Production (112310), Poultry and Egg Production (1123)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Layer Hen Egg Production (Table Eggs) (AFAEADAB)

akta.pro secondary industries

Specialty egg products & blends (salted/sugared, fortified, functional, custom formulations) (AFANAHAE), Frozen egg processing (whole/yolk/white; blocks/blends) (AFANAHAC), Dried egg processing (spray-dried whole/yolk/white; powders) (AFANAHAD), Eggs (Shell & Liquid) Wholesale (AFAIAEAD), Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ)

Keywords

• Shell egg production
• Egg processing manufacturing
• Liquid egg products
• Dried egg manufacturing
• Cage-free egg farming

Headquarters

HQ city

Seymour

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Shell Eggs: Commodity and specialty shell eggs sold to retail and wholesale customers. Includes white and brown table eggs from cage-free or conventionally raised hens. Also includes specialty eggs such as cage-free, Omega 3, vegetarian, and nutritionally enhanced varieties.
2. Liquid Eggs: Fresh, pasteurized liquid eggs including whole eggs, whites, yolk including sugar and salted products. Sold to food service and industrial customers. Geographic diversity of three breaker plants enables guaranteed shipments in any quantity.
3. Dried Eggs: Dried whole and yolk eggs processed since first dryer plant opened in 1994. Sold to industrial customers for use in manufactured food products.
4. Egg Protein Powder: Dried egg white protein powder marketed under the Sport Protein brand. Targets health and fitness consumers seeking protein supplements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rose Acre Farms produces and distributes eggs and egg products at industrial scale from 17 facilities across seven U.S. states. Its portfolio includes commodity shell eggs (white and brown, cage-free and conventional), specialty eggs (cage-free, Omega 3, vegetarian, nutritionally enhanced), pasteurized liquid eggs, dried eggs, and egg protein powder marketed under the Sport Protein brand. The company sells primarily through direct enterprise relationships to major retail chains, food service operators, and industrial food manufacturers, with refrigerated trucking delivering shell eggs within 48 hours of processing.

Product overview

Rose Acre Farms operates as a diversified egg production company with a portfolio spanning multiple product categories: shell eggs (commodity white and brown eggs from cage-free and conventional operations), specialty eggs (cage-free, Omega 3, vegetarian, and nutritionally enhanced varieties), and processed egg products (liquid eggs, dried eggs, and egg protein powder marketed under the Sport Protein brand). The company also recovers value from by-products including organic fertilizer, compost, and pet food ingredients. This integrated approach enables consistent supply to retail, wholesale, food service, and industrial customers across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Protein: Egg protein powder brand marketed under this sub-brand, made from dried egg whites.

Products and services

• Shell Eggs Commodity shell eggs available in white and brown varieties, sourced from both cage-free and conventionally raised hens, sold to retail, wholesale, and food service customers.
• Specialty Eggs Value-added eggs including cage-free, Omega 3, vegetarian, and other nutritionally enhanced varieties targeting customers seeking differentiated egg options.
• Liquid Eggs Fresh, pasteurized liquid egg products including whole eggs, egg whites, egg yolks, with options for sugar-added and salted variants, supplied to food service and industrial customers from three breaker plants.
• Dried Eggs Dried whole egg and dried yolk products processed since the first dryer plant opened in 1994, serving industrial customers with extended shelf-life requirements for use in manufactured food products.
• Sport Protein (Egg Protein Powder) Egg-white protein powder brand marketed as Sport Protein, made from dried egg whites, targeting health, fitness, and sports nutrition consumers seeking protein supplements.
• Manure-based Fertilizer and Compost By-products from layer hen operations: hen manure sold as organic fertilizer to local farmers, and at the North Carolina facility processed into Grade A compost distributed to farmers, gardeners, and the public.
• Inedible Egg Products Inedible eggs processed at the company drying plant for use in pet food products, with ground egg shells from processing used as an agricultural liming agent.

Quantifiable outcome

• Streamlined production ensures consistent supply across the United States
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Poultry Industry Food Safety Council (PIFSCo)coreStrategic or Co-development Partner · 26 January 2026Cross-sector collaboration bringing together breeder, broiler, duck, layer, and turkey industries to identify research priorities and promote continuous improvement in food safety practices. Kim Rice of Rose Acre Farms serves as vice chair. Supported by American Egg Board, National Chicken Council, National Turkey Federation, United Egg Producers, and US Poultry & Egg Association.
• United Egg Producers (UEP)coreStrategic or Co-development PartnerRose Acre Farms is UEP Certified under rigorous standards designed to promote the highest scientific levels of hen welfare. UEP certification is a foundational element of the company's animal welfare program and brand positioning.
• Tideland EMCcoreStrategic or Co-development PartnerPartnered to develop an agricultural microgrid that enhances environmental sustainability and power grid resiliency at the North Carolina facility. The 2-megawatt solar array and 2.5-megawatt Tesla battery pack allow energy to be stored and dispatched when needed.
• North Carolina Electric CooperativescoreStrategic or Co-development PartnerPartnership for agricultural microgrid development to enhance sustainability and power grid resiliency. Solar production expected to offset about a third of energy consumed at the facility.
• HATCH for HungerminorStrategic or Co-development PartnerHATCH delivers nearly 1.2M dozen eggs each month throughout the country. Rose Acre Farms participates in egg donations to food banks. HATCH's goal is to sustainably deliver 300,000,000 protein-rich meals to hunger relief organizations by 2027.
• Food Bank of IowaminorOthersRose Acre Farms participates in regular egg donations to Food Bank of Iowa, including over 200,000 eggs donated in July 2024.
• Sustainable Forestry Initiative (SFI)minorOthersCorrugated packaging sourced from SFI Certified sources as part of sustainability initiatives.
• American Egg BoardminorOthersIndustry marketing organization created by Act of Congress. Rose Acre Farms, as a US egg farmer, supports and participates in AEB programs for national category-level egg marketing.
• Midwest Poultry ConsortiumminorOthersProvides leadership, support, and resources for poultry science education and research in Midwestern and Southern states. Rose Acre Farms participates in Center of Excellence programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Vital Farms: Public pasture-raised egg producer competing in the premium/cage-free segment where Rose Acre also operates. Comparable on specialty egg side, though Vital Farms is brand-led and direct-to-consumer while Rose Acre is more wholesale-driven.
• Michael Foods: Major US processor of liquid, dried, and extended-shelf-life egg products serving food service and industrial customers. Directly comparable processed egg product portfolio to Rose Acre's liquid/dried egg business.
• Daybreak Foods: Mid-sized US egg producer with shell egg and egg product operations serving retail and food service. Comparable product mix and customer base to Rose Acre, though smaller in scale.
• Cal-Maine Foods: The largest US shell egg producer; directly comparable business model, product portfolio, customer segments (retail/food service/industrial), and geographic distribution. Rose Acre is the #2 player in the same industry Cal-Maine leads.

Broad incumbents

• Cargill: Global agricultural giant and identified co-player in the US egg protein market alongside Rose Acre. Competes with Rose Acre in industrial egg protein supply, though as part of a much broader agricultural and food ingredients portfolio.
• Pilgrim's Pride: Major US poultry producer (broiler-focused) that operates in the broader poultry value chain where Rose Acre competes for feed inputs, biosecurity practices, and customer relationships with food service/industrial buyers.
• Tyson Foods: Largest US poultry and prepared foods company with extensive food service and industrial customer relationships overlapping with Rose Acre's customer base. Adjacent protein producer with broader portfolio.
• Land O'Lakes: Major US agricultural cooperative with food service and ingredient businesses overlapping Rose Acre's industrial and food service customer base. Comparable in scale and diversified agricultural product portfolio.

Emerging players

• Church & Dwight: Identified co-player in the US egg protein market (alongside Cargill, Bouwhuis Enthoven, IGRECA) in market research. Competes in the egg protein powder and ingredients space relevant to Rose Acre's Sport Protein and dried egg business.
• Eggland's Best: Branded specialty egg producer (cage-free, nutritionally enhanced) competing in the premium shell egg segment. Comparable in specialty egg positioning though Eggland's Best is brand/franchise model while Rose Acre is vertically integrated producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rose-acre-farms-175109079332613
• LinkedInlinkedin.com/company/rose-acre-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Acre Farms