Webba

What Webba does

Webba B.V. is a privately held Dutch internet agency (B.V.) founded in 2008 and headquartered in Emmen with a secondary office in Assen, both in the province of Drenthe. The company provides integrated digital services across four pillars: Design (branding, logo, corporate identity, print), Marketing (SEO, SEA, social media, email marketing, CRO, content creation, strategy consulting using the STDC and MDC models), Technology (WordPress-based websites and webshops, custom web applications, intranet, narrowcasting, custom business apps), and Hosting (multi-tier Dutch-hosted VPS, shared, and email hosting with domain registration as an official SIDN partner). Its underlying technology stack is primarily WordPress and PHP-based, augmented by integrations with Mailchimp, MailBlue, Microsoft 365, Nextcloud, and AnyDesk for support, with a self-service customer portal (MijnWebba) supporting SSO.

Webba serves primarily Dutch SMBs and small businesses, with selected mid-market and enterprise engagements across manufacturing/industrial, government, energy, and retail sectors (named customers include NAM, Gemeente Emmen, TripleAir Technology, Harwig, De Kleermakers, LVS Tuinonderhoud, and EMCO Groep). Revenue is generated through a hybrid model: one-time project fees for website/webshop builds, branding, and custom application development; recurring monthly subscriptions for hosting, email, and domain services; and retainer or project-based engagements for ongoing online marketing services. Hosting pricing is publicly disclosed in four tiers (€30.50 to €46.25 per month), while development and marketing services are quote-based.

The go-to-market motion is sales-led and direct, emphasizing personal contact (no automated phone menus), website-driven lead capture, and local physical presence in Drenthe. Distribution also relies on a referral network of complementary partners (Villa5 for advertising, Bureau Blinkers for offline design, MKB IT for Microsoft 365 integrations). In 2024, the firm consolidated three predecessor brands — Spothost, Peat Digital, and Flot Design — into a single Webba brand, positioning itself as a full-service one-stop-shop for SMB digital needs across Northern Netherlands. Webba holds Google Partner status and SIDN accreditation for .nl domain registration, and is GDPR-compliant with anonymized analytics (Google Analytics, Hotjar).

Name

Webba

Legal name

Webba B.V.

Website

https://webba.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Webba B.V. is a privately held Dutch full-service internet agency founded in 2008, based in Emmen and Assen, that provides WordPress-based web development, online marketing, design, and Dutch-hosted hosting services primarily to SMBs across Northern Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website & Webshop Development: One-time development services for custom websites, webshops, and web applications built on WordPress. Includes design, development, and CMS training.
2. Hosting & Domain Services: Recurring monthly hosting subscriptions including Webstart, Webwijs, Webkracht, and Webpro packages. Also includes domain registration and email hosting.
3. Online Marketing Services: Ongoing SEO, SEA, social media marketing, email marketing, content creation, and CRO services typically on retainer or project basis.
4. Custom Application Development: Maatwerk applicaties including company apps, onboarding apps, and association apps. Web applications for automating business processes.
5. Design Services: Branding, logo design, house styles, print materials, and visual identity development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Webba is a full-service Dutch digital agency offering four integrated service pillars: Techniek (website, webshop, web application, custom application, narrowcasting and intranet development on WordPress), Online Marketing (SEO, SEA, social media, email, CRO, content creation), Design (web design, branding strategy, logo, house style, print materials), and Hosting (Dutch web hosting with multiple tiers, domain registration, email hosting, VPS). The agency serves primarily SMBs across the Netherlands with a personal, direct-contact sales approach.

Product overview

Webba is a full-service digital agency based in Emmen and Assen, Netherlands (operating since 2008), formed from the merger of Spothost, Peat Digital, Flot Design, and Webba. The company offers an integrated portfolio of four service pillars: Techniek (Technology), Marketing, Design, and Hosting. The Techniek pillar includes Website Development, Webshop Development, Custom Applications (Maatwerk Applicaties), Web Applications, Narrowcasting, and Intranet solutions. Marketing services encompass SEO, SEA, Social Media Marketing, E-mail Marketing, CRO, Content Creation, and Strategy consulting. Design offerings cover Webdesign, Branding Strategy, Brand Positioning, Logo Design, Corporate Identity (Huisstijlen), and Print Materials (Drukwerk). Hosting infrastructure provides Webhosting (with four tiers: Webstart, Webwijs, Webkracht, Webpro), Domain Registration, Email Hosting, and VPS. Self-service portals include Webba Webmail and Mijn Webba customer portal. The services are designed to work together as a complete solution, from brand development and website creation through marketing campaigns to reliable Dutch hosting, enabling SMB clients to achieve online success without needing multiple specialists.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Strong search positions achieved for competitive terms like 'trouwmode' and 'maatwerk' in regional and national search results
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SIDN (Stichting Internet Domeinregistratie Nederland)coreTechnology or IntegrationOfficial SIDN partner authorized to register .nl domain names. Webba handles domain registration services for clients as part of their hosting offering.
• Villa5minorStrategic or Co-development PartnerAdvertising agency that collaborated with Webba on the Harwig project. Villa5 developed the brand identity while Webba built the supporting website.
• Bureau BlinkersminorStrategic or Co-development PartnerDesign agency that handled offline brand translation for TripleAir including house style, style guide, product flyers, and photography. Webba handled the online website and marketing.
• Google PartnercoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads and marketing products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hoppinger: Dutch digital agency offering websites, e-commerce, online marketing (SEO/SEA), and custom development — directly comparable to Webba's WordPress-based techniek and marketing pillars, often serving mid-market and SMB clients in the Netherlands.
• Netvlies: South Netherlands-based digital agency providing web development, online marketing, and hosting — comparable mid-sized Dutch agency competing in the same SMB/mid-market space with bundled service offerings similar to Webba.
• Happy Horizon: Dutch digital marketing agency with capabilities in SEO, SEA, content, social, and web design — comparable service mix to Webba's Marketing pillar and serves a similar Dutch SMB-to-mid-market clientele.
• eMatters: Dutch digital marketing and web agency offering SEO, SEA, and web development — comparable service portfolio (marketing-led plus technical delivery) targeting Dutch SMBs and mid-market, like Webba.
• ACE Web Solutions: Dutch digital agency providing web design, web development, online marketing, and hosting — closely comparable service catalogue and Dutch SMB/mid-market customer focus; competes head-to-head with Webba for similar engagements.
• TRES: Dutch digital agency based in Zwolle (Northern Netherlands, near Webba's Drenthe region), offering website, webshop, and online marketing services — directly comparable regional peer with overlapping geography and customer base.
• Conclusion: Dutch digital agency offering web development, SEO/SEA, and cloud/hosting services — comparable business model and full-service digital value chain pitched at Dutch SMBs and mid-market, similar in scope to Webba's pillars.

Broad incumbents

• Valtech: International digital agency (Dutch-rooted) offering strategy, digital marketing, web platforms, and commerce — broader incumbent with enterprise scale that overlaps with Webba's full-service digital offerings but at vastly larger scope.
• DEPT®: Large, globally operating Dutch digital agency offering web development, marketing, design, and hosting as part of a much wider portfolio — broader incumbent serving enterprise clients globally, contrasted with Webba's regional SMB focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/webba.nl
• LinkedInlinkedin.com/company/webba
• Instagraminstagram.com/webba.nl
• Xx.com/webba_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webba