What Zoznam.sk does

Zoznam.sk (legal entity: Zoznam, s.r.o.) is a privately held Slovak internet portal founded in 1997 and headquartered in Bratislava, operating a diversified multi-portal media network built around an original web directory and search navigation service. The platform aggregates Slovak-language content across more than 30 specialized sub-portals spanning news (Topky.sk, Novinky, TN LIVE, Regiony.sk), sports (Sportky, MaxMMA), lifestyle (Feminity, Hashtag), finance (oPeniazoch), automotive (Podkapotou), travel (Dromedár), health (Vysetrenie), technology (VosveteIT), music (Hudba.sk), gaming, parenting (Špuntík), weddings (Mojasvadba), and motivation. Supporting consumer utilities include free email (mail.zoznam.sk), multilingual dictionary, maps, TV guide (Telkáč), weather forecasts, horoscopes (Sibyla), calendar with name days, SMS gateway, file storage (Úschovňa), and a public debtor registry (Dlžník). The platform also operates predpredaj.zoznam.sk for event ticketing and maintains 8 regional news portals covering major Slovak cities.

The core technology is a web portal platform with an integrated content management system supporting the network of vertical sub-portals and utility services. Zoznam.sk reports more than 1 million monthly visitors, over 2,000 directory categories, and over 17,500 businesses listed in its auto-moto vertical alone, with 1,041 disclosed data and advertising partners. The company employs 101–250 staff.

Zoznam.sk generates revenue through a combination of advertising (display, native advertising via nativka.sk, and catalog advertising), freemium and subscription business directory listings (free basic profiles, €179/year premium profiles with enhanced visibility features and optional €2.50/month add-ons), and transaction fees from event ticket sales. The customer base is highly distributed: Slovak consumers use the platform for free, while thousands of Slovak SMBs and enterprises purchase advertising and directory placements. The platform serves exclusively the Slovak market with no disclosed international expansion, and is operated as an independent founder- or privately held entity with no institutional investors, parent company, or M&A activity documented in the source data.

Name

Zoznam.sk

Legal name

Zoznam, s.r.o.

Website

https://zoznam.sk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Zoznam.sk is a Slovak internet portal founded in 1997, operating a network of 30+ vertical content sites and consumer utilities serving Slovak consumers with news, lifestyle, and directory services, monetized via advertising, business directory subscriptions, and event ticketing.

Ownership category

akta.pro rank

Product category

Online Web Portal and Digital Advertising

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)

Keywords

• Slovak internet portal
• Online news aggregation
• Business directory listings
• Digital advertising platform
• Free email service

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The platform generates revenue primarily through advertising, offering various advertising options including display ads, native advertising (nativka.sk), and catalog advertising. The site serves as a major Slovak online advertising platform.
2. Premium Business Profiles: Companies can purchase premium business profiles in the Zoznam.sk directory for 179 EUR/year (excluding VAT). This provides enhanced visibility including logo, video presentation, contact form, gallery (21 photos), documents, branches, keywords, and multi-section categorization.
3. Basic Business Profiles: Free basic profiles available for companies with basic information (ID number, name, address, contact, website). Revenue model combines free tier with premium upsell opportunity.
4. Event Ticketing: Operates predpredaj.zoznam.sk for event ticket sales, generating transaction fees from ticket sales for various events and concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zoznam.sk operates Slovakia's leading web portal combining a central news and content aggregator, a 2,000+ category business directory, free email, maps, dictionary, TV guide, weather, ticketing, and 30+ vertical content sub-portals covering sports, lifestyle, finance, automotive, health, travel, careers, gaming, music, IT, family, weddings, recipes, and more. Revenue is generated primarily via online advertising and premium business profiles (179 EUR/year), plus transaction fees from event ticket sales.

Product overview

Zoznam.sk is Slovakia's leading web portal operating as a multi-platform media network built around a core web directory and news aggregation service. The platform encompasses a comprehensive portfolio of vertical content portals organized by topic: news (TOPky, Novinky, TN LIVE, Regiony), sports (Sportky, MaxMMA), lifestyle (Feminity, Hashtag, Plní elánu), finance (oPeniazoch), health (Vysetrenie), automotive (Podkapotou), technology (Vo svete IT), travel (Dromedár), music (Hudba), gaming (Gamesite), careers (Kariéra/Kariérainfo), housing (Moja domácnosť), family (Špuntík), weddings (Mojasvadba), DIY (Urob si sám), and horoscopes (Sibyla). Supporting services include a business directory (Katalóg), email (Zoznam E-mail), phone directory (Telefónny zoznam), dictionary (Webslovník), maps, TV guide (Telkáč), weather forecasts, ticketing (Predpredaj), calendar with name days, SMS gateway, file storage (Úschovňa), and a debtor registry (Dlžník). The platform also provides tools for businesses to list themselves in the Katalóg and offers advertising services through its partner network.

Differentiator

Problem solved

Functional benefit

Brands

• Topky.sk: News portal providing Slovak and international news coverage
• Sportky.zoznam.sk
• Feminity.zoznam.sk
• Regiony.zoznam.sk
• Novinky.zoznam.sk
• oPeniazoch.zoznam.sk
• TV.zoznam.sk
• Podkapotou.zoznam.sk
• Spuntik.zoznam.sk

Products and services

• Zoznam.sk Portal Main Slovak internet portal providing news aggregation, content discovery, and web navigation services for Slovak users across all Zoznam.sk sub-portals.
• Katalóg (Business Directory) Online business catalog featuring Slovak companies organized by 2,000+ industry categories, allowing users to search and discover businesses; offers free basic profiles and 179 EUR/year premium profiles with logos, video, contact forms, galleries, and multi-section categorization.
• Zoznam E-mail Free email service provided by Zoznam for Slovak users with login access.
• Telefónny zoznam (Phone Directory) Online phone directory service for finding contact information of individuals and businesses in Slovakia.
• Webslovník (Online Dictionary) Online multilingual dictionary service supporting translations between Slovak, English, German, French, Spanish, Russian, Italian, and Hungarian.
• Mapy (Maps) Online mapping and navigation service for Slovak locations.
• TOPky News Portal Slovak news aggregation portal covering domestic, foreign, sports, entertainment, and regional news.
• Sportky (Sports Portal) Sports news and coverage portal featuring football, hockey, and other sports content.
• Feminity Lifestyle portal targeting women, featuring fashion, beauty, health, and celebrity content.
• Zoznam TV Video content platform featuring news clips, entertainment, and TV program content.
• oPeniazoch (Finance Portal) Financial information portal covering personal finance, investments, and economic news.
• Podkapotou (Auto-moto) Automotive portal featuring car reviews, tests, industry news, and transportation content.
• Novinky.sk Entertainment and cinema news portal featuring movie reviews and celebrity coverage.
• Vysetrenie (Health Portal) Health and medical information portal offering health advice and medical guidance.
• Kariéra (Job Portal) Career portal offering job listings, career advice, and employment opportunities across multiple Slovak industries including automotive and IT.
• Predpredaj (Tickets) Event ticketing platform for concerts, festivals, and cultural events in Slovakia, generating transaction fees from ticket sales.
• Sibyla (Horoscopes) Horoscope and astrology service providing daily and monthly zodiac predictions.
• Dlžník (Debtor Registry) Public database of debtors in Slovakia, allowing users to search for individuals with outstanding debts.
• SMS Brána SMS gateway service for sending text messages.
• Úschovňa Online file storage and sharing service.
• Predpovede počasia (Weather Forecasts) Weather forecasting service providing current conditions and forecasts for Slovak locations.
• Telkáč (TV Program) TV program guide and television listings service for Slovak channels.
• Regiony.sk Regional news portal covering news from Slovak cities and regions, including 8 dedicated regional city portals (Bratislava, Trnava, Trenčín, Nitra, Žilina, Banská Bystrica, Prešov, Košice).
• Kalkulačka mzdy (Salary Calculator) Online salary calculator tool for estimating net income from gross salary in Slovakia.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SME.sk: Major Slovak online news outlet tied to the SME print brand; competes with Zoznam's news sub-portals for readers, digital subscriptions, and display advertising spend in Slovakia.
• iDNES.cz: Czech leading news/portal network operated by Mafra; serves as the Czech cross-market analog to Zoznam's news + portal hybrid and competes for regional Central European ad budgets.
• Aktuality.sk: One of the largest Slovak news portals with high daily reach; competes with Zoznam's Topky for news-driven traffic and ad budgets in the Slovak market.
• Seznam.cz: Czech Republic's flagship web portal and search engine, offering news, email, business directory, and advertising — the single closest analog to Zoznam.sk's business model, just operating in the adjacent Czech market.
• Pravda.sk: Historic Slovak daily newspaper and online news portal; comparable to Zoznam's news aggregation in terms of audience scale, content verticals and advertising inventory in Slovakia.
• Ticketportal.sk: Slovak event ticketing platform; competes head-to-head with Zoznam's predpredaj.zoznam.sk for concert and event ticket sales within the Slovak cultural events market.
• Novinky.cz: Czech news/portal offering general, sports, and lifestyle coverage — closely comparable to Zoznam's Topky/Sportky/Feminity network of topical news portals across the Czech-Slovak media landscape.
• Atlas.cz: Czech portal historically focused on email, search and a business directory — closely mirrors Zoznam's email + directory + portal portfolio within a comparable Central European market.
• Azet.sk: Slovak web portal offering news, email, classifieds, and a business directory, competing directly with Zoznam.sk for both audience and SME advertising customers within Slovakia.
• Centrum.cz: Czech web portal providing news, email, and various online services — comparable horizontally as a Central European portal with advertising, directory and content verticals similar to Zoznam's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zoznam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoznam.sk