Baker & Cook
Baker & Cook is a Singapore-based artisan bakery and café operator founded in 2012, serving individual consumers and corporate clients through multiple retail outlets, sub-brands (Café Carrera, Plank Sourdough Pizza, MO & JO), online ordering, catering, and a loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Baker & Cook does
Baker & Cook is a Singapore-based artisan bakery and café operator founded in 2012, operating as Baker & Cook Pte Ltd under the Commonwealth Concepts brand portfolio. The company runs hand-crafted bakery outlets in premium Singapore locations (Dempsey, Dairy Farm) and has extended into specialty café and dining concepts through sub-brands including Café Carrera (including a partnership location at Porsche Studio at Porsche Jewel and a Guoco Midtown outlet), Plank Sourdough Pizza, and MO & JO Burgers. Its go-to-market is primarily direct-to-consumer retail across physical storefronts, supplemented by an online ordering platform (order.bakerandcook.biz), digital gift voucher sales via giftano.com, and a TriplePlus customer loyalty program.
The core offering is hand-crafted bakery products using natural ingredients, with rotating specialty items such as the Bread of the Month program (currently featuring Shokupan Japanese milk bread). The business model combines one-time retail café and bakery sales with event-based catering (Party Platter menu, event spaces) and recurring gift voucher revenue. Marketing relies on Instagram (handles @bakerandcooksg and @bakerandcooknz, the latter indicating New Zealand presence), a website "Happenings" content section, email newsletter collection, and seasonal product promotions. No proprietary technology, AI/ML capabilities, patents, or external funding rounds are disclosed; the company appears founder-led (Dean Macpherson) and bootstrapped.
Customer concentration is low, anchored on distributed individual consumers with a secondary corporate and event-catering segment. Distribution spans company-owned physical retail, e-commerce pickup/delivery, catering direct sales, and third-party gift card platforms. The portfolio approach (multiple food concepts under one parent) and the Porsche co-branded café represent the principal strategic differentiators against single-concept bakery competitors in Singapore.
Baker & Cook firmographics
Firmographics- Name
- Baker & Cook
- Legal name
- Baker & Cook Pte Ltd
- Website
- https://bakerandcook.biz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baker & Cook is a Singapore-based artisan bakery and café operator founded in 2012, serving individual consumers and corporate clients through multiple retail outlets, sub-brands (Café Carrera, Plank Sourdough Pizza, MO & JO), online ordering, catering, and a loyalty program.
- Ownership category
- akta.pro rank
Baker & Cook industry classification
Industry- Product category
- Artisan Bakery & Café
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Artisanal & Craft Bakeries (CRAHAGAA)
Keywords
Where Baker & Cook is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Baker & Cook business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery & Cafe Sales: In-store and online sales of artisan breads, pastries, and cafe food items across multiple outlets including Dempsey, Dairy Farm, and Guoco Midtown locations.
- Catering & Party Platters: Corporate and event catering services through dedicated party platter menu offerings for group orders and events.
- Gift Vouchers: Digital gift voucher sales through giftano.com platform providing prepaid gift cards.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Baker & Cook product offering
Product offeringCore offering
Baker & Cook is a Singapore-based artisan bakery and café operator producing hand-crafted baked goods with natural ingredients, including specialty breads, pastries, and café food items. The company runs multiple retail outlets (Dempsey, Dairy Farm, Guoco Midtown) and sub-brand concepts (Café Carrera, Plank Sourdough Pizza, Mo & Jo Burgers), supported by an online ordering platform, catering services, event spaces, and a TriplePlus customer loyalty program.
Product overview
Baker & Cook is a multi-brand bakery and café operator in Singapore and New Zealand. The company operates a portfolio of distinct sub-brands including Café Carrera (specialty café), Plank Sourdough Pizza (artisan pizza), and Mo & Jo Burgers, unified under the Baker & Cook parent company. Core offerings include fresh baked goods, specialty breads (with a rotating Bread of the Month program), event catering services, and an online ordering platform. The company also offers a loyalty program called TriplePlus and provides event spaces for private bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Café Carrera: Upscale café concept, including a location at Guoco Midtown and a partnership with Porsche at Porsche Studio.
- Plank Sourdough Pizza
- MO & JO
Products and services
- Artisan Bakery & Café Offerings
- Party Platter Catering
- Event Spaces
- Gift Vouchers
- TriplePlus Membership
Companies that use Baker & Cook
Customer profileSegments2 records
Ideal customer profiles2 records
Baker & Cook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baker & Cook partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PorschecoreCafé Carrera is a strategic partnership between Baker & Cook and Porsche, featuring a cafe within the Porsche Studio at Porsche Jewel. The concept offers premium cafe dining within a luxury automotive environment, combining gourmet food with automotive brand experience. Location features dedicated menu (Café Carrera by Baker & Cook Porsche Studio menu).
- Commonwealth ConceptscoreParent company overseeing Baker & Cook and affiliated food brands including Plank Sourdough Pizza (plankpizza.biz) and Mo & Jo burgers (moandjoburgers.com). Also handles careers, franchise inquiries, and privacy policy. Copyright shows 'BAKER & COOK PTE LTD'.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baker & Cook competitors and assessment
Company assessmentDirect peers
- Forty Hands: Singapore specialty cafe with in-house bakery program. Comparable on cafe-plus-bakery concept, premium positioning, and Singapore neighborhood retail footprint.
- Tiong Bahru Bakery: Singapore-based artisan bakery and cafe chain founded by celebrity baker. Directly comparable to Baker & Cook in product (artisan breads, pastries, cafe menu), customer (urban Singapore professionals and expatriates), and price-tier positioning.
- Cedele: Singapore bakery-cafe chain offering artisan breads, healthy meals, and catering. Comparable to Baker & Cook on bakery-cafe hybrid model, multi-outlet retail footprint, and corporate catering business.
- BreadTalk: Singapore-headquartered bakery chain with regional presence across Asia. Comparable in baked-goods retail and product innovation (signature breads, seasonal launches), though at significantly larger scale and more mass-market positioning than Baker & Cook.
- Tarte by Cheryl Koh: Singapore premium patisserie specializing in artisanal tarts and viennoiserie. Comparable to Baker & Cook on artisanal positioning, premium price point, and Singapore-based retail operations.
- Common Man Coffee Roasters: Singapore specialty cafe with full food menu including baked goods. Comparable in cafe-bakery hybrid model, premium positioning, and Singapore urban professional customer base.
Broad incumbents
- Maison Kayser: International French artisan bakery-cafe chain with Singapore outlets. Competes with Baker & Cook on premium artisan breads, viennoiserie, and cafe format, but operates at global scale and broader menu.
- Paul (Paul Bakery): Established French bakery chain with multiple Singapore locations. Direct overlap on artisan breads, pastries, and cafe-bakery format, but as a global incumbent with broader product range and longer brand history.
Regional players
- Cat & the Fiddle: Singapore-origin premium cheesecake and dessert brand. Comparable on Singapore-headquartered premium dessert retail, though focused on a narrower dessert category and operating primarily online with some retail.
Emerging players
- Foreword Coffee: Singapore specialty coffee and cafe concept. Comparable in cafe-bakery format and Singapore urban catchment, though smaller scale and coffee-led rather than bakery-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baker & Cook social profiles
Digital presenceBaker & Cook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker & Cook leadership team
Management profileNumber of profiles
Profiles1 record
Baker & Cook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker & Cook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker & Cook
What does Baker & Cook do?
Baker & Cook is a Singapore-based artisan bakery and café operator producing hand-crafted baked goods with natural ingredients, including specialty breads, pastries, and café food items. The company runs multiple retail outlets (Dempsey, Dairy Farm, Guoco Midtown) and sub-brand concepts (Café Carrera, Plank Sourdough Pizza, Mo & Jo Burgers), supported by an online ordering platform, catering services, event spaces, and a TriplePlus customer loyalty program.
Is Baker & Cook a public or private company?
Baker & Cook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker & Cook founded?
Baker & Cook was founded in 2012. It employs 51 to 100 people.
Where is Baker & Cook based?
Baker & Cook is headquartered in Singapore, Singapore, in the Asia region.
How does Baker & Cook make money?
Three revenue lines are on record. Retail Bakery & Cafe Sales are the primary driver. The others are catering & Party Platters and gift Vouchers.
Who are Baker & Cook's main competitors?
Direct peers on record are Forty Hands, Tiong Bahru Bakery, Cedele, BreadTalk, Tarte by Cheryl Koh and Common Man Coffee Roasters. Broad incumbents are Maison Kayser and Paul (Paul Bakery). Cat & the Fiddle is listed as a regional player. Foreword Coffee is listed as an emerging player.
Does Baker & Cook have an API?
No public API is recorded for Baker & Cook.
What industry is Baker & Cook in?
Baker & Cook's product category is Artisan Bakery & Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains). Its NAICS code is 445291 and its SIC code is 5812.