Savings United

What Savings United does

Savings United GmbH is a Hamburg-based coupon aggregation and distribution platform founded in 2012, operating across 12 international markets including the UK, US, Spain, Brazil, Germany, Poland, France, and Italy. The company connects global, regional, and local advertisers (including Nike, Samsung, Walmart, Booking.com, PrettyLittleThing, and ASOS) with deal-seeking consumers through performance-based coupon campaigns distributed via its owned coupon sites and through three major affiliate networks: Awin, Comission, and Digidip.

The core product is a coupon aggregation platform with affiliate tracking capabilities that enables advertisers to reach smart shoppers along the purchase journey and gives consumers access to discounts on fashion, electronics, retail, travel, and other verticals. Savings United's technology stack is described as a coupon aggregation and distribution system; no proprietary patents, AI/ML features, or differentiated technical IP are disclosed. The firm employs 51-100 people across three global entities speaking 23 languages.

Savings United generates revenue on an affiliate/commission basis, earning fees when shoppers use its coupons to make purchases with partner brands through click or sale attribution. The company was seeded in 2012 by Hanse Ventures and Holtzbrinck Digital and raised a follow-on round in January 2021 (investors undisclosed). Founder-CEO Panayotis Nikolaidis is the legal representative, with co-founders Jonas Rensch (CoO) and Patrick von Rüden (CRO) rounding out the leadership team. The firm is privately held with no parent company or institutional investor ownership disclosed, and it recently announced a four-day work week for all employees.

Name

Savings United

Legal name

Savings United GmbH

Website

https://savings-united.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Savings United GmbH operates a coupon aggregation and distribution platform that connects global brands and retailers with deal-seeking consumers across 12 international markets, earning affiliate commissions on purchases made through its coupons and affiliate network partners.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

Keywords

• Coupon marketing platform
• Affiliate marketing services
• Performance marketing solutions
• Digital coupon distribution
• White label coupons

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Marketing / Commission-based: Savings United generates revenue through affiliate marketing arrangements, earning commissions when smart shoppers use their coupons to make purchases with partner brands. This is a transaction-based revenue model where compensation is earned primarily through click or sale commissions from advertisers and affiliate networks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Savings United operates a coupon aggregation and distribution platform that collects discount codes and deals from global, regional, and local advertisers and distributes them to consumers across 12 international markets through its own coupon sites and via affiliate networks such as Awin, Comission, and Digidip. The company combines performance marketing expertise with high-quality editorial coupon content to help advertisers acquire new customers and help shoppers find discounts on online purchases.

Product overview

Savings United is a single-product coupon platform offering. The core offering is a coupon aggregation and distribution service that connects advertisers with smart shoppers across 12 international markets (UK, US, Spain, Brazil, Germany, Poland, France, Italy, and others). The platform provides advertisers with performance marketing solutions through coupon campaigns, while enabling shoppers to discover discounts and deals. The platform leverages affiliate networks (Awin, Commission Junction, Digidip) to distribute coupons and drive conversions along the purchase journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings United Coupon Platform A leading coupon provider platform that aggregates and distributes discount codes and deals from global, regional, and local advertisers (including Nike, Samsung, Walmart, Booking.com, PrettyLittleThing, and ASOS) to shoppers across 12 international markets. The platform combines performance marketing expertise with high-quality editorial content to drive customer acquisition and helps shoppers discover discounts for online purchases.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• AwincoreChannel Partner/ Reseller/ DistributorAffiliate network partnership. Awin is one of the world's largest affiliate networks, and Savings United works with them to distribute coupons and drive performance-based marketing campaigns for their advertiser brands.
• ComissioncoreChannel Partner/ Reseller/ DistributorAffiliate network partnership for distributing coupons and tracking performance marketing campaigns across Savings United's platform and advertiser network.
• DigidipcoreChannel Partner/ Reseller/ DistributorAffiliate network partnership enabling Savings United to leverage Digidip's distribution capabilities for coupon and deal marketing across their network of publishers and affiliates.
• NikemajorGTM or Marketing PartnerGlobal brand advertiser partner. Nike works with Savings United to offer exclusive coupons and deals to smart shoppers, driving customer acquisition through Savings United's coupon platform across multiple markets.
• SamsungmajorGTM or Marketing PartnerGlobal brand advertiser partner. Samsung leverages Savings United's coupon platform to reach deal-seeking consumers and drive sales of their technology products through exclusive discount offerings.
• WalmartmajorGTM or Marketing PartnerMajor retail advertiser partner. Walmart works with Savings United to distribute coupons and deals to smart shoppers, enhancing customer acquisition across their online retail operations.
• Booking.commajorGTM or Marketing PartnerGlobal travel brand advertiser partner. Booking.com partners with Savings United to offer travel-related deals and discounts, helping drive bookings through Savings United's coupon platform.
• PrettyLittleThingmajorGTM or Marketing PartnerFashion and apparel brand advertiser partner. PrettyLittleThing utilizes Savings United's coupon platform to reach fashion-conscious deal seekers and drive online sales conversions.
• ASOSmajorGTM or Marketing PartnerGlobal fashion e-commerce advertiser partner. ASOS works with Savings United to distribute exclusive fashion deals and discounts to smart shoppers, driving customer acquisition across multiple markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RetailMeNot: One of the largest coupon and deals aggregators globally, operating a similar B2B/B2C coupon platform model. Directly comparable to Savings United in serving brand advertisers with performance-based coupon campaigns while monetizing deal-seeking consumers.
• Honey (PayPal): Browser-based coupon and cashback extension owned by PayPal that competes for both shopper mind-share and brand advertiser spend. Directly comparable as a coupon platform, though its distribution mechanism (browser extension) contrasts with Savings United's affiliate-network-driven approach.
• Slickdeals: Community-driven deals and coupons platform that works with major brand advertisers. Comparable in serving deal-seeking shoppers and monetizing via affiliate commissions on brand partnerships.
• Coupons.com (Quotient Technology): Digital coupon platform serving major CPG and retail advertisers. Closely comparable in its coupon aggregation/distribution model and enterprise advertiser focus.
• VoucherCodes (MGM Limited): UK-based voucher codes and deals platform serving consumers and brand advertisers across multiple markets. Directly comparable in business model and white-label coupon infrastructure offerings.
• Pepper.com (Pepper Media Holding): Operator of leading coupon brands across Europe (including mydealz, Dealabs, Pepper.it). Comparable as a multi-market coupon platform with similar affiliate-network-driven distribution and advertiser relationships.

Broad incumbents

• Groupon: Global deals and discounts marketplace with broader local-experiences focus. Overlaps in offering brand discount codes and deals, though Groupon's core local-deals model differs from pure coupon aggregation.

Emerging players

• Capital One Shopping (formerly Wikibuy): Browser extension and platform that helps shoppers find coupons and compare prices. Emerging player with partial overlap in coupon discovery, backed by Capital One's financial services ecosystem.

Regional players

• Flipp: Digital circulars and coupons platform primarily serving North American retailers and shoppers. Comparable in coupon/distribution mechanics though more regional and circular-focused.
• HotUKDeals (Pepper Media): UK-focused community-driven deals platform similar to Savings United's UK market operations. Comparable in affiliate-driven deal aggregation and brand-partner monetization, but UK-centric.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/feed/update/urn:li:activity:6961124029428629504
• Xx.com/Savings_Utd
• Facebookfacebook.com/SavingsUnited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savings United