Phase Eight
- Company typePrivate
- Founded1979
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Phase Eight firmographics
Firmographics- Name
- Phase Eight
- Legal name
- Phase Eight (Fashion & Designs) Limited
- Website
- https://phase-eight.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Phase Eight industry classification
Industry- Product category
- Women's Occasionwear Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
- akta.pro secondary industries
- Petite & Plus-Size Specialty Department Stores (CRAGAGAF), Dress & Formal Footwear Retail (CRAAADAC), Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC)
Keywords
Where Phase Eight is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Phase Eight business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: One-time transaction-based retail sales of women's clothing and accessories through e-commerce website and physical retail stores. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular priced items with sale discounts available |
| Unit Pricing | Pay-as-you-go | Delivery options and costs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Phase Eight product offering
Product offeringCore offering
Phase Eight is a UK-based women's fashion retailer specializing in occasionwear, dresses, and complementary clothing, shoes, and accessories. The company sells through its own e-commerce platform (phase-eight.com), standalone retail stores, and department store concessions, with international delivery to 200+ countries via Global-e. Key offerings include wedding guest attire, bridesmaid dresses, mother-of-the-bride outfits, race day outfits, holiday/resort wear, and seasonal collections including dedicated petite and plus size ranges (UK 6-26).
Product overview
Phase Eight is a UK-based women's fashion retailer offering a comprehensive range of womenswear products. The core offering centers on dresses and occasionwear, complemented by a full clothing range (jackets, tops, trousers, skirts, jeans, swimwear, knitwear, coats), footwear, and accessories including bags, jewellery, scarves, and fascinators. The product portfolio includes size-specific collections for petite and plus size customers, seasonal collections for holidays and events (Goodwood, Wimbledon), and fabric-specific lines such as the Linen Edit. The company also offers a sale section with up to 60% discounts. Phase Eight operates both e-commerce (powered by Demandware) and physical retail stores, providing delivery services including standard, next-day, and international shipping via Global-e, plus click-and-collect fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Core product category featuring occasion dresses, maxi dresses, evening dresses, wedding guest dresses, summer dresses, day dresses, floral dresses, and Collection 8 signature dresses in regular, petite, and plus size ranges.
- Jumpsuits Full and cropped jumpsuits for occasions and everyday wear, including occasion jumpsuits and petite sizes.
- Clothing Range Full clothing range including jackets, tops, trousers, skirts, jeans, swimwear, knitwear, jumpers, and coats available in regular, petite, and plus size options.
- Occasionwear Special occasion attire including occasion jackets, occasion jumpsuits, fascinators, hats, wedding guest dresses, bridesmaid dresses, and mother of the bride outfits.
- Shoes Women's footwear including occasion shoes, heels, sandals, flats, and boots in various sizes.
- Accessories Accessories including bags, clutches, headbands, scarves, jewellery, and occasion accessories such as fascinators and hats.
- SS26 Swimwear Collection Summer swimwear collection featuring swimsuits, bikinis, tankinis, beach cover-ups, and swim accessories designed for holiday needs.
- International Delivery (Global-e) Delivery to over 200 countries worldwide via Global-e platform, with standard and express options to Europe, USA, Ireland, Australia, and New Zealand, including duty and tax calculation.
- Click & Collect Free collection from Phase Eight standalone stores with standard 3-5 working day availability or express 3-hour collection from selected stores.
Companies that use Phase Eight
Customer profileSegments3 records
Ideal customer profiles3 records
Phase Eight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Phase Eight partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Lotus PropertyminorLotus Property owns The Boulevard outlet centre in Northern Ireland where TFG London is opening its first-ever tri-brand outlet store combining Hobbs, Whistles, and Phase Eight in a 3,851 sq ft unit scheduled for spring 2026.
- Global-ecoreGlobal-e is the world's leading platform for international e-commerce shipping, enabling Phase Eight to offer seamless delivery to over 200 countries worldwide with local pricing, duty/tax calculation at checkout, and comprehensive order tracking.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Phase Eight competitors and assessment
Company assessmentDirect peers
- Hobbs: Fellow TFG London portfolio brand selling contemporary and occasionwear-focused women's apparel in the UK; directly comparable customer base (UK professional women seeking dresses, tailoring, and event wear) and sister-brand distribution within TFG.
- Whistles: Sister brand under TFG London targeting contemporary women's occasionwear and daywear; same parent group, similar UK department-store and standalone-store footprint, and overlapping occasionwear customer base.
- Karen Millen: UK heritage womenswear brand with a strong occasionwear and tailored-dresses proposition; comparable price point, customer demographic, and event-led product narrative to Phase Eight.
- LK Bennett: British heritage womenswear retailer known for occasion dresses, wedding guest attire, and occasion shoes; directly competes in the same 'considered British occasionwear' positioning.
- Ted Baker: UK-based contemporary fashion brand with a significant occasionwear and eventwear assortment; comparable multi-channel UK and international footprint with strong brand-led marketing.
- Reiss: British contemporary fashion brand offering occasionwear, tailoring and event-led collections at a similar premium mid-market price point; comparable UK and international store footprint.
- French Connection: UK heritage womenswear brand offering occasionwear, dresses and event-led capsules; directly comparable in price band and customer demographic (women seeking event dresses at accessible premium prices).
- Coast (Kaiyo.com / archived): UK occasionwear specialist historically focused on wedding guest, bridesmaid and mother-of-the-bride dresses; same target customer and occasion-led merchandising model as Phase Eight.
Broad incumbents
- Joules: UK heritage womenswear and lifestyle brand with occasion-relevant dresses and eventwear; broader rural/country-leaning assortment than Phase Eight but overlapping UK customer base and store format.
- Anthropologie (UK): International women's fashion and lifestyle retailer with a strong occasionwear, bridal-adjacent and event-led assortment; overlaps with Phase Eight on wedding guest and event dresses at a slightly higher price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Phase Eight social profiles
Digital presencePhase Eight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phase Eight leadership team
Management profileNumber of profiles
Phase Eight funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phase Eight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phase Eight
What does Phase Eight do?
Phase Eight is a UK-based women's fashion retailer specializing in occasionwear, dresses, and complementary clothing, shoes, and accessories. The company sells through its own e-commerce platform (phase-eight.com), standalone retail stores, and department store concessions, with international delivery to 200+ countries via Global-e. Key offerings include wedding guest attire, bridesmaid dresses, mother-of-the-bride outfits, race day outfits, holiday/resort wear, and seasonal collections including dedicated petite and plus size ranges (UK 6-26).
Is Phase Eight a public or private company?
Phase Eight is a private company. It is classified as corporate owned and is currently operating.
When was Phase Eight founded?
Phase Eight was founded in 1979. It employs 1,001 to 5,000 people.
Where is Phase Eight based?
Phase Eight is headquartered in London, United Kingdom, in the Europe region.
How does Phase Eight make money?
One revenue line is on record: direct Retail Sales.
Who are Phase Eight's main competitors?
Direct peers on record are Hobbs, Whistles, Karen Millen, LK Bennett, Ted Baker, Reiss, French Connection and Coast (Kaiyo.com / archived). Broad incumbents are Joules and Anthropologie (UK).
Does Phase Eight have an API?
No public API is recorded for Phase Eight.
What industry is Phase Eight in?
Phase Eight's product category is Women's Occasionwear Retail. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores, with a secondary code of CRAGAGAF, Petite & Plus-Size Specialty Department Stores. Its NAICS code is 458 and its SIC code is 5621.