Pacific Hospitality Group

Name

Pacific Hospitality Group

Legal name

Pacific Hospitality Group Ventures, Inc.

Website

https://pacifichospitality.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hotel and Resort Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel management services
• Luxury resort operations
• Hotel investment management
• Hospitality asset management
• Meeting and event venues

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Room Revenue: PHG earns room revenue from the 11 hotels and resorts it owns and operates across the US, including branded properties (AC Hotels, Residence Inn, DoubleTree, Hyatt Place) and independent Meritage Collection properties. Room bookings are made through brand loyalty platforms, direct hotel websites, and OTAs.
2. Food & Beverage: PHG operates food and beverage outlets across its portfolio including restaurants (Red Salt at Ko'a Kea, Treehouse Lounge at Paséa, Laurel Restaurant at Hotel Viata, Olive & Hay and Siena at Meritage Resort, Lōrea at Paséa), bars, cafés (Blend Café), and banquet/catering services for meetings and events. Revenue from F&B enhances guest experience and drives ancillary spend.
3. Spa & Wellness Services: PHG operates spas at multiple properties (Spa at Ko'a Kea, Aarna Spa at Paséa, Spa Terra at Meritage, Spa Viata at Hotel Viata) offering treatments, wellness programs, and fitness facilities, generating revenue from services and retail products.
4. Meetings & Events / Meeting Space Rental: PHG portfolio includes over 185,791 square feet of premier indoor meeting and event space across 11 properties. Revenue is generated from group bookings, corporate meetings, weddings, and social events, with venues such as The Meritage Resort offering 80,000+ sq ft and Paséa offering 34,600+ sq ft of flexible meeting space.
5. Wine & Culinary Experiences: Trinitas Cellars, founded in 2002 and owned by the Busch family, provides notable wines to Meritage Collection properties. The Meritage Resort also hosts The Village Food & Wine Center and Crush Lounge, offering culinary classes, tastings, and gastro-pub experiences as revenue-generating activities.
6. Franchise Fees: PHG serves as franchisee for branded properties (AC Hotels by Marriott, Residence Inn, DoubleTree by Hilton, Hyatt Place), paying franchise fees to brand owners (Marriott, Hilton, Hyatt) in exchange for brand standards, loyalty programs, and distribution.
7. Asset Management / Investor Management Fees: PHG manages hotels on behalf of investor partners (high net-worth family offices and individuals), generating management fees. The investment structure includes a 9% per annum preferred return, with investor returns paid through cash-flow distributions and refinances.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pacific Hospitality Group owns and operates 11 hotels and resorts totaling over 2,463 guest rooms and 185,791 sq ft of meeting space across California, Hawaii, Arizona, Texas, and Louisiana. It operates two parallel portfolios: the Meritage Collection of independent lifestyle/luxury properties (Paséa Hotel & Spa, Hotel Viata, Ko'a Kea Resort, The Meritage Resort and Spa, and the upcoming Denū Hotel & Spa) and branded properties under Marriott (AC Hotels, Residence Inn), Hilton (DoubleTree by Hilton), and Hyatt (Hyatt Place) franchises. Ancillary revenue is generated from food and beverage outlets (over $90 million annually), spa services, and event/banquet operations, while investor capital is sourced through a Capital Markets & Investments team offering a 9% preferred return structure to high net-worth family offices and individuals.

Product overview

Pacific Hospitality Group (PHG) is a premier hotel investment and management company that operates a portfolio of lifestyle and luxury hotels and resorts across the United States. The company operates two distinct segments: (1) the Meritage Collection, a portfolio of independent boutique lifestyle hotels including Paséa Hotel & Spa, Hotel Viata, Ko'a Kea Resort, The Meritage Resort and Spa, and the upcoming Denū Hotel & Spa; and (2) branded properties operating under Marriott (AC Hotels, Residence Inn), Hilton (DoubleTree by Hilton), and Hyatt (Hyatt Place) franchises. PHG also offers food and beverage experiences including Trinitas Cellars winery, multiple restaurant concepts, and spa services across its properties. The company manages approximately 11 hotels and resorts representing over 2,463 rooms and 185,791 square feet of meeting space across California, Hawaii, Arizona, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• The Meritage Collection: Portfolio of lifestyle and luxury hotels and resorts in iconic California, Hawaii, Texas and Arizona destinations. Includes Paséa Hotel & Spa, Hotel Viata, Ko'a Kea Resort, The Meritage Resort and Spa, and Denū Hotel & Spa (opening 2026).
• Trinitas Cellars

Products and services

• Paséa Hotel & Spa Coastal luxury hotel in Huntington Beach, California featuring 250 guest rooms and suites, over 34,600 square feet of flexible meeting space, and the Aarna Spa. Serves leisure and corporate travelers seeking a beachfront lifestyle experience.
• Hotel Viata Luxury resort in Texas Hill Country featuring 194 guest rooms and suites, 13,300 sq ft of meeting space, full-service Spa Viata, and Laurel Restaurant. Serves leisure and corporate travelers in the Austin market.
• Ko'a Kea Resort Award-winning boutique oceanfront resort on Poipu Beach in Kauai, Hawaii with 121 guest rooms and suites, 700 sq ft of meeting space, Spa at Ko'a Kea, and Red Salt restaurant. Serves leisure travelers seeking a Hawaiian beachfront experience.
• The Meritage Resort and Spa Premier Napa Valley resort featuring 467 guest rooms and suites, over 80,000 sq ft of flexible meeting space, Spa Terra (underground Estate Cave), multiple restaurants, and access to Trinitas Cellars wines. Serves leisure, corporate, and group travelers.
• Denū Hotel & Spa New lifestyle hotel and spa opening September 2026 in Phoenix, Arizona featuring 236 guest rooms and 22,250 sq ft of flexible meeting space. Will serve leisure, corporate, and group travelers in the Phoenix market under the Meritage Collection.
• AC Hotel and Residence Inn Dallas by the Galleria Dual-branded Marriott property in Dallas Midtown with 116 Residence Inn suites and 140 AC Hotel rooms, featuring 10,788 sq ft of meeting space and European-inspired design. Serves business and extended-stay travelers.
• AC Hotel Irvine European-inspired lifestyle hotel near John Wayne Airport in Irvine, California featuring 176 guest rooms and suites with 876 sq ft of meeting space. Serves business travelers and short-stay leisure guests.
• AC Hotel Phoenix Tempe Downtown Boutique hotel in downtown Tempe, Arizona featuring 159 guest rooms and a 650 sq ft meeting room. Serves business travelers and short-stay guests near Arizona State University.
• DoubleTree by Hilton Irvine Spectrum Full-service hotel in Irvine, California near the Spectrum Center featuring 252 guest rooms and 4,227 sq ft of flexible meeting space. Operated under Hilton franchise. Serves business and leisure travelers.
• Hotel Zessa Orange County Airport (DoubleTree by Hilton) DoubleTree by Hilton property near John Wayne Airport in Santa Ana, California featuring 254 guest rooms and 12,000 sq ft of flexible meeting space. Serves business and air-travel travelers.
• Hyatt Place Phoenix Downtown Hyatt Place hotel in downtown Phoenix, Arizona featuring 238 guest rooms and 6,400 sq ft of flexible meeting space. Developed in partnership with Mortenson. Serves business and leisure travelers.
• Trinitas Cellars Small-production Napa Valley winery founded in 2002, producing top-tier Bordeaux and Burgundy varietals. Wines are served at Meritage Collection properties and available through the tasting room.
• Aarna Spa at Paséa Hotel & Spa Balinese-inspired spa at Paséa Hotel & Spa, named one of the top spas in the U.S. by American Spa Magazine. Offers spa treatments, wellness programs, and retail products to hotel guests and visitors.
• Spa Terra at The Meritage Resort Tranquil spa experience at The Meritage Resort and Spa located inside an underground Estate Cave surrounded by vineyards. Offers spa treatments, wellness programs, and fitness facilities.
• Spa Viata at Hotel Viata Italian-inspired spa at Hotel Viata offering treatments tailored to guests' self-care needs, inspired by la dolce vita. Serves hotel guests and local visitors.

Quantifiable outcome

• Over 2,463 rooms and 185,791 sq ft of meeting space across 11 properties
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JLL Hotels & HospitalitycoreImplementation/ SI/ Consulting Partner · 22 December 2020JLL Hotels & Hospitality (Jones Lang LaSalle) represented the seller of Hotel Granduca Austin, with EVP John Nugent and VP Parker Sherrill leading the transaction. JLL also led the financing team (Director Jillian Mariutti, VP Tyler Dumon, and Senior Managing Director Doug Opalka).
• MortensoncoreStrategic or Co-development Partner · 23 June 2020PHG partnered with Mortenson (a top-20 US developer, builder, and engineering services provider) as development services provider and design-builder for the 238-room Hyatt Place Phoenix Downtown project. Allen+Philp Partners served as designer. This was Mortenson's second Hyatt-flagged hotel in the Phoenix Valley.
• Allen+Philp PartnersminorImplementation/ SI/ Consulting Partner · 1 January 2017Allen+Philp Partners served as the designer for the Hyatt Place Phoenix Downtown development project, creating an art deco-inspired design that emulates the surrounding downtown architecture.
• Procure ImpactminorStrategic or Co-development PartnerPHG partners with Procure Impact, a social enterprise that connects PHG with products made by underestimated makers, artisans, and craftspeople. Through this partnership, PHG offers Products with Purpose — items from Thistle Farms (women survivors of exploitation), Cameron's Coffee & Chocolates (adults with intellectual disabilities), and Unshattered (recovering individuals). 783.5 hours of work created toward a goal of 1,000.
• AvendraminorStrategic or Co-development PartnerPHG partners with Avendra for sustainable procurement of food products and packaging. Through this partnership, PHG has identified more sustainable and ethically sourced products in its supply chain, working with local vendors such as Hen Pen Farm (cage-free eggs for Meritage Collection) and Box Water (cardboard water bottles instead of plastic).
• 4OceanminorStrategic or Co-development PartnerPHG partners with 4Ocean, a global organization that pulls plastic from oceans and rivers while providing employment. 4Ocean artisans create jewelry from recovered ocean plastics to fund cleanups. PHG has pledged to reduce plastic use across its portfolio and selected vendors who prioritize plastic reduction, aligning with its coastal properties (Paséa in Huntington Beach and Ko'a Kea in Kauai).
• Jalin DesignminorStrategic or Co-development PartnerPHG partners with Jalin Design for employee uniforms made from recycled water bottles. Uniforms at Ko'a Kea Resort and Hotel Viata Austin are made from recycled polyester (75% less emissions than virgin polyester), with plans to expand to more properties.
• HiltoncoreChannel Partner/ Reseller/ DistributorPHG operates DoubleTree by Hilton Irvine Spectrum and Hotel Zessa Orange County Airport (a DoubleTree by Hilton) as franchisee. Properties participate in Hilton's distribution system and Hilton Honors loyalty program.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorPHG operates multiple AC Hotels by Marriott (Irvine, Phoenix/Tempe, Dallas by the Galleria) and a Residence Inn Dallas by the Galleria as franchisee. Properties participate in Marriott's distribution and Marriott Bonvoy loyalty program. PHG also opened AC Hotel New Orleans Bourbon/French Quarter Area.
• Hyatt Hotels CorporationcoreChannel Partner/ Reseller/ DistributorPHG developed and operates Hyatt Place Phoenix Downtown as franchisee. PHG cited Hyatt's 'longstanding tradition in excellence in hospitality' and the strength of the World of Hyatt loyalty platform as reasons for the brand partnership.
• Global Hotel Alliance / DISCOVERYminorChannel Partner/ Reseller/ DistributorMeritage Collection properties are members of the Global Hotel Alliance and its DISCOVERY Rewards Program, which provides local experiences and unique adventures to loyalty members.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Aimbridge Hospitality: Largest third-party hotel management company in North America, managing over 1,500 properties across major brands. Directly comparable as a hospitality owner/operator competing for franchise rights, group bookings, and management contracts across the same Hilton/Marriott/Hyatt ecosystems.
• Sage Hospitality Group: Hotel owner, operator and developer with an asset-light and lifestyle portfolio across the Western US. Comparable to PHG's investment-led, owner-operator model with properties under both soft brands and major franchise flags. Paul McCormick, PHG's President/COO, was a former Divisional VP at Sage Hospitality.
• Highgate Hotels: Private hotel operator and investor with a portfolio of owned, managed, and franchised hotels including lifestyle/luxury properties in major US markets. Directly comparable as a private multi-brand operator combining independent collections with branded franchisees.
• Davidson Hotels & Resorts: Owner/operator of lifestyle and luxury hotels across the US with both managed and owned assets. Directly comparable as a multi-brand hotel operator with upper-upscale positioning serving similar leisure and group customers.
• Outrigger Hospitality Group: Family-owned Hawaii-anchored hotel operator with beachfront resorts across the Pacific. Comparable to PHG's lifestyle/luxury resort positioning in iconic destinations, particularly PHG's flagship Ko'a Kea on Poipu Beach.
• KSL Resorts: Private owner-operator of destination resorts and clubs in iconic US resort markets. Directly comparable as a private hospitality investment and management firm focused on experiential resort destinations. Multiple PHG executives previously held roles at KSL.

Broad incumbents

• Pebblebrook Hotel Trust: Publicly traded REIT focused on lifestyle and upper-upscale urban and resort hotels in major US markets. Comparable portfolio overlap with PHG's Meritage Collection lifestyle positioning; broader scale and public market access create a reference trading multiple.
• Host Hotels & Resorts: Largest US hotel REIT with premium upper-upscale and luxury branded properties in key markets. Comparable branded + independent portfolio orientation and group/meeting space focus, scaled to provide an upper-bound public-market valuation reference for PHG's branded tier.
• Hersha Hospitality Trust: Hospitality REIT focused on lifestyle/luxury hotels in gateway markets and resort destinations. Comparable upscale/lifestyle positioning at smaller scale than major REITs and similar customer mix of leisure and group business.
• Sunstone Hotel Investors: Publicly traded hotel REIT focused on upper-upscale and luxury full-service hotels across major markets. Comparable as an owner of branded and independent hotels with group/meeting space at scale; serves as a valuation benchmark for PHG's branded portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/careersPHG
• LinkedInlinkedin.com/company/pacific-hospitality-group
• Instagraminstagram.com/pacifichospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Hospitality Group