Hospice of Santa Cruz County

Name

Hospice of Santa Cruz County

Legal name

Hospice of Santa Cruz County

Website

https://hospicesantacruz.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Pediatric Hospice & Palliative Care (HLADAHAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Hospice care services
• Palliative care
• Pediatric hospice care
• Grief support services
• End-of-life care

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medicare Hospice Benefit: Federal Medicare hospice benefit covers all services and supplies related to terminal illness for eligible patients, representing the primary revenue stream.
2. Medi-Cal Coverage: California state Medicaid program (Medi-Cal) covers hospice care costs for eligible California residents.
3. Private Insurance Reimbursements: Most private insurance plans cover hospice care costs with reimbursements varying by plan. Medicare Advantage enrollees also have hospice options.
4. Charitable Donations and Fundraising: Community donations support charitable care, music therapy, grief support programs, Camp Erin, and other community services not covered by insurance. Friends of Hospice auxiliary has contributed over $3 million since 1984.
5. Charity Care: Care provided to uninsured patients at no charge, made possible through community donations. No patient is turned away due to inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hospice of Santa Cruz County provides home-based medical, emotional, and spiritual care for individuals facing serious illness or end of life, including adult hospice care, palliative care, transitional care, and the Kid WISE pediatric concurrent care program. Services are delivered by multidisciplinary teams of nurses, social workers, spiritual counselors, hospice aides, board-certified music therapists, and trained volunteers, with grief support and community education programs available to families and the broader community.

Product overview

Hospice of Santa Cruz County is a nonprofit hospice and home-based care provider offering a comprehensive suite of services for patients and families facing serious illness and end-of-life. The core offerings include Hospice Care, Palliative Care, Transitional Care, and Pediatric Care (Kid WISE). These services are complemented by robust support programs including Grief Support Services with Camp Erin, Music Therapy (Bob & Joey Jackson Program), Volunteer Visitor Programs, Community Education, and the We Honor Veterans program. The organization operates from two centers in Scotts Valley and Watsonville, CA, and serves Santa Cruz County, Northern Monterey County, and South Santa Clara County. The portfolio is structured as a coordinated care model where patients can move fluidly between services based on their changing needs.

Differentiator

Problem solved

Functional benefit

Brands

• Kid WISE: Pediatric concurrent care program for children birth to 21 years with life-limiting illnesses, providing comfort care while allowing continued curative treatments.
• Camp Erin Santa Cruz
• Bob & Joey Jackson Music Therapy Program

Products and services

• Hospice Care Core hospice care services supporting patients and families during end-of-life, providing medical, emotional, and spiritual support for those with life-limiting illnesses.
• Kid WISE (Pediatric Concurrent Care) Pediatric care program for children birth to 21 years with life-limiting illnesses, providing comfort care while allowing continued curative treatments.
• Transitional Care Home-based guidance and emotional support service providing an extra layer of care for those with serious illness, connecting patients with community resources.
• Palliative Care In-home palliative care providing relief from pain and symptoms of serious illness alongside curative treatment, with a team-based approach including doctors, nurses, and social workers.
• Grief Support Services Comprehensive grief support including individual counseling, support groups, workshops, and resources for adults, youth, and families navigating loss.
• Camp Erin Santa Cruz Free weekend overnight bereavement camp for youth ages 7-17 grieving the death of a significant person, combining grief education with traditional camp activities.
• The Bob & Joey Jackson Music Therapy Program Board-certified music therapy program providing therapeutic music sessions including creating, singing, moving to, and listening to live music for hospice patients.
• We Honor Veterans Program Partnership with the National Hospice and Palliative Care Organization and the U.S. Department of Veterans Affairs to provide specialized hospice care and recognition ceremonies for veterans.
• Volunteer Visitor Program Volunteer companionship and emotional support program providing practical assistance, respite care, and presence for hospice patients and families.
• Community Education Program Community education on end-of-life care including Advance Directives workshops, Death Caf\u00e9 discussions, and Movie Night presentations.
• Advance Directives Planning Education and resources helping community members complete Advance Healthcare Directives and plan for future healthcare decisions.

Quantifiable outcome

• Scored above average in 22 of 24 quality indicators compared to all National and California hospices
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Accreditation Commission for Health Care (ACHC)coreOthersACHC provides accreditation for compliance with comprehensive national standards for hospice and palliative care. This certification demonstrates the organization's commitment to quality care and regulatory compliance.
• National Partnership for Healthcare and Hospice Innovation (NPHI)coreStrategic or Co-development PartnerNPHI represents nonprofit, community-based hospice and palliative care providers across the U.S. The organization helps design innovative care models, advocates for comprehensive care, and builds collaboration between thought leaders and healthcare stakeholders.
• National Hospice and Palliative Care Organization (NHPCO)coreStrategic or Co-development PartnerPartnership with NHPCO and U.S. Department of Veterans Affairs for the We Honor Veterans program, providing specialized hospice care and recognition for veteran patients.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerCollaborative partner in the We Honor Veterans program to bring comfort, dignity, and quality of life to veterans in the community.
• Eluna NetworkcoreStrategic or Co-development PartnerEluna is a national nonprofit supporting children, teens, and families impacted by grief. Hospice of Santa Cruz County operates Camp Erin Santa Cruz as a program of Eluna, receiving support for funding, program development, and growth.
• Blue Shield of CaliforniaminorChannel Partner/ Reseller/ DistributorPartnered palliative care provider network for delivering home-based palliative care services to Blue Shield members.
• Dignity Health Medical NetworkminorChannel Partner/ Reseller/ DistributorPartnered palliative care provider network for delivering home-based palliative care services to Dignity Health patients.
• Central California Alliance for HealthminorChannel Partner/ Reseller/ DistributorPartnered palliative care provider network serving Central California Alliance for Health members in the region.
• Jacob's Heart Children's Cancer Support ServicesminorGTM or Marketing PartnerLocal partner providing additional support resources for families served through the Kid WISE pediatric program.
• San Andreas Regional CenterminorGTM or Marketing PartnerRegional partner providing resources and support coordination for individuals with developmental disabilities served through pediatric programs.
• George Mark Children's HouseminorGTM or Marketing PartnerPartner organization supporting children's hospice and palliative care services in the broader region.
• Santa Cruz Museum of Art & HistoryminorGTM or Marketing PartnerCollaborative partner for the Spoken/Unspoken sound installation project featuring stories from hospice patients.
• FreeWillminorGTM or Marketing PartnerOnline estate planning tool partnership providing free will creation services, with option to include legacy gifts to Hospice of Santa Cruz County.
• Charitable Adult Rides & Services (CARS)minorGTM or Marketing PartnerVehicle donation processing partner that arranges vehicle pick-up and converts donations to cash supporting hospice programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• By the Bay Health: A nonprofit hospice and palliative care provider serving the San Francisco Bay Area and surrounding counties, with a comparable multidisciplinary service model including pediatric and grief support programs. Closely mirrors HSCC's nonprofit, home-based, multi-service structure in a geographically adjacent California market.
• Mission Hospice & Home Care: San Mateo County-based nonprofit hospice and home care provider offering hospice, palliative care, and grief support with a similar community-funded operating model. Directly comparable mission, scale, and California coastal-market positioning.
• Pathways Home Health and Hospice: Nonprofit Bay Area hospice and home health provider offering hospice, palliative care, and home health with strong pediatric and grief services. Comparable service breadth, nonprofit funding model, and Northern California footprint.
• Hospice of the Valley (Arizona): Large nonprofit hospice serving the Phoenix metro with hospice, palliative, pediatric, and grief support programs. Closely comparable comprehensive nonprofit model with a similarly strong quality and community engagement profile.

Broad incumbents

• VITAS Healthcare: Largest US hospice provider and subsidiary of Chemed Corp, operating across multiple states with a full hospice, palliative, and veterans care portfolio. Represents the national, for-profit, scaled alternative to community-based nonprofit hospices.
• Amedisys Hospice: National hospice and home health provider with significant California presence, offering hospice, palliative, and home health services. Competes for the same referral sources and patients as HSCC across the broader California market.
• Gentiva Hospice: National hospice and palliative care provider with extensive California operations following its spin-off from Kindred. Comparable end-of-life care services with broader geographic coverage and corporate scale.
• Compassus: National hospice, home health, and palliative care provider operating across multiple states including California. Comparable core service lines with the scale advantage of a multi-state operator.

Regional players

• Sutter Care at Home: Affiliated with Sutter Health and serving Northern California, Sutter Care at Home provides hospice, home health, and palliative care. Overlaps with HSCC's South Santa Clara County service area and competes for the same hospital discharge referrals.

Others

• National Partnership for Healthcare and Hospice Innovation (NPHI): Industry association representing nonprofit, community-based hospice and palliative care providers. HSCC is itself an NPHI member, making NPHI a relevant peer through the lens of collaborative advocacy, shared best practices, and ecosystem positioning rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hospicesantacruz
• LinkedInlinkedin.com/company/hospice-of-santa-cruz-county/?trk=tyah
• Instagraminstagram.com/hospicesantacruz
• Xx.com/hospicesantacru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice of Santa Cruz County