Lixil Group Corporation
LIXIL Corporation is a Tokyo-listed global manufacturer of water and housing products, selling sanitary ware, faucets, bathrooms, windows, and doors through premium brands GROHE, American Standard, INAX, TOSTEM, and SATO to residential, commercial, and institutional customers across 59+ countries.
- Company typePublic
- Founded2011
- HeadquartersTokyo, Japan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lixil Group Corporation does
LIXIL Corporation (formerly LIXIL Group Corporation and before that JS Group Corporation) is a publicly listed Tokyo-headquartered holding company (TSE:5938) that manufactures and sells water and housing products through a portfolio of global brands organized into two core segments: Water Technology (sanitary ware, faucets, toilets, and bathroom fixtures via GROHE, American Standard, and INAX) and Housing Technology (windows, doors, and exterior materials via TOSTEM, plus LIXIL Japan). The company also operates a social business division, SATO, which sells affordable toilet and handwashing systems in 59 countries and territories through partnerships with UNICEF ('Make a Splash!'), JICA ('Sanitation Economy'), and USAID, having improved sanitation access for an estimated 103 million people.
The product portfolio spans premium European water technology (GROHE), North American fixtures (American Standard), Japanese sanitary ware and kitchens (INAX), Asian housing exteriors (TOSTEM), and entry-level sanitation for emerging markets (SATO i-Trap twin-pit toilets, SATO Tap handwashing stations, and the 'bathtope' complete-room bathroom system in Japan). Technology centers on physical product engineering — water-saving fixtures, hygienic sanitation design, and energy-efficient doors and windows — rather than on software platforms; AI and digital tools are limited to internal sales enablement and IT system modernization.
LIXIL's business model is predominantly hardware sales through a multi-channel distribution architecture: flagship brand showrooms, large-scale experience centers (e.g., LIXIL Experience Center Hanoi, 1,000 sqm at Lotte Mall Tay Ho), authorized dealer and retail networks worldwide, and the Japan-domestic Fiace Home Company franchise system. Revenue is generated across residential consumers, commercial builders/contractors, and (within SATO) government/NGO institutional buyers. Pricing is not publicly disclosed and varies by brand and channel. H1 FYE2026 revenue was ¥735.9 billion, with core earnings up 60% YoY to ¥16.9 billion and net profit of ¥3.4 billion.
Lixil Group Corporation firmographics
Firmographics- Name
- Lixil Group Corporation
- Legal name
- LIXIL Corporation
- Website
- https://lixil.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- LIXIL Corporation is a Tokyo-listed global manufacturer of water and housing products, selling sanitary ware, faucets, bathrooms, windows, and doors through premium brands GROHE, American Standard, INAX, TOSTEM, and SATO to residential, commercial, and institutional customers across 59+ countries.
- Ownership category
- akta.pro rank
Lixil Group Corporation industry classification
Industry- Product category
- Sanitary Ware & Housing Products
- NAICS
- Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
- akta.pro secondary industry
- Restroom Hygiene & Odor Control Distribution (CRAOAGAF)
Keywords
Where Lixil Group Corporation is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Lixil Group Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Water Technology Products: Revenue from manufacturing and selling water-related products including faucets, sanitary ware, toilets, and bathroom fixtures through multiple global brands (GROHE, American Standard, INAX)
- Housing Technology Products: Revenue from doors, windows, housing materials, and construction-related products through brands like TOSTEM and LIXIL Japan
- SATO Sanitation Products: Social business division selling affordable toilet and hygiene products in developing markets, combined with public-private partnership initiatives
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lixil Group Corporation product offering
Product offeringCore offering
LIXIL Group Corporation manufactures and sells water and housing products globally through multiple premium brands. Its core offerings span sanitary ware, faucets, toilets, bathroom fixtures, windows, doors, exterior building materials, and affordable sanitation systems for developing markets. The company serves residential consumers, commercial construction projects, and global sanitation initiatives through brands including GROHE, American Standard, INAX, TOSTEM, and SATO.
Product overview
LIXIL Group Corporation is a global leader in water and housing products, operating as a multi-brand portfolio company. The core offerings are organized into two main business segments: Water Technology (including sanitary ware, faucets, toilets, and bathroom fixtures) and Housing Technology (including windows, doors, insulation, and building materials). The portfolio includes five primary brands: GROHE (premium water technology for global markets), INAX (water and housing products for Japan), American Standard (water products for North America), TOSTEM (housing technology including windows and doors), and SATO (affordable sanitation products for developing countries). Key products include the SATO toilet and handwashing systems for emerging markets, premium GROHE spa collections, and comprehensive housing solutions. The company also operates experience centers and showrooms globally to showcase its product offerings to professionals and consumers.
Differentiator
Problem solved
Functional benefit
Brands
- GROHE: Premium European water technology brand including GROHE SPA products
- INAX
- American Standard
- TOSTEM
- SATO
- Make a Splash!
Products and services
- SATO Sanitation Systems Affordable toilet and hygiene products designed for consumers in developing countries and remote areas, including the SATO Pan toilet, SATO Tap handwashing station, and SATO i-Trap twin-pit toilet conversion system for safe on-site sanitation.
- GROHE Water Technology Products Premium European brand specializing in water technology products including faucets, showers, and bath systems, positioned in the high-end market segment globally.
- INAX Bathroom and Kitchen Products Japanese brand offering water and housing products including sanitary ware, faucets, and bathroom fixtures for the Japan domestic market.
- American Standard Bathroom Fixtures Brand offering water products including toilets, faucets, and bathroom fixtures primarily for the North American market.
- TOSTEM Windows and Doors Brand specializing in housing technology products including windows, doors, and exterior materials for residential construction.
- GROHE SPA Aqua Sanctuary Premium spa and bathroom collection unveiled at Milan Design Week 2026, representing GROHE's high-end bathroom offerings.
- bathtope Complete Bathroom System Complete bathroom system encompassing the entire room including floor, wall, ceiling, bath, shower tap, and lighting, with professional installation service provided by designated contractors in Japan (Japan domestic only).
Quantifiable outcome
- 103 million people improved with sanitation and hygiene access globally
- +3 more outcomes
Companies that use Lixil Group Corporation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lixil Group Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lixil Group Corporation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JICA (Japan International Cooperation Agency)coreJICA and LIXIL signed MOU to launch 'Sanitation Economy' in Africa targeting 500,000 people, initially in Kenya and Malawi. Partnership combines JICA's institutional expertise with LIXIL's SATO business model to create self-sustaining local ecosystems for sanitation infrastructure.
- Sankyo TateyamaminorPartner in Tokyo Metropolitan Environmental Bureau accelerator program focused on insulation renovation services innovation.
- YKK APminorPartner in Tokyo Metropolitan Environmental Bureau accelerator program focused on insulation renovation services innovation.
- Tokyo Metropolitan Environmental Bureau and EiiconminorAccelerator program pairing LIXIL with startup Futsupa to develop innovative insulation renovation services, supporting Tokyo's goal to achieve zero CO2 emissions by 2050.
- UNICEFcoreLIXIL and UNICEF partnership 'Make a Splash!' builds sustainable sanitation markets in Ethiopia, Kenya, Tanzania, India, Indonesia, and Nigeria. The partnership combines LIXIL's product development with UNICEF's sanitation programming expertise, improving sanitation and hygiene for millions of people.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Lixil Group Corporation competitors and assessment
Company assessmentDirect peers
- Toto Ltd. Japan-based global manufacturer of toilets, faucets, and bathroom fixtures with overlapping product portfolio and competitive overlap with LIXIL's INAX and GROHE brands across Japan, Asia, and global markets.
- Geberit AG: Swiss sanitary technology leader specializing in installation systems, piping, and bathroom ceramics; competes directly with LIXIL's GROHE and American Standard in European and global commercial/institutional plumbing.
- Kohler Co. US-headquartered premium kitchen and bath brand with global manufacturing scale; directly competes with LIXIL's American Standard and GROHE in faucets, sanitary ware, and luxury bathroom.
- Masco Corporation: US building products company owning Delta Faucet, Behr Paint, and other home improvement brands; overlaps with LIXIL's plumbing and housing product portfolio, particularly via faucet and bath categories.
- Roca Sanitario SA: Spanish global bathroom fixtures manufacturer with strong emerging-market presence; competes with LIXIL in sanitary ware and bathroom ceramics across Europe, Latin America, and Asia.
- Villeroy & Boch AG: German premium bathroom and tableware manufacturer with significant sanitary ware business; comparable to LIXIL in European premium bathroom positioning and design-led branding.
- Hansgrohe SE: German premium shower and faucet specialist; directly comparable to GROHE within LIXIL's portfolio and competes head-to-head in European premium water technology markets.
- Duravit AG: German sanitary ceramics manufacturer focused on designer bathroom products; competes with LIXIL brands in mid-to-premium ceramic sanitary ware segments globally.
Broad incumbents
- Fortune Brands Innovations: US diversified home and security products company with Moen (faucets) and other building products; competes with LIXIL in water products while also operating adjacent security/outdoor categories.
Emerging players
- Jaquar Group: India-headquartered bath and lighting products company with growing global presence; emerging competitor to LIXIL in South Asian and Middle Eastern sanitary ware markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lixil Group Corporation social profiles
Digital presenceLixil Group Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lixil Group Corporation leadership team
Management profileNumber of profiles
Profiles8 records
Lixil Group Corporation subsidiaries and ownership
Company hierarchySubsidiaries6 records
Lixil Group Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lixil Group Corporation M&A and investment
M&A and investmentM&A2 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lixil Group Corporation
What does Lixil Group Corporation do?
LIXIL Group Corporation manufactures and sells water and housing products globally through multiple premium brands. Its core offerings span sanitary ware, faucets, toilets, bathroom fixtures, windows, doors, exterior building materials, and affordable sanitation systems for developing markets. The company serves residential consumers, commercial construction projects, and global sanitation initiatives through brands including GROHE, American Standard, INAX, TOSTEM, and SATO.
Is Lixil Group Corporation a public or private company?
Lixil Group Corporation is a public company. It is classified as public and is currently operating.
When was Lixil Group Corporation founded?
Lixil Group Corporation was founded in 2011. It employs 5,001 to 10,000 people.
Where is Lixil Group Corporation based?
Lixil Group Corporation is headquartered in Tokyo, Japan, in the Asia region.
How does Lixil Group Corporation make money?
Three revenue lines are on record. Water Technology Products are the primary driver. The others are housing Technology Products and SATO Sanitation Products.
Who are Lixil Group Corporation's main competitors?
Direct peers on record are Toto Ltd., Geberit AG, Kohler Co., Masco Corporation, Roca Sanitario SA, Villeroy & Boch AG, Hansgrohe SE and Duravit AG. Fortune Brands Innovations is listed as a broad incumbent. Jaquar Group is listed as an emerging player.
Does Lixil Group Corporation have an API?
No public API is recorded for Lixil Group Corporation.
What industry is Lixil Group Corporation in?
Lixil Group Corporation's product category is Sanitary Ware & Housing Products. Its primary akta.pro industry code is CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners), with a secondary code of CRAOAGAF, Restroom Hygiene & Odor Control Distribution. Its NAICS code is 32562 and its SIC code is 2840.