Bit2C

What Bit2C does

Bit2C is Israel's first and only licensed cryptocurrency exchange, founded in 2013 by Eli Bejerano and headquartered in Bnei Brak. The company operates under license number 72080 from the Israel Capital Market, Insurance and Savings Authority and serves Israeli residents exclusively through a Hebrew-language platform supporting trading in Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and USDC against the Israeli Shekel (NIS). Customer funds are held in segregated trust accounts at Bank Discount, and the platform combines a peer-to-peer order-book exchange (Bit2C Pro) with an instant conversion brokerage service (Bit2C Broker) where Bit2C itself acts as counterparty at international exchange rates.

The platform's product surface extends beyond core trading into licensed custody (Bit2C Custody), over-the-counter trading for large volumes, direct crypto tax payment to the Israel Tax Authority (pilot launched April 2023), and interest-bearing NIS balances funded by short-term deposits at Bank Discount. Revenue is generated primarily through tiered transaction fees on the Broker (5% down to 3.2% across nine tiers) and Exchange/Pro platforms (1.25% down to 0.05% across 12 volume tiers), with secondary streams from withdrawal fees, monthly custody fees (waived with monthly activity), and the tax payment service (1% or 2,000 NIS minimum). Distribution is entirely direct-to-consumer through a self-serve website, supplemented by an OTC desk for high-volume transactions and a public Trade API.

In June 2023, Tectona acquired a 30-32% stake for 13 million ILS at a ~30 million ILS valuation. In May 2026, Bit2C was fully acquired by eToro Group Ltd. (NASDAQ: ETORO), bringing 110,000 funded accounts under eToro's $20.1B Assets under Administration. The company operates today as a wholly-owned subsidiary within eToro's crypto platform portfolio alongside the Zengo wallet acquisition.

Name

Bit2C

Legal name

ביטוסי איטורו בע"מ (Bit2C eToro Ltd.)

Website

https://bit2c.co.il

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

1–10 employees

Short description

Bit2C is Israel's only licensed cryptocurrency exchange, founded 2013, operating Broker and Pro trading, custody, OTC, tax payment, and interest services for Israeli retail and active crypto traders in BTC, ETH, LTC, and USDC against NIS. Acquired by eToro in May 2026.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (5232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)

akta.pro secondary industries

Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

Keywords

• Cryptocurrency exchange
• Crypto trading platform
• Bitcoin brokerage
• Crypto custody services
• Digital asset trading

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trading/Transaction Fees: Broker fees (5% to 3.2% depending on transaction size) and Exchange/Pro fees (1.25% to 0.05% depending on 30-day trading volume) charged per trade
2. Withdrawal Fees: Fees for withdrawing fiat and crypto: 80 NIS for shekels, 50 USDC, 0.0005 BTC, 0.015 ETH, 0.015 LTC
3. Custody Fees: Monthly custody fees up to 7 NIS for shekel balance and up to 7 NIS for crypto balance, waived with monthly activity
4. Tax Payment Service: 1% of tax amount or 2,000 NIS, whichever is higher, for crypto tax payment service to Israel Tax Authority

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bit2C operates a regulated Israeli cryptocurrency exchange and brokerage platform supporting trading of Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and USDC against the Israeli Shekel (NIS). The platform offers two primary trading modes: Bit2C Pro, an order-book peer-to-peer exchange for advanced traders, and Bit2C Broker, an instant conversion service with Bit2C as counterparty at international exchange rates. Supplementary services include licensed crypto custody, OTC desk for large transactions, direct tax payment to the Israel Tax Authority, and interest-bearing NIS balances.

Product overview

Bit2C is an Israeli cryptocurrency exchange and brokerage platform operating since 2013 under a license from the Israel Capital Market Authority (license 72080). The platform offers two primary trading modes: Bit2C Broker for instant buy/sell conversions at international rates with Bit2C as the counterparty, and Bit2C Pro (the exchange) for peer-to-peer order-book trading where prices are set by market participants. Supplementary services include licensed custody (Bit2C Custody), OTC trading for large volumes, direct tax payment to the Israel Tax Authority, and interest-earning on shekel balances. In 2026, Bit2C joined the eToro group following acquisition. Supported cryptocurrencies include Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and USDC. All operations are in Hebrew, exclusively for Israeli residents with valid Israeli ID.

Differentiator

Problem solved

Functional benefit

Brands

• ביטוסי ברוקר (Bit2C Broker): Instant crypto buying and selling at international exchange rates against Bit2C as the counterparty, with tiered discount-based commission fees.
• ביטוסי פרו (Bit2C Pro)
• ביטוסי קסטודי (Bit2C Custody)

Products and services

• Bit2C Pro (Exchange) Order-book cryptocurrency exchange enabling peer-to-peer trading between users at market-determined prices against NIS. Users place limit, market, and stop-limit orders matched against each other, with discounted and tiered maker/taker fees based on 30-day rolling trading volume. Supports BTC/NIS, ETH/NIS, LTC/NIS, and USDC/NIS trading pairs for Israeli resident traders.
• Bit2C Broker Instant buy/sell conversion service for cryptocurrency at international exchange rates against the Israeli Shekel (NIS). Bit2C acts as the counterparty to the trade, displaying the final price inclusive of fees before execution. Supports instant market orders with tiered broker commissions (5% down to 3.2%) based on transaction amount, allowing retail users to purchase crypto in three simple steps.
• Bit2C Custody Licensed custodial wallet service for secure storage of cryptocurrency assets. Funds are held in segregated wallets with Bit2C holding private keys under its regulatory license. Includes monthly custody fees of up to 7 NIS for crypto and up to 7 NIS for fiat balance, waived if the user performs any action in the preceding month. Provides crypto deposit and withdrawal functionality.
• OTC (Over-The-Counter) Trading Service Personalized OTC trading service and guidance for large-volume crypto and NIS transactions, providing dedicated support for high-value traders and institutions seeking to execute substantial crypto trades with personalized assistance.
• Crypto Tax Payment Service Service enabling users to pay capital gains tax on cryptocurrency profits directly to the Israel Tax Authority from their Bit2C account. Operates as a pilot service with a fee of 1% of the tax amount or 2,000 NIS, whichever is higher. Streamlines Israeli tax compliance for crypto investors.
• Interest-Bearing NIS Balance

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

14 partnerships are on record, tiered supporting, core and minor.

• EYOS BlockchainsupportingStrategic or Co-development Partner · 8 October 2018European expansion partnership, acquired by Bit2C in 2018 as part of EU market entry via share exchange
• ChainalysiscoreTechnology or IntegrationBlockchain analytics partner for compliance and transaction monitoring
• Au10tixcoreTechnology or IntegrationIdentity verification and KYC (Know Your Customer) technology partner
• RevelatorsupportingTechnology or IntegrationCrypto asset management and data intelligence partner
• CyverscoreTechnology or IntegrationCybersecurity platform for crypto transaction monitoring and threat detection
• TradingViewsupportingTechnology or IntegrationCharting and market data visualization platform integration
• AmnetsupportingTechnology or IntegrationTechnology partner
• Bank Discount (Discount Bank)coreStrategic or Co-development PartnerCustomer funds held in trust in segregated trust account at Bank Discount. Deposits maintained in short-term NIS deposits with interest passed to customers.
• Bitcoin ILsupportingOthersIsraeli Bitcoin community organization partner
• I Crypto ForumsupportingOthersIsraeli crypto community forum partner
• Crypto JunglesupportingOthersIsraeli crypto news and education media partner
• BloxtaxsupportingOthersIsraeli crypto tax services partner
• Crypto WomenminorOthersIsraeli crypto diversity and inclusion community partner
• FistokoinminorOthersIsraeli crypto community partner

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Independent Reserve: Singapore- and Australia-regulated centralized crypto exchange combining retail OTC, brokerage, and order-book trading against SGD/AUD. Closely comparable in regulated single-region retail-plus-pro model.
• bitFlyer: Japan-regulated centralized crypto exchange combining retail brokerage with a pro order-book exchange — the closest analog to Bit2C's Broker + Pro model in another single-country, regulator-licensed market.
• BTC Markets: Australia-based AUSTRAC-registered centralized crypto exchange offering retail brokerage and pro order-book trading in AUD. Comparable in being a regulated, single-country retail-focused venue, though larger in customer base than Bit2C.
• Korbit: One of South Korea's largest licensed centralized crypto exchanges, operating retail brokerage and an order-book exchange against KRW. Comparable single-country, regulator-licensed model with fiat on-ramps to a domestic market.

Direct peers

• Crypto.com: Centralized exchange and crypto payments platform with retail buy/sell, order-book trading, custody, and a Visa card program. Comparable on the broker-plus-pro exchange product mix Bit2C offers, and a candidate wallet-share competitor for Israeli users.
• Kraken: Long-standing centralized crypto exchange with spot, staking, and pro order-book trading — closely comparable in operational history and product structure to Bit2C Pro, but serving a global rather than single-country customer base.
• Binance: Global centralized crypto exchange and brokerage serving retail and pro traders with spot trading, brokerage-style buy/sell, custody, and a broad asset list. Direct competitor for Israeli retail crypto trading volume, though Binance does not hold an Israeli Capital Market Authority license.
• Coinbase: US-listed centralized crypto exchange offering spot, brokerage, custody, and advanced trading to retail and institutional customers. Competes for Israeli customers' wallet share with a far broader asset menu and lower spot fees than Bit2C Broker.

Emerging players

• Zengo: Non-custodial crypto wallet acquired by eToro in the same May 2026 transaction as Bit2C. Partial overlap as a crypto on-ramp/wallet experience for retail users, complementary to Bit2C's exchange and custody services within the eToro ecosystem.

Broad incumbents

• eToro: NASDAQ-listed multi-asset platform offering crypto alongside stocks, ETFs, and FX. Direct parent company of Bit2C since May 2026; overlaps with Bit2C's brokerage and exchange capabilities but within a much broader multi-asset portfolio and global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bit2c
• LinkedInlinkedin.com/company/bit2c

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bit2C