What digidip does

digidip is a Berlin-based, invite-only performance analytics network in commerce advertising, founded in 2013 and operating as digidip GmbH. The company connects content publishers (bloggers, deal/coupon sites, media brands, social creators) with a curated portfolio of global advertisers (including eBay, Nike, Walmart, Sephora, Lululemon, Wayfair, Udemy, Groupon, Rakuten Advertising) and earns transaction-based commissions on resulting purchases via a CPA model. The platform combines an in-house performance intelligence and deep analytics layer with multiple integration paths — JavaScript, PHP SDK, and REST API — plus a Voucher Feed for code distribution, a Creator's Kit Chrome Extension for fast affiliate-link creation, and an AMP Link Rewriter co-developed with Google engineers.

Commercially, digidip runs a quote-based, handpicked B2B model: publishers must apply or be approached, advertisers receive proactive premium account management rather than ticket-based support, and pricing is not publicly disclosed. It is bootstrapped and profitable, with 11-50 employees, multi-language publisher UX across five languages, and reach into 160+ countries. Since 2021 digidip has been a member of YK Group; in 2022 it became part of mrge, the global Commerce Advertising platform backed by Waterland Private Equity that connects 5,500 publishers, 50,000 advertisers, and 100 networks generating over $2.0B in annual e-commerce revenue. Leadership comprises Founder & CEO Sabrina Saleh and CTO Dragan Stefanov.

Name

digidip

Legal name

digidip GmbH

Website

https://digidip.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

digidip is a Berlin-based, invite-only commerce advertising network connecting 5,500+ publishers with 50,000+ advertisers via CPA-based performance marketing, in-house analytics, and integration tools. It operates as a member brand of mrge, backed by Waterland Private Equity.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Buying Agencies (541830), Software Publishers (513210)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Commerce advertising network
• Affiliate marketing platform
• Performance analytics network
• Publisher monetization tools
• Voucher code distribution

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate/Commission Revenue (CPA): Publishers earn commission when their audience purchases products they have recommended. The platform connects publishers with advertisers for commerce advertising, taking a share of the transaction value. Revenue is generated through Cost Per Acquisition (CPA) model where commission is earned only when users complete purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

digidip runs an invite-only premium content and performance analytics network that connects publishers with advertisers for commerce advertising. Publishers monetize content via product recommendations and voucher codes, earning CPA-based commissions on resulting purchases, while advertisers access curated publisher inventory and account management services. The offering is delivered through a web platform plus REST API, JavaScript/PHP SDK, Chrome Extension (Creator's Kit), and AMP Link Rewriter.

Product overview

digidip offers a unified commerce advertising platform consisting of a core invite-only premium content and performance analytics network that connects publishers with advertisers. The platform is enhanced by multiple complementary modules: the Creator's Kit (Chrome Extension) for CPA tracking and affiliate link generation, the Voucher Feed for accessing and automating voucher codes, a REST API for programmatic data access and third-party tool integration, Deep Analytics for revenue insights and optimization, and a Flexible Integration SDK supporting JavaScript and PHP implementations. These components work together to solve the complexity of commerce advertising, enabling publishers to monetize content through product recommendations while earning commissions on resulting purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• digidip Platform Invite-only premium content and performance analytics network that enables publishers to monetize content via product recommendations and voucher codes and enables advertisers to access curated publisher inventory on a CPA-commission basis.
• Creator's Kit (Chrome Extension) Chrome Extension that enables publishers and content creators to integrate digidip's commerce content and monetization features directly into their browser workflow.
• Voucher Feed Feed of voucher codes and promotional deals from advertisers that publishers can distribute through their content to drive commerce transactions.
• Deep Analytics Analytics and performance intelligence layer that gives publishers and advertisers transparent reporting on commerce campaign performance across the digidip network.
• AMP Link Rewriter AMP extension that rewrites links on Accelerated Mobile Pages to integrate digidip's monetization and tracking, enabling publishers to monetize AMP content.

Quantifiable outcome

• 100% Transparency - No-fraud guarantee
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• mrgecoreStrategic or Co-development Partner · 1 January 2022mrge was launched in 2022, backed by Waterland Private Equity, succeeding the YK Group. mrge is the leading global platform for Commerce Advertising, connecting 5,500 publishers, 50,000 advertisers, and 100 networks in 160+ countries. digidip is now part of mrge under the tagline 'Connecting growth'.
• GooglecoreTechnology or Integration · 1 January 2013digidip developed the amp-link-rewriter extension in collaboration with Google engineers. This dedicated AMP extension is fully supported and provides fast performance with extensive configuration options for publishers using Accelerated Mobile Pages.
• Rakuten AdvertisingminorGTM or Marketing PartnerRakuten Advertising's partnership with digidip has been key to their expansion plans in new markets. The partnership has resulted in improved relationships and increased performance year over year.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• LTK (formerly RewardStyle): Influencer-driven commerce platform monetizing creator audiences via affiliate links with major retail brands. Overlaps with digidip on the commerce/affiliate economics but is purpose-built for social creator monetization rather than content sites.

Direct peers

• ShareASale: Long-standing US-based affiliate network connecting merchants and publishers on a CPA basis. Directly comparable business model with deep advertiser roster, competing for the same commerce content publishers as digidip.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks connecting advertisers and publishers on a CPA basis. Directly comparable to digidip in business model, with substantially larger publisher supply and global reach.
• Impact: Partnership and affiliate management platform with a global publisher and advertiser network on CPA/CPL terms. Direct competitor offering similar performance-marketing tooling, analytics, and partner discovery.
• TradeDoubler: Performance marketing network headquartered in Europe connecting advertisers and publishers via CPA and CPL programs. Closely comparable to digidip in business model and European market presence.
• Rakuten Advertising: Affiliate and performance marketing network operating on CPA economics across global markets. Already a named partner of digidip; competes for the same advertiser and publisher budgets in the affiliate/performance category.
• Partnerize: Affiliate and partner marketing platform focused on performance-based commerce advertising. Operates a similar CPA-driven model connecting brands with publishers, with comparable analytics and API-driven publisher tooling.
• Webgains: European affiliate marketing network with a global publisher base operating on CPA economics. Directly comparable to digidip given overlapping EMEA footprint and affiliate-network business model.
• Awin: Global affiliate marketing network connecting advertisers with publishers via CPA and CPL models. Direct competitor to digidip's invite-only premium network, operating at significantly larger scale across multiple verticals and geographies.

Broad incumbents

• Amazon Associates: The world's largest affiliate program, monetizing commerce content through CPA commissions. Operates as a broad incumbent setting commission benchmarks that pressure specialized affiliate networks like digidip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digidip_net
• LinkedInlinkedin.com/company/digidip
• Instagraminstagram.com/team_digidip

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digidip