Ematters
Ematters is a Dutch marketing automation agency providing flexible, on-demand specialists and tiered monthly subscriptions (Assist, Execute, Optimize) for email, CRM, and campaign work across ten enterprise ESP platforms.
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ematters does
Ematters B.V. is a Dutch digital marketing and marketing automation agency headquartered in Amsterdam, founded in 2004 and operating as an independent private limited company. The firm provides flexible marketing automation specialists — described as temporary, on-demand colleagues — to client organizations needing implementation, campaign execution, optimization, or vacation/vacancy coverage. Its offering spans CRM strategy, email production, journey automation, segmentation, data analysis, and platform-specific consulting across ten major marketing automation tools: Salesforce Marketing Cloud, Adobe Campaign, Klaviyo, Braze, Bloomreach, Iterable, Deployteq, Spotler, Maileon, and Selligent by Zeta. The company holds ISO 27001 certification and positions VOG-cleared specialists as a procurement-ready workforce.
Ematters commercializes through two motions. First, a productized subscription model with three publicly priced tiers — Assist at €1,745/month, Execute at €2,790/month, and Optimize at €3,745/month — packaging incremental levels of remote support, tool troubleshooting, campaign development, strategic advisory, and journey automation. Second, an ad-hoc specialist contracting model where clients engage named specialists (CRM marketeer, e-mailmarketeer, campaign developer, data analyst, database marketeer, email/web developer, marketing automation consultant, and platform-specific specialists) for defined periods and agreed hours. A free E-mailcampagne Check (Quickscan) HTML scanner serves as a top-of-funnel lead-generation tool. Distribution is direct via website and phone, supported by an Insights/SEO content program.
The customer base spans mid-market and enterprise accounts across retail, e-commerce, and hospitality, with bol.com published as a flagship enterprise case study. AI is integrated as an embedded delivery capability — generative AI for content and variant automation, predictive models for churn/conversion/CLV/retention, and a recommendation engine for channel-and-tone orchestration — rather than as a standalone product. The firm reports 11-50 employees and operates with a Western European/EMEA geographic focus anchored in the Netherlands.
Ematters firmographics
Firmographics- Name
- Ematters
- Legal name
- Ematters B.V.
- Website
- https://ematters.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ematters is a Dutch marketing automation agency providing flexible, on-demand specialists and tiered monthly subscriptions (Assist, Execute, Optimize) for email, CRM, and campaign work across ten enterprise ESP platforms.
- Ownership category
- akta.pro rank
Ematters industry classification
Industry- Product category
- Marketing Automation Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Help Supply Services (7363), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Ematters is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ematters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Plans (Assist, Execute, Optimize): Monthly subscription tiers providing access to marketing automation specialists and remote support. Three levels at €1,450-1,745, €2,450-2,790, and €3,450-3,745 per month respectively, with increasing feature inclusion.
- Specialist Contracting: Contract specialists for temporary capacity, vacation coverage, or open vacancies. Specialists are employed by Ematters; clients contract for specific periods with agreed hours and rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assist: Basic remote support tier with core marketing automation assistance |
| Subscription | Monthly | Execute: Mid-tier with expanded campaign development and strategy |
| Subscription | Monthly | Optimize: Full-service tier with analysis, optimization and strategic advisory |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Ematters product offering
Product offeringCore offering
Ematters is a marketing automation staffing and subscription agency that supplies companies with temporary marketing automation specialists on a flexible basis. It offers three tiered monthly subscriptions (Assist, Execute, Optimize) covering remote support, campaign development, and strategic advisory, alongside ad-hoc specialist contracting across 19 named roles spanning generalist marketing automation functions and platform-specific expertise for Salesforce Marketing Cloud, Adobe Campaign, Braze, Klaviyo, Bloomreach, Iterable, Deployteq, Spotler, Maileon, and Selligent by Zeta.
Product overview
Ematters is a marketing automation staffing and subscription agency that provides flexible specialist support and structured subscription packages rather than a software product platform. The core offering consists of three subscription tiers (Assist, Execute, and Optimize) providing incremental levels of marketing automation support, plus access to over 19 named specialist roles covering strategy, analytics, development, and platform-specific expertise. Specialist roles range from generalists (CRM Marketeer, E-mailmarketeer, Marketing Automation Consultant, Database Marketeer, Data Analist, Campaign Developer, Email & Web Developer) to platform-specific specialists (Salesforce Marketing Cloud, Selligent by Zeta, Adobe Campaign, Deployteq, Spotler, Maileon, Klaviyo, Bloomreach, Braze, and Iterable). The company also offers a free E-mailcampagne Check (Quickscan) tool for campaign analysis. Ematters connects clients to 10 major marketing automation platforms through its specialist expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Assist Subscription Entry-level subscription providing remote support, tool support, troubleshooting, and e-mail production for marketing automation operations. Priced at €1,745 per month and includes remote support, tool support, troubleshooting, e-mail production, journey automation, segmentation & personalization, planning & alignment, and template management.
- Execute Subscription
- Optimize Subscription
- Marketing Automation Specialist Contracting
- E-mailcampagne Check (Quickscan Tool)
Quantifiable outcome
- ROI of €36 per euro invested in email marketing (industry benchmark)
- +3 more outcomes
Companies that use Ematters
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Ematters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Ematters partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Adobe CampaigncorePlatform expertise and specialist support for Adobe Campaign implementations, including workflows, delivery templates, Message Center, schema management, and integrations.
- BloomreachcorePlatform expertise for Bloomreach Engagement including customer profiles, segmentations, scenarios, weblayers, product recommendations, and API integrations.
- BrazecorePlatform expertise for Braze including Canvas, Content Blocks, Liquid, Connected Content, catalogs, and cross-channel journey implementation.
- DeployteqcorePlatform expertise for Deployteq including profiles, segmentation, omnichannel journeys, transactional messaging, and reusable blocks.
- IterablecorePlatform expertise for Iterable including user profiles, lists, segmentation, journeys, campaigns, templates, data feeds, catalog, and Handlebars personalization.
- KlaviyocorePlatform expertise for Klaviyo including e-commerce flows, signup forms, profiles, segments, campaigns, flows, and API integrations.
- MaileoncorePlatform expertise for Maileon including contact data, segmentatie, Editor 2.0, Marketing Automation, trigger mails, and transactional email.
- Salesforce Marketing CloudcorePlatform expertise for Salesforce Marketing Cloud including Contact Builder, Data Extensions, Journey Builder, Automation Studio, and e-mailtemplates.
- SpotlercorePlatform expertise for Spotler Mail+ and MailPro including automation editor, doelgroep-editor, dynamische content, formulieren, and A/B-tests.
- Selligent by ZetacorePlatform expertise for Selligent by Zeta including Campaign, Transactional Journeys, Recurring Journeys, templates, content blocks, and audience management.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ematters competitors and assessment
Company assessmentDirect peers
- OrangeValley: Dutch digital marketing agency of comparable size specializing in marketing automation, email, and data-driven campaigns; direct peer serving the same Dutch mid-market segment with overlapping martech platform expertise.
- Dept: Amsterdam-headquartered global digital agency offering end-to-end marketing, creative, and technology services including marketing automation; comparable as a Dutch-rooted full-service digital agency competing for similar mid-market and enterprise clients.
- Valtech: Global digital agency with deep marketing-technology and platform-implementation practices across Salesforce, Adobe, and Klaviyo ecosystems; comparable because both firms monetize platform-certified martech expertise through project and managed-service engagements.
- RapidSugar: Dutch digital marketing agency registered at the same Johan Huizingalaan 763A Amsterdam address as Ematters; appears to be a closely related or sibling entity offering overlapping marketing-services capabilities.
Broad incumbents
- Publicis Sapient: Global digital transformation arm of Publicis with a sizable martech/CRM implementation practice; a broad incumbent whose marketing-automation services compete for the same enterprise engagements Ematters targets.
- Accenture Song: Global professional-services giant's digital marketing and martech implementation arm; competes for enterprise marketing-automation transformation mandates though as part of a much broader services portfolio.
- Dentsu: Global advertising and marketing services group with EMEA-wide martech delivery capabilities; competes for large multinational CRM and marketing-automation transformation work as part of its wider agency portfolio.
Emerging players
- Actito: Belgian/Dutch-headquartered marketing-automation platform increasingly offering managed-services layers; comparable as a regional emerging player whose platform-plus-services positioning overlaps with Ematters' subscription offering.
Others
- Spotler Group: Dutch marketing-software vendor (Mail+, Deployteq, Actito) whose certified partner network delivers campaign execution and managed services comparable to Ematters' value proposition; competitor-channel partner.
- Copernica: Dutch email-marketing and marketing-automation software vendor that also operates a partner/agency network; comparable because Copernica's agency partners deliver the same type of campaign execution and managed services as Ematters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ematters compliance and trust
Trust signalCompliance1 record
Ematters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ematters leadership team
Management profileNumber of profiles
Profiles1 record
Ematters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ematters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ematters
What does Ematters do?
Ematters is a marketing automation staffing and subscription agency that supplies companies with temporary marketing automation specialists on a flexible basis. It offers three tiered monthly subscriptions (Assist, Execute, Optimize) covering remote support, campaign development, and strategic advisory, alongside ad-hoc specialist contracting across 19 named roles spanning generalist marketing automation functions and platform-specific expertise for Salesforce Marketing Cloud, Adobe Campaign, Braze, Klaviyo, Bloomreach, Iterable, Deployteq, Spotler, Maileon, and Selligent by Zeta.
Is Ematters a public or private company?
Ematters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ematters founded?
Ematters was founded in 2004. It employs 11 to 50 people.
Where is Ematters based?
Ematters is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Ematters make money?
Two revenue lines are on record. Subscription Plans (Assist, Execute, Optimize) is the primary driver. The others are specialist Contracting.
Who are Ematters's main competitors?
Direct peers on record are OrangeValley, Dept, Valtech and RapidSugar. Broad incumbents are Publicis Sapient, Accenture Song and Dentsu. Actito is listed as an emerging player. Others are Spotler Group and Copernica.
Does Ematters have an API?
No public API is recorded for Ematters.
What industry is Ematters in?
Ematters's product category is Marketing Automation Services. Its primary akta.pro industry code is BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 54181 and its SIC code is 7311.