IIDE - The Digital School

What IIDE - The Digital School does

IIDE - The Digital School (legally Indian Institute of Digital Education) is a privately held digital marketing and AI education company founded in 2016, headquartered in Mumbai with campuses in New Delhi and Kathmandu, Nepal. The company delivers a multi-tiered program portfolio targeting three core learner segments: fresh graduates (aged 20–25) via two flagship 11-month on-campus post-graduate programs (PGDBS at 1,000 hours and PGDM at 750 hours), working professionals (aged 25–35) via 4-6 month online certifications in digital marketing strategy and AI strategy, and 12th passouts via a 3-year undergraduate program plus BBA/BCom degrees delivered in partnership with seven Mumbai colleges. Course delivery combines an integrated LMS with experiential learning methodology, including live brand projects (Uber, Lifebuoy, ACKO, Mokobara), AI tool training (ChatGPT, Claude, Midjourney, HeyGen, ElevenLabs), and instruction from 250+ expert trainers drawn from brands such as Google, Amazon, Unilever, and Nykaa.

The company's revenue model is tuition-driven across program tiers, supplemented by a freemium funnel (free masterclasses with 98,000+ enrolled) feeding paid cohorts, an enterprise B2B vertical called IIDEPRO offering customized corporate training (IIDEPRO Signature onboarding and IIDEPRO Select upskilling), and a referral/affiliate program paying ₹4,000–₹50,000 per successful conversion. Go-to-market spans direct-to-consumer enrolment through the website with application-deadline-based cohorts, on-campus inside sales (WhatsApp support, 1:1 counselling), event-driven conversion (Super Sessions with industry leaders, campus visits), and channel partnerships with seven colleges for degree programs.

Government accreditations from NSDC, MESC, Ministry of Skill Development and Entrepreneurship, and NASSCOM lend regulatory legitimacy, while a 300+ hiring partner ecosystem (Ogilvy, Unilever, Google, GroupM, Dentsu, Publicis, Swiggy, Nykaa, Schbang) supports a reported 93% placement rate, 19 LPA highest CTC, and 54% average salary hike. The company has accumulated 500,000+ learners since inception and 200+ graduates monthly, though revenue figures, ownership structure beyond founder Karan Shah (CEO), and external funding are not disclosed in available sources.

Name

IIDE - The Digital School

Legal name

IIDE - Indian Institute of Digital Education

Website

https://iide.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

IIDE - The Digital School is a privately held Indian digital marketing and AI education company founded in 2016, offering on-campus postgraduate programs, online certifications, undergraduate degrees, and corporate training to fresh graduates, working professionals, and enterprise clients across India and Nepal.

Ownership category

akta.pro rank

Product category

Digital Marketing Education

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

akta.pro secondary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Digital marketing education
• Postgraduate marketing programs
• Professional certification courses
• Corporate digital training
• AI strategy certification

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Post-Graduate Program Fees: 11-month MBA-level Post Graduate Program in Digital Marketing & Business Strategy (PGDBS) and PG in Digital Marketing (PGDM) with on-campus delivery. PGDBS is 1000 hours; PGDM is 750 hours.
2. Professional Certification Programs: 4-6 month online certifications in Digital Marketing & Strategy and AI Strategy. Application deadline-based cohort admissions.
3. Corporate Training (IIDEPRO): Customized digital marketing training programs for corporate clients including IIDEPRO Signature (onboarding) and IIDEPRO Select (1-day upskilling).
4. Referral Program: Referral rewards earned when existing students/alumni refer new enrolments. Rewards range from ₹4,000 to ₹50,000 per successful referral.
5. Free Masterclasses: Free short courses (30-90 minutes) covering topics like Careers in Digital Marketing, Fundamentals, Instagram Marketing, LinkedIn Essentials, ChatGPT Masterclass. Used as lead generation for paid programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

IIDE is a digital business school delivering post-graduate programs, professional certifications, undergraduate degrees, and corporate training in digital marketing, AI strategy, and entrepreneurship. Core offerings include the 11-month on-campus PGDBS (1000 hours) and PGDM (750 hours) programs, 4-6 month online professional certifications, a 3-month offline AI certification, a 3-year undergraduate program, and the IIDEPRO corporate training vertical, all integrating AI tools and live brand projects.

Product overview

IIDE - The Digital School is a digital business school offering a comprehensive portfolio of educational programs. The core offerings include two flagship on-campus PG programs: the Post Graduate Program in Digital Marketing & Business Strategy (PGDBS, 1000 hours) for business leaders, and the Post Graduate Program in Digital Marketing (PGDM, 750 hours) for marketing specialists. These are complemented by online certifications in Digital Marketing & Strategy (4-6 months) and AI Strategy (5 months), plus an offline Advanced Certification in AI (3 months). For undergraduates, the school provides a 3-year Bachelor's in Digital Business & Entrepreneurship alongside partner university programs (BBA/BCom) with leading Indian colleges. The school also offers free masterclasses covering digital marketing, AI, and career skills, and short-term certifications in specialized areas like SEO, Performance Marketing, Content Writing, and E-Commerce. For enterprise clients, IIDEPRO delivers customized corporate training through Signature, Select, and Campus Immersion formats. The complete ecosystem provides a pipeline from free introductory content through undergraduate, postgraduate, and professional certification programs, all with placement assistance.

Differentiator

Problem solved

Functional benefit

Brands

• IIDEPRO: Corporate training program by IIDE for upskilling employees in digital marketing

Products and services

• Post Graduate Program in Digital Marketing & Business Strategy (PGDBS) 11-month on-campus MBA-level program (1000 learning hours) covering digital marketing, AI strategy, P&L management, sales, and entrepreneurship. Designed for fresh graduates age 20-25 targeting business leadership roles at top brands and startups.
• Post Graduate Program in Digital Marketing (PGDM) 11-month on-campus postgraduate program (750 learning hours) focused on performance marketing, SEO, content, social media, and analytics. Designed for aspiring digital marketing specialists targeting roles at top digital agencies.
• Professional Certification in Digital Marketing & Strategy 4-6 month online certification program covering digital marketing fundamentals, strategy, and AI integration. Targeted at working professionals age 25-35 seeking specialist roles or career advancement in digital marketing.
• Professional Certification in AI Strategy 5-month online AI-focused certification program covering AI strategy and implementation in business contexts, including AI agents, automation, app building, and workflow design. Targeted at AI enthusiasts and professionals seeking to apply AI in business and marketing.
• Advanced Certification in Artificial Intelligence (Offline) 3-month offline campus-based AI certification program offered at IIDE campuses, providing hands-on training in AI applications for students.
• Undergraduate Program in Digital Business & Entrepreneurship 3-year undergraduate program covering digital business fundamentals and entrepreneurship skills for 12th passouts and first-year degree students.
• Bachelor's in Digital Business Programs (Partner Colleges) University-aligned BBA and B.Com degree programs in Digital Marketing, Digital Business, and Digital Strategy offered in partnership with 7 Mumbai colleges (Jai Hind, Thakur, KES Shroff, Pillai, KPB Hinduja, Nagindas Khandwala, Raheja). Students earn a college degree with IIDE's digital business specialization.
• IIDEPRO Corporate Training Customized corporate digital marketing training programs including IIDEPRO Signature (onboarding new hires), IIDEPRO Select (1-day executive upskilling), and Campus Immersion formats, with a dedicated relationship manager for each enterprise client. Targeted at companies needing workforce upskilling or hiring pipelines.
• Free Digital Marketing Masterclasses Free online masterclasses covering Careers in Digital Marketing, Digital Marketing Fundamentals, Strategic Digital Marketing, Meta Ads Fundamentals, AI in Digital Marketing, Instagram Marketing, LinkedIn Essentials, Make Money Online, High Paying Skills, and ChatGPT Masterclass. Functions as a top-of-funnel lead magnet feeding the paid program enrollment funnel.

Quantifiable outcome

• 93% Placement Rate
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• NSDC (National Skill Development Corporation)coreStrategic or Co-development Partner · 1 January 2016NSDC is a government-backed body committed to upskilling India. IIDE's programs are accredited by NSDC as part of India's skill ecosystem, providing learners with government-recognized certifications and alignment with national skill development initiatives.
• Ministry of Skill Development and EntrepreneurshipcoreStrategic or Co-development PartnerGovernment ministry supporting skill training and workforce development. IIDE programs are backed by the ministry as part of India's digital skills ecosystem.
• MESC (Media and Entertainment Skills Council)coreStrategic or Co-development PartnerMESC is a government-backed body for professional skill development in media and creative industries. IIDE has teamed up with MESC to offer recognized programs that equip learners with cutting-edge, industry-ready skills.
• NASSCOMminorStrategic or Co-development PartnerIndia's IT and technology industry association supporting digital skills and innovation. IIDE is associated with NASSCOM for digital education standards.
• Jai Hind CollegecoreChannel Partner/ Reseller/ DistributorPartnership to offer B.Com in Digital Strategy program. Students earn college degree while gaining digital marketing expertise.
• Thakur CollegecoreChannel Partner/ Reseller/ DistributorPartnership to offer B.Com in Digital Business program. Collaborative degree program with practical digital business training.
• KES Shroff CollegecoreChannel Partner/ Reseller/ DistributorPartnership for B.Com Digital Business program. Students receive integrated digital business education alongside college degree.
• Pillai CollegecoreChannel Partner/ Reseller/ DistributorPartnership for BBA in Digital Marketing program. Students gain practical digital marketing skills through IIDE's industry-aligned curriculum.
• KPB Hinduja CollegecoreChannel Partner/ Reseller/ DistributorPartnership for BBA in Digital Business program. Collaborative effort for digital business education.
• Nagindas Khandwala CollegecoreChannel Partner/ Reseller/ DistributorPartnership for B.Com in Digital Business program. Integration of digital marketing curriculum with college degree.
• Raheja CollegecoreChannel Partner/ Reseller/ DistributorPartnership for B.Com in Digital Business program. Degree program with digital business specialization.
• GooglecoreTechnology or IntegrationGoogle provides platform certifications including Google Ads, Google Analytics, and AI Studio. IIDE students receive preparation for official Google certification exams as part of curriculum.
• Meta (Facebook)coreTechnology or IntegrationMeta Blueprint certifications integrated into curriculum. Students prepare for Meta Ads Certification covering Facebook and Instagram advertising.
• OgilvyminorGTM or Marketing PartnerMajor global advertising agency. Alumni placed at Ogilvy in account executive and other roles. Part of 300+ hiring partner network.
• UnileverminorGTM or Marketing PartnerFMCG giant actively hiring IIDE graduates. Alumni placed in social media marketing and brand roles. Brand projects including Lifebuoy assigned to students.
• SwiggyminorGTM or Marketing PartnerFood delivery platform hiring IIDE talent. Alumni placed as Employer Branding Intern. Part of hiring partner ecosystem.
• NykaaminorGTM or Marketing PartnerBeauty and lifestyle e-commerce platform. Alumni placed in performance marketing roles. Part of hiring partner network.
• GroupMminorGTM or Marketing PartnerGlobal media investment company. Alumni contribution confirmed at GroupM agencies. Part of prestigious hiring partner network.
• DentsuminorGTM or Marketing PartnerInternational media and digital marketing agency. Alumni placed at Dentsu through hiring partner network.
• PublicisminorGTM or Marketing PartnerGlobal communications company. Alumni placed at Publicis Global Delivery as Media Performance Analyst.
• SchbangminorGTM or Marketing PartnerDigital agency where alumni serve as Creative Strategist and Sr Integrated Solutions Strategist. Active hiring partner.
• StarcomminorGTM or Marketing PartnerMedia agency under Publicis. Alumni placed as Manager and E-commerce Associate. Part of hiring partner ecosystem.
• Madison WorldminorGTM or Marketing PartnerIndependent media agency. Alumni placed as Media Planner and Biddable media executive. Active hiring partner.
• FCB KinnectminorGTM or Marketing PartnerDigital agency where CEO Rohan Mehta serves as IIDE trainer sharing leadership and marketing insights. Alumni placed through hiring.
• MindShift InteractiveminorGTM or Marketing PartnerDigital marketing agency providing positive feedback on IIDE interns quality. Active recruitment from IIDE talent pool.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digiperform: National chain of digital marketing training centers across India with certified curriculum and placement support. Same target audience and delivery model as IIDE.
• Digital Scholar: India-based digital marketing training institute offering online and offline programs with placement support. Closest direct competitor to IIDE in the digital marketing education vertical.
• WsCube Tech: Indian edtech company focused on digital marketing, web development, and IT training with both online and offline cohorts. Competes directly with IIDE for fresh graduates and working professionals.
• EduPristine: India-based professional training provider covering digital marketing and analytics. Targets similar working-professional segment with certification programs.

Broad incumbents

• UpGrad: One of India's largest edtech platforms offering digital marketing PG programs alongside a broader portfolio. Larger, well-funded competitor in the same digital marketing education space.
• Simplilearn: Global digital education provider (Blackstone-owned) with digital marketing certifications and PG programs. Overlaps significantly with IIDE's online certification segment.
• Great Learning: Indian edtech offering professional and management development training including digital marketing. Competes with IIDE for working professionals seeking upskilling.
• NIIT Digital: Long-established Indian IT training and education company with digital marketing courses. Provides broader category competition with established brand recognition.
• Manipal ProLearn: Professional learning arm of Manipal Group offering digital marketing certifications. Targets similar working professionals with university-backed credentials.

Emerging players

• Google Digital Garage (Skillshop): Google's free digital marketing certification platform. While not a direct degree-granting competitor, it commoditizes foundational digital marketing training and competes for the same learner entry point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IIDEonline
• YouTubeyoutube.com/@IIDEOnline
• Facebookfacebook.com/IndianInstituteOfDigitalEducation
• LinkedInlinkedin.com/school/iide-online/posts/?feedView=all
• Instagraminstagram.com/iideonline

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIDE - The Digital School