Phase Eight

Women's Occasionwear Retailphase-eight.com

Company typePrivate
Founded1979
HeadquartersLondon, United Kingdom
Headcount1,001–5,000
GTM typeB2C
OfferingServices

Phase Eight firmographics

Firmographics

Name: Phase Eight
Legal name: Phase Eight (Fashion & Designs) Limited
Website: https://phase-eight.com
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Phase Eight industry classification

Industry

Product category: Women's Occasionwear Retail
NAICS: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
SIC: Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
akta.pro primary industry: Special-Occasion & Formalwear Department Stores (CRAGAGAG)
akta.pro secondary industries: Petite & Plus-Size Specialty Department Stores (CRAGAGAF), Dress & Formal Footwear Retail (CRAAADAC), Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC)

Keywords

Women's fashion retail
Occasionwear dresses
Womenswear clothing
Special occasion attire
Fashion accessories

Where Phase Eight is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Phase Eight business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Direct Retail Sales: One-time transaction-based retail sales of women's clothing and accessories through e-commerce website and physical retail stores. No subscription or recurring revenue model.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Regular priced items with sale discounts available
Unit Pricing	Pay-as-you-go	Delivery options and costs

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Phase Eight product offering

Product offering

Core offering

Phase Eight is a UK-based women's fashion retailer specializing in occasionwear, dresses, and complementary clothing, shoes, and accessories. The company sells through its own e-commerce platform (phase-eight.com), standalone retail stores, and department store concessions, with international delivery to 200+ countries via Global-e. Key offerings include wedding guest attire, bridesmaid dresses, mother-of-the-bride outfits, race day outfits, holiday/resort wear, and seasonal collections including dedicated petite and plus size ranges (UK 6-26).

Product overview

Phase Eight is a UK-based women's fashion retailer offering a comprehensive range of womenswear products. The core offering centers on dresses and occasionwear, complemented by a full clothing range (jackets, tops, trousers, skirts, jeans, swimwear, knitwear, coats), footwear, and accessories including bags, jewellery, scarves, and fascinators. The product portfolio includes size-specific collections for petite and plus size customers, seasonal collections for holidays and events (Goodwood, Wimbledon), and fabric-specific lines such as the Linen Edit. The company also offers a sale section with up to 60% discounts. Phase Eight operates both e-commerce (powered by Demandware) and physical retail stores, providing delivery services including standard, next-day, and international shipping via Global-e, plus click-and-collect fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

Dresses Core product category featuring occasion dresses, maxi dresses, evening dresses, wedding guest dresses, summer dresses, day dresses, floral dresses, and Collection 8 signature dresses in regular, petite, and plus size ranges.
Jumpsuits Full and cropped jumpsuits for occasions and everyday wear, including occasion jumpsuits and petite sizes.
Clothing Range Full clothing range including jackets, tops, trousers, skirts, jeans, swimwear, knitwear, jumpers, and coats available in regular, petite, and plus size options.
Occasionwear Special occasion attire including occasion jackets, occasion jumpsuits, fascinators, hats, wedding guest dresses, bridesmaid dresses, and mother of the bride outfits.
Shoes Women's footwear including occasion shoes, heels, sandals, flats, and boots in various sizes.
Accessories Accessories including bags, clutches, headbands, scarves, jewellery, and occasion accessories such as fascinators and hats.
SS26 Swimwear Collection Summer swimwear collection featuring swimsuits, bikinis, tankinis, beach cover-ups, and swim accessories designed for holiday needs.
International Delivery (Global-e) Delivery to over 200 countries worldwide via Global-e platform, with standard and express options to Europe, USA, Ireland, Australia, and New Zealand, including duty and tax calculation.
Click & Collect Free collection from Phase Eight standalone stores with standard 3-5 working day availability or express 3-hour collection from selected stores.

Companies that use Phase Eight

Customer profile

Segments3 records

Ideal customer profiles3 records

Phase Eight technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Phase Eight partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

Lotus PropertyminorChannel Partner/ Reseller/ Distributor · 4 March 2026Lotus Property owns The Boulevard outlet centre in Northern Ireland where TFG London is opening its first-ever tri-brand outlet store combining Hobbs, Whistles, and Phase Eight in a 3,851 sq ft unit scheduled for spring 2026.
Global-ecoreTechnology or IntegrationGlobal-e is the world's leading platform for international e-commerce shipping, enabling Phase Eight to offer seamless delivery to over 200 countries worldwide with local pricing, duty/tax calculation at checkout, and comprehensive order tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Phase Eight competitors and assessment

Company assessment

Direct peers

Hobbs: Fellow TFG London portfolio brand selling contemporary and occasionwear-focused women's apparel in the UK; directly comparable customer base (UK professional women seeking dresses, tailoring, and event wear) and sister-brand distribution within TFG.
Whistles: Sister brand under TFG London targeting contemporary women's occasionwear and daywear; same parent group, similar UK department-store and standalone-store footprint, and overlapping occasionwear customer base.
Karen Millen: UK heritage womenswear brand with a strong occasionwear and tailored-dresses proposition; comparable price point, customer demographic, and event-led product narrative to Phase Eight.
LK Bennett: British heritage womenswear retailer known for occasion dresses, wedding guest attire, and occasion shoes; directly competes in the same 'considered British occasionwear' positioning.
Ted Baker: UK-based contemporary fashion brand with a significant occasionwear and eventwear assortment; comparable multi-channel UK and international footprint with strong brand-led marketing.
Reiss: British contemporary fashion brand offering occasionwear, tailoring and event-led collections at a similar premium mid-market price point; comparable UK and international store footprint.
French Connection: UK heritage womenswear brand offering occasionwear, dresses and event-led capsules; directly comparable in price band and customer demographic (women seeking event dresses at accessible premium prices).
Coast (Kaiyo.com / archived): UK occasionwear specialist historically focused on wedding guest, bridesmaid and mother-of-the-bride dresses; same target customer and occasion-led merchandising model as Phase Eight.

Broad incumbents

Joules: UK heritage womenswear and lifestyle brand with occasion-relevant dresses and eventwear; broader rural/country-leaning assortment than Phase Eight but overlapping UK customer base and store format.
Anthropologie (UK): International women's fashion and lifestyle retailer with a strong occasionwear, bridal-adjacent and event-led assortment; overlaps with Phase Eight on wedding guest and event dresses at a slightly higher price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Phase Eight financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Phase Eight leadership team

Management profile

Number of profiles

Phase Eight funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Phase Eight M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phase Eight

What does Phase Eight do?

Is Phase Eight a public or private company?

Phase Eight is a private company. It is classified as corporate owned and is currently operating.

When was Phase Eight founded?

Phase Eight was founded in 1979. It employs 1,001 to 5,000 people.

Where is Phase Eight based?

Phase Eight is headquartered in London, United Kingdom, in the Europe region.

How does Phase Eight make money?

One revenue line is on record: direct Retail Sales.

Who are Phase Eight's main competitors?

Direct peers on record are Hobbs, Whistles, Karen Millen, LK Bennett, Ted Baker, Reiss, French Connection and Coast (Kaiyo.com / archived). Broad incumbents are Joules and Anthropologie (UK).

Does Phase Eight have an API?

No public API is recorded for Phase Eight.

What industry is Phase Eight in?

Phase Eight's product category is Women's Occasionwear Retail. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores, with a secondary code of CRAGAGAF, Petite & Plus-Size Specialty Department Stores. Its NAICS code is 458 and its SIC code is 5621.