What MobileAppDaily does

MobileAppDaily is a B2B technology discovery platform that operates a two-sided marketplace connecting technology service providers (mobile app, software, web, AI, e-commerce, digital marketing, and design agencies) with businesses seeking to evaluate and hire them. Its core products are structured, filterable company directories segmented by service, technology, country, state, city, and industry; an editorial layer comprising a Knowledge Hub blog, interviews, special reports (e.g., Women in Tech, 40 Under 40), opinion pieces, and press releases; a product reviews section covering apps and software; the MAD Podcast on YouTube (60K+ subscribers, 8M+ views); and an Agency Matching service that delivers project briefs to listed agencies within three days. The platform's proprietary differentiators are a vetting engine for listed companies, a "Golden Rating System" with a published 100-point evaluation methodology, and a verified client-review process.

The business model is freemium-plus-services. Agencies create free profiles; monetization comes from premium/featured listing placements, paid Product Showcase advertising, and content marketing/professional services (notably video production) sold to technology startups and product companies such as SciSpace, Invideo AI, StudyX, and Eiren AI. Distribution is global, with directories live across 15+ countries, and the platform reports 15M+ cumulative reach across its website, YouTube channel, newsletter, and social profiles. The go-to-market motion is sales-led and content-led: SEO-optimized directory structure captures long-tail intent from buyers, while the editorial brand (featured in USA Today, Times Now, Business Standard, Deccan Herald, Gulf News) and podcast drive top-of-funnel authority.

The company is privately held and bootstrapped, founded in 2017, headquartered in Noida, India, with 11-50 employees and no disclosed funding rounds, M&A activity, or institutional investors. The opportunity is a defensible niche in a large but fragmented vendor-discovery market; the principal risks are thin monetization beyond directory listings, concentration of content-services revenue on a small number of tech clients, and competitive pressure from both incumbents (Clutch, G2, GoodFirms) and generative-AI-driven content commoditization.

Name

MobileAppDaily

Legal name

MobileAppDaily

Website

https://mobileappdaily.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MobileAppDaily is a B2B technology discovery platform that runs vetted company directories, expert product reviews, and the MAD Podcast to connect businesses with mobile app, software, AI, web, and digital marketing service providers across 15+ countries.

Ownership category

akta.pro rank

Product category

B2B Technology Vendor Discovery Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B technology marketplace
• Company directory platform
• Software product reviews
• Agency discovery platform
• Tech vendor vetting

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Agency Directory Listings: Free agency listings in directories with options for enhanced visibility and featured placement. Agencies can create profiles to reach potential clients.
2. Featured/Premium Listings: Premium placement and featured positioning for agencies seeking enhanced visibility among the platform's user base
3. Content Marketing Services: Video production and content creation services for agencies and product companies as evidenced by client testimonials for SciSpace, Invideo AI, StudyX, and Eiren AI
4. Project Brief Matching: Matching service connecting businesses with suitable agencies - agencies pay nothing to receive project briefs and contact prospects

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MobileAppDaily operates a B2B technology discovery marketplace that curates vetted directories of mobile app, software, AI, web, web design, digital marketing, and e-commerce service providers, paired with expert product reviews across categories such as AI, Finance, Healthcare, Technology, and Gaming. The platform monetizes through freemium and premium agency listings, a paid product showcase service for vendors, project brief matching between buyers and agencies, and content marketing/video production services for technology clients.

Product overview

MobileAppDaily is a B2B technology discovery platform offering a unified ecosystem of company directories, product reviews, and expert content. The core products include Company Directories (filterable directories of vetted AI, mobile app, software, web development, digital marketing, and design companies), Product Reviews (expert-verified reviews across AI, Finance, Healthcare, Technology, Social Media, Ecommerce, Marketing, Business, and Gaming categories), and content resources (Knowledge Hub blogs, Interviews, Special Reports, Opinion Pieces, Press Releases, and Success Stories). The platform also offers Agency Matching services to connect businesses with suitable providers, agency listing profiles for vendor visibility, and a Verified Rating System for evaluating service providers. The ecosystem serves enterprise leaders, startup founders, and businesses seeking technology partnerships worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Directories Structured directories of vetted technology service providers including AI Development Companies, Mobile App Development Companies, Software Development Companies, Web Development Companies, Digital Marketing Companies, and Web Design Companies, filterable by platforms, locations, industries, languages, states, and cities. Used by businesses seeking to shortlist and compare service providers.
• Product Reviews Expert-curated and verified reviews of digital products including apps, software, and web tools across categories such as AI, Finance, Healthcare, Technology, Social Media, Ecommerce, Marketing, Business, and Gaming, with verification through the Golden Rating System to distinguish genuine reviews from fake ones.
• Agency Matching Service Project brief submission service that matches businesses seeking technology services with suitable agencies; matched agencies contact the business within 3 days at no cost to the agencies.
• Product Showcase Paid advertising and product showcase service for technology companies to feature their products to the MobileAppDaily audience across the website, YouTube channel, newsletter, and social platforms.
• Agency Listing/Profile with Premium Upgrade Self-serve platform for technology service agencies to create and manage business profiles, showcase their portfolio, and collect client reviews, available free with optional paid premium and featured placement upgrades for enhanced visibility.
• Content Marketing and Video Production Services Professional video production and content marketing services delivered to technology product companies for product launches, advertising campaigns, and brand awareness, distributed through MobileAppDaily's owned media channels.

Quantifiable outcome

• 15M+ overall reach
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• AppinventivminorOthersFeatured elite partner and featured company on MobileAppDaily's platform. Recognized as Tech Company of the Year by Times Group. Global digital engineering and AI-led transformation company.
• DataArtminorOthersFeatured elite partner. Since 1997, DataArt has delivered innovative solutions to businesses of all sizes and industries with 6,000+ professionals across 20+ offices worldwide.
• MoburstminorOthersFeatured elite partner. Full-service mobile-first digital agency specializing in AI-powered marketing to help companies become category leaders.
• OrangesoftminorOthersFeatured elite partner. Full-cycle software development company delivering transformative digital products for healthcare and finance sectors.
• Codewave TechnologiesminorOthersFeatured elite partner. Design thinking led digital transformation company helping enterprises, SMEs and startups develop scalable digital products.
• DevlightminorOthersPartner of the Month featured on MobileAppDaily. Mobile app development company operating since 2016, working with Forbes top 100 companies to build digital category leaders.
• HCL TechnologiesminorOthersFeatured company in directory. Leading IT service company helping enterprises re-imagine and expand businesses through digital technology. Key clients include CA INC, Merck, Autodesk, Boeing.
• TCS (Tata Consultancy Services)minorOthersFeatured company in directory offering digital strategy services.
• BirlaSoftminorOthersFeatured company in directory offering custom software development services.
• InfosysminorOthersFeatured company in directory offering mobile app development services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UpCity: B2B marketplace for SMB buyers to find and compare digital marketing, web development, and software service providers — analogous two-sided marketplace model with verified reviews and rankings.
• AppFutura: Global marketplace focused specifically on mobile app development companies, allowing buyers to request quotes and compare providers — a more narrowly focused direct competitor within MobileAppDaily's mobile-app category.
• TopDevelopers: Curated directory of vetted mobile app, web, and software development companies with category and geography filters — directly overlapping MobileAppDaily's directory product.
• DesignRush: Agency marketplace listing top design, development, and digital marketing companies with curated profiles and reviews — comparable two-sided B2B discovery platform serving buyers of agency services.
• GoodFirms: B2B marketplace and review platform for software, mobile app, and web development companies, as well as digital marketing agencies — operating a near-identical directory-plus-reviews model to MobileAppDaily.
• Clutch: The leading B2B services marketplace connecting buyers with vetted agencies across software development, mobile app development, marketing, and IT services — directly comparable to MobileAppDaily's core directory and matching offering.
• ITFirms: Directory and ranking platform for mobile app, web, and software development companies, featuring vetted listings, location filters, and editorial coverage — directly overlapping MobileAppDaily's core offering.
• The Manifest: B2B services marketplace (sister property to Clutch) providing agency shortlists, how-to guides, and rankings — competing head-on with MobileAppDaily for buyer intent in agency selection.

Broad incumbents

• G2: Largest B2B software and services review marketplace; while primarily focused on SaaS product reviews, it has expanded into services categories and competes for the same buyer mindshare that MobileAppDaily targets.

Regional players

• Sortlist: Agency-matching marketplace with strong European presence that connects brands with marketing, creative, and development agencies — comparable matching-plus-directory model, though geographically concentrated in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobileappdaily
• YouTubeyoutube.com/c/MobileAppDaily
• Facebookfacebook.com/MobileAppDaily
• LinkedInlinkedin.com/company/mobileappdaily
• Instagraminstagram.com/mobileappdaily_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileAppDaily