Silver Air
Silver Air Private Jets is a Santa Barbara-based private aviation company operating a direct charter service and a full-service aircraft management program for high-net-worth travelers and jet owners, running a fleet from light to long-range heavy jets through a 24/7 global operations desk.
- Company typePrivate
- Founded2008
- HeadquartersSanta Barbara, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Silver Air does
Silver Air Private Jets (legal entity Scott Aviation, LLC) is a Santa Barbara, California-based private aviation company founded in 2008 that operates two integrated lines of business: a direct Jet Charter service for high-net-worth individuals and corporate travelers, and a full-service Jet Management program for private aircraft owners executed under an explicit owner-advocate commercial philosophy. The company manages a diversified fleet spanning light jets to long-range heavy aircraft and supports trip planning, dispatch, and on-ground logistics through a 24/7 global operations desk, with bookings solicited through silverair.com, a dedicated phone line (800-889-5840), and a Flight Club membership program for repeat flyers.
On the technology side, Silver Air has limited proprietary IP but has modernized its back office by adopting Bluetail's digital aircraft record management system to replace paper-based workflows, improving FAA audit readiness, accelerating aircraft onboarding, and reducing conformity-related revenue delays. The company holds WYVERN Wingman safety certification and supports its commercial positioning through earned media coverage in the Wall Street Journal, Forbes, Business Insider, New York Times, Washington Post, and Robb Report, a content blog (Connections), and the Flight Club podcast hosted by founder Jason Middleton. In late 2025 it also rolled out an enhanced privacy and security service tier targeting clients seeking discretion from public jet tracking.
Silver Air is a privately held LLC with no disclosed institutional investors, parent company, or funding rounds, and operates from a single headquarters location in Santa Barbara. It is led by founder and CEO Jason Middleton, with Jessica Rust as EVP of Sales and Hansford Smith (promoted May 2026) as VP of Risk Management. Revenue is generated through per-trip charter transaction fees and recurring aircraft management fees, with all pricing conducted via custom quotes rather than published rate cards.
Silver Air firmographics
Firmographics- Name
- Silver Air
- Legal name
- Scott Aviation, LLC
- Website
- https://silverair.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silver Air Private Jets is a Santa Barbara-based private aviation company operating a direct charter service and a full-service aircraft management program for high-net-worth travelers and jet owners, running a fleet from light to long-range heavy jets through a 24/7 global operations desk.
- Ownership category
- akta.pro rank
Silver Air industry classification
Industry- Product category
- Private Aviation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219), Nonscheduled Air Transportation (48121)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Business Jet Charter (On-Demand) (THABAFAA)
- akta.pro secondary industries
- Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Corporate & VIP Group Charter Operators (THABADAD), Jet Card & Membership Programs (THABAFAB)
Keywords
Where Silver Air is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Silver Air business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Jet Charter Services: Direct charter operator offering private jet flights for customers needing transportation to business meetings or family vacations. The company provides end-to-end trip management including aircraft selection, scheduling, and on-ground support.
- Jet Management Services: Aircraft management partnerships where Silver Air manages private jets on behalf of owners, operating on the principle that company success is directly related to owner success. The company enters into partnerships where owner best interests align with company best interests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Charter Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Silver Air product offering
Product offeringCore offering
Silver Air provides on-demand private jet charter services, enabling customers to book world-class private aircraft for specific travel needs such as business meetings or family vacations. The company also offers comprehensive aircraft management for private jet owners, delivering end-to-end operational support under an owner-advocate partnership model. A diversified fleet of light to long-range heavy jets and a 24/7 global operations network support both service lines.
Product overview
Silver Air Private Jets operates as a unified private aviation platform offering two core integrated services: Jet Charter (direct booking of luxury private flights) and Jet Management (comprehensive aircraft ownership support). The company manages a diversified fleet spanning light to long-range heavy jets with 24/7 global operations. Additional offerings include advisory services for first-time charter customers and the Flight Club podcast brand. The platform differentiates through an owner-advocate management philosophy and transparent partnerships with jet owners.
Differentiator
Problem solved
Functional benefit
Brands
- Flight Club: A podcast by Silver Air featuring deep dives into aviation's inspiring stories, hosted by Jason Middleton.
Products and services
- Jet Charter
Quantifiable outcome
- Streamlined aircraft onboarding and improved FAA audit readiness through digital record management
- +1 more outcomes
Companies that use Silver Air
Customer profileSegments3 records
Ideal customer profiles3 records
Silver Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Silver Air partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BluetailcoreSilver Air adopted Bluetail's digital aircraft record management system to replace manual paper-based workflows. The implementation streamlined aircraft onboarding, improved FAA audit readiness, and positively impacted revenue by reducing conformity delays. The technology supports proactive regulatory compliance and handles international maintenance records more efficiently.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Silver Air competitors and assessment
Company assessmentBroad incumbents
- NetJets: NetJets is the world's largest fractional jet ownership and private aviation operator. It overlaps directly with Silver Air's management and charter offering but operates at vastly greater scale with a wholly owned fleet.
- Flexjet: Flexjet provides fractional jet ownership, jet card, charter, and aircraft management services. It competes with Silver Air across both the management and on-demand charter segments with a larger branded fleet.
- VistaJet: VistaJet is a global private aviation company operating a standardized fleet of business jets on a corporate jet-card model. It is comparable to Silver Air as a worldwide charter operator serving HNW and corporate clients with heavy long-range jets.
- Wheels Up: Wheels Up offers membership-based private aviation and charter services across a large managed and partner-operated fleet. It is comparable to Silver Air's charter and management proposition aimed at corporate and high-net-worth flyers.
Direct peers
- JetSuite (now part of flyExclusive): JetSuite and flyExclusive operate light-to-midsize jet charter services targeting both leisure and corporate travelers in the US. They directly compete with Silver Air's on-demand jet charter offering and similar fleet mix.
- XOJET Aviation: XOJET (formerly part of Vista) provides private jet charter and management services focused on light and super-midsize jets. It competes head-to-head with Silver Air in US-based charter and managed fleet services.
- PrivateFly: PrivateFly is an on-demand private jet charter broker and operator with global reach. It competes with Silver Air in quote-based charter booking for HNW and corporate customers.
- Air Charter Service: Air Charter Service is a global aircraft charter broker arranging private and group charters including business jets. It is comparable as a competing channel for charter revenue and customer access.
- Paramount Business Jets: Paramount Business Jets is a private jet charter broker offering on-demand business jet and luxury travel. It competes with Silver Air's charter offering on price comparison and instant quoting.
- Clay Lacy Aviation: Clay Lacy Aviation is a US-based private jet charter, management, FBO, and MRO operator founded decades ago. It directly competes with Silver Air in managed fleet services and on-demand charter out of the West Coast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Silver Air social profiles
Digital presenceSilver Air compliance and trust
Trust signalCompliance1 record
Silver Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Air leadership team
Management profileNumber of profiles
Profiles3 records
Silver Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Air
What does Silver Air do?
Silver Air provides on-demand private jet charter services, enabling customers to book world-class private aircraft for specific travel needs such as business meetings or family vacations. The company also offers comprehensive aircraft management for private jet owners, delivering end-to-end operational support under an owner-advocate partnership model. A diversified fleet of light to long-range heavy jets and a 24/7 global operations network support both service lines.
Is Silver Air a public or private company?
Silver Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silver Air founded?
Silver Air was founded in 2008. It employs 51 to 100 people.
Where is Silver Air based?
Silver Air is headquartered in Santa Barbara, United States, in the North America region.
How does Silver Air make money?
Two revenue lines are on record. Private Jet Charter Services are the primary driver. The others are jet Management Services.
Who are Silver Air's main competitors?
Broad incumbents on record are NetJets, Flexjet, VistaJet and Wheels Up. Direct peers are JetSuite (now part of flyExclusive), XOJET Aviation, PrivateFly, Air Charter Service, Paramount Business Jets and Clay Lacy Aviation.
Does Silver Air have an API?
No public API is recorded for Silver Air.
What industry is Silver Air in?
Silver Air's product category is Private Aviation Services. Its primary akta.pro industry code is THABAFAA, Business Jet Charter (On-Demand), with a secondary code of TLAFABAB, Private Jet Charter (Midsize/Super-Midsize/Heavy Jet). Its NAICS code is 481211 and its SIC code is 4522.