What WIT Software does

WIT Software is a Portugal-headquartered telecom software company founded in 2001 that builds carrier-grade communications platforms for telecom operators worldwide. The company deploys software in over 40 countries and is trusted by Tier-1 operators including Vodafone Group, Deutsche Telekom, Swisscom, Safaricom, KDDI, SoftBank, NTT Docomo, STC Group, Unitel, and Sky, with an enterprise footprint spanning IPTV/OTT in 10+ countries and RCS or mobile-payment platforms serving tens of millions of users. Operations are anchored in Lisbon (HQ), with engineering in Coimbra, regional offices in Porto and Leiria, and regional headquarters in Tokyo (APAC) and Warwick (UK/EMEA); the company employs 200+ specialized engineers and is led by CEO Luís Moura Silva with CXO/CFO Susana Orfao, SVP Sales Glen Murray, and Head of Software Development (TV) Nuno Carvalho.

The product portfolio is organized around three core platforms: the AINNOV8 Agentic AI Communications platform (unifying Voice AI, Chat AI, and Visual AI through AI Foundation Services with BYOM support, Agentic Orchestration with visual flow builder, and Telecom Integration modules; sub-products include the Agent Builder Portal, SIBYL, Flow Builder, and the CALL series — SENTINEL for fraud, SPARK for agent creation, NOVA for visual service, MATE for call assistance, MARKET for conversational commerce); the 5G New Calling Platform compliant with 3GPP and GSMA IMS-DC standards with TS.66 Mini-Apps; and the RCS Business Messaging Platform compliant with GSMA Universal Profile, featuring anti-fraud controls, GDPR-compliant data handling, and a white-label multi-tenant Business Messaging Portal. R&D is operated through WIT-Lab under a Lean Startup methodology, with active co-financed projects including AI4NextGen (EUR 3.86M, partnered with Instituto Politecnico de Coimbra, May 2025–April 2028) and WIT AI.BOOST (March 2026), alongside pending international patents in Generative AI, 5G New Calling, and RCS filed across Europe, the United States, China, and Japan.

WIT generates revenue through three streams: recurring platform licensing/software subscriptions for AINNOV8, 5G New Calling, and RCS Business Messaging; professional services for deployment, integration, and customization; and transaction-based monetization tied to RCS A2P messaging traffic (billing, reconciliation, analytics). Pricing is quote-based and not publicly disclosed; the go-to-market is enterprise field sales targeting Tier-1 and regional operators, supplemented by GSMA industry-event presence and direct outreach. Customer segments are primarily Telecom Operators, with Enterprises as a secondary segment; the company is privately held with no parent entity, subsidiaries beyond UK and Japan G.K./Ltd operating companies, or disclosed funding rounds.

Name

WIT Software

Legal name

WIT Software, S.A.

Website

https://wit-software.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Portugal-headquartered telecom software vendor founded in 2001 that builds carrier-grade communications platforms — AINNOV8 (Agentic AI), 5G New Calling, and RCS Business Messaging — for Tier-1 telecom operators worldwide, with software deployed in 40+ countries.

Ownership category

akta.pro rank

Product category

Telecom Software Platforms

NAICS

Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Telecom software platforms
• RCS business messaging
• 5G new calling
• Agentic AI communications
• Carrier-grade communications

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing & Software Products: Licensing of carrier-grade platforms including AINNOV8 Agentic AI Platform, 5G New Calling Platform, and RCS Business Messaging Platform to telecom operators worldwide
2. Professional Services: Implementation, integration, and consulting services for platform deployment and customization for operator customers
3. RCS Business Messaging Monetization: Platform enables operators to monetize A2P messaging through billing, reconciliation, and analytics capabilities

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

WIT Software develops and licenses carrier-grade telecom software platforms for telecom operators worldwide. Its portfolio includes the AINNOV8 Agentic AI Communications platform (unifying Voice AI, Chat AI, and Visual AI), the 5G New Calling Platform (interactive, data-enriched voice calls), and the RCS Business Messaging Platform (operator-controlled A2P messaging with security and monetization). The company sells platform licenses, deployment services, and integration support to Tier-1 and regional telecom operators.

Product overview

WIT Software offers a portfolio of three core telecom platforms: the AINNOV8 Platform for Agentic AI Communications, the 5G New Calling Platform, and the RCS Business Messaging Platform. The AINNOV8 Platform serves as the flagship Agentic AI product, unifying Voice AI, Chat AI, and Visual AI through AI Foundation Services, Agentic Orchestration, and Telecom Integration modules. It includes sub-products like the Agent Builder Portal and SIBYL for low-code AI agent creation, Flow Builder for visual conversation design, and AI-powered services (CALL SENTINEL, CALL SPARK, CALL NOVA, CALL MATE, CALL MARKET). The 5G New Calling Platform transforms voice calls into interactive digital experiences with 5GNC Mini-Apps and a management portal. The RCS Business Messaging Platform provides operator-controlled RCS and SMS business messaging with a white-label Business Messaging Portal for multi-tenant management.

Differentiator

Problem solved

Functional benefit

Brands

• AINNOV8: Carrier-grade Agentic AI platform for telecom operators that unifies Voice AI, Chat AI, and Visual AI into one platform.
• WIT-Lab
• WIT RCS Business Messaging Platform
• WIT 5G New Calling Platform

Products and services

• WIT AINNOV8 Platform Carrier-grade Agentic AI platform for telecom operators that unifies Voice AI, Chat AI, and Visual AI, enabling AI-powered communications and next-generation digital experiences through AI Foundation Services, Agentic Orchestration, and Telecom Integration.
• WIT 5G New Calling Platform Platform built on the GSMA-promoted 5G New Calling framework that transforms traditional voice calls into rich, interactive digital channels with real-time data delivery, branded calls, and interactive Mini-Apps.
• WIT RCS Business Messaging Platform Operator-controlled platform enabling telecom operators to consolidate RCS and SMS business messaging under a single domain, with compliance (GSMA Universal Profile), security, anti-fraud controls, and monetization capabilities.

Quantifiable outcome

• Software deployed in over 40 countries powering communications for leading operators
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability13 records

Feature10 records

Partnerships

One partnership is on record.

• Instituto Politecnico de Coimbra (Instituto Superior de Engenharia de Coimbra)coreStrategic or Co-development Partner · 6 January 2025Copromotor on AI4NextGen project (Project N. 24349) developing a generative AI platform applied to mobile communications. The 3.86M EUR project aims to create new services and virtual agents supporting customers and operational activities with fraud detection capabilities. Project runs from May 2025 to April 2028 with 2.17M EUR in funding.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mavenir: Mavenir is a direct peer offering carrier-grade telecom software across RCS, 5G core, IMS, and AI/analytics for operators, competing head-to-head with WIT in messaging and IMS-adjacent platforms.
• Sinch: Sinch is a direct peer in RCS Business Messaging and CPaaS for telecom operators, addressing the same A2P monetization buyer with comparable messaging APIs and operator integrations.
• Infobip: Infobip is a direct peer in RCS, omnichannel messaging, and AI agent platforms for enterprises and operators, with overlapping Mobile Messaging and AI Hub offerings.
• Vonage (Ericsson): Vonage — now part of Ericsson — is a direct peer in CPaaS, RCS, and AI-enabled communications APIs targeting telecom and enterprise customers.
• Bird (formerly MessageBird): Bird is a direct peer in omnichannel CPaaS and RCS messaging APIs, competing for the same operator and enterprise messaging wallet as WIT's RCS Business Messaging Platform.

Broad incumbents

• Genesys: Genesys is a broad incumbent in contact-center and AI orchestration software used by telecom operators, competing in conversational AI and agentic CX, albeit at a different layer.
• Ericsson: Ericsson is a broad incumbent in telecom infrastructure and, via Vonage, CPaaS/RCS, making it a portfolio competitor across WIT's addressable software surface.
• Huawei: Huawei is a broad incumbent offering 5G New Calling, RCS, and AI service-layer platforms to operators globally, competing indirectly with WIT's IPTV/OTT and New Calling portfolios.
• ZTE: ZTE is a broad incumbent in telecom network and service-layer software, including messaging and 5G service platforms sold to operators in emerging and developed markets.

Emerging players

• Cognigy: Cognigy is an emerging player in enterprise conversational and agentic AI; it overlaps with WIT's AINNOV8 in AI agent orchestration and is increasingly deployed in telecom CX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wit-software
• Instagraminstagram.com/witsoftware
• Xx.com/WIT_Software
• Facebookfacebook.com/witsoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIT Software